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Shipping WordPress Without Shipping Code: How Project Managers Can Lead Releases

10up @10up.com · 2d

If you’ll be at #WCEH, let’s connect! We’re always excited to meet folks passionate about open source, and talk about how a strategic partner like Fueled can help bridge complex systems with real-world innovation.

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10up @10up.com · 2d

🧩 Shipping WordPress Without Shipping Code
In this talk, @jeffpaul.com shares how project managers and product leads can guide WordPress releases through planning, coordination, and feedback loops—based on real-world release experience.

📅 Oct 16, 1:45pm

canada.wordcamp.org/2025/session...

Learn how to lead WordPress releases without writing code—through glue work, project management, and empowering distributed contributor teams.

canada.wordcamp.org

Contributing to the WordPress AI Experiments Plugin

10up @10up.com · 2d

🤖 Contributing to the WordPress AI Experiments Plugin
A hands-on workshop introducing the new AI Experiments plugin. @jeffpaul.com will walk attendees through setup and show how to contribute—code, design, docs, or testing.

📅 Oct 15, 10:45am

canada.wordcamp.org/2025/session...

Curious about AI in WordPress and looking for a way to make your first contribution? This workshop introduces the new AI Experiments plugin: a playground for testing and shaping how AI might fit i…

canada.wordcamp.org

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10up @10up.com · 2d

Fueled is heading to Ottawa 🇨🇦for #WordCampCanada 2025 (Oct 15–17)!

Our VP of Open Source Initiatives, @jeffpaul.com, will be presenting two sessions, both focused on empowering contributors and scaling open source impact:

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10up @10up.com · 7d

Usability improves satisfaction, but it doesn’t create loyalty. Community and belonging does. We received great UX feedback on a publisher’s new site, yet it had low referrals. The gap was connection.

Why community matters when building a brand: fueled.com/blog/brand-l...

Beyond Usability: Brand Loyalty Starts with Belonging · Fueled

At Fueled, our product and design teams advocate for user testing as an essential way to ground our assessment of quality in real end-user feedback, and not internal instinct alone. A few months ago, ...

Can Project Rules in Cursor Replace WordPress CLI Scripts for editor block scaffolding?

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10up @10up.com · 13d

Can an AI agent offer a better workflow than command line tools for scaffolding WordPress editor blocks?

In a new deep dive, one of our Senior Front End Engineers puts Cursor project rules head-to-head with classic CLI scripts: www.linkedin.com/pulse/can-pr...

Cursor project rules turn scaffolding into a guided chat with reasoning and sensible defaults, plus where classic CLI remains the faster choice.

We brought Sakara to iPhone, streamlining meal planning and shopping and increasing customer engagement.

10up @10up.com · 20d

Fueled built Sakara’s first iOS app, making meal management a native habit: 75% of changes are now made in-app, and mobile purchases went up ~20%.

We made wellness effortless by bridging software and real life, so customers can plan, swap, and shop in minutes.

fueled.com/work/sakara/...

Sakara · Fueled

We took CLEAR from a single-use app to an identity experience used by 33 million people.

10up @10up.com · 27d

From the best airport security experience to the future of digital identity. We partnered with CLEAR to design & engineer partner SDKs for instant verification, leading to 33M+ verifications, ~50% fraud reduction, and 89% associate CLEAR with security and trust.
fueled.com/work/clear/?...

CLEAR · Fueled

Register for Webflow Conf 2025 | Webflow

10up @10up.com · 28d

Our SVP of Technology Phil Crumm took the stage at #WebflowConf for the panel “Rewriting the rules: The new strategies powering top digital agencies” — a look at how agencies are evolving, changing client expectations, & the shift from projects to platforms.
fueled.com/blog/webflow...

10up @10up.com · Sep 11

If you’re attending in NYC, let’s connect.

If you’re unable to make it in person, all sessions will be live-streaming at no cost: webflow.com/webflowconf?...

Registration is open for Webflow Conf 2025. Attend Webflow Conf from anywhere in the world — for free.

webflow.com

10up @10up.com · Sep 11

Our VP of Client Strategy Peter Slutsky and VP of Client Strategy, EMEA Oona Vaisanen will also be in NYC for the two-day event, covering no-code tools, AI, and agency innovation.

Engineering the Component Behind Fueled.com’s New 3D Motion Effects · Fueled

10up @10up.com · Sep 11

SVP of Technology Phil Crumm will be speaking on the panel: “Rewriting the rules: The new strategies powering top digital agencies” at Webflow Conf.

Learn how agencies are evolving in response to emerging tech, changing client expectations, & the shift from projects to platforms.

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10up @10up.com · Sep 8

ChatGPT helped debug GPU issues, write frame extraction scripts, and find faster alternatives.

AI didn’t replace our work; it made the outcome better and got us there faster.

Learn how we added 3D motion to Fueled.com: fueled.com/blog/enginee...

