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PPC Land
@ppc.land
140 followers 9 following 10K posts
News publication focused on updates about adtech, online marketing, advertising and programmatic ads.
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IAB Europe adds multilingual support to DSA transparency guidelines #IABEurope #DSA #AdTransparency #DigitalAdvertising #MultilingualSupport
IAB Europe adds multilingual support to DSA transparency guidelines
IAB Europe released version 1.2 of DSA Transparency Implementation Guidelines on December 4, adding standardized text translations in 24 EU languages for ad disclosure.
ppc.land
December 7, 2025 at 8:21 AM
ppc.land
X terminates European Commission's ad account after €120 million fine #EuropeanCommission #DigitalServicesAct #Advertising #SocialMediaMarketing #Fines
X terminates European Commission's ad account after €120 million fine
X head of product Nikita Bier terminated the European Commission's advertising account on December 7, 2025, two days after the EC imposed a €120 million DSA fine.
ppc.land
December 7, 2025 at 7:14 AM
ppc.land
German court asks EU to clarify IP address data protection rules #Datenschutz #IPAdressen #EuropäischesRecht #Gericht #Datenschutzrecht
German court asks EU to clarify IP address data protection rules
Court seeks guidance on whether dynamic IP addresses constitute personal data when transferred to third parties who cannot identify users.
ppc.land
December 6, 2025 at 11:04 PM
ppc.land
California privacy law updates take effect January 1, 2026 #CaliforniaPrivacy #CCPA #DataProtection #ConsumerRights #PrivacyLaw
California privacy law updates take effect January 1, 2026
California's CCPA updates bring new consumer data protection requirements for businesses selling or sharing personal information, effective January 1, 2026.
ppc.land
December 6, 2025 at 10:54 PM
ppc.land
IAB Tech Lab releases Deals API to streamline programmatic transactions #ProgrammaticAdvertising #IABTechLab #DealsAPI #AdTech #DigitalMarketing
IAB Tech Lab releases Deals API to streamline programmatic transactions
IAB Tech Lab opens Deals API specification for public comment until January 31, 2026, addressing manual entry, transparency gaps in curated programmatic deals.
ppc.land
December 6, 2025 at 10:46 PM
ppc.land
European Commission fines X €120 million for transparency violations #EuropeanCommission #Transparency #EU #SocialMedia #DigitalMarketing
European Commission fines X €120 million for transparency violations
European Commission imposes €120 million fine on X for deceptive blue checkmark practices, inadequate ad repository transparency, and blocking researcher data access.
ppc.land
December 6, 2025 at 10:36 PM
ppc.land
Google updates Search Console performance analysis guidance #GoogleUpdates #SearchConsole #PerformanceAnalysis #DigitalMarketing #SEO
Google updates Search Console performance analysis guidance
Daniel Waisberg explains how to analyze Search Console performance reports using data controls, charts, and tables for tracking clicks and impressions.
ppc.land
December 6, 2025 at 10:24 PM
ppc.land
Nielsen's Gracenote debuts program-level ad targeting for streaming TV #StreamingTV #AdTargeting #CTV #DigitalMarketing #Gracenote
Nielsen's Gracenote debuts program-level ad targeting for streaming TV
Gracenote Content Connect platform provides agencies and DSPs standardized metadata access for precise CTV campaign execution and brand-safe placements.
ppc.land
December 4, 2025 at 10:01 PM
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Triton Digital expands Omny Studio with video podcasting support #VideoPodcasting #Podcasting #DigitalMedia #ContentCreation #TritonDigital
Triton Digital expands Omny Studio with video podcasting support
Triton Digital announced December 4 that Omny Studio now supports video podcast creation, distribution, and monetization alongside audio content.
ppc.land
December 4, 2025 at 9:51 PM
ppc.land
JD.com secures 60% of CECONOMY in Media Saturn takeover bid #JDCom #CECONOMY #Ecommerce #TakeoverBid #MediaSaturn
JD.com secures 60% of CECONOMY in Media Saturn takeover bid
Chinese e-commerce giant JD.com successfully acquired 59.8% of CECONOMY shares, reaching 85.2% total stake with partner Convergenta. Closing awaits regulatory approvals.
ppc.land
December 4, 2025 at 6:34 AM
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EU court empowers representative actions against Apple App Store commissions #EU #Apple #AppStore #Antitrust #LegalActions
EU court empowers representative actions against Apple App Store commissions
Amsterdam courts gain jurisdiction to hear collective claims alleging excessive fees on app sales, marking significant expansion of cross-border antitrust litigation.
ppc.land
December 4, 2025 at 6:20 AM
ppc.land
Google tests AI Mode access directly from search results page #Google #AITechnology #SearchEngine #ConversationalAI #MobileDevices
Google tests AI Mode access directly from search results page
Google begins testing seamless AI Mode integration through AI Overviews on mobile devices globally December 1, expanding conversational search capabilities beyond separate interfaces.
ppc.land
December 4, 2025 at 6:12 AM
ppc.land
OpenAI adds Semrush to ChatGPT Enterprise connector lineup #OpenAI #ChatGPT #Semrush #AIintegration #CompetitiveIntelligence
OpenAI adds Semrush to ChatGPT Enterprise connector lineup
OpenAI integrates Semrush into ChatGPT Enterprise and Edu through MCP connectors, enabling competitive intelligence access alongside 11 other partners announced November 24, 2025.
