revenuecat.com
@revenuecat.com
🎊 RevenueCat’s November Launch Party is happening November 19!

See demos of the newest features and ask our PMs and engineers your burning questions 🔥

🎟️ Register here: rev.cat/launchparty-nov
November 10, 2025 at 12:38 PM
Product–market fit isn’t ‘one and done’ — it’s a moving target 🎯

Look for:
✅ Users return on their own
✅ They tell others
✅ They pay without discounts
✅ Retention flattens after ~4–8 weeks

To get there:
🔍 Find user pains
🧪 Test and observe
🗑 Kill what doesn’t work

Read the full blog 🔗
Finding Product-Market Fit: A Guide for Subscription Apps
Discover techniques to identify product-market fit for your subscription app, including how to balance growth with finding your PMF in a competitive market.
www.revenuecat.com
November 7, 2025 at 2:01 PM
Is everyone finally recovered from #AppGrowthAnnual and #NYAW? 💤

Whether you didn’t have time to join, or simply can’t be bothered to decode your scribbled notes — we’ve got you covered.

Here are the 11 top lessons on app growth and monetization from RAGA 🔗 rev.cat/RAGA-lessons
November 5, 2025 at 1:07 PM
TL;DR on subscription app OKRs:

🌠 Start with your North Star Metric
💡 Define OKRs that lead up to that
🗺️ Map relevant KPIs to show progress
🚦 Regularly track, review, and score KPIs

Get a full breakdown of what to track, when, and how in our complete guide 🔗
The complete guide to OKRs and KPIs for subscription apps
Learn how subscription apps can use OKRs and KPIs to drive growth. Define your north star metric, choose meaningful performance indicators, and track acquisition, activation, retention, and…
www.revenuecat.com
November 4, 2025 at 1:30 PM
AI broke the math behind subscription pricing models.

Every generation, query, or render costs GPU — so each user has a different price tag.

If you’re building an AI app, you need to rethinking pricing before it’s too late. Here's the tactics you need to know 👇
How to Build a Sustainable AI Subscription App Pricing Model
AI subscription apps pay for every user interaction, driving up costs and ending flat-rate pricing. Here's how app teams are rethinking pricing models for sustainable growth.
www.revenuecat.com
October 29, 2025 at 1:46 PM
If your paywall feels like a web page, you’ve already lost.

Here’s why we built RevenueCat Paywalls to render natively instead of in a WebView:
⚡ Instant load, no “blank states”
♿ Built-in accessibility + Dynamic Type
💪 Stable, versioned, remotely configurable

www.revenuecat.com/blog/enginee...
Why we chose native paywalls
Why RevenueCat Paywalls are fully native — not WebViews. Faster load times, better accessibility, safer purchasing, and remote configuration without compromise.
www.revenuecat.com
October 28, 2025 at 11:52 AM
Ad creative isn’t a variable you can isolate — it’s a system input. Creatives don't win because of the color palette or CTA, they win through timing, message, audience...

Good creative analysis isn’t about perfection; it’s about learning fast enough to ship again tomorrow.

Read the breakdown 🔗
Are You Wasting Time on Creative Analysis of Paid Ads?
Creative testing isn’t dead — it’s evolving. Learn how to balance analysis and action to scale winning ads on Meta and TikTok efficiently.
www.revenuecat.com
October 27, 2025 at 2:00 PM
Many indie apps are “too simple” for subscriptions — but that doesn’t mean they can’t monetize.

In this new guide, @lahteelahti.com shows how to build a tip jar feature using RevenueCat’s Test Store + Paywalls — no App Store setup required.

Read the article
www.revenuecat.com/blog/enginee...
Building a tip jar feature with RevenueCat
Learn how to add a tip jar to your app in under 15 minutes using RevenueCat. This step-by-step React Native guide shows you how to set up Test Store products, build a paywall, and launch your tip jar…
www.revenuecat.com
October 27, 2025 at 8:32 AM
Thinking about adding ads to your app but worried about tanking user trust? The key is timing and balance.

✅ Wait until you’ve hit scale — around 10K+ DAUs
✅ Keep subscriptions as your main revenue driver
✅ Adjust ads served based on your geos and category

Full framework to monetize free users 👇
Ad Monetization for Subscription Apps: Boost ARPU Without Hurting Retention
Learn when and how to add ads to your subscription app. Understand DAU thresholds, eCPM optimization, ad placement, and Firebase setup strategies to increase ARPU while maintaining strong user retenti...
www.revenuecat.com
October 23, 2025 at 1:01 PM
Running a small app team? You already have a growth team — you just might not call it that.

When product, marketing, and support work together to keep users happy and coming back, that’s growth.

This guide breaks down how to scale that mindset (without becoming a corporate org chart). 👇
How to build an app growth team that actually drives results
Learn how to build a cross-functional app growth team that aligns product, marketing, and data to drive sustainable subscription growth.
www.revenuecat.com
October 21, 2025 at 1:00 PM
🚀 Subscription changes in RevenueCat Web

Enable self-serve downgrades in the Web Billing Customer Portal. Let customers switch to lower tiers smoothly:
✨ Changes take effect at period end
✨ Clear timing for feature access updates
✨ Cancel pending downgrades anytime

More flexibility, fewer tickets.
October 15, 2025 at 8:45 AM
Anchors away, it’s time to celebrate winners of #Shipaton 2025 and announce the winners of The Shippies! 🏆⚓️

Explore the winning Shipaton apps → rev.cat/shipatonwin25 and follow the thread for our Shippies winners.

