Lisa Raehsler
@lisarockssem.bsky.social
🌟 Inspired by the intersection of AI and Ads. Marketing strategist with 18 yrs in Google Ads, PPC, paid media.
👩💻 Columnist for Search Engine Journal.
❤️ Passions: yoga, travel, and balancing life as a proud mom.
Substack → https://bit.ly/3EbTXoI
👩💻 Columnist for Search Engine Journal.
❤️ Passions: yoga, travel, and balancing life as a proud mom.
Substack → https://bit.ly/3EbTXoI
Search behavior isn’t what it used to be.
People talk to Google now. They ask questions, not keywords.
This week on The Paid Media Mix, I break down how AI is reshaping PPC and what advertisers can do to stay relevant.
Read it here → bit.ly/3JPGQgh
People talk to Google now. They ask questions, not keywords.
This week on The Paid Media Mix, I break down how AI is reshaping PPC and what advertisers can do to stay relevant.
Read it here → bit.ly/3JPGQgh
November 10, 2025 at 2:06 PM
Search behavior isn’t what it used to be.
People talk to Google now. They ask questions, not keywords.
This week on The Paid Media Mix, I break down how AI is reshaping PPC and what advertisers can do to stay relevant.
Read it here → bit.ly/3JPGQgh
People talk to Google now. They ask questions, not keywords.
This week on The Paid Media Mix, I break down how AI is reshaping PPC and what advertisers can do to stay relevant.
Read it here → bit.ly/3JPGQgh
I just dropped a new post for The Paid Media Mix breaking down 3 frameworks I use to make AI work smarter in Google Ads.
Includes real prompts, client results, and takeaways from Hero Conf.
bit.ly/3L0qJwM
Let’s stop wasting budget and start scaling what works.
Includes real prompts, client results, and takeaways from Hero Conf.
bit.ly/3L0qJwM
Let’s stop wasting budget and start scaling what works.
October 21, 2025 at 11:33 AM
I just dropped a new post for The Paid Media Mix breaking down 3 frameworks I use to make AI work smarter in Google Ads.
Includes real prompts, client results, and takeaways from Hero Conf.
bit.ly/3L0qJwM
Let’s stop wasting budget and start scaling what works.
Includes real prompts, client results, and takeaways from Hero Conf.
bit.ly/3L0qJwM
Let’s stop wasting budget and start scaling what works.
San Diego Sessions: #2.
@lisarockssem.bsky.social continues the rundown of must-catch talks coming to Hero Conf San Diego next month.
In this one she looks at the upcoming presentations on performance, and how we should best understand it in 2025.
www.ppchero.com/san-diego-se...
@lisarockssem.bsky.social continues the rundown of must-catch talks coming to Hero Conf San Diego next month.
In this one she looks at the upcoming presentations on performance, and how we should best understand it in 2025.
www.ppchero.com/san-diego-se...
San Diego Sessions: #2. The Next Level of ROI and Real Performance in Paid Media - PPC Hero
This is the second in a series of articles by regular PPC Hero contributor - and Hero Conf speaker, Lisa Raehsler - in which we put some of the most
www.ppchero.com
September 22, 2025 at 3:53 PM
👉 don't miss the sessions featured in this post! 🔥
San Diego Sessions #3
Just three weeks 'til Hero Conf San Diego, it's the third instalment in @lisarockssem.bsky.social's series previewing some of the hottest talks coming to a stage near you.
This week she looks at the talks to help marketers master targeting.
ppchero.com/san-diego-se...
Just three weeks 'til Hero Conf San Diego, it's the third instalment in @lisarockssem.bsky.social's series previewing some of the hottest talks coming to a stage near you.
This week she looks at the talks to help marketers master targeting.
ppchero.com/san-diego-se...
San Diego Sessions: #3. Advanced Targeting and Smarter Customer Journeys - PPC Hero
This is the third in a series of articles by regular PPC Hero contributor - and Hero Conf speaker, Lisa Raehsler - in which we put some of the most
ppchero.com
September 21, 2025 at 2:28 PM
👉 don't miss the sessions featured in this post! 🔥
Reposted by Lisa Raehsler
San Diego Sessions: #2.
@lisarockssem.bsky.social continues the rundown of must-catch talks coming to Hero Conf San Diego next month.
In this one she looks at the upcoming presentations on performance, and how we should best understand it in 2025.
www.ppchero.com/san-diego-se...
