Festival do Japão
Three-day Japanese cultural festival at São Paulo Expo (July 10–12, 2026). Discover Japan’s arts, crafts, music, and cuisine through exhibitions, demonstrations, and family-friendly activities in a vibrant expo setting.
Harry Styles: Together Together
Harry Styles headlines a stadium show at Estádio do Morumbi in São Paulo, delivering his pop-rock-soul blend with high-energy performance and nostalgic visuals. Part of the Together Together tour, the set features songs from multiple albums, including the forthcoming Kiss All the Time. Disco, Occasionally. Expect a vibrant, arena-scale experience under the Brazilian night.
Harry Styles at Estádio do Morumbi
Harry Styles headlines a high-energy pop show at Estádio do Morumbi in São Paulo on July 24, 2026. Expect flamboyant staging, catchy anthems, and a stadium-sized performance that blends classic pop with contemporary flair.
Festa Nordestina
Festa Nordestina in São Paulo celebrates the culture and joy of Brazil's Northeast with live traditional music, dances, and regional foods, offering a warm, festive cultural experience.
71ª Festa do Peão de Boiadeiro de Barretos
The 71st Festa do Peão de Barretos features arena rodeo competitions and dynamic music acts by national and international artists, set in Barretos. The festival blends traditional sertanejo culture with performances, cuisine, and agribusiness events, creating a vibrant outdoor spectacle.
CHICAGO SOUTH AMERICA TOUR 2026
Chicago-based act kicks off its South America 2026 tour with a show in São Paulo at Vibra São Paulo, delivering high-energy live rock. Fans can expect a full set of fan favorites and new tracks on the Brazilian leg.
HISTÓRIAS
An evening of Brazilian country music at Allianz Parque as part of the Histórias Festival 2026 tour. World-renowned sertanejo stars such as Chitãozinho & Xororó, Zezé di Camargo & Luciano, Victor & Léo, and more headline this reunion-filled show in São Paulo.
Histórias latino-americanas
MASP hosts Histórias latino-americanas, a major art exhibition exploring the histories and diverse artistic voices of Latin America. The show blends painting, sculpture, and multimedia works across the museum's galleries, inviting reflection on shared and complex regional narratives.
MARATONA PÃO DE AÇUCAR
An official street race in São Paulo, starting at the Obelisco Ibirapuera at dawn on Sep 27, 2026. The MARATONA PÃO DE AÇUCAR is organized by Pão de Açúcar/TTK and invites runners of all levels to a festive city course past iconic landmarks.
Cassady Paris
Cassady Paris performs live at La Iglesia in São Paulo on October 7, 2026 at 8:00 PM. An intimate singer-songwriter evening with melodic pop/indie textures in a charm-filled church venue. Tickets showcase atmospheric storytelling and engaging guitar-driven songs.
Zayn at Allianz Parque
Zayn headlines a high-energy stadium show at Allianz Parque in São Paulo, delivering pop and R&B hits to a packed arena. Expect a polished production with a dramatic stage, lighting, and crowd energy under the Brazilian night sky.
São Paulo Restaurant Week - 2ª Edição 2026
São Paulo Restaurant Week 2026 bundles hundreds of city restaurants into a city-wide culinary festival with fixed-price menus (entrée + main + dessert) at venues across São Paulo. Starting at R$59.90, the event runs Oct 16 and showcases Brazil’s diverse dining scene in a festive, social setting.
Rosa Elena Curruchich: crônicas de Comalapa
MASP hosts a focused exhibition on Rosa Elena Curruchich, tracing her life and crônicas de Comalapa through archival photos, manuscripts, and multimedia installations. The show highlights indigenous storytelling and Latin American cultural history, inviting reflection and dialogue about marginalized voices in art.
Pablo Delano: Museu da Antiga Colônia
Pablo Delano presents the photography exhibition 'Museu da Antiga Colônia' at MASP in São Paulo. The show features Delano's contemporary images exploring colonial-era themes in Brazil.
BTG PACTUAL BIKE SERIES - PROVA CICLISTICA
Official street cycling race in São Paulo: the BTG Pactual Bike Series Prova Ciclistica, starting at the Obelisco near Ibirapuera. Organized by DR2 Sports, this outdoor road event features a competitive morning circuit through the city for riders and fans alike.
Formula 1 Brazilian Grand Prix 2026 - 3-Day Pass Tickets
Experience the Formula 1 Brazilian Grand Prix 2026 at Autódromo de Interlagos with a 3-day pass. Enjoy practice, qualifiers, and race days at this iconic Sao Paulo circuit, a premier motorsport spectacle in Brazil.
Tattoo Week São Paulo 2026
Tattoo Week São Paulo 2026 brings together top tattoo artists, live tattooing demonstrations, and a wide range of vendors at Expo Center Norte. The convention showcases styles from traditional to contemporary, with artist panels, live art, and after-hours events celebrating body art in Brazil's vibrant capital of São Paulo.
Manuel Herreros e Mateo Manaure: mi nombre es venezuela
Joint exhibition at MASP featuring Venezuelan artists Manuel Herreros and Mateo Manaure, titled 'mi nombre es venezuela'. The show juxtaposes personal identity with political and cultural memory through contemporary works in São Paulo's famed museum, inviting reflection on Latin American art and heritage.
Jesús Soto
MASP in São Paulo presents Jesús Soto, highlighting the Venezuelan artist's pioneering kinetic and optical art. The exhibition surveys Soto's influence on geometric abstraction and viewer perception with works from his innovative series. A must-see for fans of mid-20th-century Latin American modernism at Brazil's leading art museum.
Jeff Mills at Primavera Sound SP
Jeff Mills headlines a techno-electronic showcase at Primavera Sound São Paulo 2026, performing at Distrito Anhembi. This high-energy festival night promises immersive techno sets, bold visuals, and a cosmopolitan crowd of fans from around the world.
Fim de Ano Iluminado
Fim de Ano Iluminado transforms São Paulo's central square into a month-long celebration blending Natal Iluminado charm with Réveillon energy. Enjoy illuminated trees and public spaces lit all December, creating a festive cultural atmosphere for families and visitors to ring in the season.
Storm Challenge SP - 15th Edition
Official street running event in São Paulo, part of the Storm Challenge SP 15th edition. Set at the Bienal SP – Ibirapuera, the race combines urban routes with a crossfit-inspired challenge, organized by Sagaz Esportes. A high-energy outdoor sports event attracting local athletes and visitors alike.
Primavera Sound
Primavera Sound returns to Autódromo de Interlagos with a multi-stage lineup spanning indie, electronic and experimental acts. This iconic festival combines urban vibes with open-air stages at São Paulo's renowned race circuit, delivering high-energy performances, food stalls and late-night sets.
Exposição "Trilhos da Bola"
Exploring the deep link between rail heritage and football in São Paulo, the itinerant exhibition Trilhos da Bola from the Museu do Futebol opens December 8 in Araraquara. The show features artifacts and stories tracing how trains helped shape the state's football culture in a compelling, museum-style display.
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