Lightnews — Scholar-powered news

Bryant Research @bryantresearch.bsky.social · Sep 4

Such a pleasure carrying out this study with @annayahprosser.bsky.social!! It's high time we ditch the meat = masculine narrative, but untangling this connection isn't easily done. Our study uncovered 6 strategies to get #meatreduction to resonate with men - who's joining us to make it happen?

University of Bath News & Media @uniofbathnews.bsky.social · Sep 4

Meat is macho: masculinity concepts are obstructing green initiatives to cut meat consumption - Dr Annayah Prosser explains all in this video tinyurl.com/3pzwf8z8. And read about her research here tinyurl.com/admfj8eb @annayahprosser.bsky.social #sustainability #masculinity @uniofbath.bsky.social

1 1

Bryant Research @bryantresearch.bsky.social · Jul 31

Our latest study found a sig connection between #masculine norms and #meat.

Then, we ran focus groups to explore the issue in men's own words.

So, which masc norms are driving the connection, what do men think about it, and how can interventions actually appeal to men? ➡️ tinyurl.com/mukzks92

2 2

Bryant Research @bryantresearch.bsky.social · Jun 30

🚀 Bryant Research is rolling into #PHAIR2025 with the whole crew in tow!

We’re heading to Edinburgh eager for a packed programme of sessions, and honoured to share the stage with an inspiring line-up of people and organisations!

Full schedule + where you can catch us:
phair2025.co.uk/programme/

2

Bryant Research @bryantresearch.bsky.social · Jun 23

🚀 Webinar alert: Can AI replace Bryant Research?

Join @richie-phd.bsky.social as he pulls back the curtain on the AI tools that are shaking up the research world. We’ll show you what works, what doesn’t, and the surprising truths behind the hype!

Curious? Register 🔗 tinyurl.com/2mhwuavu

1 1

Bryant Research @bryantresearch.bsky.social · Jun 9

thanks for sharing!

Reposted by Bryant Research

Chris Bryant @chrisbryantphd.bsky.social · Jun 4

In my latest conversation with #AskYourself:

- He gives his take on @bryantresearch.bsky.social's new Positions!
- We agree on most positions, but find space to disagree on one or two...!
- I reflect on my @swdtp.bsky.social placement at @vivacharity.bsky.social!

Chris Bryant @chrisbryantphd.bsky.social · Jun 4

Vegan Philosopher Critiques My Public Positions!

👉 www.youtube.com/watch?v=37hi...

Vegan Philosopher Critiques My Public Positions!

YouTube video by Chris Bryant, PhD.

www.youtube.com

1 3

Bryant Research @bryantresearch.bsky.social · May 22

🚨 Our pets consume a staggering ~20% of the world's meat and fish. This massive demand has significant ethical and environmental implications, making sustainable pet food not just a niche but a necessity. tinyurl.com/bdfu95pb

3

Bryant Research @bryantresearch.bsky.social · May 20

🚨 Are we really focusing on the right water villains?

Forget headlines about AI's thirst. While the water footprint of data centres is rising and absolutely demands our attention, it pales in comparison to the true Leviathan of water consumption: animal agriculture

tinyurl.com/2v4r4jm5

A Drop in the Bucket: Comparing the Water Footprint of AI and The Cattle Industry - Bryant Research

How much water does AI actually use? And how does it stack up against water-hungry beef and dairy?

bryantresearch.co.uk

1 1

Bryant Research @bryantresearch.bsky.social · May 8

A recent report reveals that a staggering 95% of the UK's potential trade partners have lower animal welfare standards. This means products produced using methods illegal here – like sow stalls and barren battery cages – could flood our markets.

1

Bryant Research @bryantresearch.bsky.social · May 8

🟥 The UK faces a critical choice: will we allow our commitment to animal welfare to be undermined by imports?

bryantresearch.co.uk/insight-item...

Everyone Agrees: It’s Time to End Low-Welfare Imports - Bryant Research

Cross-sector consensus underscores a fundamental ethical stance

bryantresearch.co.uk

1 1

Bryant Research @bryantresearch.bsky.social · Apr 24

Even brief interventions can have a tangible impact on behaviour. This highlights the potential of strategically using accessible and engaging video content to inform and empower individuals to make more sustainable and ethical food choices.

bryantresearch.co.uk/insight-item...

