Joel Gascoigne
@joel.is
Founder CEO of @buffer.com. Building a long term, independent, profitable business with big ambitions, focused on value for customers and team.
https://joel.is
https://joel.is
Today we're launching Community, which we've built to help you to stay on top of comments and replies across all your social channels. Available now on all Buffer plans, including our free plan.
November 12, 2025 at 4:11 PM
Today we're launching Community, which we've built to help you to stay on top of comments and replies across all your social channels. Available now on all Buffer plans, including our free plan.
This is one of my favorite charts at Buffer right now.
It's the chart of our number of paying customers. It might look like we've just experienced awful churn, but that's not what it is.
Those drops are when we proactively cancelled subscriptions for some of our inactive customers.
It's the chart of our number of paying customers. It might look like we've just experienced awful churn, but that's not what it is.
Those drops are when we proactively cancelled subscriptions for some of our inactive customers.
October 16, 2025 at 4:55 PM
This is one of my favorite charts at Buffer right now.
It's the chart of our number of paying customers. It might look like we've just experienced awful churn, but that's not what it is.
Those drops are when we proactively cancelled subscriptions for some of our inactive customers.
It's the chart of our number of paying customers. It might look like we've just experienced awful churn, but that's not what it is.
Those drops are when we proactively cancelled subscriptions for some of our inactive customers.
Wow, we did it! We have officially achieved a new all-time-high ARR at Buffer 🎉
Our previous all-time-high was $22,384,598 on February 6, 2020. Today, our ARR stands at $22,395,427.
This milestone has been 5 years in the making for us, it's going to take a little time to sink in for me personally!
Our previous all-time-high was $22,384,598 on February 6, 2020. Today, our ARR stands at $22,395,427.
This milestone has been 5 years in the making for us, it's going to take a little time to sink in for me personally!
May 28, 2025 at 3:16 PM
Wow, we did it! We have officially achieved a new all-time-high ARR at Buffer 🎉
Our previous all-time-high was $22,384,598 on February 6, 2020. Today, our ARR stands at $22,395,427.
This milestone has been 5 years in the making for us, it's going to take a little time to sink in for me personally!
Our previous all-time-high was $22,384,598 on February 6, 2020. Today, our ARR stands at $22,395,427.
This milestone has been 5 years in the making for us, it's going to take a little time to sink in for me personally!
Feeling so much gratitude for this wonderful group of humans as I return from the 12th @buffer.com company retreat in Antalya, Türkiye.
51 weeks of the year, we work together across 49 cities in 21 countries. To get to spend a week in the same place is special, and a vital part of how we operate.
51 weeks of the year, we work together across 49 cities in 21 countries. To get to spend a week in the same place is special, and a vital part of how we operate.
May 2, 2025 at 9:07 PM
Feeling so much gratitude for this wonderful group of humans as I return from the 12th @buffer.com company retreat in Antalya, Türkiye.
51 weeks of the year, we work together across 49 cities in 21 countries. To get to spend a week in the same place is special, and a vital part of how we operate.
51 weeks of the year, we work together across 49 cities in 21 countries. To get to spend a week in the same place is special, and a vital part of how we operate.
We had our team-wide All Hands earlier this week, and each month we celebrate the team anniversaries (we call them Bufferversaries) 🎉
It's so heartwarming to me that we have such a long tenured team. Can you believe there are 49 collective years put into building Buffer here?
It's so heartwarming to me that we have such a long tenured team. Can you believe there are 49 collective years put into building Buffer here?
February 14, 2025 at 8:07 PM
We had our team-wide All Hands earlier this week, and each month we celebrate the team anniversaries (we call them Bufferversaries) 🎉
It's so heartwarming to me that we have such a long tenured team. Can you believe there are 49 collective years put into building Buffer here?
It's so heartwarming to me that we have such a long tenured team. Can you believe there are 49 collective years put into building Buffer here?
Introducing Streaks in Buffer 🪴 Post at least once a week to build your streak – miss a week and it resets.