@lisarockssem.bsky.social continues the rundown of must-catch talks coming to Hero Conf San Diego next month.
In this one she looks at the upcoming presentations on performance, and how we should best understand it in 2025.
www.ppchero.com/san-diego-se...
San Diego Sessions: #2. The Next Level of ROI and Real Performance in Paid Media - PPC Hero
This is the second in a series of articles by regular PPC Hero contributor - and Hero Conf speaker, Lisa Raehsler - in which we put some of the most
www.ppchero.com
August 13, 2025 at 8:47 PM
San Diego Sessions: #2.
@lisarockssem.bsky.social continues the rundown of must-catch talks coming to Hero Conf San Diego next month.
In this one she looks at the upcoming presentations on performance, and how we should best understand it in 2025.
www.ppchero.com/san-diego-se...
@lisarockssem.bsky.social continues the rundown of must-catch talks coming to Hero Conf San Diego next month.
In this one she looks at the upcoming presentations on performance, and how we should best understand it in 2025.
www.ppchero.com/san-diego-se...
Eye-opening conversation with Crissy Connor on The Visibility Impact Podcast about why running paid media solo can waste budget and deliver poor results. #ppc
bit.ly/45xlRG1
bit.ly/45xlRG1
August 11, 2025 at 12:02 PM
Eye-opening conversation with Crissy Connor on The Visibility Impact Podcast about why running paid media solo can waste budget and deliver poor results. #ppc
bit.ly/45xlRG1
bit.ly/45xlRG1
Mid-funnel is where paid media wins or stalls.
Many campaigns go quiet as buyers are starting to compare.
In SEJ, I break down 3 AI-powered ways to build mid-funnel traction:
✅ Predictive segmentation
✅ Consideration-focused creative
✅ Smart remarketing
Full article: buff.ly/tmjV1hF
Many campaigns go quiet as buyers are starting to compare.
In SEJ, I break down 3 AI-powered ways to build mid-funnel traction:
✅ Predictive segmentation
✅ Consideration-focused creative
✅ Smart remarketing
Full article: buff.ly/tmjV1hF
July 24, 2025 at 1:52 PM
Mid-funnel is where paid media wins or stalls.
Many campaigns go quiet as buyers are starting to compare.
In SEJ, I break down 3 AI-powered ways to build mid-funnel traction:
✅ Predictive segmentation
✅ Consideration-focused creative
✅ Smart remarketing
Full article: buff.ly/tmjV1hF
Many campaigns go quiet as buyers are starting to compare.
In SEJ, I break down 3 AI-powered ways to build mid-funnel traction:
✅ Predictive segmentation
✅ Consideration-focused creative
✅ Smart remarketing
Full article: buff.ly/tmjV1hF
The only magic button that really works is the Max A/C in my car 🥵
July 3, 2025 at 12:41 PM
The only magic button that really works is the Max A/C in my car 🥵
Been thinking about writing this for a long time because many advertisers treat social video and PPC video the same.
They are not!
Different platforms, intents, and formats require different creative strategies.
I break it down in my latest on @sejournal.bsky.social 👇
They are not!
Different platforms, intents, and formats require different creative strategies.
I break it down in my latest on @sejournal.bsky.social 👇
June 30, 2025 at 12:33 PM
Been thinking about writing this for a long time because many advertisers treat social video and PPC video the same.
They are not!
Different platforms, intents, and formats require different creative strategies.
I break it down in my latest on @sejournal.bsky.social 👇
They are not!
Different platforms, intents, and formats require different creative strategies.
I break it down in my latest on @sejournal.bsky.social 👇
Time is a rare earth element ⤳ scarce, valuable, and hard to access.
I used AI to build systems that gave me back 13 hours a week.
Here’s what I unlocked for my work and creativity:
I shared the breakdown here in my Substack newsletter👇👇
bit.ly/3FQUzla
I used AI to build systems that gave me back 13 hours a week.
Here’s what I unlocked for my work and creativity:
I shared the breakdown here in my Substack newsletter👇👇
bit.ly/3FQUzla
How I Save 13 Hours a Week Using AI in Paid Media
AI gave me the tools to power up my best ideas
open.substack.com
June 24, 2025 at 3:24 PM
Time is a rare earth element ⤳ scarce, valuable, and hard to access.
I used AI to build systems that gave me back 13 hours a week.
