👀"Strong procurement relationships drive long-term agency success."

Tina Fegent during her #PRCAMatchmakerNewBizFest session 'Emerging Trends in Marketing Procurement: What PR Agencies Need to Know.'

A brilliant kick-off to an amazing day! The first #PRCAMatchmakerNewBizFest is on!

📣 "The smart agencies pick up the phone and ask questions."

We heard James Thomlinson and Alex Young on the 'Agency Creds: A Necessary Evil, or a Strategic Opportunity?' at the #PRCAMatchmakerNewBizFest.

"AI saves you A LOT of time and money." - @stuartbruce.biz

We heard a very powerful and game-changing session about how we can use AI to gain new business.

#PRCAMatchMakerNewBizFest

“How many times do you celebrate a new client? How many times do you celebrate when an existing client gives you more projects?” - Simon Rhind-Tutt during his #PRCAMatchmakerNewBizFest session 'Retaining and Growing Existing Business.'

"You don’t need thousands of clients. You need good ones."

Mark Clark from jfdi during his #PRCAMatchmakerNewBizFest session 'Torture Test Your New Business Proposition.'

"We’ll soon be announcing CMS GO for agencies of 10 or less members. Stay tuned!"

We heard an update from the PRCA Communications Management Standard Assessor, Carol Magill at the #PRCAMatchmakerNewBizFest

➡The Art of Listening and the Power of Questions - #PRCAMatchmakerNewBizFest

The panel highlighted the value of tailoring pitches to cultural trends and client needs, and the inefficiency of large teams in pitches.

Panellists:

- Faith Holland
- Tomos Edwards
- Caroline Doyle
- Adrian Mooney

👀Faith Holland highlighted 7 mistakes in new business: saying yes to everything, relying only on business development teams, presenting only tried-and-true ideas, not listening to clients, ignoring budget, overloading presentations, and persistently following up.

#PRCAMatchmakerNewBizFest

Hannah Campbell shares how diverse perspectives enrich creative strategies and make pitches more relatable to diverse stakeholders.

#PRCAMatchmakerNewBizFest

We recorded a live podcast at the #PRCAMatchmakerNewBizFest!

@fuelpodcast.bsky.social interviewed Ian Truscott who highlighted the evolution of content marketing over the past 20 years, stressing the need for useful, empathetic, and non-self-centered content.

And we're off to a fantastic day of new business advice and and tips with a fabulous intro by @PRCA_HQ interim CEO Sarah Waddington. I am speaking this afternoon with a talk on how AI is revolutionising new biz. #PRCAMatchmakerNewBizFest