Can watching a single video change what’s on our plates? - Bryant Research

The UK set up almost one factory farm per week between 2017 and 2022

bryantresearch.co.uk

Bryant Research @bryantresearch.bsky.social · Apr 24

Can a single video sway our forks? New research says yes 🌱
We've wrapped up two fascinating studies exploring whether short educational videos about the environmental and ethical consequences of animal agriculture can nudge actual food choices amongst university students. Here's what we found:

1 2 4

Bryant Research @bryantresearch.bsky.social · Apr 16

Retailers and government initiatives are crucial drivers of the ongoing transition toward plant-based diets in both countries, and shifts will be supported by price, familiarity, and marketing

Bryant Research @bryantresearch.bsky.social · Apr 16

The #Dutch government's ambition for a 50:50 plant-animal protein balance by 2030 is gaining momentum as plant-based options become increasingly cost-competitive vegconomist.com/studies-and-...
So how does this compare to #UK #plantbased trends?

Report: Dutch Supermarkets Are Expanding Their Plant-Based Ranges, But Adoption Remains Slow - vegconomist - the vegan business magazine

Data from the Protein Monitor 2024, an annual study conducted by Wageningen Social & Economic Research on behalf of the Dutch Ministry of Agriculture,

vegconomist.com

1 3

Bryant Research @bryantresearch.bsky.social · Mar 24

✅ Show me the money: economic arguments for animals (March 30th): Learn how to use economics to win policy changes, jargon-free. If you're looking to boost your campaigns with powerful economic arguments, this session is a must-attend!
March 30, 2025
3:20 – 3:45 PM

Bryant Research @bryantresearch.bsky.social · Mar 24

📣 #VARC attendees - Bryant Research's @richie-phd.bsky.social is bringing you TWO key sessions you won't want to miss:
✅ AI Open Office Hours: Get free AI advice from a big tech expert turned animal advocate.
March 29, 2025, 2:00 – 5:00 PM

1 1

Bryant Research @bryantresearch.bsky.social · Mar 12

🚨 British farming reality check: one new #factory #farm every week!

Despite UK's reputation for animal welfare, our latest insight findings show a troubling reality: nearly 94% of UK-reared chickens and other farmed animals only meet the legal minimum standards tinyurl.com/4epa6vb4

British Meat Production: Perceptions vs Reality - Bryant Research

The UK set up almost one factory farm per week between 2017 and 2022

tinyurl.com

2

Bryant Research @bryantresearch.bsky.social · Mar 12

With only 5% of UK-reared chickens RSPCA-certified and 1% organic-certified, there's a critical gap between perception and actual conditions.

5 min read here: tinyurl.com/4epa6vb4

Bryant Research @bryantresearch.bsky.social · Feb 24

▶️ In-restaurant promotions with free churro offers marginally increased plant-based orders, while informational messages highlighting environmental impacts of animal products showed a decrease in plant-based choices

Click here for the full infographic: bryantresearch.co.uk/insight-item...

This link will take you to a page that’s not on LinkedIn

lnkd.in

2

Bryant Research @bryantresearch.bsky.social · Feb 24

▶️ Descriptive nudges emphasising sensory qualities significantly enhanced the appeal and sales of plant-based dishes

▶️ Prioritising plant-based options in promotional strategies, such as the Burrito of the Day, led to a 15% increased sales without sacrificing overall sales volume

This link will take you to a page that’s not on LinkedIn

lnkd.in

1 2

Bryant Research @bryantresearch.bsky.social · Feb 24

🟥 Here's a fascinating data screen grab from our new insight on the implementation of plant-based nudges in a real world restaurant setting. We highlight some key learnings that impacted choice architecture nudges.

1 1 4

Bryant Research @bryantresearch.bsky.social · Feb 11

🔴 The dairy and beef industries are more intertwined than ever: 52% of the UK's beef herd originates from the dairy industry
🔴 Instead of fixing stressful farm environments, practices like tail docking are used to "manage" behavioural problems. High-impact solutions like in-ovo sexing, already exist

1

Bryant Research @bryantresearch.bsky.social · Feb 11

Our findings show:
🔴 Massive misalignment between public values and practice
🔴 A lack of transparency, with some practices not even properly recorded, leaving their actual prevalence unknown

1 3

Bryant Research @bryantresearch.bsky.social · Feb 11

This is a big one - ‼️ 75-96% of the UK public opposes common farming practices — yet these practices remain the norm.

2 2 5

Bryant Research @bryantresearch.bsky.social · Feb 10

The fortification of foods with micronutrients is an easy public health win that would especially benefit vegans and vegetarians... This means more processing, not less. And that’s not a bad thing."
Recommendations for policy, corporations, and individuals here: bryantresearch.co.uk/insight-item...

1