Katherine Watier Ong
@kwatier.bsky.social
Accomplished multi-industry digital marketer. Owner, WO Strategies --we work to ensure that #science is found in search. #SEO speaker. Podcast host of Digital Marketing Victories. https://wostrategies.com/digital-marketing-victories-podcast/ #hEDS/MCAS
Big stories this month: Cloudflare takes on Google, Bing’s making moves, and new AI search rules are shaking things up. The newsletter drops today at 10:30am ET — make sure you’re on the list before it lands.
October 27, 2025 at 1:46 PM
Big stories this month: Cloudflare takes on Google, Bing’s making moves, and new AI search rules are shaking things up. The newsletter drops today at 10:30am ET — make sure you’re on the list before it lands.
📉 Most journals aren’t in Google’s Knowledge Graph — so AI tools like ChatGPT, Perplexity & Google miss them as “authoritative.”
❌ No sameAs links or schema
✅ Add author sameAs, schema on issues/collections, structured notes.
📩 DM for the free guide.
#academicseo #knowledgegraph #aioverviews
❌ No sameAs links or schema
✅ Add author sameAs, schema on issues/collections, structured notes.
📩 DM for the free guide.
#academicseo #knowledgegraph #aioverviews
October 14, 2025 at 3:17 PM
📉 Most journals aren’t in Google’s Knowledge Graph — so AI tools like ChatGPT, Perplexity & Google miss them as “authoritative.”
❌ No sameAs links or schema
✅ Add author sameAs, schema on issues/collections, structured notes.
📩 DM for the free guide.
#academicseo #knowledgegraph #aioverviews
❌ No sameAs links or schema
✅ Add author sameAs, schema on issues/collections, structured notes.
📩 DM for the free guide.
#academicseo #knowledgegraph #aioverviews
Letting Google crawl your site’s internal search results = letting it dig through your junk drawer.
🚫 Crawl loops
🚫 Empty pages
🚫 Duplicate junk
Bad for SEO. Bad for AI discovery.
✅ Block search URLs in robots.txt.
✅ Clean up crawl logs.
Make Google find the good stuff, not the scraps.
🚫 Crawl loops
🚫 Empty pages
🚫 Duplicate junk
Bad for SEO. Bad for AI discovery.
✅ Block search URLs in robots.txt.
✅ Clean up crawl logs.
Make Google find the good stuff, not the scraps.
October 8, 2025 at 2:28 PM
Letting Google crawl your site’s internal search results = letting it dig through your junk drawer.
🚫 Crawl loops
🚫 Empty pages
🚫 Duplicate junk
Bad for SEO. Bad for AI discovery.
✅ Block search URLs in robots.txt.
✅ Clean up crawl logs.
Make Google find the good stuff, not the scraps.
🚫 Crawl loops
🚫 Empty pages
🚫 Duplicate junk
Bad for SEO. Bad for AI discovery.
✅ Block search URLs in robots.txt.
✅ Clean up crawl logs.
Make Google find the good stuff, not the scraps.
Journals have the content AI loves:
🎙️ Podcasts
📂 Collections
👤 Author pages
But if Google & ChatGPT can’t see them? They don’t exist.
👉 AI can’t read JavaScript.
👉 Hidden content = invisible content.
Surface it. Structure it. Make it count.
🎙️ Podcasts
📂 Collections
👤 Author pages
But if Google & ChatGPT can’t see them? They don’t exist.
👉 AI can’t read JavaScript.
👉 Hidden content = invisible content.
Surface it. Structure it. Make it count.
October 6, 2025 at 2:02 PM
Journals have the content AI loves:
🎙️ Podcasts
📂 Collections
👤 Author pages
But if Google & ChatGPT can’t see them? They don’t exist.
👉 AI can’t read JavaScript.
👉 Hidden content = invisible content.
Surface it. Structure it. Make it count.
🎙️ Podcasts
📂 Collections
👤 Author pages
But if Google & ChatGPT can’t see them? They don’t exist.
👉 AI can’t read JavaScript.
👉 Hidden content = invisible content.
Surface it. Structure it. Make it count.
Significant SEO shifts in this month's email, all dropping in your inbox this morning. Featuring Brodie Clark, Metehan Yeşilyurt, Jamie Indigo, Dan Hinckley, Gus Pelogia, Dan Petrovic, Helen Pollitt, Nathan Gotch, Duane Forrester, Aleyda Solis and more.
October 3, 2025 at 1:59 PM
Significant SEO shifts in this month's email, all dropping in your inbox this morning. Featuring Brodie Clark, Metehan Yeşilyurt, Jamie Indigo, Dan Hinckley, Gus Pelogia, Dan Petrovic, Helen Pollitt, Nathan Gotch, Duane Forrester, Aleyda Solis and more.
