Madre Brava
@madrebrava.bsky.social
Madre Brava is a global climate advocacy
organisation with a mission to achieve 100% sustainable,
healthy, affordable food for all.
www.madrebrava.org
organisation with a mission to achieve 100% sustainable,
healthy, affordable food for all.
www.madrebrava.org
🇳🇱 The Netherlands just updated its dietary guidelines to include planetary health, joining 36 countries. New advice: shift to 60:40 plant:animal proteins, eat more legumes, less red & processed meat. A big step toward diets that are better for people and the planet. 🌱🌍
December 9, 2025 at 9:00 AM
🇳🇱 The Netherlands just updated its dietary guidelines to include planetary health, joining 36 countries. New advice: shift to 60:40 plant:animal proteins, eat more legumes, less red & processed meat. A big step toward diets that are better for people and the planet. 🌱🌍
🇹🇭 Big news for Thailand’s food future! NXPO, a Thai government agency, is publicly backing a shift to a more plant-rich food system - the first public sector in the country to do so, citing health of people & biodiversity as reasons for this shift. Read: www.nationthailand.com/sustaination...
December 8, 2025 at 9:00 AM
🇹🇭 Big news for Thailand’s food future! NXPO, a Thai government agency, is publicly backing a shift to a more plant-rich food system - the first public sector in the country to do so, citing health of people & biodiversity as reasons for this shift. Read: www.nationthailand.com/sustaination...
🚨 Meat's affordability crisis 🚨
New data, analysed by Madre Brava, show meat prices in the UK rising faster than plant proteins.
Our briefing, out today, found:
📉 Fresh meat sales dropped in 2025.
🫘 Beans & pulses stayed relatively affordable.
💷 Tofu is cheaper than most meats
New data, analysed by Madre Brava, show meat prices in the UK rising faster than plant proteins.
Our briefing, out today, found:
📉 Fresh meat sales dropped in 2025.
🫘 Beans & pulses stayed relatively affordable.
💷 Tofu is cheaper than most meats
December 4, 2025 at 9:15 AM
🚨 Meat's affordability crisis 🚨
New data, analysed by Madre Brava, show meat prices in the UK rising faster than plant proteins.
Our briefing, out today, found:
📉 Fresh meat sales dropped in 2025.
🫘 Beans & pulses stayed relatively affordable.
💷 Tofu is cheaper than most meats
New data, analysed by Madre Brava, show meat prices in the UK rising faster than plant proteins.
Our briefing, out today, found:
📉 Fresh meat sales dropped in 2025.
🫘 Beans & pulses stayed relatively affordable.
💷 Tofu is cheaper than most meats
Meat & dairy drive more GHG emissions than planes, trains & cars combined, yet food system change is still overlooked. In an article for Alliance mag, Madre Brava CEO Vicky Bond outlines why fixing our food is urgent and how funders can help. Read here - www.alliancemagazine.org/magazine/iss...
December 3, 2025 at 11:00 AM
Meat & dairy drive more GHG emissions than planes, trains & cars combined, yet food system change is still overlooked. In an article for Alliance mag, Madre Brava CEO Vicky Bond outlines why fixing our food is urgent and how funders can help. Read here - www.alliancemagazine.org/magazine/iss...
Do you know your country’s dietary guidelines and do you follow them?
Finland updated theirs in 2024 to prioritise health and sustainability, and it’s working. Tofu sales jumped 17%, veggies & beans are up, and meat (esp. cold cuts) is down. What can other countries learn from this?
Finland updated theirs in 2024 to prioritise health and sustainability, and it’s working. Tofu sales jumped 17%, veggies & beans are up, and meat (esp. cold cuts) is down. What can other countries learn from this?
November 27, 2025 at 8:00 AM
Do you know your country’s dietary guidelines and do you follow them?
Finland updated theirs in 2024 to prioritise health and sustainability, and it’s working. Tofu sales jumped 17%, veggies & beans are up, and meat (esp. cold cuts) is down. What can other countries learn from this?
Finland updated theirs in 2024 to prioritise health and sustainability, and it’s working. Tofu sales jumped 17%, veggies & beans are up, and meat (esp. cold cuts) is down. What can other countries learn from this?
Great meetings happen over plant-based local meals! 🌱
Our CPO Nico Muzi & Thailand Director Wich spent the week in Bangkok discussing how to boost plant-rich diets and drive protein diversification with partners like WWF Thailand. Excited for Thailand’s leadership in the protein transition!