When we set out to rebuild Fueled.com, one of our most ambitious goals was also one of the most technically complex: delivering a modern, motion-rich design that felt dynamic and alive, without…

Continuous Discovery: A Smarter Way to Keep Products Evolving

10up @10up.com · Sep 4

Discovery isn’t a phase. It’s a habit. We run research alongside ongoing design + engineering so product efforts stay aligned with real needs. New article from our Director of UX & Research.

www.linkedin.com/pulse/contin...

How continuous user research and testing keeps products relevant, reduces risk, and aligns teams. Fueled’s approach and when to use it.

Fueled Implements 140+ Accessibility Enhancements to WooCommerce · Fueled

10up @10up.com · Aug 25

wp-scaffold has been key to starting WordPress projects efficiently, but maintaining it across multiple projects had challenges. Learn how WP Framework makes updates easier and the scaffold lighter: www.linkedin.com/pulse/fueled...

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10up @10up.com · Aug 21

We helped deliver 140+ accessibility fixes to @woocommerce.com Core, advancing it toward WCAG 2.2 AA compliance ahead of the EAA deadline. A more inclusive platform for 7M+ stores, and a big step for open source commerce.

fueled.com/blog/accessi...

As part of a larger effort to improve the accessibility of WooCommerce, the flagship open source eCommerce solution for WordPress, Fueled and its 10up WordPress Practice helped deliver over 140 access...

Fueled Heads to WordCamp US 2025 · Fueled

10up @10up.com · Aug 18

We're heading back to WCUS 2025, this year as a Contributing Sponsor as the WordPress Practice of Fueled. We’re excited to reconnect with longtime partners & friends in the WordPress community, deep dive into what’s new in WordPress, & share more about our expanded capabilities under our new brand.

Fueled is heading to Portland, Oregon for WordCamp US (WCUS) 2025, taking place August 26–29. WCUS is the premier WordPress conference in the United States, drawing thousands of developers, designers,...

Engineering the Component Behind Fueled.com’s New 3D Motion Effects · Fueled

10up @10up.com · Aug 11

The animations on Fueled.com may feel simple. Building them was not.

Motion 3D objects run on a custom animation system: no WebGL, no video, just smooth motion that works everywhere.

Learn how in the technical deep dive: fueled.com/blog/enginee...

When we set out to rebuild Fueled.com, one of our most ambitious goals was also one of the most technically complex: delivering a modern, motion-rich design that felt dynamic and alive, without…

James, Pascal & Jeff on WordPress AI Team, Future of WP, and Human Side of AI at Cosmos by WPLift | Episode 05

10up @10up.com · Aug 1

Director of Open Source Initiatives @jeffpaul.com joined WPLift’s Cosmos podcast to discuss what’s ahead for the new WordPress AI Team—including upcoming AI plugins and how they align with ClassifAI.

open.spotify.com/episode/2XX7...

Cosmos by WPLift · Episode

open.spotify.com

The Jewish Chronicle Shortlisted for Future of Media Awards · Fueled

10up @10up.com · Jul 29

Our client, The Jewish Chronicle, has been shortlisted for “Journalism-based Website of the Year” in the 2025 Press Gazette Future of Media Awards, following their recent redesign and new build. 🏆

fueled.com/blog/jewish-...

We’re proud to share that The Jewish Chronicle’s new website, which our team designed and built, has been shortlisted in Press Gazette’s Future of Media Awards. TheJC.com is a finalist for “Journalism...

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10up @10up.com · Jul 23

A leading telecom client wasn’t showing up in AI research for “best providers.” Forums and competitor content were dominating. Our AI Brand Visibility Audit uncovered the gap. And delivered a plan to fix it.

fueled.com/blog/ai-bran...

Fueled’s WP Framework: A Better Foundation for our WordPress Scaffold

10up @10up.com · Jul 15

Our open source WP Framework makes our WordPress site starter, wp-scaffold, leaner, more maintainable, and easier to update using Composer.

Engineering Manager Daryll Doyle explains: www.linkedin.com/pulse/fueled...

A look at the “how and why” behind WP Framework, a Composer package that streamlines WordPress project scaffolding and improves maintainability.

Engineering for Impact: A Look Back at Fueled’s Work on the WordPress Performance Team

10up @10up.com · Jul 11

Our team is helping make WordPress – and the open web – faster. Partnering with the broader WordPress Performance Team, we’ve shipped measurable gains in load times, server response, and Core Web Vitals. @joemcgill.bsky.social breaks it down.

www.linkedin.com/pulse/engine...

A deep dive into how our engineering team improved website performance across the internet by optimizing WordPress core.

Google Site Kit Named WordPress’s Most Trusted Plugin · Fueled

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10up @10up.com · Jul 8

Google Site Kit — the official WordPress plugin we built with Google — was just named the most trusted WordPress plugin in a new survey. It also just broke into the top 10 most popular plugins.

fueled.com/blog/google-...

We’re proud to share that Google Site Kit — Google’s official WordPress plugin built in partnership with the 10up WordPress practice at Fueled — has been named the WordPress community’s most trusted p...