SEO isn’t dead—it’s just evolving. On the No-Brainer Podcast, I broke down:
📌 Why AEO/GEO = still SEO (with different tactics)
📌 How LLMs use mentions, not just links
📌 Why zero-click + data loss should change your KPIs
📌 How SEOs can lead the charge in AI search
🎧 Tune in to the conversation!
📌 Why AEO/GEO = still SEO (with different tactics)
📌 How LLMs use mentions, not just links
📌 Why zero-click + data loss should change your KPIs
📌 How SEOs can lead the charge in AI search
🎧 Tune in to the conversation!
September 29, 2025 at 2:12 PM
SEO isn’t dead—it’s just evolving. On the No-Brainer Podcast, I broke down:
📌 Why AEO/GEO = still SEO (with different tactics)
📌 How LLMs use mentions, not just links
📌 Why zero-click + data loss should change your KPIs
📌 How SEOs can lead the charge in AI search
🎧 Tune in to the conversation!
📌 Why AEO/GEO = still SEO (with different tactics)
📌 How LLMs use mentions, not just links
📌 Why zero-click + data loss should change your KPIs
📌 How SEOs can lead the charge in AI search
🎧 Tune in to the conversation!
📥 The latest Search and Social News is in your inbox. This edition features Jes Scholz, @aleyda.bsky.social, Josh Blyskal, @rosshudgens.bsky.social, Darren Shaw, Dan Taylor and more!
August 27, 2025 at 3:29 PM
📥 The latest Search and Social News is in your inbox. This edition features Jes Scholz, @aleyda.bsky.social, Josh Blyskal, @rosshudgens.bsky.social, Darren Shaw, Dan Taylor and more!
Tomorrow’s my session at the AI for Nonprofits and Advocacy Summit! We’ll talk about what Google’s AI search shift means for content visibility + what to do about it. Hope to see you there!
Find the itinerary here: centerfordigitalstrategy.com/ai-for-nonpr...
Find the itinerary here: centerfordigitalstrategy.com/ai-for-nonpr...
July 30, 2025 at 3:00 PM
Tomorrow’s my session at the AI for Nonprofits and Advocacy Summit! We’ll talk about what Google’s AI search shift means for content visibility + what to do about it. Hope to see you there!
Find the itinerary here: centerfordigitalstrategy.com/ai-for-nonpr...
Find the itinerary here: centerfordigitalstrategy.com/ai-for-nonpr...
🎯 Deck is almost ready for my session at the AI for Nonprofits & Advocacy Summit next week (July 31). If you’re curious about how AI impacts your mission - this one’s for you.
🎟️ Use my code WOStrategies20 to get 20% off!
Join us → centerfordigitalstrategy.com/ai-for-nonpr...
🎟️ Use my code WOStrategies20 to get 20% off!
Join us → centerfordigitalstrategy.com/ai-for-nonpr...
July 25, 2025 at 3:09 PM
🎯 Deck is almost ready for my session at the AI for Nonprofits & Advocacy Summit next week (July 31). If you’re curious about how AI impacts your mission - this one’s for you.
🎟️ Use my code WOStrategies20 to get 20% off!
Join us → centerfordigitalstrategy.com/ai-for-nonpr...
🎟️ Use my code WOStrategies20 to get 20% off!
Join us → centerfordigitalstrategy.com/ai-for-nonpr...
Subscribers, check your inbox! We've just sent out the latest edition of Search and Social News. Don't miss it! Featuring
@nathangotch.bsky.social
@chris-green.net
@ryanjones.bsky.social
...and more!
@nathangotch.bsky.social
@chris-green.net
@ryanjones.bsky.social
...and more!
July 23, 2025 at 7:14 PM
Subscribers, check your inbox! We've just sent out the latest edition of Search and Social News. Don't miss it! Featuring
@nathangotch.bsky.social
@chris-green.net
@ryanjones.bsky.social
...and more!
@nathangotch.bsky.social
@chris-green.net
@ryanjones.bsky.social
...and more!
Most new managers receive no training before promotion, making self-advocacy for development critical. Listen to our deep dive with @paddymoogan.bsky.social to learn more.
🎧 Tune in now 👉 t.ly/6oDo7
#softskill #leadershiptips
🎧 Tune in now 👉 t.ly/6oDo7
#softskill #leadershiptips
July 15, 2025 at 3:17 PM
Most new managers receive no training before promotion, making self-advocacy for development critical. Listen to our deep dive with @paddymoogan.bsky.social to learn more.
