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SankeyMATIC
@sankeymatic.bsky.social
30 followers 73 following 10 posts
Make Beautiful Flow Diagrams: https://sankeymatic.com/build/

Patreon: https://www.patreon.com/sankeymatic

Code: https://github.com/nowthis/sankeymatic

Author: @nowthis-sb.bsky.social‬

Mastodon: https://vis.social/@SankeyMATIC
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sankeymatic.bsky.social
Data source: Apple's Investor Relations page, investor.apple.com/investor-rel...

Thanks to @sixcolors.com for the quick transcript of the earnings call where the $800M tariff impact was discussed: sixcolors.com/post/2025/07...
August 3, 2025 at 3:54 PM
sankeymatic.bsky.social
This version of the Apple diagram shows how the discussion of the company's margin for different revenue streams can be lined up with the visible proportions for each product line.

Visit sankeymatic.com/data/apple/ to see a more interactive version & make your own variation.
A highlighted section of the same Sankey diagram showing Apple's quarterly results (shown in the previous two posts). At the top is a header with the Sankeymatic logo and the title "Apple 2025 Q3 Results - Margins". Caption: "In the quarterly earnings call, CFO Kevan Parekh discussed the various margin figures for the quarter. Those margins can also be seen in the diagram; they are isolated here to make them easier to spot." Compared to the first two diagrams, most flows have been removed except for the specific ones representing "Products Cost", "Products Margin", "Services Cost" and "Services Margin". On the input side of the diagram: * The "Products" node has a bracket highlighting the proportion of the total represented by "Products Margin", labeled "Products gross margin was 34.5%". * The "Services" node has a similar bracket highlighting the margin flow, labeled "Services gross margin was 75.6%". On the output side: * A solid bracket highlights the "Gross Margin" node; a dashed bracket highlights the "Cost of Sales" node. The "Gross Margin" bracket is labeled: "Company-wide gross margin was 46.5%".
August 3, 2025 at 1:11 AM
sankeymatic.bsky.social
There's a lot going on in a diagram like this, and it may not be obvious at first glance.

That's why I'm also attaching two annotated versions.

This one specifically highlights & labels the differently-shaded Cost vs Margin sections of the Apple diagram.
A Sankey diagram summarizing Apple's financial results for their quarter ending on 6/28/2025, with annotations. At the top is a header with the Sankeymatic logo and the title "Apple 2025 Q3 Results - Annotated". Compared to the first diagram in the thread, the notable changes are: * The 4 different flows from the Products and Services nodes are now explicitly labeled: Products Cost, Products Margin, Services Cost and Services Margin. Notes on the diagram explain that "Dull colors = Cost of Sales" and "Bright colors = Gross Margin (simple profit)". * On the Inputs side of the diagram, the pairs of Product flows and Services flows are joined together. On the Outputs side, the Cost flows from both categories are instead combined to add up to the total Cost of Sales. Similarly the two Margin flows are combined to add up to the total Gross Margin. * The final "Net Income" flow at the bottom right has a callout label stating: "The Bottom Line ..is down here, at the bottom".
August 3, 2025 at 1:06 AM
sankeymatic.bsky.social
On that page, you can click 'Edit with SankeyMATIC' to load a specific diagram in the SankeyMATIC editor.

This link will load the most recent Microsoft diagram:
SankeyMATIC: Build a Sankey Diagram
Make beautiful flow diagrams. Export them as images or SVG.
sankeymatic.com
November 17, 2024 at 2:11 PM