I've found that consistency in social posting leads to compounding benefits. Data confirms it: a 10-week posting streak can lead to 5x more engagement.
Try Streaks in Buffer today ✨
I've found that consistency in social posting leads to compounding benefits. Data confirms it: a 10-week posting streak can lead to 5x more engagement.
Try Streaks in Buffer today ✨
January 29, 2025 at 5:13 PM
Introducing Streaks in Buffer 🪴 Post at least once a week to build your streak – miss a week and it resets.
I've found that consistency in social posting leads to compounding benefits. Data confirms it: a 10-week posting streak can lead to 5x more engagement.
Try Streaks in Buffer today ✨
I've found that consistency in social posting leads to compounding benefits. Data confirms it: a 10-week posting streak can lead to 5x more engagement.
Try Streaks in Buffer today ✨
Today is a special day at @buffer.com - we just crossed $20M in ARR 🎉🚀
What makes it extra special, is that this is the second time we've reached this milestone. It's been a years-long whole-team effort to achieve the turnaround.
Read my longer reflection: https://joel.is/posts/1734464838/
What makes it extra special, is that this is the second time we've reached this milestone. It's been a years-long whole-team effort to achieve the turnaround.
Read my longer reflection: https://joel.is/posts/1734464838/
December 17, 2024 at 11:52 PM
Today is a special day at @buffer.com - we just crossed $20M in ARR 🎉🚀
What makes it extra special, is that this is the second time we've reached this milestone. It's been a years-long whole-team effort to achieve the turnaround.
Read my longer reflection: https://joel.is/posts/1734464838/
What makes it extra special, is that this is the second time we've reached this milestone. It's been a years-long whole-team effort to achieve the turnaround.
Read my longer reflection: https://joel.is/posts/1734464838/
I enjoyed being on The Startup CEO Show to chat building @buffer.com.
Topics we covered: transparency as a core value, taking a long-term view, buying out investors, navigating a co-founder breakup, working through revenue decline back to growth, fatherhood.
Links to listen/watch in next post ⬇️
Topics we covered: transparency as a core value, taking a long-term view, buying out investors, navigating a co-founder breakup, working through revenue decline back to growth, fatherhood.
Links to listen/watch in next post ⬇️
December 2, 2024 at 10:04 PM
I enjoyed being on The Startup CEO Show to chat building @buffer.com.
Topics we covered: transparency as a core value, taking a long-term view, buying out investors, navigating a co-founder breakup, working through revenue decline back to growth, fatherhood.
Links to listen/watch in next post ⬇️
Topics we covered: transparency as a core value, taking a long-term view, buying out investors, navigating a co-founder breakup, working through revenue decline back to growth, fatherhood.
Links to listen/watch in next post ⬇️
The @buffer.com team has officially achieved 10% year over year growth in MRR/ARR for 2024 so far 🎉
This year is proving to be an incredible turnaround year to get back to MRR/ARR levels of 3 years ago.
I'm excited to see where we can land by the end of the year. And we have big plans for 2025!
This year is proving to be an incredible turnaround year to get back to MRR/ARR levels of 3 years ago.
I'm excited to see where we can land by the end of the year. And we have big plans for 2025!
November 22, 2024 at 11:13 PM
The @buffer.com team has officially achieved 10% year over year growth in MRR/ARR for 2024 so far 🎉
This year is proving to be an incredible turnaround year to get back to MRR/ARR levels of 3 years ago.
I'm excited to see where we can land by the end of the year. And we have big plans for 2025!
This year is proving to be an incredible turnaround year to get back to MRR/ARR levels of 3 years ago.
I'm excited to see where we can land by the end of the year. And we have big plans for 2025!
"Certified Bluesky Elder" 👴🏻😁
I'm so glad this special place exists and is thriving!
I'm so glad this special place exists and is thriving!
September 19, 2024 at 2:56 AM
"Certified Bluesky Elder" 👴🏻😁
I'm so glad this special place exists and is thriving!
I'm so glad this special place exists and is thriving!