Early episode drop this week due to the holiday!

Put simply, bookstore co-op is a tool publishers can use to incentivize bookstores for ordering and featuring their books, or hosting events with their authors. Is co-op right for your publisher? How do you best use it?

microcosm.pub/newpodcast

Contracts are no one’s favorite part of publishing, no matter which side of the table you’re sitting on. This week on the pod, we revisit a classic episode where we walk you through why contracts are important, how to navigate them as an author, and what makes a good one.

microcosm.pub/podcast

Can you really judge a book by its cover? Absolutely, yes. A lot of work goes into planning a book’s cover design— marketing goals, representing the author’s work, making it appealing to the target audience, legibility, and so much more.

microcosm.pub/newpodcast

This week on the pod, Lindsay McKee joins us to talk universal marketing truths & strategies, determining who your customer is (hint: it’s not you!), their needs, and publishing books that fill those needs.

Buckle in, aspiring marketers, for this fun & jargon-lite episode!

microcosm.pub/newpodcast

Do you publish what YOU want to read, or what the market says people want to read? We’re back with last year’s PNBA trade show talking to publishers about how they decide what they acquire and publish, and the various things that go into it.

full episode at microcosm.pub/newpodcast