This approach transforms networking from a transactional activity you occasionally engage in to an integrated practice of ongoing cultivation. #RelationshipCultivation

Cultivation starts with a simple question: "Which connections genuinely enrich my professional life and how can I nurture them?"

Traditional networking metrics (connection count, outreach volume) miss the point entirely. The true measure is the quality of the relationship and the mutual value it holds.

This explains why simple, consistent touchpoints can be surprisingly effective for maintaining professional relationships—they leverage fundamental psychological principles rather than requiring deep engagement every time. #RelationshipScience

Research on the 'mere exposure effect' shows that regular, lightweight interactions build familiarity and positive regard, even without substantive exchanges.

This explains why work relationships often feel more effortful to sustain—they require active engagement of neural systems that don't operate automatically. Understanding this helps us design more effective maintenance approaches. #ConnectionScience