Ben Williams - The Product-Led Geek
@plgeek.com
The Product-Led Geek. Learn how to scale your dev tool startup with product-led growth/sales. Work with me as an advisor: https://plgeek.com
I've built DevTune.ai to give dev tool companies objective data and visibility on their (and their competitors) current status of discoverability and implementation accuracy in LLM responses, with actionable steps to improve.
September 3, 2025 at 3:16 PM
I've built DevTune.ai to give dev tool companies objective data and visibility on their (and their competitors) current status of discoverability and implementation accuracy in LLM responses, with actionable steps to improve.
A short 🧵 on self-serve monetisation
Most PLG companies get this wrong.
They either bombard users with annoying upgrade prompts.
Or hide premium features so deep that no one can find them.
1/11
Most PLG companies get this wrong.
They either bombard users with annoying upgrade prompts.
Or hide premium features so deep that no one can find them.
1/11
April 22, 2025 at 8:29 AM
A short 🧵 on self-serve monetisation
Most PLG companies get this wrong.
They either bombard users with annoying upgrade prompts.
Or hide premium features so deep that no one can find them.
1/11
Most PLG companies get this wrong.
They either bombard users with annoying upgrade prompts.
Or hide premium features so deep that no one can find them.
1/11
Do you know why most product teams make poor decisions with A/B tests?
Tomorrow at 8AM UK, I'm explaining the most misunderstood concept in experimentation and why understanding it leads to better product growth decisions.
Make sure it lands in your inbox by subscribing here: plg.news/subscribe
Tomorrow at 8AM UK, I'm explaining the most misunderstood concept in experimentation and why understanding it leads to better product growth decisions.
Make sure it lands in your inbox by subscribing here: plg.news/subscribe
The Product-Led Geek
Get your FREE GROWTH TOOLKIT and join over 7600 founders and leaders learning how to scale their B2B software companies with product-led growth and product-led sales.
www.plg.news
April 7, 2025 at 3:16 PM
Do you know why most product teams make poor decisions with A/B tests?
Tomorrow at 8AM UK, I'm explaining the most misunderstood concept in experimentation and why understanding it leads to better product growth decisions.
Make sure it lands in your inbox by subscribing here: plg.news/subscribe
Tomorrow at 8AM UK, I'm explaining the most misunderstood concept in experimentation and why understanding it leads to better product growth decisions.
Make sure it lands in your inbox by subscribing here: plg.news/subscribe
Are you making dangerous freemium mistakes in your B2B SaaS?
Tomorrow at 8AM UK, I'm revealing the 7 most common pitfalls that derail promising freemium strategies - and exactly how to avoid them.
Make sure it lands in your inbox by subscribing here: plg.news/subscribe
Tomorrow at 8AM UK, I'm revealing the 7 most common pitfalls that derail promising freemium strategies - and exactly how to avoid them.
Make sure it lands in your inbox by subscribing here: plg.news/subscribe
The Product-Led Geek
Get your FREE GROWTH TOOLKIT and join over 7600 founders and leaders learning how to scale their B2B software companies with product-led growth and product-led sales.
www.plg.news
March 31, 2025 at 3:02 PM
Are you making dangerous freemium mistakes in your B2B SaaS?
Tomorrow at 8AM UK, I'm revealing the 7 most common pitfalls that derail promising freemium strategies - and exactly how to avoid them.
Make sure it lands in your inbox by subscribing here: plg.news/subscribe
Tomorrow at 8AM UK, I'm revealing the 7 most common pitfalls that derail promising freemium strategies - and exactly how to avoid them.
Make sure it lands in your inbox by subscribing here: plg.news/subscribe
A big reason product teams fail is because they lack data fluency.
They build features nobody wants, miss growth opportunities, and can't prove their impact.
Winners build both infrastructure AND culture. It creates an unfair advantage that compounds over time.
www.plg.news/p/data-fluency
They build features nobody wants, miss growth opportunities, and can't prove their impact.