#TheShippies #AppGrowthAnnual
October 14, 2025 at 10:35 PM
Live from NYC, here’s what’s in store for RevenueCat customers:

⏳ Charts are going real-time — in beta, rolling out by the end of 2025

💰 RC Capital: access 80% of your App Store proceeds the following day

🌐 Funnels: leverage the web for UA through fully-hosted web onboarding, coming 2026
October 14, 2025 at 2:31 PM
Today is App Growth Annual 2025!

🍎 We’re broadcasting the action live from NYC; tune in wherever you are to be part of the day in real-time alongside 2,500 attendees. .

If you’ve just emerged from a post-Shipaton fugue state, you can still sign up, just hit ‘register now’ → rev.cat/raga-virtual ⏯️
October 14, 2025 at 12:15 PM
Where can you watch paywall speed-building AND get tips from the biggest apps?

App Growth Annual 2025 — happening TOMORROW!

🎤 Keynotes: Duolingo, Lose It!, Ladder & more
⚡️ Paywall Speed-building Champs
🗺️ RevenueCat roadmap
🏆 The Shippies × #Shipaton awards

Register for free → appgrowthannual.com
October 13, 2025 at 4:43 PM
Shipaton 2025 brought together tens of thousands of participants from around the world and resulted in some of the most impressive apps we've ever seen. Now it’s time to announce the winners!

Full list of winners here 👉
www.revenuecat.com/blog/company...
Shipaton 2025 Winners
This year’s Shipaton brought together tens of thousands of participants from around the world, who collectively submitted 812 projects. The results once again highlight what makes this community…
www.revenuecat.com
October 13, 2025 at 2:37 PM
🚀 New PODCAST!
We’re thrilled to welcome @LaunchedFM — hosted by @CharlieChapman — to the RevenueCat family of podcasts.

While @SubClubHQ explores how big apps scale, Launched zooms in on how great apps begin👇
October 9, 2025 at 2:02 PM
Updated for 2026: your single resource for getting paid on time 📅💰

Mark your calendars (or use our pre-populated Google Calendar links) because Apple’s 2026 fiscal calendar and App Store payout dates are here.

🔖 Bookmark it: rev.cat/applefiscal26
October 8, 2025 at 1:28 PM
🔥 Hot take: app store reviews are the most underutilized growth channel you have

Here's how Daphne Tideman and Juliana Jackson use review mining for product optimization 🧵
October 7, 2025 at 12:09 PM
The best tip for validating your subscription app?

👉 Remember that interest ≠ commitment.

Most subscription apps fail not because they can’t build, but because they didn’t validate the right thing.

Here’s how you should be testing demand, according to Daphne Tideman 🧵
October 1, 2025 at 10:01 AM
🚀 Your AI assistant can now connect directly to your subscription data with RevenueCat MCP Server!

Ask your AI:
• "Create a premium monthly subscription for my iOS app"
• "Set up an entitlement called 'premium_features'"
• "Configure offerings with monthly and annual packages"

Try the beta now 👇
Introducing RevenueCat MCP
Manage subscription products, entitlements, offerings and paywalls via AI. Set up configurations across iOS, Android, Web and more.
www.revenuecat.com
September 30, 2025 at 2:29 PM
Tired of tweaking paywall colors and copy?

Léa Samrani’s JTBD playbook helps you optimize paywalls based on what users actually want from your app — pushing those conversions from plateaued to profit. 💸
September 26, 2025 at 1:02 PM
Thinking about your first growth hire? Pause before posting that job ad.

Make sure you already have:
✅ Product–market fit
✅ Basic data infrastructure
✅ Early retention signals

Without these, you’ll waste money, time, your hire’s skills.
September 23, 2025 at 9:55 AM
Churn doesn’t have to mean the end. With the right win-back campaigns, you can:
🔄 Re-engage lost subscribers
💳 Test tailored offers with web billing
📈 Unlock higher LTV from users who already know your value

👉 www.revenuecat.com/blog/growth/...
How to Build a Win-Back Campaign with RevenueCat Web Billing
Learn how to build a win-back campaign using RevenueCat Web Billing and Zapier. Automate emails, send discounted web paywall links, and bring churned subscribers back while saving on App Store fees.
www.revenuecat.com
September 19, 2025 at 12:55 PM
Most indie devs never cross $1K MRR.

If you want to get there, what's your best bet?

🔂 Go all in on one app
🔀 Expand to a portfolio

Get quickfire lessons from real builders Lucas Moscon, Nathan Hudson, and Vahe Baghdasaryan here 👇🔗
App portfolios vs. single-app focus: Which strategy drives long-term success?
Lucas Moscon compares single-app vs. portfolio strategies, sharing real stories of what drives sustainable subscription growth.
www.revenuecat.com
September 18, 2025 at 1:03 PM