Heather McCulloch
@hmcatjbi.bsky.social
310 followers 54 following 43 posts
Research dissemination, global communications and strategic digital media to promote evidence-based healthcare and combat misinformation #SciComm
Posts Media Videos Starter Packs
hmcatjbi.bsky.social
There's a different theme each year for World EBHC Day. For example, last year's theme highlighted the need for intersectoral collaboration to address the polycrisis - the interrelated and complex global challenges which threaten public health.
Reposted by Heather McCulloch
a11yawareness.bsky.social
Capitalization affects how people read hashtags or how people hear them on screen readers. Use #camelCase or #PascalCase in hashtags instead of lowercase. You could have #DoctorWhoRewatch ("Doctor Who Rewatch") or #doctorwhorewatch ("doctor whore watch.")
Reposted by Heather McCulloch
jbiebhc.bsky.social
To mark #MentalHealth Awareness month, we share a story of hope that comes out of the #HAB devastating #MarineLife in Australia. “Communities became the storytellers, scientists, and sentinels, sharing what they saw and what they knew."

Read #WorldEBHCDay blog at: worldebhcday.org/blog/2025/re...
The image shows several stylised, colourful silhouettes of human faces facing each other on both sides of the picture, with multiple speech bubbles of different colours in the space between them. The design suggests communication, collaboration, and exchange of ideas in a visually engaging and inclusive manner.
Reposted by Heather McCulloch
jbiebhc.bsky.social
Read #WorldEBHCDay blog on impact stories: why they work and how to craft them with rigour, empathy and purpose through the lens of collaborative knowledge communication: worldebhcday.org/blog/2025/im...
#SciComm
@biancapilla.bsky.social
6 faces from around the world in 6 panels. the faces represent the authors of JBI impact stories which are published on JBI's website at jbi.global/our-impact
Reposted by Heather McCulloch
amandarosswhite.bsky.social
Talk about knowing your audience
merriam-webster.com
We are thrilled to announce that our NEW Large Language Model will be released on 11.18.25.
hmcatjbi.bsky.social
"A video abstract is like a movie trailer; it introduces a wide audience to a research paper. As with a movie trailer, a video abstract should be short, engaging & easy to understand ... [It] aims to pique interest & direct viewers to the published article." jbi.global/sites/defaul...
#SciComm
Screenshot of JBI's guide for authors: 
CREATING A VIDEO ABSTRACT

INTRODUCTION
This guide is for published authors who would like to disseminate their research to a wider audience using digital media.

WHAT IS A VIDEO ABSTRACT?
A video abstract is like a movie trailer; it introduces a wide audience to a research paper. As with a movie trailer, a video abstract should be short, engaging and easy to understand while summarising key points of the research. A video abstract aims to pique interest and direct viewers to the published article.

Video abstracts are associated with an INCREASE in research reports citations, views and social media attention.
Reposted by Heather McCulloch
jbiebhc.bsky.social
English dominates scientific publishing, which can limit access to knowledge for #EBHC for clinicians, policymakers, and communities who speak languages other than English (LOTE).

www.youtube.com/watch?v=1Gzt...
Promoting linguistic diversity: Abstracts for a wider audience
YouTube video by JBI
www.youtube.com
Reposted by Heather McCulloch
a11yawareness.bsky.social
You don't necessarily want to use the exact same alt text each time a specific image is used. Alt text must consider the context of the image and why it's being included on a site, post, article, etc. In other words, alt text depends on where you're including the image and why.
Reposted by Heather McCulloch
a11yawareness.bsky.social
If you have a hashtag with multiple words, write the hashtag in #PascalCase or #camelCase to help users of screen readers. That helps the screen reader to read out the words out individually, rather than trying to read them in one long word.
Reposted by Heather McCulloch
biancapilla.bsky.social
What happens after evidence is generated/published/disseminated?🤔

For 5+ years I’ve worked with JBI’s global evidence network to publish impact stories — powerful narratives of evidence driving real change

📖 Read more in my latest #WorldEBHCDay blog: worldebhcday.org/blog/2025/im...

