Ryan Jones
@ryanjonesseo.bsky.social
Marketing Manager @ https://seotesting.com/
Testing, changing, and ranking is what I do.
Love all things NBA, NFL, football, and golf.
Testing, changing, and ranking is what I do.
Love all things NBA, NFL, football, and golf.
(Oh, and if you want help with setting up and running SEO tests, give SEOTesting a try!)
November 28, 2025 at 9:48 AM
(Oh, and if you want help with setting up and running SEO tests, give SEOTesting a try!)
Tests that win consistently can be moved to the front of the queue.
Tests that flop over and over again get deprioritized.
Your roadmap will get sharper. Trust me.
Tests that flop over and over again get deprioritized.
Your roadmap will get sharper. Trust me.
November 28, 2025 at 9:48 AM
Tests that win consistently can be moved to the front of the queue.
Tests that flop over and over again get deprioritized.
Your roadmap will get sharper. Trust me.
Tests that flop over and over again get deprioritized.
Your roadmap will get sharper. Trust me.
So... Change the approach! ✅
Build a simple prioritization model based on the results of your SEO tests.
- Not opinions.
- Not gut feeling.
- Not whatever Google tweaked that week.
Actual. Measurable. Results.
Build a simple prioritization model based on the results of your SEO tests.
- Not opinions.
- Not gut feeling.
- Not whatever Google tweaked that week.
Actual. Measurable. Results.
November 28, 2025 at 9:48 AM
So... Change the approach! ✅
Build a simple prioritization model based on the results of your SEO tests.
- Not opinions.
- Not gut feeling.
- Not whatever Google tweaked that week.
Actual. Measurable. Results.
Build a simple prioritization model based on the results of your SEO tests.
- Not opinions.
- Not gut feeling.
- Not whatever Google tweaked that week.
Actual. Measurable. Results.
Blog post refreshes, internal linking tweaks, schema expansions.
New guides, migrations, navigation changes.
Everything feels important.
But nothing is really proven! 😬
New guides, migrations, navigation changes.
Everything feels important.
But nothing is really proven! 😬
November 28, 2025 at 9:48 AM
Blog post refreshes, internal linking tweaks, schema expansions.
New guides, migrations, navigation changes.
Everything feels important.
But nothing is really proven! 😬
New guides, migrations, navigation changes.
Everything feels important.
But nothing is really proven! 😬
💡 Ideas are infinite.
🧱 Resources aren't.
💷 And your budgets DEFINITELY aren't. Unless you're super lucky! 😉
The thing that's scarcer than all of that? Your team's attention!
🧱 Resources aren't.
💷 And your budgets DEFINITELY aren't. Unless you're super lucky! 😉
The thing that's scarcer than all of that? Your team's attention!
November 28, 2025 at 9:48 AM
💡 Ideas are infinite.
🧱 Resources aren't.
💷 And your budgets DEFINITELY aren't. Unless you're super lucky! 😉
The thing that's scarcer than all of that? Your team's attention!
🧱 Resources aren't.
💷 And your budgets DEFINITELY aren't. Unless you're super lucky! 😉
The thing that's scarcer than all of that? Your team's attention!
A "lack of ideas" has never really been the problem, if we're being honest.
The problem, actually, is the fact that you're doing lots of "good" work, but you don't necessarily know if you're doing the right things.
The problem, actually, is the fact that you're doing lots of "good" work, but you don't necessarily know if you're doing the right things.
November 28, 2025 at 9:48 AM
A "lack of ideas" has never really been the problem, if we're being honest.
The problem, actually, is the fact that you're doing lots of "good" work, but you don't necessarily know if you're doing the right things.
The problem, actually, is the fact that you're doing lots of "good" work, but you don't necessarily know if you're doing the right things.
If you feel stuck in endless SEO debates, no roadmap clarity, or weekly "what happened here?" questions...
You're not underperforming.
You're paying the SEO Guesswork Tax.
And testing is how you stop paying it.
You're not underperforming.
You're paying the SEO Guesswork Tax.
And testing is how you stop paying it.
November 27, 2025 at 11:37 AM
If you feel stuck in endless SEO debates, no roadmap clarity, or weekly "what happened here?" questions...
You're not underperforming.
You're paying the SEO Guesswork Tax.
And testing is how you stop paying it.
You're not underperforming.
You're paying the SEO Guesswork Tax.
And testing is how you stop paying it.
That's the real ROI of testing:
🧠 Fewer opinions.
📊 More evidence.
🤝 Stronger buy-in.
💰 Better use of budget.
🧠 Fewer opinions.
📊 More evidence.
🤝 Stronger buy-in.
💰 Better use of budget.
November 27, 2025 at 11:37 AM
That's the real ROI of testing:
🧠 Fewer opinions.
📊 More evidence.
🤝 Stronger buy-in.
💰 Better use of budget.
🧠 Fewer opinions.
📊 More evidence.
🤝 Stronger buy-in.
💰 Better use of budget.
You can finally say things like:
"This change caused this outcome."
And then your leadership will start to lean in, not lean away!
"This change caused this outcome."
And then your leadership will start to lean in, not lean away!
November 27, 2025 at 11:37 AM
You can finally say things like:
"This change caused this outcome."
And then your leadership will start to lean in, not lean away!
"This change caused this outcome."