Winners build both infrastructure AND culture. It creates an unfair advantage that compounds over time.
www.plg.news/p/data-fluency
👓 Data Fluency: Why Some Product Teams Win While Others Flounder
Learn how successful product teams leverage data effectively. Discover the Data Enablement Matrix framework and practical steps to build stronger data infrastructure and culture.
www.plg.news
March 26, 2025 at 8:52 AM
A big reason product teams fail is because they lack data fluency.
They build features nobody wants, miss growth opportunities, and can't prove their impact.
Winners build both infrastructure AND culture. It creates an unfair advantage that compounds over time.
www.plg.news/p/data-fluency
They build features nobody wants, miss growth opportunities, and can't prove their impact.
Winners build both infrastructure AND culture. It creates an unfair advantage that compounds over time.
www.plg.news/p/data-fluency
The PostHog growth story is wild 🤯
• Used open-source to build INSANE trust
• Marketed "we've decided to make less money"
• Built word-of-mouth through radical transparency
• Ignored enterprise (and still got Fortune 500 clients)
Check the deep dive:
www.plg.news/p/posthog-u...
• Used open-source to build INSANE trust
• Marketed "we've decided to make less money"
• Built word-of-mouth through radical transparency
• Ignored enterprise (and still got Fortune 500 clients)
Check the deep dive:
www.plg.news/p/posthog-u...
👓 Unconventional Growth Secrets from PostHog: From Zero to Scale, the Open-Source Way
Uncover how PostHog built a developer-focused analytics powerhouse through radical transparency, word-of-mouth growth, and unconventional pricing. Learn their unique approach to PLG success.
www.plg.news
March 11, 2025 at 8:37 AM
The PostHog growth story is wild 🤯
• Used open-source to build INSANE trust
• Marketed "we've decided to make less money"
• Built word-of-mouth through radical transparency
• Ignored enterprise (and still got Fortune 500 clients)
Check the deep dive:
www.plg.news/p/posthog-u...
• Used open-source to build INSANE trust
• Marketed "we've decided to make less money"
• Built word-of-mouth through radical transparency
• Ignored enterprise (and still got Fortune 500 clients)
Check the deep dive:
www.plg.news/p/posthog-u...
Yes a thousand times to this. www.youtube.com/watch?v=yka...
Also the production on this video is insane @thomaspaulmann 👏
Also the production on this video is insane @thomaspaulmann 👏
Raycast Focus: Enter Flow State
A new way to block distractions and stay in the flow. www.raycast.com/focusCheck out our video tutorial → https://youtu.be/NZwqx_dS-k0
www.youtube.com
January 16, 2025 at 10:45 PM
Yes a thousand times to this. www.youtube.com/watch?v=yka...
Also the production on this video is insane @thomaspaulmann 👏
Also the production on this video is insane @thomaspaulmann 👏
There's a difference between "technically possible" & "ethically justifiable."
I recently got served a LinkedIn ad inviting me to 'join my colleagues' in an ongoing vendor evaluation at one of the companies I advise.
Deep dive: www.plg.news/p/smart-mar...
I recently got served a LinkedIn ad inviting me to 'join my colleagues' in an ongoing vendor evaluation at one of the companies I advise.
Deep dive: www.plg.news/p/smart-mar...
LinkedIn Ads Are Broadcasting Your Company's Confidential Activity
Discover the risks of hyper-targeted B2B marketing and get 5 practical safeguards to protect sensitive data.
www.plg.news
January 8, 2025 at 8:12 AM
There's a difference between "technically possible" & "ethically justifiable."
I recently got served a LinkedIn ad inviting me to 'join my colleagues' in an ongoing vendor evaluation at one of the companies I advise.
Deep dive: www.plg.news/p/smart-mar...
I recently got served a LinkedIn ad inviting me to 'join my colleagues' in an ongoing vendor evaluation at one of the companies I advise.
Deep dive: www.plg.news/p/smart-mar...
The sad truth about most enterprise software.
Every company will need to become product-led through the lens of retention or eventually those users will revolt.
www.plg.news/p/drive-pro...
