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neptunemoon.bsky.social
Neptune Moon
@neptunemoon.bsky.social
430 followers 650 following 230 posts
Paid search professional, leader of PPC Chat - the original online community for PPC, wife, mom and lover of dogs and wine. Rabid Philadelphia Eagles fan!
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neptunemoon.bsky.social
This bit was particularly interesting too as Google relies on ad clicks for the bulk of their revenue. How will they monetize the AI Overview experience if it leads to fewer clicks?

Sure hope it isn't charging even more for the clicks on non AI Overview pages...
Screenshot from article that reads: Google searches that contain more words, ask questions or use full sentences tend to produce AI summaries more often. Longer searches are more likely to produce an AI summary. Just 8% of one- or two-word searches resulted in an AI summary. But that share rose to 53% for searches with 10 words or more. A bar chart showing that Questions and longer search queries are more likely to produce AI summaries. Other types of searches that tend to result in AI summaries include: Searches that form questions: 60% of search queries that began with question words such as “who,” “what,” “when” or “why” resulted in an AI summary. Searches that use full sentences: 36% of searches that include both a noun and a verb generated an AI summary.
July 23, 2025 at 1:30 PM
neptunemoon.bsky.social
The blog post continues with this - saying Google's AI will figure out the "peak moments" in content so that advertising can go there.

Again no one, and I mean no one, watching that content wants that.

My kid shouts "No one cares Nissan" when ads interrupt like that.
Screenshot of a Google blog post that reads: We also announced Peak Points, built with Google AI. This all-new product uses Gemini to identify the most meaningful or “peak” moments within YouTube’s popular content, placing your brand where audiences are the most engaged. And finally, we presented new opportunities to drive both awareness and action to the living room. With the immersive design for Masthead on CTV, we’re offering an edge-to-edge canvas for ads on the YouTube homepage. And with Shoppable CTV, viewers can browse and engage with products directly from the big screen.
May 16, 2025 at 4:11 PM
neptunemoon.bsky.social
This just came through in an email from Think with Google...

Brands, I am begging you, think very hard before you go in for ads that interrupt content a person is choosing to watch.

One example is DURING NFL game. Just no. You will piss off potential customers.
Screenshot of Google blog post that reads: Building on our leadership in culture and the living room, we announced Cultural Moments Sponsorships. This brings together a suite of solutions to put advertisers at the heart of moments they care about, with a high share of voice and brand integrations within content viewers love. And there was more big news for live moments: The NFL’s Friday night game in Brazil during Kickoff weekend was a first-of-its-kind experience that invited fans around the world to watch the game on YouTube, with no extra fees or subscriptions required. And this year, while the world watches, we’ll bring advertisers into the action. As with our NFL Sunday Ticket offering, there will be an opportunity for your brand to become part of the live game and incorporated into all of the content fans are loving around the game.
May 16, 2025 at 4:11 PM
neptunemoon.bsky.social
So the Goodyear blimp just flew over my house (I live very much in the burbs).

Not sure what that portends but it was cool!
May 12, 2025 at 2:26 PM
neptunemoon.bsky.social
Never thought I'd see a day like this, but it might be time to start asking ourselves - what if this no longer has any meaning?

The "Backed by the full faith and credit of the U.S. Government" part...
Screenshot of the FDIC logo - then it reads: FDIC Insured - Backed by the full faith and credit of the U.S. Government
April 9, 2025 at 2:00 PM
neptunemoon.bsky.social
It is apparently National Puppy Day, so let’s brighten all of our days by sharing puppy pics! I’ll start…

This is Maple as a puppy. She will be 5 in May.
March 24, 2025 at 12:34 PM
neptunemoon.bsky.social
Changes coming to Google Ads Demand Gen campaigns, videos in March:
Screenshot of Google Ads email that reads: New Video Enhancement Launching in Your Existing Demand Gen Ads Hello, Demand Gen is rolling out a new video enhancement that will create shorter versions of your videos to engage different audiences. All of your ads will have this video enhancement turned on by default. You can opt any ads out of this video enhancement before March 10, 2025. On March 10, 2025, all ads with the setting turned on will start to serve shorter versions of your videos. You can update your ad video enhancement settings by visiting your ads on ads.google.com or by contacting your sales representative. To learn more, visit the Help Center. Sincerely, The Google Ads Team
February 10, 2025 at 6:40 PM
neptunemoon.bsky.social
And so it begins... ads are slowly being piloted on Threads
Screenshot of a Threads post from Adam Mosseri of Threads which says: "We’re starting a small test for ads on Threads with a handful of brands in the US and Japan. We know there will be plenty of feedback about how we should approach ads, and we are making sure they feel like Threads posts you’d find relevant and interesting. We’ll closely monitoring this test before scaling it more broadly, with the goal of getting ads on Threads to a place where they are as interesting as organic content."
January 24, 2025 at 5:56 PM
neptunemoon.bsky.social
Oh Google, do you really want me to answer this question????
Screenshot of a question that popped up while I was reading a post on the Google Ads blog. The question asked is "After reading this article, how has your perception of Google changed?" The answer choices are: Gotten better, Gotten worse, Stayed the same and Don't know.
January 24, 2025 at 5:34 PM
neptunemoon.bsky.social
Maple is ready for an Eagles victory!
Photo of Maple, a little brown mutt, sticking out her tongue in her Philadelphia Eagles jersey.
January 12, 2025 at 10:07 PM
neptunemoon.bsky.social
I know I am an old, but this is very unsettling...
Screenshot of a tweet from Digital Content Next that says: A recent Pew Research Center study finds that roughly one in five US adults regularly gets news from influencers. Younger audiences are even more likely to do so. Among this age group, 37% rely on influencers for updates on current events.
December 3, 2024 at 2:47 PM