FamilyFree
Lego Opens Latin America's Largest Store in São Paulo
Sat, 13 Feb 2027 at 10:00
Venue TBD
Free entry
Indoor
About
On February 13, 2027 at 10:00, the Latin America's largest LEGO store opens on Rua Oscar Freire in São Paulo, inviting families for brick-filled fun in a landmark retail spot. The flagship, a Lego Group and Grupo MCassab collaboration, promises interactive displays and kid-friendly experiences in the chic Paulista street.