Joel Gascoigne
joel.is
Joel Gascoigne
@joel.is
Founder CEO of @buffer.com. Building a long term, independent, profitable business with big ambitions, focused on value for customers and team.

https://joel.is
Great question Justin, and really glad you're switching over to Buffer. Mainly just to take it one step at a time. We have all of that planned 👍🏻 @diegosanchez.bsky.social can share more 😊
November 13, 2025 at 11:58 PM
If you haven't tried Buffer in a while, now is a great time to check it out. We've added countless new features and put a ton of care into the UX in the past few years.

Start using Buffer with Community for free today: buffer.com/community
A Focused Space to Reply to Every Comment | Buffer Community
Buffer Community allows you to filter, sort, and reply to comments across multiple social media accounts to increase engagement and grow your audience.
buffer.com
November 12, 2025 at 4:11 PM
We analyzed millions of posts to confirm: when you reply to comments on your posts, they perform better. On Bluesky, posts with replied-to comments perform 5% better. So if you're going to put in the work to write content, don't post and ghost 👻
A Focused Space to Reply to Every Comment | Buffer Community
Buffer Community allows you to filter, sort, and reply to comments across multiple social media accounts to increase engagement and grow your audience.
buffer.com
November 12, 2025 at 4:11 PM
Posting is only half the equation for success on social. For nearly 15 years now, Buffer has been a great tool for publishing. To really see results, you need to participate in the community too.
November 12, 2025 at 4:11 PM
November 10, 2025 at 5:42 PM
@ranork.bsky.social Thank you! I think you're going to like what we've got coming.
November 10, 2025 at 5:42 PM
While keeping these customers might pad our revenue a bit, I believe it will make us a more responsive business to proactively cancel those inactive subscriptions and rely on revenue from customers who are actually getting value from the product.
October 16, 2025 at 4:55 PM
We sent people an email and let them know that unless they responded to keep their subscription or started using Buffer again, we'd cancel their subscription at the next renewal.

We made a decision recently that it doesn't feel right to keep charging customers who are not using the product.
October 16, 2025 at 4:55 PM
August was our second month where net profit was more than total profit for the whole of 2024 (and in fact, any year since 2020). We finished August with $296K in net income and this brings year-to-date profit to $1.3M.

Read the full update here: buffer.com/shareholders...
August 2025 Shareholder Update | Buffer
A change to our MRR/ARR calculation, Bulk Upload, Buffer for iOS 26
buffer.com
September 21, 2025 at 12:40 AM
Welcome to the next level, Daniel! 🎉 What made you take the leap from the free plan to paid? And what more can we add to make the experience even better for you?
September 8, 2025 at 4:12 PM
This is where culture comes in. If you can cultivate a culture that is specific to the values of the company and aligns with all the individuals involved, and also supports the execution of those puzzle pieces, that's where you start to experience magic.
September 8, 2025 at 3:12 AM
These puzzle pieces should exist across various teams and efforts, and start to connect together, so that when you combine them, the results are greater than the outcomes of the individual actions alone.
September 8, 2025 at 3:12 AM
I think about strategy as: what are the key puzzle pieces that describe approaches or actions you can take in pursuit of the mission, that are uniquely yours to take? What are the things that you can do, that others cannot do?
September 8, 2025 at 3:12 AM
I believe that when you extend the same freedoms to your team that you sought for yourself, something powerful happens: you build deep trust and unlock extraordinary commitment. This approach has created our strongest culture and most sustainable results.
July 29, 2025 at 3:29 PM
I don't see shorter workweeks as a benefit and a way to work less on Buffer. Instead, I see 4-day workweeks as the way we can all work optimally on Buffer, as time away and true renewal enable us to make impactful sustained contributions.
July 29, 2025 at 3:29 PM
In more recent years, we've operated Buffer with a 4-day workweek. I'm proud to say that in the 5 years we've been working four days a week, we've seen Buffer through a turnaround from decline and back to growth, profitability and new all-time-high ARR.
July 29, 2025 at 3:29 PM
I've also always encouraged and celebrated side projects. A team with side projects is a win-win: they're great vehicle for personal growth and experiences which benefit Buffer. Buffer started as a side project and I always have projects I'm tinkering on. It'd feel at odds to disallow side projects.
July 29, 2025 at 3:29 PM