Vahan Petrosyan
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Vahan Petrosyan
@vahandev.bsky.social
Director of Technology at Search Engine Journal. @sejournal.bsky.social
Great, can’t wait to it
November 24, 2025 at 3:38 PM
Reposted by Vahan Petrosyan
The week in PPC recap, covering search news and commentary on Google Nano Banana Pro, Microsoft Ads Copilot updates, and the Top 100 PPC Influencers.
PPC Pulse: Nano Banana Pro, Image Animation & The Top PPC Influencers
The week in PPC recap, covering search news and commentary on Google Nano Banana Pro, Microsoft Ads Copilot updates, and the Top 100 PPC Influencers.
www.searchenginejournal.com
November 21, 2025 at 1:33 PM
Reposted by Vahan Petrosyan
Adobe is buying Semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its AI marketing stack. via @mattgsouthern.bsky.social

#seonews
Adobe To Acquire Semrush In $1.9 Billion Cash Deal
Adobe is buying Semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its AI marketing stack. via @mattgsouthern.bsky.social #seonews
www.searchenginejournal.com
November 19, 2025 at 2:42 PM
😂
bringing this one back because it shouldn't die with twitter
November 18, 2025 at 1:07 PM
It didn’t take long for spammers to find a way to exploit Google’s new feature.
www.searchenginejournal.com/googles-pref...
Google's Preferred Sources Tool Is Jammed With Spam
Google's Preferred Sources tool is supposed to benefit high quality sites. Why is it surfacing spammy domain squatters and random sites?
www.searchenginejournal.com
November 7, 2025 at 10:45 AM
Why giving AI context matters explained in 30 seconds.

youtube.com/shorts/Axm7M...
Didn’t know the capital of England was E 😮 #britishman #comedy #funny #mindyourlanguage #subscribe
YouTube video by British Comedy Tings
youtube.com
October 27, 2025 at 7:41 AM
Reposted by Vahan Petrosyan
Creators reporting YouTube view drops since mid-August may be seeing the effects of an ad-block filter change that interferes with view logging, per YouTube Liaison. via @mattgsouthern.bsky.social

#smmnews
YouTube View Drops Likely Tied To Ad-Block List Change
Creators reporting YouTube view drops since mid-August may be seeing the effects of an ad-block filter change that interferes with view logging, per YouTube Liaison. via @mattgsouthern.bsky.social #smmnews
www.searchenginejournal.com
October 6, 2025 at 4:05 PM
I think this should put an end to the endless debate whether schema helps or not.
"SD can make it easier to understand what the page is about, which can make it easier to show where it’s relevant (improves targeting, maybe ranking for the right terms)"

www.searchenginejournal.com/google-confi...
Google Confirms That Structured Data Won't Make A Site Rank Better
Google's John Mueller confirmed that structured data won't make a site rank better.
www.searchenginejournal.com
October 6, 2025 at 10:01 AM
Reposted by Vahan Petrosyan
Discover the proven process to map real AI search journeys, uncover hidden decision points, and turn AI-driven discovery into revenue.
In-House Marketers: How To Use Customer Insights To Boost Sales Now From AI Search
Discover the proven process to map real AI search journeys, uncover hidden decision points, and turn AI-driven discovery into revenue.
www.searchenginejournal.com
October 3, 2025 at 2:04 PM
Must Read!
What is Google's vision for AI search ads and what should marketers prioritize in the structural shift of AI Mode and AI Overviews?

www.searchenginejournal.com/how-ai-mode-...
How AI Mode Will Redefine Paid Search Advertising
What is Google's vision for AI search ads and what should marketers prioritize in the structural shift of AI Mode and AI Overviews?
www.searchenginejournal.com
September 23, 2025 at 4:30 AM
Keep testing and sharing your results, but don't treat your findings like they're universal truths, especially since tech is changing so fast that what you found today might not be true tomorrow.
September 19, 2025 at 9:50 AM
I love vibe coding, but only in small chunks so I can understand every corner of my project and how it works.
September 18, 2025 at 6:41 PM
Reposted by Vahan Petrosyan
(some) SEOs are over focused on AI & LLMs to the point they are missing the point. Forget what we call it, what matters is attracting attention through search behavior.

