Apartheid was, first and foremost, a business plan—one that the South African–born Musk seems to be reworking for the modern age.

"That other people are falling for propaganda, but we are too clever and know what is really happening."

Tariq Ramadan emphasizes that advertising and media can subconsciously influence emotional responses. Marketing psychology explores how consumer behavior is shaped by thoughts and feelings, aiming to uncover the reasons behind purchasing decisions. Marketers leverage this insight to build connections and increase brand loyalty through tailored messages. Subliminal messaging, which subtly influences without conscious awareness, raises ethical concerns about consumer autonomy. Effective use of subliminal cues requires understanding the audience's values and preferences, ensuring messages resonate on a deeper level while maintaining ethical standards. Ultimately, strong communication fosters trust, meaningful relationships, and better marketing outcomes.