So I wrote up a whole load of thoughts about my own experimentations with AI internally and in content creation - less what we’ve done and more what we learnt along the way. Would encourage you all to find small or creative ways to experiment. #DigitalSense www.linkedin.com/pulse/lesson...

No new episode of Captain #DigitalSense today? Because we’re cooking up something even more extra… whilst still of course containing a valuable media/digital lesson (probably). Yes, for the penultimate episode things are about to get a whole lot more musical! Dropping at the end of the month. 😜

You can follow all of the Captain’s #DigitalSense adventures over on TikTok: www.tiktok.com/@captaindigi...

Subscribe on YouTube: youtube.com/playlist?lis...

Or connect directly on LinkedIn: www.linkedin.com/in/jdaykin?u...

And so, the adventure continues…

New Captain #DigitalSense for the week ahead… youtu.be/h8IRKvLShos?...

Episode 5, Campaign Chaos. Even the boldest media approach can fall flat if the execution doesn’t follow through. We uncover a painful truth - brilliant plans still fail without brilliant setup & governance.

As marketers & Adtech folk head to #Possible2025 this week, Captain #DigitalSense is reminded off his adventurous visit last year. All that tech &
Innovation is great… but only if you have strong foundations under it to know what will work for you:

youtu.be/IAn8zoc6KlY?...

Episode 2 of Captain #DigitalSense finds the Captain battling across the multiverse of madness, and coming to terms with a programmatic waterfall: youtu.be/0wLhJFQIgLo?...

Coming soon… Episode2 of Captain #DigitalSense premieres on Monday morning… can a cartoon super hero really explain programmatic transparency, supply chain optimisation, and when it makes sense to layer on targeting technologies. Only one way to find out. Subscribe today.

youtu.be/xsFRgDl4so4

It’s a 5-minute long metaphor raging against social ‘engagement’ and short term digital KPIs.

#DigitalSense Articles for Further Reading: www.linkedin.com/pulse/its-be...

www.linkedin.com/pulse/its-be...

Can an animated cartoon Captain cut through the noise and misinformation within digital marketing and actually help us all get more effective in our work? Only time will tell… but as he faces up to The Measurement Mirage in Episode 1, Captain #DigitalSense is willing to try! youtu.be/Uc3nFKBe3Dg?...

Why use AI to create generic industry think pieces when you could use it to turn 200+ #DigitalSense articles from the past decade into a Super Hero cartoon series. Why not indeed! #CaptainDigitalSense is coming soon. www.linkedin.com/posts/jdayki...

The first new #DigitalSense Article in a while tackles the evergreen topic of media teach and targeting - High Media Reach Isn’t a Luxury, It’s The Narrow Targeting You Pay For. Ooh, and it's the soft launch of my new Innie/GPT Bot, Jerry D-AI-KIN 😂 www.linkedin.com/pulse/high-m...