Productivity hacks can have a dark side. Here's why some of the the most common productivity habits can cause you harm.

Poppulo, founded by Andrew O’Shaughnessy, is a communications software company in Cork. Picture: Cathal Noonan

Can every internal communication challenge be solved through the lens of business psychology?Maybe not every single one. But the biggest ones? Absolutely.Gallagher’s 2025 State of the Sector reportidentifies the top three purposes of internal communications (IC) as:Strategic alignmentCulture and belongingOrganizational agilityWhile these purposes define the overarching role of IC, the report also highlights that IC professionals are prioritizing specific actions—such as engaging employees around strategy and values—to achieve them. At the core of both purpose and priority is the need to influence behavior and drive action. That’s where business psychology comes in.

Poppulo erhält als erstes Unternehmen im Bereich Mitarbeiterkommunikation die ISO 42001-Zertifizierung für verantwortungsvolle KI, was das Vertrauen in ihre Plattformen stärkt.

Can every internal communication challenge be solved through the lens of business psychology?Maybe not every single one. But the biggest ones? Absolutely.Gallagher’s 2025 State of the Sector reportidentifies the top three purposes of internal communications (IC) as:Strategic alignmentCulture and belongingOrganizational agilityWhile these purposes define the overarching role of IC, the report also highlights that IC professionals are prioritizing specific actions—such as engaging employees around strategy and values—to achieve them. At the core of both purpose and priority is the need to influence behavior and drive action. That’s where business psychology comes in.