Every company will need to become product-led through the lens of retention or eventually those users will revolt.
www.plg.news/p/drive-pro...
December 20, 2024 at 8:00 AM
The sad truth about most enterprise software.
Every company will need to become product-led through the lens of retention or eventually those users will revolt.
www.plg.news/p/drive-pro...
Every company will need to become product-led through the lens of retention or eventually those users will revolt.
www.plg.news/p/drive-pro...
In PLG, the equivalent of ‘expansion revenue’ in usage is virality.
If 1000 users bring in 200 more, that’s the equivalent of 20% exp revenue in the NRR formula.
That can go a long way to counter the impact of churn, drives an exponential user growth curve and a lot more fuel for monetisation. ❤️
If 1000 users bring in 200 more, that’s the equivalent of 20% exp revenue in the NRR formula.
That can go a long way to counter the impact of churn, drives an exponential user growth curve and a lot more fuel for monetisation. ❤️
December 17, 2024 at 5:00 PM
In PLG, the equivalent of ‘expansion revenue’ in usage is virality.
If 1000 users bring in 200 more, that’s the equivalent of 20% exp revenue in the NRR formula.
That can go a long way to counter the impact of churn, drives an exponential user growth curve and a lot more fuel for monetisation. ❤️
If 1000 users bring in 200 more, that’s the equivalent of 20% exp revenue in the NRR formula.
That can go a long way to counter the impact of churn, drives an exponential user growth curve and a lot more fuel for monetisation. ❤️
Create opportunities for shared learning in your org. IME shared learning experiences often lead to unexpected insights and collaborations.
December 4, 2024 at 5:00 PM
Create opportunities for shared learning in your org. IME shared learning experiences often lead to unexpected insights and collaborations.
PLG has limits; companies like Slack, Datadog, Atlassian, GitLab heavily invest in sales/marketing.
Only 1-5% of free users convert to paid, and enterprise sales involve complex processes.
Successful PLG companies go hybrid & blend PLG with sales for growth.
More: www.plg.news/p/the-plg-my...
Only 1-5% of free users convert to paid, and enterprise sales involve complex processes.
Successful PLG companies go hybrid & blend PLG with sales for growth.
More: www.plg.news/p/the-plg-my...
👓 The PLG Myth: Why Even Product-Led Companies Need a Sales Strategy
www.plg.news
December 3, 2024 at 3:27 PM
PLG has limits; companies like Slack, Datadog, Atlassian, GitLab heavily invest in sales/marketing.
Only 1-5% of free users convert to paid, and enterprise sales involve complex processes.
Successful PLG companies go hybrid & blend PLG with sales for growth.
More: www.plg.news/p/the-plg-my...
Only 1-5% of free users convert to paid, and enterprise sales involve complex processes.
Successful PLG companies go hybrid & blend PLG with sales for growth.
More: www.plg.news/p/the-plg-my...
Measuring team activation in B2B PLG means moving beyond user-level metrics.
Track how actions contribute to team success.
Focus on account-level analytics to gain insights into team-wide adoption and expansion.
Track how actions contribute to team success.
Focus on account-level analytics to gain insights into team-wide adoption and expansion.
December 3, 2024 at 8:15 AM
Measuring team activation in B2B PLG means moving beyond user-level metrics.
Track how actions contribute to team success.
Focus on account-level analytics to gain insights into team-wide adoption and expansion.
Track how actions contribute to team success.
Focus on account-level analytics to gain insights into team-wide adoption and expansion.
Design for distributed discovery in B2B PLG.
Support multiple parallel journeys and enable organic expansion.
Different team members will find value in different ways.
Build features that leverage this natural behaviour for your product's growth.
Support multiple parallel journeys and enable organic expansion.
Different team members will find value in different ways.
Build features that leverage this natural behaviour for your product's growth.
December 2, 2024 at 8:00 AM
Design for distributed discovery in B2B PLG.
Support multiple parallel journeys and enable organic expansion.
Different team members will find value in different ways.
