Omer Faruk Bora
@omerfarukbora.bsky.social
🚀 Marketing + Psychology 🎙️ Host: Entrepreneurship & Self-Coaching Podcasts 🛠️ Someone who writes and draws on various topics, dancing with words.
What do you think are the most successful (& most failed) examples of fear-based marketing? Which ones genuinely raise awareness, and which ones are pure manipulation? Let's discuss in the replies. 👇
#Marketing #FearBasedMarketing #Branding #ConsumerPsychology
#Marketing #FearBasedMarketing #Branding #ConsumerPsychology
October 4, 2025 at 10:08 PM
What do you think are the most successful (& most failed) examples of fear-based marketing? Which ones genuinely raise awareness, and which ones are pure manipulation? Let's discuss in the replies. 👇
#Marketing #FearBasedMarketing #Branding #ConsumerPsychology
#Marketing #FearBasedMarketing #Branding #ConsumerPsychology
In summary:
Fear-based marketing can boost sales in the short term. But it's extremely dangerous for long-term brand building.
People don't want to buy from things they fear; they want to buy from brands they trust and that make them feel good.
Fear-based marketing can boost sales in the short term. But it's extremely dangerous for long-term brand building.
People don't want to buy from things they fear; they want to buy from brands they trust and that make them feel good.
October 4, 2025 at 10:08 PM
In summary:
Fear-based marketing can boost sales in the short term. But it's extremely dangerous for long-term brand building.
People don't want to buy from things they fear; they want to buy from brands they trust and that make them feel good.
Fear-based marketing can boost sales in the short term. But it's extremely dangerous for long-term brand building.
People don't want to buy from things they fear; they want to buy from brands they trust and that make them feel good.
So, what's the fine line between fear-based marketing and "raising awareness"?
Manipulation: Creating exaggerated, unsubstantiated fears that only your product can solve.
Awareness: Presenting a real, concrete danger and offering your product as one of the reasonable solutions.
Manipulation: Creating exaggerated, unsubstantiated fears that only your product can solve.
Awareness: Presenting a real, concrete danger and offering your product as one of the reasonable solutions.
October 4, 2025 at 10:08 PM
So, what's the fine line between fear-based marketing and "raising awareness"?
Manipulation: Creating exaggerated, unsubstantiated fears that only your product can solve.
Awareness: Presenting a real, concrete danger and offering your product as one of the reasonable solutions.
Manipulation: Creating exaggerated, unsubstantiated fears that only your product can solve.
Awareness: Presenting a real, concrete danger and offering your product as one of the reasonable solutions.
However, this powerful weapon comes with a major risk: BACKLASH.
When people feel manipulated and scared on purpose, their trust in the brand instantly evaporates. Over-the-top fear scenarios make the brand seem desperate and unreliable.
When people feel manipulated and scared on purpose, their trust in the brand instantly evaporates. Over-the-top fear scenarios make the brand seem desperate and unreliable.
October 4, 2025 at 10:08 PM
However, this powerful weapon comes with a major risk: BACKLASH.
When people feel manipulated and scared on purpose, their trust in the brand instantly evaporates. Over-the-top fear scenarios make the brand seem desperate and unreliable.
When people feel manipulated and scared on purpose, their trust in the brand instantly evaporates. Over-the-top fear scenarios make the brand seem desperate and unreliable.
Why does this strategy work?
Because fear triggers the fastest-reacting, most primitive part of our brain (the amygdala). It bypasses logical thinking. We go into a "Fight or Flight" response. Making a purchase can feel like an "escape route."
Because fear triggers the fastest-reacting, most primitive part of our brain (the amygdala). It bypasses logical thinking. We go into a "Fight or Flight" response. Making a purchase can feel like an "escape route."
October 4, 2025 at 10:08 PM
Why does this strategy work?
Because fear triggers the fastest-reacting, most primitive part of our brain (the amygdala). It bypasses logical thinking. We go into a "Fight or Flight" response. Making a purchase can feel like an "escape route."
Because fear triggers the fastest-reacting, most primitive part of our brain (the amygdala). It bypasses logical thinking. We go into a "Fight or Flight" response. Making a purchase can feel like an "escape route."
