Laurier Mandin
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lmandin.bsky.social
Laurier Mandin
@lmandin.bsky.social
Product Launch Guy. "I Need That” Author. Founder of Graphos Product. Explorer of New Things and Fan of Humanity

lmandin.com
graphosproduct.com
The right words can save a product.

Ali Rakhimov joined me on Product: Knowledge to talk about asking the “stupid” questions that make teams win.

🎧 Words That Make Wins... now live wherever you get podcasts.

What are your “power words”?
October 14, 2025 at 2:39 PM
Trying to "generate demand" is RIDICULOUSLY hard.

That's because too much has to happen in your buyer's mind before any action is generated.

But when you get people to say, "I NEED That," there is an immediate flip. That's what I talk about in Vince Warnock's Chasing the Insights Podcast.
March 17, 2025 at 1:33 PM
Think you can "borrow" inspiration from other products' design elements? Think again... 🧐

🧵
December 20, 2024 at 2:45 PM
Well, glory be!
"The McRib is back – it's a holiday miracle!"
— Actual McDonald's homepage right now
🧵
December 16, 2024 at 3:43 PM
🧵 We thought we were the perfect customers for a robot vacuum.

Friends raved about theirs. Tech was proven. Reviews were stellar. We had lots of floor space, and endless dust bunnies to hunt... 🐰
December 13, 2024 at 4:13 PM
A friend told me “I Need That” is now available at our local library.

So I drove over there through a bit of a blizzard to grab a pic of it on the shelf.

Guess I shouldn’t be disappointed, but I could have checked online and saved myself the trip! 😆
December 4, 2024 at 6:48 PM
Have you heard about the 10-hour support call?

(Actually, it was longer.) It's legendary.

Efficient? Hell no.

But it added to a brand legacy of customer service above all.

Full story here:

lmandin.com/the-10-hour-...

What was YOUR best ever support experience?
December 1, 2024 at 10:10 PM
I can’t do it, you guys.

Not won’t, but honestly cannot.

Would love to know your secrets.

lmandin.com/on-social-me...
November 30, 2024 at 4:25 PM
Best Black Friday deal I’ve seen. Wait… what?
November 30, 2024 at 5:10 AM
How deep do you dive for your clients?

Once I went all the way to China...

lmandin.com/how-strategy...
November 28, 2024 at 4:50 PM
Latest data tells an alarming story about the tension between innovation speed and human readiness: 🧵
• Tesla‘s quality edge? Gone.
• Problems per 100 vehicles: 266 (vs 180 for ICE)
• Tesla now leads all brands in fatal accident rates
• All while Elon claims they’re “the safest cars on the road”
November 25, 2024 at 8:55 PM
Great first x-c ski day in nearly a foot of fresh snow!
November 23, 2024 at 11:36 PM
👋 Hi Bluesky! Excited to join the conversation here.

I help product makers build things people genuinely need.

Today I'm thinking about scale...
November 23, 2024 at 7:30 PM