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hoboweb.bsky.social
Shaun Anderson
@hoboweb.bsky.social
140 followers 150 following 360 posts
I only talk about SEO on here. Or anywhere.
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 7d
⚡ Turn Gemini Pro 2.5 into a Page Quality Evaluator (loaded with the latest SEO research).

1. Open the Gemini App.
2. Select "Deep Research"
3. Type "Prompt: Rate My Page Quality using the Hobo SEO Method - "
4. Add your web page.
5. Hit the submit button.
1. Open the Gemini App. 2. Select "Deep Research" 3. Type "Prompt: Rate My Page Quality using the Hobo SEO Method - " 4. Add your web page. 5. Hit the submit button. Gemini will prepare to temporarily upload the latest Hobo SEO Method guidelines. Hit "Start Research". Google Gemini will search and find what the Hobo SEO Method is. It will load instructions on how to be a quality rater using a 12 point checklist and a detailed system prompt involving deep research of your page quality based on Google's EEAT guidelines and most importantly on Content Effort. You will receive a content quality audit of the page you added - the url you submitted in the prompt - and of the highest calibre from the LLM that is probably powering some of Google's own quality systems. Lets face it.
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 1h
Local SEO: The leak reveals a boolean flag, isLargeChain, is used to apply different ranking expectations for national brands versus independent shops.
hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 3h
Image SEO: Google uses a timestamp called contentFirstCrawlTime to identify the original source of an image across the web, giving it preference over duplicates.
www.hobo-web.co.uk
hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 5h
Local SEO: The documents show a business's local data is structurally linked to its website URL, making site authority inseparable from local ranking potential.
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 8h
Visual Prominence is a Measured Signal: The existence of an avgTermWeight attribute, which measures the average font size of terms, is concrete proof that making your headings and key phrases visually stand out is a quantifiable signal.
hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 10h
Title Tag SEO: The best way to avoid unwanted rewrites by SnippetBrain is to ensure your <title> tag and your <h1> heading are very closely aligned in their messaging.
www.hobo-web.co.uk
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 12h
"an unmaintained site... should be rated Lowest." Google QRG 2014
hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 14h
If you have enjoyed the recent posts, you'll like my new Youtube playlist: The Google Leaks: The Content Warehouse API Leaks / DOJ Vs Google Trial
www.youtube.com
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 17h
Site-Wide Quality Is Paramount: A key insight from the Google leak: low-quality content on one part of your site can negatively impact the entire domain's rankings. This can trigger a site-wide demotion.
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 19h
contentEffort is a Core Metric: The Google leak reveals the contentEffort metric, where LLMs algorithmically measure the human labour in your content. Effort is now a ranking signal.
www.hobo-web.co.uk
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 21h
The Google trial revealed the systems that build the SERP: 'Glue' ranks universal features based on user interaction, and 'Tangram' assembles the final layout.
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 23h
🕵️ 'Goldmine': The system that decides what you see on Google search results pages.
www.hobo-web.co.uk
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 1d
Your title Tag is Just a Suggestion: Google’s 'Goldmine' system treats your title as just one candidate among many, scoring it against alternatives sourced from your headings (h1), internal links, and body content.
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 1d
🕵️ 'Goldmine': Google’s Universal Quality Judge for Search Results Pages:
www.hobo-web.co.uk
hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 1d
Title Tag SEO: The leak names the snippet system 'Muppet,' which uses pixel width (approx. 600px) and precise typographic units, not a strict character count, to determine display length.
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 1d
LEAKED TODAY: Google 'Goldmine' is not a title-only system. It appears to be a UNIVERSAL and scalable architecture for quantifying the quality of ANY content element Google presents to a user. 🥇
hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 1d
🚨LEAKED: The "Goldmine" system rates title tags. It evaluates "title candidates" (your title, h1, headings, and anchor text) using dozens of signals to calculate goldminePageScore. The highest-scoring candidate is the one most likely to be shown in search results.
hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 1d
Thanks to the Google trial, we now have a public glossary of internal terms. Testimony detailed systems like QBST (Query-based Salient Terms) and T* (Topicality).
www.hobo-web.co.uk
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 1d
LSI keywords for SEO don't exist. Anyone advising you to use them doesn't understand LSI keywords.
www.hobo-web.co.uk
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 1d
Explosive testimony in the Google trial from its VP of Ads confirmed Google uses 'pricing knobs' and 'shakes the cushions' to actively tune ad auctions to meet revenue targets.
hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 1d
Hobo SEO Dashboard streamlines SEO reporting in Google Sheets. DM me:
www.hobo-web.co.uk
hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 1d
“Hobo: Beginner SEO 2025” - Free Ebook (PDF)
www.hobo-web.co.uk
hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 1d
Testimony from a Google engineer in the antitrust trial revealed the "vast majority of signals are hand-crafted" for control, not created by a single 'black box' AI.
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 2d
I made a new Youtube playlist - The Content Warehouse API Leaks / DOJ Vs Google Trial
www.youtube.com
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 2d
Mobile SEO: Leaked data shows Google algorithmically scores user-generated content (ugcScore), and high-quality user discussions can act as a positive quality signal.
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hoboweb.bsky.social
Shaun Anderson @hoboweb.bsky.social · 2d
Try a demo of Gemini Browser
t.co