Classic examples of fear-based marketing:
"Going to keep living with 100 bacteria in your mouth?" (Toothpaste)
"Will you be exposed to the sun's deadly rays this summer?" (Sunscreen)
"Do you want to fall victim to cyber attacks?" (VPN/Antivirus)
"Going to keep living with 100 bacteria in your mouth?" (Toothpaste)
"Will you be exposed to the sun's deadly rays this summer?" (Sunscreen)
"Do you want to fall victim to cyber attacks?" (VPN/Antivirus)
October 4, 2025 at 10:08 PM
Classic examples of fear-based marketing:
"Going to keep living with 100 bacteria in your mouth?" (Toothpaste)
"Will you be exposed to the sun's deadly rays this summer?" (Sunscreen)
"Do you want to fall victim to cyber attacks?" (VPN/Antivirus)
"Going to keep living with 100 bacteria in your mouth?" (Toothpaste)
"Will you be exposed to the sun's deadly rays this summer?" (Sunscreen)
"Do you want to fall victim to cyber attacks?" (VPN/Antivirus)
So, what is "Fear-Based Marketing"?
The basic premise is: "If you don't buy my product/service, this BAD thing will happen to you." Or, "We are the only ones who can solve this problem (which you often didn't even know you had)."
The basic premise is: "If you don't buy my product/service, this BAD thing will happen to you." Or, "We are the only ones who can solve this problem (which you often didn't even know you had)."
October 4, 2025 at 10:08 PM
So, what is "Fear-Based Marketing"?
The basic premise is: "If you don't buy my product/service, this BAD thing will happen to you." Or, "We are the only ones who can solve this problem (which you often didn't even know you had)."
The basic premise is: "If you don't buy my product/service, this BAD thing will happen to you." Or, "We are the only ones who can solve this problem (which you often didn't even know you had)."
The answer is waiting for you within the silence.
October 4, 2025 at 7:30 PM
The answer is waiting for you within the silence.
The next time you notice your tongue going to the roof of your mouth, stop and ask yourself: "What is my subconscious, my spirit, asking me to be cautious of, to listen to, or what emotion is it trying to balance right now?"
October 4, 2025 at 7:30 PM
The next time you notice your tongue going to the roof of your mouth, stop and ask yourself: "What is my subconscious, my spirit, asking me to be cautious of, to listen to, or what emotion is it trying to balance right now?"
Although it appears to be a simple physical action, in reality, from the depths, it is an ancient and personal language saying:
"Be calm."
"Turn inward."
"Guard your words."
"Conserve your energy."
"Listen to wisdom."
"Be calm."
"Turn inward."
"Guard your words."
"Conserve your energy."
"Listen to wisdom."
October 4, 2025 at 7:30 PM
Although it appears to be a simple physical action, in reality, from the depths, it is an ancient and personal language saying:
"Be calm."
"Turn inward."
"Guard your words."
"Conserve your energy."
"Listen to wisdom."
"Be calm."
"Turn inward."
"Guard your words."
"Conserve your energy."
"Listen to wisdom."
Conclusion:
"Tongue to the palate" is a fine line where the body, mind, and spirit meet.
"Tongue to the palate" is a fine line where the body, mind, and spirit meet.
October 4, 2025 at 7:30 PM
Conclusion:
"Tongue to the palate" is a fine line where the body, mind, and spirit meet.
"Tongue to the palate" is a fine line where the body, mind, and spirit meet.
Childhood Origins: The sucking reflex in infancy is linked to basic trust and calming. This habit can emerge in adulthood as a search for a "safe space," a regression to a childish calming method in times of stress.
October 4, 2025 at 7:30 PM
Childhood Origins: The sucking reflex in infancy is linked to basic trust and calming. This habit can emerge in adulthood as a search for a "safe space," a regression to a childish calming method in times of stress.
"What I have to say isn't ready yet." It emerges when your expression isn't fully matured, when the words aren't yet clear in your mind. It acts as a kind of "thought filter."
October 4, 2025 at 7:30 PM
"What I have to say isn't ready yet." It emerges when your expression isn't fully matured, when the words aren't yet clear in your mind. It acts as a kind of "thought filter."
"I mustn't let it slip." A desire not to let out a secret, emotion, or thought; a wish to maintain control. A physical manifestation of the need for security.
