Puck Guldemond
@puckguldemond.bsky.social
910 followers 300 following 30 posts
PhD candidate at WUR | Political Microtargeting | Likes cats 🐈
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puckguldemond.bsky.social
🔍 We find that:
Mistargeted ads prompt more thoughts about the ad and its content compared to correctly targeted ads.

The (mis)match between people’s predispositions and the ad shapes the tone of their thoughts: congruent ads elicit more positive reactions, and incongruent ads more negative ones.
puckguldemond.bsky.social
✨Exciting news - new publication in Mass Communication and Society! ✨

📑 In this study, we examine how people process, think about, and respond to (mis)targeted political ads by conducting a large thought-listing experiment (N = 1,196).

🪡 A little thread to highlight our key findings.
puckguldemond.bsky.social
@favstats.eu you might know this, or know someone who knows this 🕵🏻‍♀️
puckguldemond.bsky.social
Question for AI researchers: what scale do you use to ask in a survey experiment whether participants think the AI generated stimulus is credible/trustworthy/whether it is AI or not?

#measurement #AI #askingforafriend 😉
puckguldemond.bsky.social
Gefeliciteerd, en veel plezier in Praag!
puckguldemond.bsky.social
Dit jaar neem ik deel aan #facesofscience en in onderstaande video vertel ik meer over mijn onderzoek. Leuk als je meekijkt! 🤩👀

Mocht je meer willen weten, neem dan een kijkje op www.nemokennislink.nl/facesofscien... voor mijn profielpagina en eerste blog.
knaw-nl.bsky.social
Communicatiewetenschapper @puckguldemond.bsky.social van @w-u-r.bsky.social onderzoekt politieke microtargeting: specifieke boodschappen die politieke partijen op kleine groepen richten. Puck is dit jaar een v/d #facesofscience van @NEMOkennislink en de KNAW. Check haar verhaal: youtu.be/mn0cLLazanw
Faces of Science: Puck Guldemond
YouTube video by De KNAW
youtu.be
puckguldemond.bsky.social
Lights, camera, action 📸🎥🎬

Shot a video today about my research for Faces of Science. I brought my dear old friend Tobii the eye-tracker for the occasion. Coming soon! 👀
Reposted by Puck Guldemond
vmci-univie.bsky.social
This week, we had two exciting presentations in our VMCI research talk series by our visiting PhD students, @puckguldemond.bsky.social and Arianna Colombo! Puck presented effects of political microtargeting, Arianna a novel classification of political influencers.

Bedankt & Grazie to you two!
Reposted by Puck Guldemond
amplanitzer.bsky.social
🚨 One week left to submit to #ECREAPolComm25 🚨
Working on anything political communication - empirical, theoretical, interdisciplinary, or applied? Submit your 3000-character abstract & join us in Innsbruck, Austria, this September! 🙂

⏳ Deadline: March 30, 2025
📍 CfP: www.uibk.ac.at/de/congress/...
Reposted by Puck Guldemond
turkenburgemma.bsky.social
How do complexity and simplicity in political communication shape citizens' reasoning and attitudes toward politicians? 💭

Read more about it in this new study, out now in Human Communication Research ⬇️🤩
academic.oup.com/hcr/advance-...
https://academic.oup.com/hcr/advance-article/doi/10.1093/hcr/hqaf002/8078028
Reposted by Puck Guldemond
medem.bsky.social
In about a month, we submit our application for the ESFRI Roadmap 🇪🇺
Help us reach 1,000 researchers by showing your support here: forms.gle/dm8K4xFgXD9b...
⚙️ Regardless, we’re sure you’ll find MEDem’s tools & services useful once they’re live. We’re already working on first prototypes this year! 🏗️📊
puckguldemond.bsky.social
I am spending March and April at the @univie.ac.at to visit the groups of prof. dr. @solecheler.bsky.social
and prof. dr. @desireeschmuck.bsky.social

The first week already flew by, and I had a great start by picking up my bike to feel right at home 🚲

Looking forward to the upcoming weeks 🤩
puckguldemond.bsky.social
Happy to present my work on visual attention allocated to targeted political advertisements at #Etmaal2025 in Brugge ✨
Reposted by Puck Guldemond
andreucasas.bsky.social
Has someone been granted access to the Meta Content Library/API? I'm trying to collect feedback on pros and cons for a report, and would love to have a chat with people who have used it.
Reposted by Puck Guldemond
jadevrielink.bsky.social
For my new followers studying barriers to political participation and/or the (online) harassment of politicians:

You might be interested in my recent study with co-author Daphne van der Pas: doi.org/10.1177/1478...

We study if seeing online intimidation has a deterring effect on bystanders.
Reposted by Puck Guldemond
emlgravesteijn.bsky.social
Publication alert‼️🚨
Very happy to see the first paper of my dissertation on understanding the nature of bias accusations towards Public Service Media out in @jmcquarterly.bsky.social, together with @erikvanelsas @kgattermann.bsky.social

journals.sagepub.com/doi/10.1177/...

A short 🧶
Sage Journals: Discover world-class research
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journals.sagepub.com
puckguldemond.bsky.social
Great list! Would love to be added 🙏🏻