Festival do Japão
Three-day Japanese cultural festival at São Paulo Expo (July 10–12, 2026). Discover Japan’s arts, crafts, music, and cuisine through exhibitions, demonstrations, and family-friendly activities in a vibrant expo setting.
Liniker - BYE BYE CAJU
Liniker brings BYE BYE CAJU, the farewell tour that marked a milestone in Brazilian music, with an immersive, full-production concert. Join the singer at Allianz Parque in São Paulo on July 11, 2026, 8 PM, for a powerful evening of contemporary Brazilian soul.
Vanessa Da Mata @ Parque ibirapuera
Brazilian singer Vanessa Da Mata headlines an outdoor show at Parque Ibirapuera in São Paulo, offering a vibrant mix of Latin pop, MPB, and samba-influenced tunes. The sun-dappled park setting promises energetic performances and a festive open-air evening under the open sky.
FESTIVAL VAMOS PASSEAR 2026 - SP
An official street-running event in São Paulo, part of FESTIVAL VAMOS PASSEAR 2026. The race takes place at Parque Villa Lobos on July 12, 2026, organized by SAGAZ Esportes. Expect a lively outdoor course with festival vibes and a welcoming atmosphere for runners of all levels.
Chama Play 4th Edition + 30 Attractions
Chama Play returns for its 4th edition at Villa Country, featuring 30 attractions for a high-energy country-music night in São Paulo. The iconic venue promises a festive, social evening with multiple acts, dancing, and lively crowd energy.
MASTERS OF VOICES
Masters of Voices brings a stellar lineup of rock vocalists Eric Martin (Mr. Big), Edu Falaschi (Angra/Almah), Tim 'Ripper' Owens (Judas Priest/Iced Earth), and Jeff Scott Soto (Talisman/Journey) to Tokio Marine Hall for a high-energy night of classic rock. Expect powerhouse vocals, crowd-pleasing anthems, and electric on-stage chemistry.
TRICOLOR RUN
An official street race in São Paulo staged at Estádio do Morumbi. The TRICOLOR RUN, organized by VEGA Sports, invites participants to an early-morning route through city streets, celebrating sport, speed, and community in a vibrant urban setting.
Harry Styles at Estádio do Morumbi
Harry Styles headlines a high-energy pop show at Estádio do Morumbi in São Paulo on July 24, 2026. Expect flamboyant staging, catchy anthems, and a stadium-sized performance that blends classic pop with contemporary flair.
STFRS Plaza Sul – Jardim Botânico Run
Official road race in São Paulo: STFRS Plaza Sul – Jardim Botânico at Jardim Botânico. Starting at 06:00, the event is organized by TF Sports and features a sanctioned running route through a scenic botanical area. A city-scale street run showcasing the Jardim Botânico venue.
Gipsy Kings História
Experience the Gypsy Kings Historia live at Espaço Unimed for a vibrant night of world music with flamenco-infused guitar rhythms. Expect high-energy, dance-friendly melodies and timeless hits that invite celebration, making this a memorable Portuguese-language night of rhythm and passion.
Afonso Padilha – Stand Up no Teatro J. Safra
Afonso Padilha brings sharp Brazilian stand-up to Teatro J. Safra for a night of witty stories and improvisation. Expect bold humor about daily life delivered on the São Paulo stage.
Festa Nordestina
Festa Nordestina in São Paulo celebrates the culture and joy of Brazil's Northeast with live traditional music, dances, and regional foods, offering a warm, festive cultural experience.
2ª HELLO KITTY FUN RUN
Join the 2ª Hello Kitty Fun Run, an official outdoor road race starting at Obelisco Ibirapuera in São Paulo. A playful, family-friendly event organized by YESCOM, blending light competition with a fun, Hello Kitty theme for participants of all ages.
CIRCUITO SESC DE CORRIDAS - ETAPA INTERLAGOS
An official road race in São Paulo, the Interlagos stage of the Circuito SESC de Corridas. The event starts at Sesc Interlagos and brings runners together for a morning of competitive street racing through the area, organized by Sesc.
Letz Zep
Letz Zep delivers a rock-tinged Led Zeppelin tribute at Suhai Music Hall. Expect faithful renditions of classic anthems, roaring guitars, and a high-energy concert in a modern indoor venue.
SP2B - São Paulo Beyond Business 2026
SP2B São Paulo Beyond Business 2026 is an international innovation festival at Ibirapuera Park, gathering investors, startups, executives and researchers to explore AI, smart cities, fintechs and healthtechs. Expect a mass crowd and cutting-edge talks in Brazil’s tech capital.
Fabio Lione The Magic Of The Wizards Dream
Italian metal icon Fabio Lione performs The Magic Of The Wizards Dream at Bartô Rock & Comedy. Expect epic symphonic metal, fantasy-inspired visuals, and a high-energy night dedicated to wizardry and story-driven rock.
Sparta @ Burning House
Sparta delivers a punchy live set at Burning House in São Paulo, bringing their hard-edged rock and melodic hooks to an intimate venue. Fans can expect driving guitars, tight rhythms, and the band’s signature post-At The Drive-In energy in a vibrant São Paulo night.
CORRIDA DE RUA SANTO RUN
CORRIDA DE RUA SANTO RUN is an official street race in São Paulo, starting at Parque da Independência on 2026-08-16 at 6:00 AM. Organized by Colégio Santo Agostinho, it invites runners of all levels to a dawn run through the city’s streets.
DR. CHUD – São Paulo
Dr. Chud headlines a high-energy metal show at Hangar 110 in São Paulo. Opening act Os Brutus; doors open at 7pm; 18+ event with tiered tickets: Pista R$130, Mezanino R$160/180, and Meet & Greet R$210.
HISTÓRIAS
An evening of Brazilian country music at Allianz Parque as part of the Histórias Festival 2026 tour. World-renowned sertanejo stars such as Chitãozinho & Xororó, Zezé di Camargo & Luciano, Victor & Léo, and more headline this reunion-filled show in São Paulo.
CPM 22
Brazilian rock band CPM 22 performs at Audio in São Paulo, delivering an electric rock show with high-energy riffs and crowd sing-alongs. The Brazilian group brings punchy, melodic punk-influenced rock to a packed indoor venue, promising a night of fans’ favorite tracks and explosive live energy.
CORRIDA DO SOLDADO
An official street race in São Paulo, CORRIDA DO SOLDADO is held at Quartel Militar Sudeste near Ibirapuera. Organized by C. Militar Sudeste, this high-energy outdoor event invites adults to test endurance on urban streets and be part of a city-wide military-themed run.
Mantifest - Festival Têxtil da Serra da Mantiqueira
Mantifest: Festival Têxtil da Serra da Mantiqueira brings two textile days to Campos do Jordão, featuring live demonstrations, hands-on workshops, and a crafts fair with textile producers at Parque da Lagoinha. Entry is free, inviting families and lovers of fiber arts to explore local craftsmanship in a scenic mountain setting.
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