Our CPO Nico Muzi & Thailand Director Wich spent the week in Bangkok discussing how to boost plant-rich diets and drive protein diversification with partners like WWF Thailand. Excited for Thailand’s leadership in the protein transition!
November 25, 2025 at 9:05 AM
Great meetings happen over plant-based local meals! 🌱
Our CPO Nico Muzi & Thailand Director Wich spent the week in Bangkok discussing how to boost plant-rich diets and drive protein diversification with partners like WWF Thailand. Excited for Thailand’s leadership in the protein transition!
Our CPO Nico Muzi & Thailand Director Wich spent the week in Bangkok discussing how to boost plant-rich diets and drive protein diversification with partners like WWF Thailand. Excited for Thailand’s leadership in the protein transition!
Plant-based "Healthy Thai Diet" outperformed "Conventional Thai Diet", with participants losing body weight, lowered blood pressure & diabetics reduced medications by 30%. Read more at: he02.tci-thaijo.org/index.php/ra... and www.thelancet.com/commissions-...
November 24, 2025 at 8:01 AM
Plant-based "Healthy Thai Diet" outperformed "Conventional Thai Diet", with participants losing body weight, lowered blood pressure & diabetics reduced medications by 30%. Read more at: he02.tci-thaijo.org/index.php/ra... and www.thelancet.com/commissions-...
🇩🇪🌱 German farmers could become world leaders in plant-based protein! In his TopAgrar op-ed, Madre Brava’s Florian Wall argues Germany can lead in plant-based, biotech & high-welfare proteins - if the sector aligns and supermarkets back farmers’ transition.
Read: www.topagrar.com/management-u...
Read: www.topagrar.com/management-u...
November 4, 2025 at 8:00 AM
🇩🇪🌱 German farmers could become world leaders in plant-based protein! In his TopAgrar op-ed, Madre Brava’s Florian Wall argues Germany can lead in plant-based, biotech & high-welfare proteins - if the sector aligns and supermarkets back farmers’ transition.
Read: www.topagrar.com/management-u...
Read: www.topagrar.com/management-u...
Our Germany Campaigns Consultant Florian Wall published an opinion piece in TopAgrar, Germany's leading farming outlet! He argues German farmers can become global leaders in plant-based protein production with the right support. Read how 👉🏽
November 3, 2025 at 8:01 AM
Our Germany Campaigns Consultant Florian Wall published an opinion piece in TopAgrar, Germany's leading farming outlet! He argues German farmers can become global leaders in plant-based protein production with the right support. Read how 👉🏽
🚀 A historic shift in German supermarkets! According to latest study by ProVeg, a plant-based basket is now 5% cheaper than an animal-based one: down from +16% last year. Lidl leads with 18% savings, followed by ALDI Nord (13%), ALDI Süd (11%) & PENNY (7%). Full study - proveg.org/de/proveg-pr...
October 28, 2025 at 9:01 AM
🚀 A historic shift in German supermarkets! According to latest study by ProVeg, a plant-based basket is now 5% cheaper than an animal-based one: down from +16% last year. Lidl leads with 18% savings, followed by ALDI Nord (13%), ALDI Süd (11%) & PENNY (7%). Full study - proveg.org/de/proveg-pr...
Our UK Director Sara Ayech joined the Blue Earth Summit, a 3-days event bringing together sustainability leaders to rethink food, oceans & energy. 🌍
Top takeaways:
🥗 Food innovation is climate action
⚖️ Balance ambition with affordability
🌱 Walk the talk with plant-based choices
Top takeaways:
🥗 Food innovation is climate action
⚖️ Balance ambition with affordability
🌱 Walk the talk with plant-based choices
October 27, 2025 at 9:24 AM
Our UK Director Sara Ayech joined the Blue Earth Summit, a 3-days event bringing together sustainability leaders to rethink food, oceans & energy. 🌍
Top takeaways:
🥗 Food innovation is climate action
⚖️ Balance ambition with affordability
🌱 Walk the talk with plant-based choices
Top takeaways:
🥗 Food innovation is climate action
⚖️ Balance ambition with affordability
🌱 Walk the talk with plant-based choices
🤖 German retailer Rewe pilots AI solution to assess its protein split! Partnering with KPMG, this solution allows them to map its animal vs. plant protein sales in just 10 weeks, a task that could’ve taken a year. 🌱
October 23, 2025 at 7:01 AM
🤖 German retailer Rewe pilots AI solution to assess its protein split! Partnering with KPMG, this solution allows them to map its animal vs. plant protein sales in just 10 weeks, a task that could’ve taken a year. 🌱
🚀 Exciting times for Madre Brava in the UK! Our team met in London to welcome our new UK Director, Sara Ayech. We're gearing up to boost plant proteins in supermarkets. Sara will explore how they can hit climate targets cost-effectively. Stay tuned! #Sustainability #PlantProtein
October 17, 2025 at 10:54 AM
🚀 Exciting times for Madre Brava in the UK! Our team met in London to welcome our new UK Director, Sara Ayech. We're gearing up to boost plant proteins in supermarkets. Sara will explore how they can hit climate targets cost-effectively. Stay tuned! #Sustainability #PlantProtein
🛒 Supermarkets: The invisible architects of our diets! They use strategic tactics to control what we buy: eye-level placement boosts sales, product loss leaders draw you in, strategic variety prevents choice paralysis. (read more in thread)
October 16, 2025 at 8:00 AM
🛒 Supermarkets: The invisible architects of our diets! They use strategic tactics to control what we buy: eye-level placement boosts sales, product loss leaders draw you in, strategic variety prevents choice paralysis. (read more in thread)
Joe Wicks' new documentary on protein bars has reignited the Ultra Processed Foods debate. Food expert Prof Tim Spector noted that Wick is oversimplifying the complex science and called for less fear and more practical help. Not all UPFs are created equal!