🎧 Tune in now 👉 t.ly/6oDo7
#softskill #leadershiptips
🎧 Tune in now 👉 t.ly/6oDo7
#softskill #leadershiptips
Explore practical skills that set inspiring leaders apart from mediocre managers. Discover why active listening is Paddy's secret weapon and learn how to give difficult feedback that motivates.
Tune in to find out more👇
t.ly/6oDo7
#leadershipskill #managementskill
Tune in to find out more👇
t.ly/6oDo7
#leadershipskill #managementskill
July 8, 2025 at 3:17 PM
Explore practical skills that set inspiring leaders apart from mediocre managers. Discover why active listening is Paddy's secret weapon and learn how to give difficult feedback that motivates.
Tune in to find out more👇
t.ly/6oDo7
#leadershipskill #managementskill
Tune in to find out more👇
t.ly/6oDo7
#leadershipskill #managementskill
"Communication solves all problems." Former agency CEO @paddymoogan.bsky.social breaks down how to navigate difficult conversations, delegate effectively, and retain top talent in digital marketing. Ready to level up your management skills? Learn more.👇
t.ly/6oDo7
#agencytips #leadershipskill
t.ly/6oDo7
#agencytips #leadershipskill
July 1, 2025 at 3:17 PM
"Communication solves all problems." Former agency CEO @paddymoogan.bsky.social breaks down how to navigate difficult conversations, delegate effectively, and retain top talent in digital marketing. Ready to level up your management skills? Learn more.👇
t.ly/6oDo7
#agencytips #leadershipskill
t.ly/6oDo7
#agencytips #leadershipskill
What makes a truly exceptional leader in digital marketing? In this episode @paddymoogan.bsky.social reveals that great leadership isn't about being the loudest or most charismatic person in the room – it's about listening with intention.
👉 t.ly/6oDo7
#leadershipskill #podcast #remoteteams
👉 t.ly/6oDo7
#leadershipskill #podcast #remoteteams
June 24, 2025 at 4:25 PM
What makes a truly exceptional leader in digital marketing? In this episode @paddymoogan.bsky.social reveals that great leadership isn't about being the loudest or most charismatic person in the room – it's about listening with intention.
👉 t.ly/6oDo7
#leadershipskill #podcast #remoteteams
👉 t.ly/6oDo7
#leadershipskill #podcast #remoteteams
No worries, you didn't miss last month's newsletter. I was just swamped! Check your inbox for the latest edition of Search and Social News featuring: @britneymuller.bsky.social
@randfish.bsky.social
@natehake.bsky.social
@adoubleagent.bsky.social
@martinibuster.bsky.social and more!
@randfish.bsky.social
@natehake.bsky.social
@adoubleagent.bsky.social
@martinibuster.bsky.social and more!
May 19, 2025 at 3:29 PM
No worries, you didn't miss last month's newsletter. I was just swamped! Check your inbox for the latest edition of Search and Social News featuring: @britneymuller.bsky.social
@randfish.bsky.social
@natehake.bsky.social
@adoubleagent.bsky.social
@martinibuster.bsky.social and more!
@randfish.bsky.social
@natehake.bsky.social
@adoubleagent.bsky.social
@martinibuster.bsky.social and more!
🚀 Ruthless prioritization = more impact.
@danaditomaso.com shares how to use data to say no strategically and focus on high-value marketing efforts.
🎧 Listen now:
t.ly/iOKhH
#dataanalysis #datadriven #marketingstrategy #seotips
@danaditomaso.com shares how to use data to say no strategically and focus on high-value marketing efforts.
🎧 Listen now:
t.ly/iOKhH
#dataanalysis #datadriven #marketingstrategy #seotips
April 29, 2025 at 2:26 PM
🚀 Ruthless prioritization = more impact.
@danaditomaso.com shares how to use data to say no strategically and focus on high-value marketing efforts.
🎧 Listen now:
t.ly/iOKhH
#dataanalysis #datadriven #marketingstrategy #seotips
@danaditomaso.com shares how to use data to say no strategically and focus on high-value marketing efforts.
🎧 Listen now:
t.ly/iOKhH
#dataanalysis #datadriven #marketingstrategy #seotips
You can’t measure everything. So how do you make confident decisions and persuade stakeholders when data is incomplete?
Find out how @danaditomaso.com handles this challenge ⤵️
t.ly/iOKhH
#privacyregulations #marketingstrategy #trackinglimitations
Find out how @danaditomaso.com handles this challenge ⤵️
t.ly/iOKhH
#privacyregulations #marketingstrategy #trackinglimitations
April 22, 2025 at 3:11 PM
You can’t measure everything. So how do you make confident decisions and persuade stakeholders when data is incomplete?