October 4, 2025 at 7:30 PM
"I mustn't let it slip." A desire not to let out a secret, emotion, or thought; a wish to maintain control. A physical manifestation of the need for security.
3. The Meaning in the Subconscious: "Protecting What is Hidden and Regulating Expression"
The subconscious speaks through body language. The underlying core messages of this habit could be:
The subconscious speaks through body language. The underlying core messages of this habit could be:
October 4, 2025 at 7:30 PM
3. The Meaning in the Subconscious: "Protecting What is Hidden and Regulating Expression"
The subconscious speaks through body language. The underlying core messages of this habit could be:
The subconscious speaks through body language. The underlying core messages of this habit could be:
When you press your tongue to the roof of your mouth, you cut out the external noise and listen to the inner "voice."
October 4, 2025 at 7:30 PM
When you press your tongue to the roof of your mouth, you cut out the external noise and listen to the inner "voice."
The Symbol of Silence and Access to Inner Knowledge: This action, which physically blocks speech, represents "silence." Spiritually, silence (mauna) is the gateway to inner wisdom, intuition, and universal knowledge.
October 4, 2025 at 7:30 PM
The Symbol of Silence and Access to Inner Knowledge: This action, which physically blocks speech, represents "silence." Spiritually, silence (mauna) is the gateway to inner wisdom, intuition, and universal knowledge.
This is for the purpose of not leaking energy to the external world and entering a state of inward concentration.
October 4, 2025 at 7:30 PM
This is for the purpose of not leaking energy to the external world and entering a state of inward concentration.
Closing the Energy Circuit: This movement is believed to connect the front and rear energy channels (ida & pingala), allowing energy to circulate cyclically within the body.
October 4, 2025 at 7:30 PM
Closing the Energy Circuit: This movement is believed to connect the front and rear energy channels (ida & pingala), allowing energy to circulate cyclically within the body.
2. The Spiritual and Energetic Layer: "The Seal of Silence"
In spiritual traditions, when the tongue touches the palate, it is thought to create a kind of mudra (energy lock) that changes how energy circulates in the body.
In spiritual traditions, when the tongue touches the palate, it is thought to create a kind of mudra (energy lock) that changes how energy circulates in the body.
October 4, 2025 at 7:30 PM
2. The Spiritual and Energetic Layer: "The Seal of Silence"
In spiritual traditions, when the tongue touches the palate, it is thought to create a kind of mudra (energy lock) that changes how energy circulates in the body.
In spiritual traditions, when the tongue touches the palate, it is thought to create a kind of mudra (energy lock) that changes how energy circulates in the body.
Coping with Intense Emotions: It's the body's unique locking mechanism to avoid expressing intense emotions like anger, excitement, or fear outwardly. The emotions are held "inside."
October 4, 2025 at 7:30 PM
Coping with Intense Emotions: It's the body's unique locking mechanism to avoid expressing intense emotions like anger, excitement, or fear outwardly. The emotions are held "inside."
"Stop, think, don't react." It's like a command from your subconscious. It wants to prevent you from saying something rushed or losing control. It's like pressing an internal pause button.
October 4, 2025 at 7:30 PM
"Stop, think, don't react." It's like a command from your subconscious. It wants to prevent you from saying something rushed or losing control. It's like pressing an internal pause button.
Pressing the tongue to the palate essentially forces the mouth closed, encouraging deeper, calmer breathing through the nose. It's a small physical hack to calm the nervous system.
October 4, 2025 at 7:30 PM
Pressing the tongue to the palate essentially forces the mouth closed, encouraging deeper, calmer breathing through the nose. It's a small physical hack to calm the nervous system.
1. The Psychological and Emotional Layer: "The Pause and Inner Turn"
In psychology, this movement is often interpreted as an effort self-regulation or calming. In moments of stress, our breathing changes.
In psychology, this movement is often interpreted as an effort self-regulation or calming. In moments of stress, our breathing changes.
October 4, 2025 at 7:30 PM
1. The Psychological and Emotional Layer: "The Pause and Inner Turn"
In psychology, this movement is often interpreted as an effort self-regulation or calming. In moments of stress, our breathing changes.
In psychology, this movement is often interpreted as an effort self-regulation or calming. In moments of stress, our breathing changes.