R/GA
@rga.bsky.social
1.7K followers 93 following 880 posts
An independent creative innovation company for the intelligence age
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rga.bsky.social
If you're not endless, are you even possibilities
rga.bsky.social
Left work offsite drinks, crossed the street to get dinner at another hotel where I am currently surrounded by another company's team-bonding drinks
rga.bsky.social
It's NYC Advertising Week, so please take a moment today to thank an ad
rga.bsky.social
A new one in my LinkedIn messages: "I've been asked to reach out to you..."

I don't know if I've ever received an expression of interest so devoid of interest. I'm hooked already.
rga.bsky.social
One Meeting After Another
rga.bsky.social
The :60 isn't dead. It's alive and well in every creative's portfolio.
rga.bsky.social
IMPORTANT announcement about timesheets you guys are going to want to hear... It's been a long time coming, but finally we can say...

We have a new kind of timesheets.
rga.bsky.social
"We need a manifesto," "We're going to start a movement," OK you're scaring me right now
rga.bsky.social
Never meet your heroes (they all promote gambling apps)
rga.bsky.social
It was a great meeting, I saw lots of heads shaking
rga.bsky.social
I'm going to handle my next client presentation like a politician in a cable news interview:

[Client asks clear, reasonable Q] "I'm not sure what you're implying."

[Follow-up Q] "I never said that."

[Am confronted with my actual words] "You're taking my words out of context."
rga.bsky.social
Today marks the start of the most magical time of year. Q4. I feel sorry for people on a July 1 - June 30 fiscal calendar, honestly.
rga.bsky.social
Fat Generals is a great agency name, actually
rga.bsky.social
The sound the desktop garbage can makes when you put stuff in it is too clean. Too dry. It should be an unsavory, offputting sound. Also there should be a smell.
rga.bsky.social
I don't know much about the economy, but daily check-in and stand-up inflation is real
rga.bsky.social
AI meeting notes are not feedback
rga.bsky.social
Reducing screen time* is good for your mental health

(*Figma, Teams, Outlook, Excel)
rga.bsky.social
Trying a thought experiment where I tell myself my JOB is in fact a RESIDENCY
rga.bsky.social
I can't explain it but things really started to fall apart with the democratization of step-and-repeats. Like, why does this middle school fundraiser have a red carpet? What are we doing.
rga.bsky.social
(Handing out compliments at work) Wow where did you learn to talk so much!
rga.bsky.social
Ad people shushing everyone at a Super Bowl party:
rga.bsky.social
(Sends deck at 4:58) As promised, here is a pre-read of the work we'll be walking you through at 5
rga.bsky.social
Oh no I've aged into the target audience
rga.bsky.social
The hardest thing I've done in the last week was cutting something from 600 to 300 words and have it still make sense
rga.bsky.social
In a coffee shop overhearing your end of a work call. Have to say, I'm not convinced.