Find out how @danaditomaso.com handles this challenge ⤵️
t.ly/iOKhH
#privacyregulations #marketingstrategy #trackinglimitations
Find out how @danaditomaso.com handles this challenge ⤵️
t.ly/iOKhH
#privacyregulations #marketingstrategy #trackinglimitations
🌸 Spring is here! So are your monthly updates. This month features
@themarketinganu.bsky.social
@kevin-indig.bsky.social
@kelseylibert.bsky.social
@emroth08.bsky.social
@danaditomaso.com
@polemicdigital.com
@tharindug.bsky.social
@amandanat.bsky.social
.. and more! Check your inbox 📨
@themarketinganu.bsky.social
@kevin-indig.bsky.social
@kelseylibert.bsky.social
@emroth08.bsky.social
@danaditomaso.com
@polemicdigital.com
@tharindug.bsky.social
@amandanat.bsky.social
.. and more! Check your inbox 📨
April 15, 2025 at 3:28 PM
🌸 Spring is here! So are your monthly updates. This month features
@themarketinganu.bsky.social
@kevin-indig.bsky.social
@kelseylibert.bsky.social
@emroth08.bsky.social
@danaditomaso.com
@polemicdigital.com
@tharindug.bsky.social
@amandanat.bsky.social
.. and more! Check your inbox 📨
@themarketinganu.bsky.social
@kevin-indig.bsky.social
@kelseylibert.bsky.social
@emroth08.bsky.social
@danaditomaso.com
@polemicdigital.com
@tharindug.bsky.social
@amandanat.bsky.social
.. and more! Check your inbox 📨
My session ""Surviving the Search Apocalypse: How Nonprofits Can Sustain Free Website Traffic in an AI-Driven World"" goes live today at 1PM ET/10AM PT!
Last chance to sign up with 20% off discount (Use code: WOStrategies20)
centerfordigitalstrategy.com/digital-stra...
Last chance to sign up with 20% off discount (Use code: WOStrategies20)
centerfordigitalstrategy.com/digital-stra...
February 26, 2025 at 3:13 PM
My session ""Surviving the Search Apocalypse: How Nonprofits Can Sustain Free Website Traffic in an AI-Driven World"" goes live today at 1PM ET/10AM PT!
Last chance to sign up with 20% off discount (Use code: WOStrategies20)
centerfordigitalstrategy.com/digital-stra...
Last chance to sign up with 20% off discount (Use code: WOStrategies20)
centerfordigitalstrategy.com/digital-stra...
Our latest Search and Social News update has made it to your inbox! This issue highlights contributions from:
@themarketinganu.bsky.social
@mzeff.bsky.social
@joyhawkins.bsky.social
@dominicponsford.bsky.social
@alexhorsman.bsky.social
...and more!
#seonewsletter #searchnews #searchupdates
@themarketinganu.bsky.social
@mzeff.bsky.social
@joyhawkins.bsky.social
@dominicponsford.bsky.social
@alexhorsman.bsky.social
...and more!
#seonewsletter #searchnews #searchupdates
February 25, 2025 at 4:18 PM
Our latest Search and Social News update has made it to your inbox! This issue highlights contributions from:
@themarketinganu.bsky.social
@mzeff.bsky.social
@joyhawkins.bsky.social
@dominicponsford.bsky.social
@alexhorsman.bsky.social
...and more!
#seonewsletter #searchnews #searchupdates
@themarketinganu.bsky.social
@mzeff.bsky.social
@joyhawkins.bsky.social
@dominicponsford.bsky.social
@alexhorsman.bsky.social
...and more!
#seonewsletter #searchnews #searchupdates
My session at the Digital Strategy Summit tomorrow will dig into:
🔍 How AI-powered tools are replacing traditional search
🛠 Actionable steps to optimize for AI-driven results
🚀 A roadmap to keep your nonprofit visible & thriving
#SEO #NonprofitGrowth #AISearch #DigitalStrategySummit
🔍 How AI-powered tools are replacing traditional search
🛠 Actionable steps to optimize for AI-driven results
🚀 A roadmap to keep your nonprofit visible & thriving
#SEO #NonprofitGrowth #AISearch #DigitalStrategySummit
February 25, 2025 at 3:45 PM
My session at the Digital Strategy Summit tomorrow will dig into:
🔍 How AI-powered tools are replacing traditional search
🛠 Actionable steps to optimize for AI-driven results
🚀 A roadmap to keep your nonprofit visible & thriving
#SEO #NonprofitGrowth #AISearch #DigitalStrategySummit
🔍 How AI-powered tools are replacing traditional search
🛠 Actionable steps to optimize for AI-driven results
🚀 A roadmap to keep your nonprofit visible & thriving
#SEO #NonprofitGrowth #AISearch #DigitalStrategySummit
The Digital Strategy Summit starts today! Dive into five days of engaging online sessions focused on cutting-edge digital advertising strategies for nonprofits, advocacy groups, and social impact organizations. Don't miss out!