Here’s what I unlocked for my work and creativity:
I shared the breakdown here in my Substack newsletter👇👇
bit.ly/3FQUzla
I used AI to build systems that gave me back 13 hours a week.
Here’s what I unlocked for my work and creativity:
I shared the breakdown here in my Substack newsletter👇👇
bit.ly/3FQUzla
Fabulous Friday Reads ⭐️
Event ads don’t get enough credit. Webinar or launch coming up? Run it like an event, not a line item.
I share how to make them count in an article for @sejournal.bsky.social
“How To Use Paid Search & Social Ads For Promoting Events”
Red carpet optional.
👉 bit.ly/4jYmaPe
Event ads don’t get enough credit. Webinar or launch coming up? Run it like an event, not a line item.
I share how to make them count in an article for @sejournal.bsky.social
“How To Use Paid Search & Social Ads For Promoting Events”
Red carpet optional.
👉 bit.ly/4jYmaPe
June 20, 2025 at 3:54 PM
Fabulous Friday Reads ⭐️
Event ads don’t get enough credit. Webinar or launch coming up? Run it like an event, not a line item.
I share how to make them count in an article for @sejournal.bsky.social
“How To Use Paid Search & Social Ads For Promoting Events”
Red carpet optional.
👉 bit.ly/4jYmaPe
Event ads don’t get enough credit. Webinar or launch coming up? Run it like an event, not a line item.
I share how to make them count in an article for @sejournal.bsky.social
“How To Use Paid Search & Social Ads For Promoting Events”
Red carpet optional.
👉 bit.ly/4jYmaPe
My latest on @sejournal.bsky.social - I really love this article because it gives the event strategy in PPC the individual attention it deserves. Check this out if you do any events online or in person.
Learn how to use paid search and social ads for events to boost attendance and engagement. Maximize your event impact today. via @lisarockssem.bsky.social
How To Use Paid Search & Social Ads For Promoting Events
Learn how to use paid search and social ads for events to boost attendance and engagement. Maximize your event impact today. via @lisarockssem.bsky.social
www.searchenginejournal.com
June 19, 2025 at 1:30 PM
My latest on @sejournal.bsky.social - I really love this article because it gives the event strategy in PPC the individual attention it deserves. Check this out if you do any events online or in person.
AI is a tool and my thinking partner.
Not to hand over strategy, but to ask questions, find mistakes, move faster.
The best results come when I bring my experience and AI together.
🎧 Clip from my chat on The Unscripted SEO Interview Podcast: bit.ly/45VzT5Q
#AIinMarketing #DigitalAds #PPCstrategy
Not to hand over strategy, but to ask questions, find mistakes, move faster.
The best results come when I bring my experience and AI together.
🎧 Clip from my chat on The Unscripted SEO Interview Podcast: bit.ly/45VzT5Q
#AIinMarketing #DigitalAds #PPCstrategy
June 16, 2025 at 2:12 PM
AI is a tool and my thinking partner.
Not to hand over strategy, but to ask questions, find mistakes, move faster.
The best results come when I bring my experience and AI together.
🎧 Clip from my chat on The Unscripted SEO Interview Podcast: bit.ly/45VzT5Q
#AIinMarketing #DigitalAds #PPCstrategy
Not to hand over strategy, but to ask questions, find mistakes, move faster.
The best results come when I bring my experience and AI together.
🎧 Clip from my chat on The Unscripted SEO Interview Podcast: bit.ly/45VzT5Q
#AIinMarketing #DigitalAds #PPCstrategy
Top ways to ensure your content performs well in Google's AI experiences on Search developers.google.com/search/blog/...
Top ways to ensure your content performs well in Google's AI experiences on Search | Google Search Central Blog | Google for Developers
developers.google.com
June 11, 2025 at 1:00 AM
Top ways to ensure your content performs well in Google's AI experiences on Search developers.google.com/search/blog/...
The best ads aren’t just AI-driven.
They need real strategy behind them.
Here’s the magic mix:
- Platform-native AI
- External AI tools
- Human brain connecting the dots
Quick clip from Marketing in the Age of AI with Emanuel Rose
Full ep: bit.ly/4l8DwtR
They need real strategy behind them.
Here’s the magic mix:
- Platform-native AI
- External AI tools
- Human brain connecting the dots
Quick clip from Marketing in the Age of AI with Emanuel Rose
Full ep: bit.ly/4l8DwtR
June 3, 2025 at 4:26 PM
The best ads aren’t just AI-driven.
They need real strategy behind them.