#Storytelling
Image shows Lego that begins as an unassembled bunch moving towards Lego arranged in colours and then eventually built as a house depicting the power of communicating data or evidence in stories
Reposted by Heather McCulloch
altmetric.com
NEW

Researcher Profiles in Altmetric

Altmetric tracks research items and where they are mentioned or cited online. Searching by researcher name wasn't a feature unless you imported your own from a repository or CRIS

Today we are launching a global researcher search feature.

1/5
NEW – See the full picture of researcher influence
Discover Research Search, the new feature on Altmetric that allows users to access comprehensive researcher-level analytics, enabling them to view researcher attention within specific search results and identify top researchers in a field:

Search for researchers by name, or affiliation
Obtain impact data near real-time and almost immediately after publication
Get a comprehensive, real-time view of a researcher’s influence across policy, media, and professional networks
Export ready-to-share researcher profiles to support internal reporting, public dashboards, or strategic reviews
hmcatjbi.bsky.social
#SciComm peeps are invited to share a visual representation that addresses the #WorldEBHCDay 2025 theme, Collaborative Knowledge Communication. Your submission can be in any language, but an English transcript is needed with submission. See examples and how to submit: worldebhcday.org/visual-media
Screenshot of World EBHC Day 'Visual Media' webpage showing top menu: About, Take Action, Blog, Short Video, Visual Media (highlighted), Events, Evidence Ambassadors, Resources. A clickable bar of text: 'Submit visual media' sits above 3 submissions from Brazil, Colombia and Australia: A cartoon of a 'evidence superhero'; a graphic about the emerging voices from the global south which is a summary of discussions from the Evidence Synthesis Infrastructure Collaborative (ESIC) meeting in Cape Town earlier this year, and an infographic on how to engage knowledge users when conducting a scoping review using JBI methodology.
hmcatjbi.bsky.social
Excited about the workshop on prompt design for inclusive #SciComm at #JBIKochi. I will be co-facilitating with @biancapilla.bsky.social @jbiebhc.bsky.social; Ashima Mohan @campbellreviews.bsky.social South Asia; Andrea Elanga eBASE Africa.
#HealthEquity & #EBHC program at jbi.global/jbi-colloqui...
Chinese fishing nets at purple twilight, Kochi, India. Also known as cheena vala, these giant structures are cantilevered, using counterweights and pulleys to lower and raise large fishing nets into the water. These nets have become a symbol of Kochi. JBI Colloquium. Diversity in healthcare. Unity in evidence. Kochi, India. 19-21 November. Logos of the host organisations: JBI Amrita Centre for Evidence Based Oral Health; and JBI Evidence Synthesis and Implementation for Indigenous Health
hmcatjbi.bsky.social
The science of knowledge communication is evolving. Storytelling, digital media, open science and knowledge translation are reshaping how knowledge can be shared to inform decisions.

As #WorldEBHCDay approaches we invite you to share your #SciComm initiatives with us worldebhcday.org/take-action
World Evidence-based Healthcare Day 2025
YouTube video by World EBHC Day
www.youtube.com
Reposted by Heather McCulloch
jbiebhc.bsky.social
"Diversity in healthcare. Unity in evidence" is the theme for the JBI Colloquium in Kochi, Kerala.

See program for presentations on health equity; equity-centred methodology for #EvidenceSynthesis; and traditional medicine & #EBHC integration.

Registrations close soon: jbi.global/jbi-colloquium
Attend the JBI Colloquium 2025 in Kochi, India #shorts
YouTube video by JBI
www.youtube.com
Reposted by Heather McCulloch
carrieprice.bsky.social
Data available upon request is not acceptable.

Search/es available upon request is also not acceptable.

If you are going to do science, do science, please.
Reposted by Heather McCulloch
bsky.app
Bluesky @bsky.app · Sep 8
v1.108 is rolling out today 🚚

Now live, at long last: Bookmarks, aka Saved Posts. For all those posts you'll definitely plan to come back to!