October 13, 2025 at 11:22 AM
Joe Wicks' new documentary on protein bars has reignited the Ultra Processed Foods debate. Food expert Prof Tim Spector noted that Wick is oversimplifying the complex science and called for less fear and more practical help. Not all UPFs are created equal!
At Madre Brava, we’re proud to be part of global conversations on making food healthier, more sustainable & affordable 🌍🥕 In Sept, our team participated in key events in 🇵🇱🇹🇭🇺🇸 to push for a better food system. But as our CEO Vicky Bond says: we need MORE dialogue about food given its impact!
October 10, 2025 at 7:01 AM
At Madre Brava, we’re proud to be part of global conversations on making food healthier, more sustainable & affordable 🌍🥕 In Sept, our team participated in key events in 🇵🇱🇹🇭🇺🇸 to push for a better food system. But as our CEO Vicky Bond says: we need MORE dialogue about food given its impact!
🌱 At our panel on plant-based proteins during Bangkok Climate Week, we revealed that Thailand's meat & seafood substitutes market is set to grow 43% in 5 years. A big opportunity for major meat producers in the country to ramp up investment in this growing market!
October 9, 2025 at 2:00 AM
🌱 At our panel on plant-based proteins during Bangkok Climate Week, we revealed that Thailand's meat & seafood substitutes market is set to grow 43% in 5 years. A big opportunity for major meat producers in the country to ramp up investment in this growing market!
We're thrilled to welcome Sara Ayech as our UK Director at Madre Brava! With almost 20 years in climate and social justice, she’ll drive the shift to more plant-based foods in UK supermarkets. Join us in welcoming her and explore our UK ambitions!
#foodsystems #climatechange
#foodsystems #climatechange
October 6, 2025 at 10:54 AM
We're thrilled to welcome Sara Ayech as our UK Director at Madre Brava! With almost 20 years in climate and social justice, she’ll drive the shift to more plant-based foods in UK supermarkets. Join us in welcoming her and explore our UK ambitions!
#foodsystems #climatechange
#foodsystems #climatechange
🥗🫀On #WorldHeartDay, 20 organisations representing civil society, health associations and medical professionals say it loud: Europe cannot cut cardiovascular disease without tackling unhealthy diets.
Read our letter 👉✉️ foodpolicycoalition.eu/wp-content/u...
____________
Read our letter 👉✉️ foodpolicycoalition.eu/wp-content/u...
____________
September 29, 2025 at 8:01 AM
🥗🫀On #WorldHeartDay, 20 organisations representing civil society, health associations and medical professionals say it loud: Europe cannot cut cardiovascular disease without tackling unhealthy diets.
Read our letter 👉✉️ foodpolicycoalition.eu/wp-content/u...
____________
Read our letter 👉✉️ foodpolicycoalition.eu/wp-content/u...
____________
Would you drink a chicken breast smoothie? 🐔🥤Our Thailand Director Wich spotted these in Bangkok - proof of how deep our fear of protein deficiency runs. Read the full article here - www.madrebrava.org/latest/do-thai-people-really-need-to-drink-chicken-breast-smoothies
September 24, 2025 at 6:30 AM
Would you drink a chicken breast smoothie? 🐔🥤Our Thailand Director Wich spotted these in Bangkok - proof of how deep our fear of protein deficiency runs. Read the full article here - www.madrebrava.org/latest/do-thai-people-really-need-to-drink-chicken-breast-smoothies
🗽 Madre Brava's CEO Vicky Bond will be at New York Climate Week this week!