Here’s the magic mix:
- Platform-native AI
- External AI tools
- Human brain connecting the dots
Quick clip from Marketing in the Age of AI with Emanuel Rose
Full ep: bit.ly/4l8DwtR
They need real strategy behind them.
Here’s the magic mix:
- Platform-native AI
- External AI tools
- Human brain connecting the dots
Quick clip from Marketing in the Age of AI with Emanuel Rose
Full ep: bit.ly/4l8DwtR
What if your ‘high-performing’ campaign is really underperforming?
On my Substack, I dig into how surface metrics like CTR are outdated and what to measure instead.
Stuff like 👉 Predictive modeling, EVS & CLV, Real ROI signals
Read breakdown →🔗 bit.ly/3Frk0JI
On my Substack, I dig into how surface metrics like CTR are outdated and what to measure instead.
Stuff like 👉 Predictive modeling, EVS & CLV, Real ROI signals
Read breakdown →🔗 bit.ly/3Frk0JI
May 27, 2025 at 1:08 PM
What if your ‘high-performing’ campaign is really underperforming?
On my Substack, I dig into how surface metrics like CTR are outdated and what to measure instead.
Stuff like 👉 Predictive modeling, EVS & CLV, Real ROI signals
Read breakdown →🔗 bit.ly/3Frk0JI
On my Substack, I dig into how surface metrics like CTR are outdated and what to measure instead.
Stuff like 👉 Predictive modeling, EVS & CLV, Real ROI signals
Read breakdown →🔗 bit.ly/3Frk0JI
🙋♀️ Is AI Making Us Dumb And Flatten Authentic Human Experience? - Tech Business News
This is fascinating and I really want to dig into it more in a future post 💡
This is fascinating and I really want to dig into it more in a future post 💡
Is AI Making Us Dumb And Flatten Authentic Human Experience? - Tech Business News
Is AI making us dumb and threaten to flatten the richness of real life and authentic human experience? 108.5% using AI generated content
bit.ly
May 26, 2025 at 9:08 PM
🙋♀️ Is AI Making Us Dumb And Flatten Authentic Human Experience? - Tech Business News
This is fascinating and I really want to dig into it more in a future post 💡
This is fascinating and I really want to dig into it more in a future post 💡
I’m headed to San Diego this September to speak at @heroconf.com + @brightonseo.com and you could come too, for free!
🎟️ The free ticket entry opens Wednesday at noon PT and runs for just 48 hours.
Hope to see you there! bit.ly/4dqZVzz
🎟️ The free ticket entry opens Wednesday at noon PT and runs for just 48 hours.
Hope to see you there! bit.ly/4dqZVzz
May 21, 2025 at 12:53 PM
I’m headed to San Diego this September to speak at @heroconf.com + @brightonseo.com and you could come too, for free!
🎟️ The free ticket entry opens Wednesday at noon PT and runs for just 48 hours.
Hope to see you there! bit.ly/4dqZVzz
🎟️ The free ticket entry opens Wednesday at noon PT and runs for just 48 hours.
Hope to see you there! bit.ly/4dqZVzz
Reposted by Lisa Raehsler
Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. via @lisarockssem.bsky.social
#Google
How To Write Better Ad Copy When Google Ads Uses AI-Assisted Features
Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. via @lisarockssem.bsky.social
#Google
www.searchenginejournal.com
May 8, 2025 at 10:33 AM
Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. via @lisarockssem.bsky.social
#Google
Ad budgets are tight, but cutting back = missed opportunity.
💡 Lower CPCs
👀 More buyer attention
🔄 Less competition
Dive into my chat w/ Amy Wilkinson on why staying visible wins.
bit.ly/3SjBNpb
💡 Lower CPCs
👀 More buyer attention
🔄 Less competition
Dive into my chat w/ Amy Wilkinson on why staying visible wins.
bit.ly/3SjBNpb
May 13, 2025 at 12:26 PM
Ad budgets are tight, but cutting back = missed opportunity.
💡 Lower CPCs
👀 More buyer attention
🔄 Less competition
Dive into my chat w/ Amy Wilkinson on why staying visible wins.
bit.ly/3SjBNpb
💡 Lower CPCs
👀 More buyer attention
🔄 Less competition
Dive into my chat w/ Amy Wilkinson on why staying visible wins.
bit.ly/3SjBNpb
Are your ads wasting budget in high-CPC, low-converting locations?
