10up
@10up.com
The expert WordPress practice of Fueled, a digital transformation agency. The 10up practice crafts impactful websites and tools for clients like Disney, Google, Mayo Clinic, The White House, and the State of California.
Pinned
🗞️ Big news: 10up has officially unified under the Fueled name, with a bold new brand, mission, and vision for the future. 10up is now the brand of Fueled’s enterprise WordPress practice.
10up.com/blog/2025/ne...
10up.com/blog/2025/ne...
ElasticPress.io introduces the Engage plan, making turbocharged #WordPress and #WooCommerce search available at $29/month.
AI features, real-time results, and better performance for growing sites.
fueled.com/blog/elastic...
AI features, real-time results, and better performance for growing sites.
fueled.com/blog/elastic...
ElasticPress.io Makes Better WordPress, WooCommerce Search More Affordable with New Plans · Fueled
ElasticPress.io, our fast and flexible search solution for WordPress, has added a new Engage plan, making modern, AI-capable search available for as little as $29/month. Engage is a great fit for smal...
fueled.com
February 5, 2026 at 7:00 PM
ElasticPress.io introduces the Engage plan, making turbocharged #WordPress and #WooCommerce search available at $29/month.
AI features, real-time results, and better performance for growing sites.
fueled.com/blog/elastic...
AI features, real-time results, and better performance for growing sites.
fueled.com/blog/elastic...
VP of Open Source Initiatives @jeffpaul.com joins the Crossword podcast to talk WordPress 7.0, agency insights, and advice for new contributors.
crossword.fm/s10/e14/
crossword.fm/s10/e14/
Perspectives with Jeff Paul
Luke and Jonathan catch up with Jeff Paul, VP of Open Source Solutions at Fueled and an active contributor to the WordPress project for the past decade. They discuss Jeff’s contribution journey,...
crossword.fm
February 3, 2026 at 7:18 PM
VP of Open Source Initiatives @jeffpaul.com joins the Crossword podcast to talk WordPress 7.0, agency insights, and advice for new contributors.
crossword.fm/s10/e14/
crossword.fm/s10/e14/
In an interview with Authority Magazine, our digital product design leader, Jessica Wagner, shares how we think about product growth, and how that thinking shows up in our client projects.
fueled.com/blog/intervi...
fueled.com/blog/intervi...
Driving Product Growth, by Design: a Conversation with Authority Magazine · Fueled
What makes one digital product scale while another stalls? Why do some experiences turn customers into loyalists, while others quietly fade out? At Fueled, we partner with some of the world’s most rec...
fueled.com
January 30, 2026 at 6:36 PM
In an interview with Authority Magazine, our digital product design leader, Jessica Wagner, shares how we think about product growth, and how that thinking shows up in our client projects.
fueled.com/blog/intervi...
fueled.com/blog/intervi...
Our CEO, Justin Livesay, wrote about the new Good Housekeeping UK recipe app we launched, and how he's inspired by the way it showcases our integrated mobile app design and WordPress expertise.
fueled.com/blog/fueleds...
fueled.com/blog/fueleds...
The New Good Housekeeping App Showcases Fueled’s Unified Expertise · Fueled
Late last year, we launched the Good Housekeeping Kitchen app for Good Housekeeping UK; a dedicated cooking experience designed to turn a trusted archive of more than 4,000 recipes into something peop...
fueled.com
January 28, 2026 at 6:51 PM
Our CEO, Justin Livesay, wrote about the new Good Housekeeping UK recipe app we launched, and how he's inspired by the way it showcases our integrated mobile app design and WordPress expertise.
fueled.com/blog/fueleds...
fueled.com/blog/fueleds...
How should digital design and content evolve in 2026? Our Senior Director of Research & Design digs in with her latest report, 6 for 2026. It explores how digital content and experience can still drive impact in a world where it's increasingly ubiquitous.
From More to Meaningful: 6 Shifts Reshaping Content & UX Strategies · Fueled
Creating digital content and experiences has never been easier and more accessible. But making them matter? Creating digital works that stand out in an increasingly dense crowd? That might be harder t...
fueled.com
January 22, 2026 at 7:13 PM
How should digital design and content evolve in 2026? Our Senior Director of Research & Design digs in with her latest report, 6 for 2026. It explores how digital content and experience can still drive impact in a world where it's increasingly ubiquitous.
Vida Health came to Fueled after redesigns that never fully addressed a core challenge: different teams had different ideas about what the website was for and who it should serve.
See how Fueled’s discovery work translated into a new dual-audience experience for Vida: fueled.com/work/vida-he...
See how Fueled’s discovery work translated into a new dual-audience experience for Vida: fueled.com/work/vida-he...
