Wil Reynolds
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wilreynolds.bsky.social
Wil Reynolds
@wilreynolds.bsky.social
Positivity, Gratitude all day.
I enjoy helping people find stuff on the internet.
Love my city, Philly.
The big lesson I've taken from my mom's passing is: when people you don't expect show up or in unexpected ways, it's shown me a care that I didn't know people had for me.

Ty @danmall.bsky.social I'm going to do this for others.

youtube.com/shorts/lm9eb...
My mom's passing is making me reflect
YouTube video by Wil Reynolds
youtube.com
December 6, 2025 at 10:04 PM
Don't run this deep research prompt unless you wanna go down some serious rabbit holes / confirm your biases even harder.
December 5, 2025 at 9:32 PM
Do therapists track who has been made worse by their therapy? In the same way doctors have review boards and what not, we can see over time if outcomes are better or not, is there any attempt to do that for therapists?
December 5, 2025 at 9:09 PM
This is gangster shit. The "first ever" fifa peace prize. These people really line up and kiss the ring.
WATCH: Trump knows he can’t really win a Nobel Peace Prize so he just had FIFA give him a made up award. Sad.
December 5, 2025 at 6:56 PM
What this makes me think:

We're winning more with humans, Direct, Social, and Referral for the most part indicate that the content we are putting out is getting progressively more eyeballs, more shares, etc. Meaning we are DEFINITELY creating human value and HOPEFULLY algorithmic value too.
December 4, 2025 at 11:46 PM
Walking around NYC today, Soho diner was so old school and cool. Sat there thought about all that is good in life and wrote thank you cards to teammates. Lots of fun.
December 2, 2025 at 11:40 PM
Reposted by Wil Reynolds
You’ve likely never been to a park like this! Here’s why I can’t recommend a visit to Tempelhofer Feld more highly, for your next or first visit to Berlin!
December 1, 2025 at 12:16 AM
After a slight injury how do you all not go back after it too early? My injury is slight so I know I can run, but I'm trying hard not to get back after it too early.

#marathon #runners #running
November 29, 2025 at 7:47 PM
Reposted by Wil Reynolds
The idea that a transcript of a call is great for to-do's, notes, and next steps is only garnering 5% of the value. This post outlines the other 95% you can gain. I'm a huge fan of building prototypes from transcripts of client calls.

southleft.com/insights/bus...
How We Ended Up Building a Continuous Context Workflow With Grain, Claude, and MCP
A look at how we slowly transformed simple meeting transcripts into a continuous context workflow that now powers proposals, discovery, prototypes, and code across our projects.
southleft.com
November 27, 2025 at 10:56 PM
Reposted by Wil Reynolds
They did it again! NYC subway Thanksgiving 2025, via @scootercaster.com!
November 27, 2025 at 4:19 PM
Great follow over on X, I love when these posts come up, reminds me of the immigrants (legal or illegal) and how hard many of them work while I'm sitting here banging out "social media posts" eating food they pick for a better life.
November 26, 2025 at 6:08 PM
If you can't be a thought leader, be a thought "leecher".
If you ever get a message like this, I'm sorry.
On a long enough horizon if this remains unchecked it would cause people to NOT engage on posts due to the deluge of spam they'd get. Which isn't a good thing.
November 26, 2025 at 2:47 PM
CTRs on search just keep dropping, we updated our research through September - adjust those KPIs and expectations in 2026 accordingly: www.seerinteractive.com/insights/aio...
November 25, 2025 at 9:39 PM
If you are an entrepreneur or wanna be entrepreneur right now UNFOLLOW one person who inspired you but makes it sound too easy.
November 22, 2025 at 3:40 PM
Recently got to drop some of my thoughts on AI search. Trust and Authenticity could be more important than hacking visibility - give it a listen ask any questions, would love to follow up on them.

edgeofthewebradio.com/seo-podcast/...
775 | AI, Authenticity, and SEO with Wil Reynolds
KPIs, Disrupted Is it time to rethink the key performance indicators driving digital marketing and SEO? This episode brings Wil Reynolds onto EDGE of the Web to challenge the old playbook and reveal…
edgeofthewebradio.com
November 22, 2025 at 2:02 PM
This weekend analyze a failure & be hard on yourself

Failure analysis is rarely done, why?

B/c examining our failures in depth is emotionally unpleasant & removes some of the gloss that sits on the stories we've told ourselves about our performance as leaders, teammates, parents, etc.
November 21, 2025 at 9:09 PM
Hey folks, I'm sleeping outside tonight, this is why...
youtube.com/shorts/deKHw...
Why I'm sleeping outside tonight - and why I would love your support
YouTube video by Wil Reynolds
youtube.com
November 20, 2025 at 2:10 PM
"Action produces information. If you’re unsure of what to do, just do anything, even if it’s the wrong thing. This will give you information about what you should actually be doing."
November 20, 2025 at 2:04 PM
In 36h I'll sleep outside (15th time), in 30 weather to show solidarity with our city's youth who live in and need shelters / housing - shelters need funds to operate, as more young people than ever are coming into our shelters seeking safety, security, and love.

www.sleepout.org/participants...
November 19, 2025 at 7:55 PM
The Post found ChatGPT began responses with variations on “yes” 10 times as often as it did with versions of “no.”

You might have more of a cheerleader than a thought partner.

How people use ChatGPT, according to 47,000 of its conversations.
www.washingtonpost.com
November 18, 2025 at 2:03 PM
For so many social sites, I've wanted to respond but not get stuck in all the other stuff. This is an unlock from the buffer team for those of us trying to preserve our attention but like replying to peeps.

I'm so stoked about this feature -
A Focused Space to Reply to Every Comment | Buffer Community
Buffer Community allows you to filter, sort, and reply to comments across multiple social media accounts to increase engagement and grow your audience.
buffer.com
November 17, 2025 at 9:09 PM
Bad "AI" content is just bad content, written faster.

While agents sound like wizardry they aren't, here's 6 basic Claude projects each w/ a specific function & instructions to turn ideas into quality posts.

❤️ The "devil's advocate" agent!

www.seerinteractive.com/insights/ai-...
November 17, 2025 at 2:03 PM
For those of us using claude code and just getting started or are a bit further, this post is worth a read for some helpfulu To-Dos and To-Don't do's :)

blog.sshh.io/p/how-i-use-...
How I Use Every Claude Code Feature
A brain dump of all the ways I've been using Claude Code.
blog.sshh.io
November 16, 2025 at 9:09 PM
So we repeal the Biden flight cash reimbursement, but the big beautiful bill allowed 100% depreciation on private jets. Hmmmmm.
November 16, 2025 at 4:54 PM