Build features that leverage this natural behaviour for your product's growth.
Support multiple parallel journeys and enable organic expansion.
Different team members will find value in different ways.
Build features that leverage this natural behaviour for your product's growth.
The Organic Pattern in B2B PLG thrives on viral growth.
Multiple team members discover your product independently.
Facilitate collaboration and easy sharing to drive team-wide adoption without central mandates.
Multiple team members discover your product independently.
Facilitate collaboration and easy sharing to drive team-wide adoption without central mandates.
December 1, 2024 at 8:00 AM
The Organic Pattern in B2B PLG thrives on viral growth.
Multiple team members discover your product independently.
Facilitate collaboration and easy sharing to drive team-wide adoption without central mandates.
Multiple team members discover your product independently.
Facilitate collaboration and easy sharing to drive team-wide adoption without central mandates.
Underrated aspect of building a T-shaped skillset - it's much easier to build credibility and identify collaboration opportunities across your org.
November 29, 2024 at 5:00 PM
Underrated aspect of building a T-shaped skillset - it's much easier to build credibility and identify collaboration opportunities across your org.
Leaders in successful teams actively engage in the teams learning discussions. They create an environment for open sharing. Makes a huge difference culturally.
November 29, 2024 at 8:00 AM
Leaders in successful teams actively engage in the teams learning discussions. They create an environment for open sharing. Makes a huge difference culturally.
PLG and sales can very happily coexist.
ex: Datadog sees 80% revenue from $100k+ customers through hybrid models. Balance PLG efficiency with sales for enterprise growth.
ex: Datadog sees 80% revenue from $100k+ customers through hybrid models. Balance PLG efficiency with sales for enterprise growth.
November 28, 2024 at 12:00 PM
PLG and sales can very happily coexist.
ex: Datadog sees 80% revenue from $100k+ customers through hybrid models. Balance PLG efficiency with sales for enterprise growth.
ex: Datadog sees 80% revenue from $100k+ customers through hybrid models. Balance PLG efficiency with sales for enterprise growth.
Wake me up when you run a pricing experiment 🥱
November 28, 2024 at 8:15 AM
Wake me up when you run a pricing experiment 🥱
Devtools....
SDRs 👎
Dev Advocates 👍
Focus on trust and value, not sales pitches.
Build community, not customer lists.
SDRs 👎
Dev Advocates 👍
Focus on trust and value, not sales pitches.
Build community, not customer lists.
November 27, 2024 at 5:00 PM
Devtools....
SDRs 👎
Dev Advocates 👍
Focus on trust and value, not sales pitches.
Build community, not customer lists.
SDRs 👎
Dev Advocates 👍
Focus on trust and value, not sales pitches.
Build community, not customer lists.
Adding sales doesn't mean PLG failure.
It's those PLG roots that fuel pipeline.
It's those PLG roots that fuel pipeline.
November 27, 2024 at 8:00 AM
Adding sales doesn't mean PLG failure.
It's those PLG roots that fuel pipeline.
It's those PLG roots that fuel pipeline.
The developer's path isn't a straight line. Ditch the funnel; let them explore their own way.
November 26, 2024 at 5:00 PM
The developer's path isn't a straight line. Ditch the funnel; let them explore their own way.
Top-down adoption in B2B PLG often fails due to a lack of meaningful engagement.
Avoid "mandate without meaning" by ensuring your product drives organic team engagement. Enable role-based feature discovery and build usage analytics to demonstrate value upward.
Avoid "mandate without meaning" by ensuring your product drives organic team engagement. Enable role-based feature discovery and build usage analytics to demonstrate value upward.
November 26, 2024 at 8:15 AM
Top-down adoption in B2B PLG often fails due to a lack of meaningful engagement.
Avoid "mandate without meaning" by ensuring your product drives organic team engagement. Enable role-based feature discovery and build usage analytics to demonstrate value upward.
Avoid "mandate without meaning" by ensuring your product drives organic team engagement. Enable role-based feature discovery and build usage analytics to demonstrate value upward.