Vida Health Website Design · Fueled
Fueled rebuilt Vida Health’s website, aligning brand, content, & UX for both enterprise and individual audiences, powered by a flexible WordPress CMS.
fueled.com
January 20, 2026 at 5:27 PM
Vida Health came to Fueled after redesigns that never fully addressed a core challenge: different teams had different ideas about what the website was for and who it should serve.
See how Fueled’s discovery work translated into a new dual-audience experience for Vida: fueled.com/work/vida-he...
See how Fueled’s discovery work translated into a new dual-audience experience for Vida: fueled.com/work/vida-he...
When CSS fails, the code is doing too much.
In @hackernoon.com, Staff Engineer Dmitry Mayorov breaks down how complexity creeps in, and how trusting the cascade leads to simpler, more resilient styles.
hackernoon.com/css-is-only-...
In @hackernoon.com, Staff Engineer Dmitry Mayorov breaks down how complexity creeps in, and how trusting the cascade leads to simpler, more resilient styles.
hackernoon.com/css-is-only-...
CSS is Only Hard Because You’re Doing Too Much | HackerNoon
Start with markup, not styles. Write only the CSS you actually need. Design for mobile first, not as a fix later. Let layouts adapt before reaching for breakpoi
hackernoon.com
January 16, 2026 at 8:47 PM
When CSS fails, the code is doing too much.
In @hackernoon.com, Staff Engineer Dmitry Mayorov breaks down how complexity creeps in, and how trusting the cascade leads to simpler, more resilient styles.
hackernoon.com/css-is-only-...
In @hackernoon.com, Staff Engineer Dmitry Mayorov breaks down how complexity creeps in, and how trusting the cascade leads to simpler, more resilient styles.
hackernoon.com/css-is-only-...
What’s for dinner?
We brought 4,000+ triple-tested recipes from Good Housekeeping to mobile with a modern app, built in under 600 hours, integrated with their WordPress CMS.
Smart features. Custom design. A 4.8⭐️ rating.
fueled.com/work/good-ho...
We brought 4,000+ triple-tested recipes from Good Housekeeping to mobile with a modern app, built in under 600 hours, integrated with their WordPress CMS.
Smart features. Custom design. A 4.8⭐️ rating.
fueled.com/work/good-ho...
January 15, 2026 at 9:03 PM
What’s for dinner?
We brought 4,000+ triple-tested recipes from Good Housekeeping to mobile with a modern app, built in under 600 hours, integrated with their WordPress CMS.
Smart features. Custom design. A 4.8⭐️ rating.
fueled.com/work/good-ho...
We brought 4,000+ triple-tested recipes from Good Housekeeping to mobile with a modern app, built in under 600 hours, integrated with their WordPress CMS.
Smart features. Custom design. A 4.8⭐️ rating.
fueled.com/work/good-ho...
Too often, research is treated like a gate: something to “get through” before design begins. But real insight doesn’t follow a waterfall schedule. At Fueled, we’re embedding research directly into the design process, yielding evidence-driven decisions and better outcomes.
January 8, 2026 at 8:19 PM
Too often, research is treated like a gate: something to “get through” before design begins. But real insight doesn’t follow a waterfall schedule. At Fueled, we’re embedding research directly into the design process, yielding evidence-driven decisions and better outcomes.
Particularly around the holidays, great digital experiences should help people come together.
We’re proud to support StoryCorps’ One Small Step: an initiative bringing Americans with different political beliefs together to listen, not debate.
fueled.com/blog/one-sma...
We’re proud to support StoryCorps’ One Small Step: an initiative bringing Americans with different political beliefs together to listen, not debate.
fueled.com/blog/one-sma...
“One Small Step” Brings Diverse Perspectives Together Through Dialog · Fueled
At Fueled, we spend a lot of time thinking about what technology can enable, especially when it is designed with care. The best digital experiences do more than deliver information. They can widen acc...
fueled.com
December 23, 2025 at 5:22 PM
Particularly around the holidays, great digital experiences should help people come together.
We’re proud to support StoryCorps’ One Small Step: an initiative bringing Americans with different political beliefs together to listen, not debate.
fueled.com/blog/one-sma...
We’re proud to support StoryCorps’ One Small Step: an initiative bringing Americans with different political beliefs together to listen, not debate.
fueled.com/blog/one-sma...
Numerous redesigns in, Vida Health still lacked a site that reflected its evolving brand, business model, or dual audiences.
Fueled led research, strategy, design, and a custom build that turned the site into a growth engine.
fueled.com/work/vida-he...
Fueled led research, strategy, design, and a custom build that turned the site into a growth engine.
fueled.com/work/vida-he...