Vicky will be attending the following sessions: Tilt Food Day, School for Moral Ambition's 'Appetite for Change', and Food is Medicine: Eating for Health.
Who else will be there? Let’s connect!
Vicky will be attending the following sessions: Tilt Food Day, School for Moral Ambition's 'Appetite for Change', and Food is Medicine: Eating for Health.
Who else will be there? Let’s connect!
September 22, 2025 at 12:01 PM
🗽 Madre Brava's CEO Vicky Bond will be at New York Climate Week this week!
Vicky will be attending the following sessions: Tilt Food Day, School for Moral Ambition's 'Appetite for Change', and Food is Medicine: Eating for Health.
Who else will be there? Let’s connect!
Vicky will be attending the following sessions: Tilt Food Day, School for Moral Ambition's 'Appetite for Change', and Food is Medicine: Eating for Health.
Who else will be there? Let’s connect!
Last week, Madre Brava's Senior German Associate Florian Wall attended CARE Conference, where he spoke about how a unified, cooperative international approach by plant-based advocates can effectively advance both sustainable food initiatives and animal welfare. 🐄 🌱
September 18, 2025 at 7:31 AM
Last week, Madre Brava's Senior German Associate Florian Wall attended CARE Conference, where he spoke about how a unified, cooperative international approach by plant-based advocates can effectively advance both sustainable food initiatives and animal welfare. 🐄 🌱
📢 9 in 10 healthcare pros across 5 European countries say we eat too much meat.
New research shows concern over meat's health impact and support for food system reform.
📊 Read the full story for more insights - www.madrebrava.org/latest/euro-doctors-alarmed-over-meat-consumption---survey
New research shows concern over meat's health impact and support for food system reform.
📊 Read the full story for more insights - www.madrebrava.org/latest/euro-doctors-alarmed-over-meat-consumption---survey
September 17, 2025 at 7:43 AM
📢 9 in 10 healthcare pros across 5 European countries say we eat too much meat.
New research shows concern over meat's health impact and support for food system reform.
📊 Read the full story for more insights - www.madrebrava.org/latest/euro-doctors-alarmed-over-meat-consumption---survey
New research shows concern over meat's health impact and support for food system reform.
📊 Read the full story for more insights - www.madrebrava.org/latest/euro-doctors-alarmed-over-meat-consumption---survey
As a fully remote team, we love when colleagues get the chance to meet up in person!
Recently, our CPO Nico Muzi and German Senior Associate Florian Wall met in Brussels. In between work meetings and discussions, they also made it a point to have a BBQ at home. Work-life balance, the remote way! 🔥
Recently, our CPO Nico Muzi and German Senior Associate Florian Wall met in Brussels. In between work meetings and discussions, they also made it a point to have a BBQ at home. Work-life balance, the remote way! 🔥
August 29, 2025 at 8:00 AM
As a fully remote team, we love when colleagues get the chance to meet up in person!
Recently, our CPO Nico Muzi and German Senior Associate Florian Wall met in Brussels. In between work meetings and discussions, they also made it a point to have a BBQ at home. Work-life balance, the remote way! 🔥
Recently, our CPO Nico Muzi and German Senior Associate Florian Wall met in Brussels. In between work meetings and discussions, they also made it a point to have a BBQ at home. Work-life balance, the remote way! 🔥
Another strong signal that Lidl is the one to watch 👀
Lidl GB just launched its 'Live Well' logo—the UK’s first health marker aligned with the Planetary Health Diet 🌍🥦
We applaud this bold move and call on @Tesco to follow suit for healthier, more sustainable food choices!
Lidl GB just launched its 'Live Well' logo—the UK’s first health marker aligned with the Planetary Health Diet 🌍🥦
We applaud this bold move and call on @Tesco to follow suit for healthier, more sustainable food choices!
August 26, 2025 at 6:02 AM
Another strong signal that Lidl is the one to watch 👀
Lidl GB just launched its 'Live Well' logo—the UK’s first health marker aligned with the Planetary Health Diet 🌍🥦
We applaud this bold move and call on @Tesco to follow suit for healthier, more sustainable food choices!
Lidl GB just launched its 'Live Well' logo—the UK’s first health marker aligned with the Planetary Health Diet 🌍🥦
We applaud this bold move and call on @Tesco to follow suit for healthier, more sustainable food choices!