ExpoCatólica
ExpoCatólica gathers Catholic exhibitors and talks at PRO Magno Centro de Eventos in São Paulo, from July 23–26. The four-day fair combines a trade show atmosphere with conference-style sessions, offering religious goods, services, and inspiration in a vibrant urban venue.
Despertar
Despertar, a classical concert at the iconic Theatro Municipal de São Paulo, presents a night of live orchestral works in a grand urban hall. This paid performance offers refined symphonic repertoire in one of Brazil’s most historic venues.
Harry Styles at Estádio do Morumbi
Harry Styles headlines a high-energy pop show at Estádio do Morumbi in São Paulo on July 24, 2026. Expect flamboyant staging, catchy anthems, and a stadium-sized performance that blends classic pop with contemporary flair.
Candlelight: Tribute to System of a Down
Immerse yourself in a 60-minute Candlelight tribute to System of a Down at Auditório do MASP in São Paulo. The candlelit concert weaves lush classical arrangements of rock anthems inside the iconic Museu de Arte de São Paulo, delivering an intimate, spellbinding evening.
Pearl Jam Symphonic com Black Circle
Experience Pearl Jam in a rare symphonic performance with Black Circle at Teatro Bradesco in São Paulo. The concert blends Pearl Jam's rock repertoire with orchestral arrangements, delivering a sweeping, cinematic live experience.
Estamparia ancestral
Join Dayana Molina and Limbert Mamani for a hands-on exploration of ancestral printmaking at Sesc Pompeia. This visual-arts workshop delves into traditional techniques, blending heritage with contemporary design in a dynamic São Paulo setting.
Expo Empreendedor
Expo Empreendedor is one of Brazil's largest entrepreneurship fairs, bringing together entrepreneurs, investors and suppliers at Expo Center Norte. This conference-style expo promotes networking, partnerships, and opportunities to grow small and mid-sized businesses and boost the Brazilian economy.
XUXA - O Último Voo da Nave
Pop icon Xuxa performs 'O Último Voo da Nave' at Allianz Parque, celebrating her career with a family-friendly concert that blends nostalgia, bright costumes and beloved hits. The show invites kids and adults to join a magical voyage of joy, fantasy and friendship across a high-energy stage.
SP CITY MARATHON
Join the SP City Marathon, an official street race weaving through central São Paulo from Praça Charles Miller to Ibirapuera and the Jockey Club. Organized by Instituto Lingua Portuguesa - IGUANA, it invites runners to experience the city on foot in a high-energy urban challenge.
Gipsy Kings História
Experience the Gypsy Kings Historia live at Espaço Unimed for a vibrant night of world music with flamenco-infused guitar rhythms. Expect high-energy, dance-friendly melodies and timeless hits that invite celebration, making this a memorable Portuguese-language night of rhythm and passion.
Além do Palco | Voz e Fantasia
From the 2026 chamber music season, Theatro São Pedro presents the intimate 'Além do Palco, Voz e Fantasia' featuring guest Brazilian artists Saulo Javan (bass) and soprano Raquel Paulin. The program celebrates the art of storytelling through music in a warm, intimate venue.
TETRARCH – São Paulo
American metal band TETRARCH performs at Hangar 110 in São Paulo on July 25, 2026. Doors open at 18:00; ticket options start at R$180 and go up to R$500 for mezzanine. A high-energy, heavy-metal night with pounding riffs and crowd energy in an indoor venue.
Afonso Padilha – Stand Up no Teatro J. Safra
Afonso Padilha brings sharp Brazilian stand-up to Teatro J. Safra for a night of witty stories and improvisation. Expect bold humor about daily life delivered on the São Paulo stage.
FABIO LIONE – Limeira
Italian vocalist Fabio Lione headlines a Limeira show at Mirage Eventos. This high-energy rock night features tiered tickets (Promocional R$99, Pista R$200, Mezanino R$135) powered by Circle of Infinity Produções, delivering a powerful live set in a bustling venue.
STFRS Plaza Sul – Jardim Botânico Run
Official road race in São Paulo: STFRS Plaza Sul – Jardim Botânico at Jardim Botânico. Starting at 06:00, the event is organized by TF Sports and features a sanctioned running route through a scenic botanical area. A city-scale street run showcasing the Jardim Botânico venue.
4º International Workshop on Game Theory and Economic Applications
An international workshop hosted by FAPESP exploring game theory and its economic applications. The event gathers researchers for lectures, discussions, and collaborative sessions on strategic interactions and policy implications in economics.
EAGLE-EYE CHERRY
Eagle-Eye Cherry performs World Tour 2026 at Tokio Marine Hall in São Paulo. The indoor show on July 25, 2026 at 22:00 delivers his rock-pop hits to a Brazilian crowd, promising a high-energy night of live music.
Videoclipe Antes do Rec
Free workshop at LABFoto (Centro Cultural São Paulo) guiding participants through audiovisual creation, from concept to pre-production and planning for music videos. Led by Vitin Allencar and Bruno Arrivabene of Dois Pontos, this immersive course helps emerging creatives turn ideas into viable projects.
Fishing Show Brazil
Fishing Show Brazil is a 3-day expo at São Paulo Expo showcasing fishing gear, boats, and related services. A must-attend industry event for professionals and enthusiasts to discover the latest products, connect with suppliers, and explore market trends.
CIRCUITO SESC DE CORRIDAS - ETAPA INTERLAGOS
An official road race in São Paulo, the Interlagos stage of the Circuito SESC de Corridas. The event starts at Sesc Interlagos and brings runners together for a morning of competitive street racing through the area, organized by Sesc.
2ª HELLO KITTY FUN RUN
Join the 2ª Hello Kitty Fun Run, an official outdoor road race starting at Obelisco Ibirapuera in São Paulo. A playful, family-friendly event organized by YESCOM, blending light competition with a fun, Hello Kitty theme for participants of all ages.
Agile Trends São Paulo
Agile Trends São Paulo is a Brazilian tech conference focused on Agile methodologies, featuring talks from industry practitioners, case studies, and networking in São Paulo. Attendees gain insights into agile practices, modern software delivery, and practical strategies for teams.
Gartner Security & Risk Management Summit 2026
Gartner’s Security & Risk Management Summit 2026 gathers security and risk leaders for in-depth briefings on cybersecurity, governance, privacy, and risk management. Expect expert sessions, peer networking, and practical frameworks from Gartner analysts at the Sheraton São Paulo WTC Hotel. A must-attend event for security leaders shaping strategy in Brazil and beyond.
O Mundo de Tan Dun
Concert celebrating composer Tan Dun at Theatro Municipal de São Paulo. The program features orchestral pieces and cinematic-inspired works performed in the iconic indoor venue, offering a sophisticated evening of contemporary classical music.
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