And then your leadership will start to lean in, not lean away!
Testing isn't slower.
Guessing is.
The moment you and your team switch to proper SEO testing, everything changes.
You might make fewer changes overall. But you'll make meaningful ones.
Guessing is.
The moment you and your team switch to proper SEO testing, everything changes.
You might make fewer changes overall. But you'll make meaningful ones.
November 27, 2025 at 11:37 AM
Testing isn't slower.
Guessing is.
The moment you and your team switch to proper SEO testing, everything changes.
You might make fewer changes overall. But you'll make meaningful ones.
Guessing is.
The moment you and your team switch to proper SEO testing, everything changes.
You might make fewer changes overall. But you'll make meaningful ones.
Every untested SEO change comes with a tax:
⏱️ Time - Fixing things that didn't need fixing.
📉 Confidence - Explaining volatility you can't defend.
🚫 Opportunity - Choosing the wrong "priority" because it felt right.
💷 Money - Wasted sprints, wasted content, and wasted resources.
⏱️ Time - Fixing things that didn't need fixing.
📉 Confidence - Explaining volatility you can't defend.
🚫 Opportunity - Choosing the wrong "priority" because it felt right.
💷 Money - Wasted sprints, wasted content, and wasted resources.
November 27, 2025 at 11:37 AM
Every untested SEO change comes with a tax:
⏱️ Time - Fixing things that didn't need fixing.
📉 Confidence - Explaining volatility you can't defend.
🚫 Opportunity - Choosing the wrong "priority" because it felt right.
💷 Money - Wasted sprints, wasted content, and wasted resources.
⏱️ Time - Fixing things that didn't need fixing.
📉 Confidence - Explaining volatility you can't defend.
🚫 Opportunity - Choosing the wrong "priority" because it felt right.
💷 Money - Wasted sprints, wasted content, and wasted resources.
Quick Tip: You can also use an LLM bot tracker (like Wix's) to see that information laid out in a much nicer-looking dashboard! :D
This isn't GEO, AEO, LLMO... It's just good practice.
This isn't GEO, AEO, LLMO... It's just good practice.
November 26, 2025 at 11:28 AM
Quick Tip: You can also use an LLM bot tracker (like Wix's) to see that information laid out in a much nicer-looking dashboard! :D
This isn't GEO, AEO, LLMO... It's just good practice.
This isn't GEO, AEO, LLMO... It's just good practice.
Do this over the rest of the week:
➡️ Pull 30 days of server logs and filter for grounding and training bots
➡️ Verify those bots via IP/reverse DNS
➡️ Create 3 KPIs: Coverage rate, recrawl rate, and error/block rate
➡️ Fix any blockages you find
➡️ Pull 30 days of server logs and filter for grounding and training bots
➡️ Verify those bots via IP/reverse DNS
➡️ Create 3 KPIs: Coverage rate, recrawl rate, and error/block rate
➡️ Fix any blockages you find
November 26, 2025 at 11:28 AM
Do this over the rest of the week:
➡️ Pull 30 days of server logs and filter for grounding and training bots
➡️ Verify those bots via IP/reverse DNS
➡️ Create 3 KPIs: Coverage rate, recrawl rate, and error/block rate
➡️ Fix any blockages you find
➡️ Pull 30 days of server logs and filter for grounding and training bots
➡️ Verify those bots via IP/reverse DNS
➡️ Create 3 KPIs: Coverage rate, recrawl rate, and error/block rate
➡️ Fix any blockages you find
LLM visibility (regardless of whatever acronym you use) isn't a separate discipline. It's an evolution of SEO.
If you're not tracking it yet, you're flying blind.
If you're not tracking it yet, you're flying blind.
November 26, 2025 at 11:28 AM
LLM visibility (regardless of whatever acronym you use) isn't a separate discipline. It's an evolution of SEO.
If you're not tracking it yet, you're flying blind.
If you're not tracking it yet, you're flying blind.
The uncomfortable truth:
If these bots aren't accessing your pages, you're losing market share before the consideration phase even begins.
If these bots aren't accessing your pages, you're losing market share before the consideration phase even begins.
November 26, 2025 at 11:28 AM
The uncomfortable truth:
If these bots aren't accessing your pages, you're losing market share before the consideration phase even begins.
If these bots aren't accessing your pages, you're losing market share before the consideration phase even begins.
When someone asks an AI for recommendations in your space, your brand either shows up in that answer or it doesn't.
There's no Page Two. There's no pagination to scroll for more results.
There's no Page Two. There's no pagination to scroll for more results.
November 26, 2025 at 11:28 AM
When someone asks an AI for recommendations in your space, your brand either shows up in that answer or it doesn't.
There's no Page Two. There's no pagination to scroll for more results.
There's no Page Two. There's no pagination to scroll for more results.
We obsess over search rankings, but LLM training and grounding bots will (probably) start to become the new gatekeepers for online visibility.
They're crawling your content long before a potential customer ever reaches your site.
They're crawling your content long before a potential customer ever reaches your site.
November 26, 2025 at 11:28 AM
We obsess over search rankings, but LLM training and grounding bots will (probably) start to become the new gatekeepers for online visibility.
They're crawling your content long before a potential customer ever reaches your site.
They're crawling your content long before a potential customer ever reaches your site.
