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Indi Young @indiyoung.bsky.social · 15h

Teams that are used to making "one tool" that is supposed to serve "everybody" are often surprised to learn that they have averaged things out too much. If they shift to building for Thinking Styles, more nuance and more experiences can exist within the solution.

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Learn more:

3: Recognize Missing Audiences

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Indi Young @indiyoung.bsky.social · 15h

Instead of ignoring existing solutions, let's them. We can align them with people's cognition and see the gaps in a mental model skyline.

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Indi Young @indiyoung.bsky.social · 15h

(We all use tools that we wish were better. We've all had experiences that could have been smoother, or that outright ignored our own situation.)

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Indi Young @indiyoung.bsky.social · 15h

Mending existing solutions is a key type of #innovation.
But we call it "maintenance," and we don't glorify it. Some orgs actually despise maintenance work. It's like we only want to work on new "things"... when new _ideas_ are what help us fill in the cracks of systems that we have already created.

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Indi Young @indiyoung.bsky.social · 4d

- Mental model skylines help you see approaches
- Thinking styles help you see cognitive variety
- Help/harm sparklines show your team progress
- Good scores show the value each thinking style gets toward their purpose/goal

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Get your tickets here:
🔗 www.uxmasterclass.com/get-your-tic...

Tickets | UXmasterclass 2025

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Indi Young @indiyoung.bsky.social · 4d

You don't make "one solution to rule them all." You already know that you are supporting humans, not "a standard process."

So, how do you lead your organization to support a variety of people?

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Indi Young @indiyoung.bsky.social · 4d

When your org is trying to create better outcomes for people, so that people can address their own purpose/intention/goal in a way that suits their thinking style, their approach, your team is already in the right mindset.

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Indi Young @indiyoung.bsky.social · 4d

We can finally make many solutions out of one!

📢 I'm giving a keynote at #UX Masterclass in #Bengaluru 📅 10-Oct-2025

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Indi Young @indiyoung.bsky.social · 6d

This method is how we learn about people's cognition, and how it is similar (or not) to other peoples'.

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🔗 Check out the explanation video here:

Narrating diagram on cognition and user research | Indi Young posted on the topic | LinkedIn

Here's a narrated version of the diagram that shows where/when to make durable knowledge about people (cognition) versus the cyclical #UserResearch that comes in the team's build space. 📣 This is par...

www.linkedin.com

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Indi Young @indiyoung.bsky.social · 6d

- A summary of a concept is what the person means, their key point, not what we interpret or think they mean.
- An affinity group is people's focus of mental attention, not what we think makes the groups hang together.

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Indi Young @indiyoung.bsky.social · 6d

- There are 40-120 concepts in each listening session that are about the person's past inner thinking, emotional reactions, or personal rules as they addressed a specific goal or purpose they have been thinking about a lot.

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Indi Young @indiyoung.bsky.social · 6d

Use emergent data synthesis when you are building durable knowledge about people you want to serve with your solutions. It is the way we build mental model skylines.

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Indi Young @indiyoung.bsky.social · 6d

Emergent data synthesis is the opposite of top-down categorization or tagging. It helps us perserve the intention and meaning of what people communicated to us.