“Human behavior is the constant; experiences evolve.”

Watch the latest IMHO now
September 18, 2025 at 8:28 AM
Ask the best Reddit expert anything, don't miss your chance!
www.reddit.com/r/RedditforB...
From the RedditforBusiness community on Reddit
Explore this post and more from the RedditforBusiness community
www.reddit.com
September 17, 2025 at 7:09 PM
I tried the GPT-5 API too. It’s very slow and unusable. Requests with 'minimal' reasoning effort take around 15-20 seconds to complete when with 4o model it was around 5 seconds. Output quality is also much lower.

community.openai.com/t/gpt-5-resp...
GPT-5 + Responses API is extremely slow
I am using the Responses API. Prompts with c. 4k tokens have gone from a c. 5 seconds to 30+. I had to go through all my tests lengthening timeouts to even see what it is producing. The ones I looked ...
community.openai.com
August 16, 2025 at 12:17 PM
Reposted by Vahan Petrosyan
Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important visuals. via @mattgsouthern.bsky.social

#seonews #Google
Google Warns: CSS Background Images Aren’t Indexed
Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important visuals. via @mattgsouthern.bsky.social #seonews #Google
www.searchenginejournal.com
July 28, 2025 at 3:40 PM
Reposted by Vahan Petrosyan
My heartfelt support for all in-house SEOs being bombarded with questions from their teams about some article they read written by a random GEO/AIO/LEO scam artist.
July 16, 2025 at 4:27 PM
Well… here’s where it all started.
The first web server.
The place where the internet was invented—just to help scientists share documents.

Skynet’s great-grandfather is right here.

#CERN 🇨🇭
March 25, 2025 at 2:38 PM
Hello Zurich 🇨🇭
March 21, 2025 at 10:30 AM
Reposted by Vahan Petrosyan
Hello, my network!
I will be in Zurich from March 21-24 and would love to connect in person, catch up over coffee, and chat about SEO if you're in Zurich. If you're in Zurich, hit me up!
March 17, 2025 at 5:23 PM
Hello, my network!
I will be in Zurich from March 21-24 and would love to connect in person, catch up over coffee, and chat about SEO if you're in Zurich. If you're in Zurich, hit me up!
March 17, 2025 at 5:23 PM
Reposted by Vahan Petrosyan
Google has begun rolling out the March core algorithm update, which is expected to complete in two weeks. via @mattgsouthern.bsky.social

#seonews #Google
Google Begins Rolling Out March Core Algorithm Update
Google has begun rolling out the March core algorithm update, which is expected to complete in two weeks. via @mattgsouthern.bsky.social #seonews #Google
www.searchenginejournal.com
March 13, 2025 at 4:39 PM
Reposted by Vahan Petrosyan
Here's my latest article just published on Search Engine Journal.

"AI-driven search is disrupting organic traffic and emerging markets present a unique opportunity to future-proof SEO efforts for multinational businesses"

www.searchenginejournal.com/using-seo-ca...

@sejournal.bsky.social
Using SEO To Capture Growth Opportunities In Emerging Markets
AI-driven search is disrupting organic traffic and emerging markets present a unique opportunity to future-proof SEO efforts for multinational businesses
www.searchenginejournal.com
March 12, 2025 at 2:07 PM
Reposted by Vahan Petrosyan
Maybe PageSpeed Insights is a little slow for some sites typical users. Though is that a bad thing to overemphasise issues and opportunities?

But also perhaps consider that maybe, just maybe, your high-end dev devices aren’t those used by the average users either and may be masking real issues? 🤔
February 22, 2025 at 7:41 AM