ppc.land
December 4, 2025 at 6:07 AM
ppc.land
Nearly half of UK websites exclude disabled customers online #Accessibility #Inclusion #DigitalInclusion #WebAccessibility #DisabledCommunity
Nearly half of UK websites exclude disabled customers online
Research finds 48% of UK websites need accessibility improvements, with travel and hospitality sectors worst affected while councils lead in digital inclusion.
ppc.land
December 4, 2025 at 5:53 AM
ppc.land
IAB Australia report finds instant answers reshape search measurement #DigitalMarketing #SEO #MarketingTrends #SearchEngineOptimization #PPC
IAB Australia report finds instant answers reshape search measurement
New IAB Australia research reveals brands must shift from traffic volume metrics to citation measurement as zero-click searches transform digital marketing strategies.
ppc.land
December 4, 2025 at 5:48 AM
ppc.land
Google CEO's $90 billion confession: what he said about your job #Google #CEO #Automation #JobMarket #SiliconValley
Google CEO's $90 billion confession: what he said about your job
Silicon Valley executive reveals unprecedented spending surge while acknowledging workers face an automated future with limited protection or guidance.
ppc.land
December 3, 2025 at 8:27 PM
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Amazon launches AI scene search for Fire TV with Prime Video #Amazon #FireTV #AIFeatures #SceneSearch #PrimeVideo
Amazon launches AI scene search for Fire TV with Prime Video
Fire TV adds AI-powered scene navigation allowing viewers to jump to specific movie moments using natural language commands through Alexa+.
ppc.land
December 3, 2025 at 8:18 PM
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Marketers drown in data yet struggle to measure campaign impact, report finds #Marketing #DataDriven #CampaignPerformance #DigitalMarketing #AIInMarketing
Marketers drown in data yet struggle to measure campaign impact, report finds
Funnel research reveals 86% of in-house marketers cannot determine channel impact, while cultural resistance and AI preparation gaps threaten effectiveness.
ppc.land
December 3, 2025 at 8:09 PM
ppc.land
AppsFlyer index shows AppLovin, TikTok closing gap with market leaders #AppsFlyer #AppLovin #TikTok #DigitalMarketing #Advertising
AppsFlyer index shows AppLovin, TikTok closing gap with market leaders
AppsFlyer's 2025 Performance Index analyzed 16.2 billion installs across 88 media sources, revealing tighter competition as iOS ad spend rises significantly.
ppc.land
December 3, 2025 at 7:59 PM
ppc.land
Check My Ads challenges regulators on DMA-GDPR enforcement for advertising #DigitalAdvertising #GDPR #DMA #DataPrivacy #Regulation
Check My Ads challenges regulators on DMA-GDPR enforcement for advertising
Check My Ads Institute submitted detailed comments on December 4 to European authorities regarding joint guidelines governing how gatekeepers must handle personal data in digital advertising under parallel regulatory frameworks.
ppc.land
December 3, 2025 at 7:50 PM
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OpenAI delays advertising to combat Google's AI competition #OpenAI #AICompetition #ChatGPT #GoogleGemini #TechNews
OpenAI delays advertising to combat Google's AI competition
OpenAI CEO Sam Altman declares code red on December 2, 2025, pushing back advertising and other initiatives to focus on ChatGPT improvements as Google's Gemini gains ground.
ppc.land
December 2, 2025 at 9:25 PM
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Platform power plays reshape advertising's holiday battlefield #Advertising #BlackFriday #Ecommerce #AI #DigitalMarketing
Platform power plays reshape advertising's holiday battlefield
Amazon expands AI bot blocking while retailers launch autonomous shopping tools during critical Black Friday period, as Google's Gemini 3 begins powering search queries and agency consolidation continues reshaping the advertising landscape.
ppc.land
December 2, 2025 at 3:56 AM
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Google fined $55 million for anti-competitive search deals with Australian telcos #GoogleFine #AntiCompetitive #AustralianTelcos #SearchEngine #FederalCourt
Google fined $55 million for anti-competitive search deals with Australian telcos
Federal Court orders Google Asia Pacific to pay penalties for exclusive pre-installation agreements with Telstra and Optus that locked out rival search engines.
ppc.land
December 2, 2025 at 3:25 AM
ppc.land
Google bans horse racing aggregator ads in United States effective December 1 #Google #HorseRacing #Gambling #Advertising #DigitalMarketing
Google bans horse racing aggregator ads in United States effective December 1
Google revoked all horse racing aggregator certifications for the U.S. market on December 1, 2025, while maintaining permissions for licensed gambling operators.
ppc.land
December 2, 2025 at 3:16 AM
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YouTube creators report drops in Shorts viewership after September algorithm change #YouTube #Shorts #AlgorithmChange #VideoMarketing #ContentCreators
YouTube creators report drops in Shorts viewership after September algorithm change
Data from major channels shows engagement metrics declined sharply starting September 7, with performance remaining suppressed through November 2025.
ppc.land
December 2, 2025 at 3:11 AM