Sergio Maldonado
@sergiomaldo.bsky.social
200 followers 170 following 140 posts
Lawyer and Entrepreneur (PrivacyCloud, Sweetspot, Divisadero). Marketing + Privacy + Data + Tech. Yet another podcaster (Masters of Privacy). Pondsman in the making. NC & London.
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sergiomaldo.bsky.social
Well, consent can be the most unethical of all legal bases, as it allows a company to run counter to the nature of a particular context by simply tricking people into accepting what they do not understand. Medical research owes a lot to legitimate interest and data repurposing (with guarantees).
sergiomaldo.bsky.social
How will #AI Agents affect #Ecommerce? Have LLMs reshaped keyword-based product search? How can leading retailers ensure proper governance of their AI stack while maintaining their competitive advantage? We have asked my brother Angel: www.youtube.com/watch?v=2BJ0... #afterthemagic (limited series)
Angel Maldonado: How Agentic AI reshapes Ecommerce
YouTube video by After The Magic
www.youtube.com
Reposted by Sergio Maldonado
mastersofprivacy.bsky.social
[EN] Can we move beyond “dark patterns” to define Manipulative Design or Interface Interference? How could we expand website and mobile app monitoring to a company’s ad stack? We asked Christine Desrosiers (Boltive) in the 5th installment of our #PrivacyTech series.
www.youtube.com/@MastersofPr...
Masters of Privacy
Hoping to better understand a human-centric, demand-led future, we have spent a few months interviewing entrepreneurs and pioneers at the intersection of Marketing, Data, Privacy, and Technology. This...
www.youtube.com
sergiomaldo.bsky.social
[EN] Here goes another ToS change to make room for #AI training (user content/files), followed by the predictable backlash. This time it is #WeTransfer ’s turn - Solicitor Neil Brown argues in favor of an “implied copyright license” in the UK. In TheRegister www.theregister.com/2025/07/18/l...
WeTransfer ToS adding 'machine learning' caused freakout
Analysis: WeTransfer added the magic words 'machine learning' to its ToS and users reacted predictably
www.theregister.com
sergiomaldo.bsky.social
This gets really interesting. A particular kind of query would incorporate “intent” and beat the opposite flow (a conversation/search that starts on Shopify), and whoever owns the query can commoditize everyone else. “OpenAI to take cut of ChatGPT shopping sales in hunt for revenues” - on FT #retail
OpenAI to take cut of ChatGPT shopping sales in hunt for revenues
Artificial intelligence start-up has shown brands a prototype of its new checkout feature
www.ft.com
sergiomaldo.bsky.social
Well, hard to avoid the boxes if you live in the US, but I also wonder why they still exist.
sergiomaldo.bsky.social
Buenísimo:) que sea leve
sergiomaldo.bsky.social
I’ve had it with useless chatbots. The FTC should ban them under unfair/deceptive practices. Ok, one exception, against all odds: the NC DMV’s, maybe because their website was hopeless to begin with
sergiomaldo.bsky.social
Bold move. I hear some EU companies are even switching to Alibaba’s cloud, which sounds wild - but I am surely missing a lot
sergiomaldo.bsky.social
Y todavía no sabía la que se nos venía soportando a Pedro Sánchez y su séquito, solo insultando categóricamente a quien se atreve a cuestionar sus motivos o principios. No ha habido mayor servilismo.
sergiomaldo.bsky.social
I really enjoyed this one.
sergiomaldo.bsky.social
Great point, really well articulated.
sergiomaldo.bsky.social
Depth of reasoning can now be determined on the fly, rather than responding to an on-off switch. #AIAgents
Reposted by Sergio Maldonado
newyorker.com
Researchers have wildly variable views about what the future of A.I. will bring. “Which is it: business as usual or the end of the world?” Joshua Rothman writes.
Two Paths for A.I.
The technology is complicated, but our choices are simple: we can remain passive, or assert control.
www.newyorker.com
sergiomaldo.bsky.social
No need for an explanation, Luis! It’s all there in clear Mandarin :)
sergiomaldo.bsky.social
Possible #DSA fine over TikTok’s missing “ad library”. It really will get interesting once people start getting their hands on these repositories (creative+target audience)… and how does it work with black boxes? “EU takes action against TikTok over online content rules” www.ft.com/content/6fee...
EU takes action against TikTok over online content rules
Ad transparency investigation is one of several ongoing European cases against social media platform
www.ft.com
Reposted by Sergio Maldonado
technologyreview.com
Kenya’s high court recently ruled that Worldcoin, the biometric startup co-founded by Sam Altman, has to delete the personal data of over 300,000 Kenyans.

Learn more about how Worldcoin operated in Kenya and other developing countries in this story from 2022.

⬇️⬇️⬇️
Deception, exploited workers, and cash handouts: How Worldcoin recruited its first half a million test users
The startup promises a fairly-distributed, cryptocurrency-based universal basic income. So far all it's done is build a biometric database from the bodies of the poor.
www.technologyreview.com
Reposted by Sergio Maldonado
tanjabueltmann.net
As a German I will forever be grateful to all who fought for the liberation of Europe.

But as a historian I am looking at front pages today and must wonder: What is the point of remembering #VEDay 80 years on, what is the point of our thanks, when we are failing to protect the sacrifices made? 🧵
sergiomaldo.bsky.social
Mostly happening in opposition-run regions (in a very decentralized country) -Baleares first?- but this is also dismissed by pro-Government media. And yet I doubt anyone can claim victory over the growth of tourism or long term stability.