Use code WOStrategies20 for a 20% discount
#SEO #DigitalStrategySummit
Use code WOStrategies20 for a 20% discount
#SEO #DigitalStrategySummit
February 24, 2025 at 3:14 PM
The Digital Strategy Summit starts today! Dive into five days of engaging online sessions focused on cutting-edge digital advertising strategies for nonprofits, advocacy groups, and social impact organizations. Don't miss out!
Use code WOStrategies20 for a 20% discount
#SEO #DigitalStrategySummit
Use code WOStrategies20 for a 20% discount
#SEO #DigitalStrategySummit
🖋️ Your content format matters for readers, SEO & conversions! In this guide, learn:
📖 Why online reading differs from offline
✍️ How formatting impacts readability
🚀 Tips to improve your online writing
Read the guide: wostrategies.com/how-online-f...
#seo #writingtips #contentseo #content #TBT
📖 Why online reading differs from offline
✍️ How formatting impacts readability
🚀 Tips to improve your online writing
Read the guide: wostrategies.com/how-online-f...
#seo #writingtips #contentseo #content #TBT
February 22, 2025 at 5:00 PM
🖋️ Your content format matters for readers, SEO & conversions! In this guide, learn:
📖 Why online reading differs from offline
✍️ How formatting impacts readability
🚀 Tips to improve your online writing
Read the guide: wostrategies.com/how-online-f...
#seo #writingtips #contentseo #content #TBT
📖 Why online reading differs from offline
✍️ How formatting impacts readability
🚀 Tips to improve your online writing
Read the guide: wostrategies.com/how-online-f...
#seo #writingtips #contentseo #content #TBT
🚨 The Search Apocalypse is Here! 🚨
AI-driven search is changing how users discover content. What does this mean for nonprofits relying on free website traffic?
Join me at the Digital Strategy Summit
🔗 dub.sh/JAa77fc
Use WOStrategies20 for 20% off your registration.
#DigitalStrategySummit #AISEO #
AI-driven search is changing how users discover content. What does this mean for nonprofits relying on free website traffic?
Join me at the Digital Strategy Summit
🔗 dub.sh/JAa77fc
Use WOStrategies20 for 20% off your registration.
#DigitalStrategySummit #AISEO #
February 20, 2025 at 3:00 PM
🚨 The Search Apocalypse is Here! 🚨
AI-driven search is changing how users discover content. What does this mean for nonprofits relying on free website traffic?
Join me at the Digital Strategy Summit
🔗 dub.sh/JAa77fc
Use WOStrategies20 for 20% off your registration.
#DigitalStrategySummit #AISEO #
AI-driven search is changing how users discover content. What does this mean for nonprofits relying on free website traffic?
Join me at the Digital Strategy Summit
🔗 dub.sh/JAa77fc
Use WOStrategies20 for 20% off your registration.
#DigitalStrategySummit #AISEO #
🚨 The Search Apocalypse is Here! 🚨
AI-driven search is changing how users discover content. What does this mean for nonprofits relying on free website traffic?
Join me at the Digital Strategy Summit to learn more and create a plan.
📅 1 PM ET | 10 AM PT
🔗 dub.sh/q9ozAeP
WOStrategies20 for 20% off
AI-driven search is changing how users discover content. What does this mean for nonprofits relying on free website traffic?
Join me at the Digital Strategy Summit to learn more and create a plan.
📅 1 PM ET | 10 AM PT
🔗 dub.sh/q9ozAeP
WOStrategies20 for 20% off
February 20, 2025 at 3:00 PM
🚨 The Search Apocalypse is Here! 🚨
AI-driven search is changing how users discover content. What does this mean for nonprofits relying on free website traffic?
Join me at the Digital Strategy Summit to learn more and create a plan.
📅 1 PM ET | 10 AM PT
🔗 dub.sh/q9ozAeP
WOStrategies20 for 20% off
AI-driven search is changing how users discover content. What does this mean for nonprofits relying on free website traffic?
Join me at the Digital Strategy Summit to learn more and create a plan.
📅 1 PM ET | 10 AM PT
🔗 dub.sh/q9ozAeP
WOStrategies20 for 20% off