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turingstudio.eu
Turing Studio
@turingstudio.eu
390 followers 75 following 6 posts
🧠 Developing 𝙃𝙤𝙬 𝙊𝙡𝙙 𝙞𝙨 𝙅𝙖𝙢𝙚𝙨?
🏎️ Helping dev teams with rapid prototyping and networking.
📣 Making games that are ads for DOOH and programmatic.
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turingstudio.eu
Game studios rarely change their pipeline mid-project. Risk, time, & cost make switching tools unlikely. Thinking an outsider will push them out of their comfort zone? Silly. That comes from within. Cold outreach is a waste—trust, community, & inbound are where the real wins happen.
Studios Stick to What’s Familiar The heading in red reads: “Studios stick to what’s familiar.” Below, black text explains that game studios rely on familiar tools and workflows, and changing mid-project is risky. At the bottom, the Unreal Engine and Unity logos are separated by a lightning bolt. Trust Matters More Than Outreach The heading in red says, “Trust matters more than outreach.” Below, there’s an icon of a handshake in blue and red. The main text in bold blue states: “The games industry runs on reputation. Without a warm intro or credibility, cold outreach falls flat.” Call to Action (CTA) – Engagement Slide A 3D-rendered cartoon avatar of a bearded man in a blue shirt and brown pants stands with his arms crossed, smiling. The text in red reads: “If you enjoyed this post, you know what to do.” Below, engagement prompts include “Comment” with a chat bubble icon, “Repost” with a green refresh icon, and “Like” with a pink heart. The “Turing Studio” logo is at the bottom.
February 13, 2025 at 4:40 PM
turingstudio.eu
We’ve been doing B2B sales & marketing in the game industry for 2+ years. Hard truth: cold outreach to game devs rarely works. We’ve tested different approaches, refined messaging, tried various channels—results? Underwhelming. Devs instinctively ignore sales pitches unless they need a solution.
Title Slide A white background with a subtle pattern of pixelated cold calling icons. The text in bold reads: “Game Devs Don’t Reply: WHY COLD OUTREACH is a Losing Game.” “WHY COLD OUTREACH” is in large blue letters with a frosty effect, while the rest is in red. Game Devs Ignore Sales Pitches A still from Glengarry Glen Ross featuring Alec Baldwin pointing at a chalkboard with “A Always B Be C Closing” written on it. Above the image, red text reads, “Game devs ignore sales pitches.” Below the image, smaller text states: “Good luck with Blake’s ABC and getting that coffee. Developers are bombarded with unsolicited messages. Unless it’s hyper-relevant, it’s insta-skip.” Game Devs Find Solutions Differently A screenshot of a game engine interface (Unreal Engine), displaying a large ice block with water effects. A small video call window in the corner shows a person speaking. Above, red text reads, “Game devs find solutions differently.” Below, text explains: “It comes down to more trusted approaches,” followed by three green checkmarks listing: “Community recommendations (Discord, forums),” “Self-research (GitHub, docs, YouTube),” and “Hands-on trials (free tools, open-source).”
February 13, 2025 at 4:40 PM