This AI prompt helps you find and fix geographic inefficiencies fast. Adaptable across platforms like Google Ads, Microsoft Ads, and Meta.
Here 👉 : bit.ly/43bmK5G
#PPC #AdStrategy #DigitalMarketing
This AI prompt helps you find and fix geographic inefficiencies fast. Adaptable across platforms like Google Ads, Microsoft Ads, and Meta.
Here 👉 : bit.ly/43bmK5G
#PPC #AdStrategy #DigitalMarketing
May 12, 2025 at 1:05 PM
Are your ads wasting budget in high-CPC, low-converting locations?
This AI prompt helps you find and fix geographic inefficiencies fast. Adaptable across platforms like Google Ads, Microsoft Ads, and Meta.
Here 👉 : bit.ly/43bmK5G
#PPC #AdStrategy #DigitalMarketing
This AI prompt helps you find and fix geographic inefficiencies fast. Adaptable across platforms like Google Ads, Microsoft Ads, and Meta.
Here 👉 : bit.ly/43bmK5G
#PPC #AdStrategy #DigitalMarketing
Run for president?! 😂
May 1, 2025 at 8:44 PM
Run for president?! 😂
For marketing leads:
Still running SEO and PPC in separate silos? Oof.
We’re in an AI-first world now where alignment isn’t optional, it’s survival.
Had a real convo about it and how strategy shifts.
🧠 I broke it down. Fast, no fluff. Just the good stuff.
🧩 Read it here:
bit.ly/4lVN6kF
Still running SEO and PPC in separate silos? Oof.
We’re in an AI-first world now where alignment isn’t optional, it’s survival.
Had a real convo about it and how strategy shifts.
🧠 I broke it down. Fast, no fluff. Just the good stuff.
🧩 Read it here:
bit.ly/4lVN6kF
May 1, 2025 at 1:10 PM
For marketing leads:
Still running SEO and PPC in separate silos? Oof.
We’re in an AI-first world now where alignment isn’t optional, it’s survival.
Had a real convo about it and how strategy shifts.
🧠 I broke it down. Fast, no fluff. Just the good stuff.
🧩 Read it here:
bit.ly/4lVN6kF
Still running SEO and PPC in separate silos? Oof.
We’re in an AI-first world now where alignment isn’t optional, it’s survival.
Had a real convo about it and how strategy shifts.
🧠 I broke it down. Fast, no fluff. Just the good stuff.
🧩 Read it here:
bit.ly/4lVN6kF
🤣 > A late 2024 survey found that 67% of US respondents reported being nice to their chatbots. Of those who practice courtesy, 55% of American AI users said they do it "because it's the right thing to do," while 12% did it to appease the algorithm in the case of an AI UPRISING.
Sam Altman Admits That Saying "Please" and "Thank You" to ChatGPT Is Wasting Millions of Dollars in Computing Power
Sam Altman says OpenAI is spending "tens of millions of dollars" processing chatbot queries made with proper etiquette.
buff.ly
April 26, 2025 at 2:52 PM
🤣 > A late 2024 survey found that 67% of US respondents reported being nice to their chatbots. Of those who practice courtesy, 55% of American AI users said they do it "because it's the right thing to do," while 12% did it to appease the algorithm in the case of an AI UPRISING.
Your customer list is the key to acquiring new customers. 🔑
Ad platforms match it to known users and build lookalike lists that work.
Learn more in this short clip on the Unscripted SEO podcast with @seoarcade.bsky.social .
🎧 Listen to full episode: bit.ly/3EEP4Fk
#DigitalAdvertising #ppc
Ad platforms match it to known users and build lookalike lists that work.
Learn more in this short clip on the Unscripted SEO podcast with @seoarcade.bsky.social .
🎧 Listen to full episode: bit.ly/3EEP4Fk
#DigitalAdvertising #ppc
April 25, 2025 at 12:38 PM
Your customer list is the key to acquiring new customers. 🔑
Ad platforms match it to known users and build lookalike lists that work.
Learn more in this short clip on the Unscripted SEO podcast with @seoarcade.bsky.social .
🎧 Listen to full episode: bit.ly/3EEP4Fk
#DigitalAdvertising #ppc
Ad platforms match it to known users and build lookalike lists that work.
Learn more in this short clip on the Unscripted SEO podcast with @seoarcade.bsky.social .
🎧 Listen to full episode: bit.ly/3EEP4Fk
#DigitalAdvertising #ppc