Pavel Dergachev
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depavel.bsky.social
Pavel Dergachev
@depavel.bsky.social
Founder & Creative at KOJI. Making cool shit on Webflow.
That's why we're building tools for entire teams, not just individual solutions. The next frontier is AI that enhances collective creativity while automating workflows nobody enjoys.
Want to free your team from the mundane? DM me.

#figmaplugin #aitools #foodtech
May 22, 2025 at 9:40 AM
Ben Blumenrose and Designer Fund just dropped stateofaidesign.com - confirms what we've been seeing: current AI tools make individual designers faster, but only 8-12% see improvements in team collaboration.
May 22, 2025 at 9:40 AM
One click background removal, no app-hopping, no consistency nightmares. Just fresh visuals when you need them.
🎯 Instant 3D transformations
Take any vector, position it just right, and transform it into a rendered 3D asset — without touching Blender.
May 22, 2025 at 9:40 AM
Check out this Figma plugin we built for a foodtech client:
🥒Fresh produce on demand - no more "Can we get different cucumbers? These are in literally every banner."
Now designers generate on-brand produce directly in Figma with preset prompts.
May 22, 2025 at 9:40 AM
What's your perspective? Does versatility matter more than a distinctive style in today's design landscape?

#DesignThinking #CreativeProcess #Design
April 14, 2025 at 12:09 PM
This perspective is certainly shaped by my own journey. But looking ahead to the AI era, I believe we'll have plenty of tools – what we'll lack are professionals who can juggle them effectively across different contexts and needs.
April 14, 2025 at 12:09 PM
The professional versatility I've come to value is about being a style universalist who can help any business. Interestingly, through diverse experiences, you might later discover your niche organically – it emerges from the breadth of work rather than limiting the breadth of work.
April 14, 2025 at 12:09 PM
This signature approach can work brilliantly in specific niches and for certain designers. It's a valid path. But I've grown to see designers more like skilled plumbers who can fix any pipe, configure sensors on a water filter, and know how to handle water in any home with any material.
April 14, 2025 at 12:09 PM
When you're a designer with a signature style, there's a fascinating tension: are you playing your own game or your client's game? Your style is your visual language, reflecting your essence, life experience, values and meanings – your scent. Not your client's.
April 14, 2025 at 12:09 PM
Such a style is a specific sound that often misaligns with client & audience needs. Design pros extract what's unique from clients & transform it to visual language. These languages often correlate only within industries—factories sound like factories, architects speak their own dialect.
April 14, 2025 at 12:09 PM
Btw, here’s the site: martians-font.webflow.io
February 27, 2025 at 2:39 PM