I don’t dance.

I boogie.

🪩 🕺🏽 🪩

System first.

Chasing a goal often means over-optimizing one part of the machine. But it’s the system humming in harmony that creates value.

Every time I’ve tried steering things toward a set destination, I’ve ended up somewhere else. So now I just focus on the system and enjoy the ride.

It feels inevitable that as an ecosystem scales, it tends to centralize. Bigger platforms have the mass to draw the masses in like gravity.

Oh nice! I picked up my first Erik Larson book recently. In the Garden of Beasts. Haven’t read it yet, but excited to get to it.

I’m already on my third brain

It’s been said that writers hate writing, but love having written. Unlike painters who love to paint, or musicians who love to play.

Writing is hard. But that’s the point.

Asking AI to organize your arguments is like asking your trainer to lift weights for you.

You gotta earn it 💪

The sticker should find meaning in being unstuck and content with where it is, not where it was supposed to be.

I'm still early in this, but if you'd like help using stories to send better emails that drive engagement and sales, then comment here or send me a DM.

If not, I'd appreciate any encouragement you could send my way. Taking this leap hasn’t been easy, but I’m going for it anyway.

Wish me luck!

And email consistently outperforms social media because it lets you speak directly to your people without fighting algorithms for attention. It can just be an honest connection without gimmicks.

Stories aren't just for entertainment. They're unique to the human condition and have been used to educate, inspire, and persuade for thousands of years.

I'm combining my background as a developer and founder with my love for storytelling by helping businesses use story-based email marketing.

Email doesn't have to be boring promotional noise. It can be authentic and meaningful while connecting deeply with your audience.

My guess? Roles will start to merge, starting with product and engineering. Within five years, most devs will no longer be just devs.

AI feels like the next abstraction layer, just like high-level languages were for assembly. I’m not sure how much longer being a coder will be a requirement for being a builder.