Update the app and give it a try. The button is right down there 👇
Reposted by Heather McCulloch
bsky.app
Bluesky @bsky.app · Sep 8
If you've been using a 📌 emoji to bookmark posts, @rafael.my and @samuel.bsky.team cooked up a special tool you can use to migrate them to your Saved Posts.

Try it here: pin2saved.vercel.app
pin2saved for Bluesky
Migrate your Bluesky 📌 replies to saved posts.
pin2saved.vercel.app
hmcatjbi.bsky.social
Story about how South Australia first began reacting to the harmful algal bloom. Written for World EBHC Day: worldebhcday.org/blog/2025/re...

Share your story in just about any format you like, so get on board, #SciComm community! Learn how: worldebhcday.org/take-action

#OceanChat #CitizenScience
hmcatjbi.bsky.social
Evidence is powerful, but only if it’s accessible. Whether it’s storytelling, video, podcast, or something like this by JBI, different formats help knowledge reach the people who need it.

If #SciComm is your thing, check out the World Evidence-Based Healthcare Day campaign: worldebhcday.org
jbiebhc.bsky.social
A JBI Best Practice Information Sheet accompanies the systematic review. This resource summarises​ the review to provide important details including the finding and conclusions of the review, as well as the recommendations for practice. #SciComm
An infographic is included in the JBI Best Practice Information Sheet (BPIS). The BPIS is a 4-page summary of a systematic review that considers not only Effectiveness, but also the Feasibility, Appropriateness, and Meaningful of an intervention. This is in line with the JBI approach, which is encapsulated in the JBI Model of EBHC. This infographic presents the findings of the systematic review. It displays Population, Phenomenon of research, Context/setting, Intervention, Oucome. Also qualitative findings and quantitative findings separately, then integrated. Recommendations for practice are listed.
hmcatjbi.bsky.social
Blog tells the story of how everyday people became the scientists, the storytellers and sentinels as the Karenia mikimotoi algal bloom in South Australia began its catastrophic spread over 4,500km. SA Govt adopted a One Health approach for its HAB Taskforce worldebhcday.org/blog/2025/re...
#addOcean
worldebhcday.bsky.social
Read the #WorldEBHCDay blog by @hmcatjbi.bsky.social, Global Communication Coordinator @jbiebhc.bsky.social, about a toxic bloom in South Australia devastating marine life & bringing harm to human health–and how everyday people are responding with community-led #KnowledgeSharing.👇
ow.ly/a9En50WQ46N
A group of heads all in different colours with different patterns highlighted in their brains, depicting collaborative knowledge communication
hmcatjbi.bsky.social
An “underwater bushfire” is devastating #OceanLife on South Australia’s coast. Around 450 species washed up on shore have been documented by citizen scientists, including sharks, dolphins, penguins and sea turtles. worldebhcday.org/blog/2025/re...

#WorldEBHCDay #SciComm #OceanChat #CitizenScience
A leafy seadragon lies on a sandy shore. The leafy seadragon is the marine emblem of South Australia and is near threatened with extinction.
hmcatjbi.bsky.social
If advancing equity-centred and culturally appropriate evidence-based healthcare is your thing, take a look at the program just released for the JBI Colloquium in Kochi, India: jbi.global/jbi-colloqui...
"Diversity in healthcare | Unity in evidence"
#HealthEquity #EBHC #JBIKochi
Chinese fishing nets at Kochi, India. Also known as cheena vala, these giant structures are centuries old. The structures are cantilevered, using counterweights and pulleys, and are operated by several fishers, to lower and raise large fishing nets into the water. These nets have become a symbol of Kochi. JBI Colloquium. Diversity in healthcare. Unity in evidence. Kochi, India. 19-21 November.
Reposted by Heather McCulloch
worldebhcday.bsky.social
Heather McCulloch from JBI, Australia, invites us to consider the role of citizen science in fostering collaborative knowledge communication in this short video: 👇
ow.ly/WINo50WOUn6

#WorldEBHCDay

@hmcatjbi.bsky.social
@jbiebhc.bsky.social @cochrane.org @campbellreviews.bsky.social