So you need content in your marketing plan for all of it. On your website, in your ads, etc.

This is why TOFU, MOFU, BOFU exists, top of funnel stuff is hey we can solve this problem you have.

MOFU is and here's how we do it (features, info go here).

And BOFU is all about pricing, enticing.

Well people don't buy features, they buy outcomes.

For example, HiCira.com, it's an AI Voice Receptionist, it has lots of features (which matter for objections, comparisons, etc)

But what they're buying is not missing calls, which means missing leads, which means missing revenue.

The tips point you to where you can get more value out of the application.

I divided our onboarding flow into three phases:

1. Actual onboarding, what we need to get you to signup AND to see distinct value.

2. Activation, stuff that matters to get you to use it. You see this flow once you login to the dashboard.

3. And Tips, replaces the activation flow,

Super broken now with AI postings, listings, and submissions.

It's driving me nuts, I had to tell it to do it 3 times before it finally would.

Sheesh, I'm talking about a feature, not the content.

What do longer posts have to do with Nazi's? Jump the shark much?

Exactly, gotta push outside your comfort zone!

Want a large TAM of hungry buyers?

Sell to local service companies.

There's 36M SMBs in the US.

Many are in sectors that are not software savvy, they just need something that works so they can focus on their service (plumbing, electrical, bookkeeping, etc).