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On the business side, expect to new product development. Around four in ten say they’ll be looking to launch or trial a ‘youth’ product in 2025 and some are planning to non-news content like games or education. These are likely to be bundled into ‘all-access’ subscriptions in a bid to reduce churn

A big focus for 2025 will be using AI for format personalisation, Many will be exploring features that turn text into audio (75%), provide AI summaries (70%), or translate news articles (65%). Over half said they’d be looking into chatbots and search interfaces

News orgs’ use of AI technologies continues to increase across all categories, with back-end automation (60%) seen as key by our respondents, many of whom have rolled out AI toolkits to support new workflows

Partly as a result publishers will be putting more effort into building relationships with AI platforms this year (+56 net score) They are also planning to invest in video platforms such as YouTube (+52), TikTok (+48), IG (+43), and in alternative sources such as Bluesky and Google Discover

We're seeing big drops in referral traffic from social media. Facebook down 67% and X (formerly Twitter) down 50% over two years. Though Google search traffic remains stable for now, 74% of publishers express concern about potential AI-driven declines in search referrals.

Just four in ten (41%) of our sample of media execs say they are confident about the prospects for journalism . Concerns relate to political polarisation, attacks on the press, and media capture – all of which in combination are seen as significant threats to journalism’s ability to operate freely.

We couldn’t have done it without a super-talented team of academic researchers/partners, along with far- sighted sponsors Google, the BBC, and Ofcom who have been with us on this journey from the start. I'll be remaining at the Institute supporting this and other projects. 4/4

It’s been quite a ride as over almost 15 years we’ve documented the fragmentation of media consumption, the rise of social media, declining trust & news avoidance, and the emergence of AI. It's been a real privilege to see the impact of this research across the industry. 3/4

We started the DNR with just a handful of countries and the upcoming 2025 edition will be our largest yet ­– covering 48 markets. The ambition is to make it even more global and useful. 2/4