Vida Health Website Design · Fueled
Fueled rebuilt Vida Health’s website, aligning brand, content, & UX for both enterprise and individual audiences, powered by a flexible WordPress CMS.
fueled.com
December 16, 2025 at 6:34 PM
Numerous redesigns in, Vida Health still lacked a site that reflected its evolving brand, business model, or dual audiences.
Fueled led research, strategy, design, and a custom build that turned the site into a growth engine.
fueled.com/work/vida-he...
Fueled led research, strategy, design, and a custom build that turned the site into a growth engine.
fueled.com/work/vida-he...
Fueled is helping shape the future of AI features inside WordPress, starting with the first official AI plugin. 🤖
We led the release of the AI Experiments plugin, which brings practical AI into the WordPress UI, and models how devs can use new core AI architecture.
fueled.com/blog/ai-expe...
We led the release of the AI Experiments plugin, which brings practical AI into the WordPress UI, and models how devs can use new core AI architecture.
fueled.com/blog/ai-expe...
Making AI Experiments: The Official Reference Plugin for WordPress AI · Fueled
The WordPress 6.9 release cycle marked a shift in how the CMS is preparing for the future of AI. Rather than shipping flashy front-end features, the release focused on the infrastructure that makes de...
fueled.com
December 11, 2025 at 7:43 PM
Fueled is helping shape the future of AI features inside WordPress, starting with the first official AI plugin. 🤖
We led the release of the AI Experiments plugin, which brings practical AI into the WordPress UI, and models how devs can use new core AI architecture.
fueled.com/blog/ai-expe...
We led the release of the AI Experiments plugin, which brings practical AI into the WordPress UI, and models how devs can use new core AI architecture.
fueled.com/blog/ai-expe...
Reposted by 10up
So thankful for the 900+ contributors and 279 first-time contributors, and even more so proud of the 15 from Fueled, who helped bring us WordPress 6.9. Now time for some rest over the year end and then back at it for 7.0! 🚀
🚀 WordPress 6.9 is here, with major updates to collaboration and AI architecture.
15 Fueled team members contributed, including to the new Notes feature, bringing native, in-editor commenting to WordPress.
More on 6.9 and our role in it: fueled.com/blog/wordpre...
15 Fueled team members contributed, including to the new Notes feature, bringing native, in-editor commenting to WordPress.
More on 6.9 and our role in it: fueled.com/blog/wordpre...
WordPress 6.9 Release: Fueled Leads on Collaboration Features and AI Experiments · Fueled
WordPress 6.9 is here, and with it come features that set the stage for the future of content collaboration and AI-assisted workflows inside the world’s most popular CMS. We’re proud to share that 15...
fueled.com
December 9, 2025 at 10:06 PM
So thankful for the 900+ contributors and 279 first-time contributors, and even more so proud of the 15 from Fueled, who helped bring us WordPress 6.9. Now time for some rest over the year end and then back at it for 7.0! 🚀
🚀 WordPress 6.9 is here, with major updates to collaboration and AI architecture.
15 Fueled team members contributed, including to the new Notes feature, bringing native, in-editor commenting to WordPress.
More on 6.9 and our role in it: fueled.com/blog/wordpre...
15 Fueled team members contributed, including to the new Notes feature, bringing native, in-editor commenting to WordPress.
More on 6.9 and our role in it: fueled.com/blog/wordpre...
WordPress 6.9 Release: Fueled Leads on Collaboration Features and AI Experiments · Fueled
WordPress 6.9 is here, and with it come features that set the stage for the future of content collaboration and AI-assisted workflows inside the world’s most popular CMS. We’re proud to share that 15...
fueled.com
December 9, 2025 at 9:55 PM
🚀 WordPress 6.9 is here, with major updates to collaboration and AI architecture.
15 Fueled team members contributed, including to the new Notes feature, bringing native, in-editor commenting to WordPress.
More on 6.9 and our role in it: fueled.com/blog/wordpre...
15 Fueled team members contributed, including to the new Notes feature, bringing native, in-editor commenting to WordPress.
More on 6.9 and our role in it: fueled.com/blog/wordpre...
Goosehead Insurance transformed customer service with a new mobile app built by Fueled. 📱 Built on React Native with deep Salesforce integration, it lets clients manage policies, renew, and chat instantly – cutting service costs + boosting satisfaction.
fueled.com/work/goosehe...
fueled.com/work/goosehe...
Goosehead Insurance App Build · Fueled
We built a mobile app that streamlines policy management, simplifies renewals, and makes help available without waiting on hold.
fueled.com
December 3, 2025 at 6:31 PM
Goosehead Insurance transformed customer service with a new mobile app built by Fueled. 📱 Built on React Native with deep Salesforce integration, it lets clients manage policies, renew, and chat instantly – cutting service costs + boosting satisfaction.
fueled.com/work/goosehe...
fueled.com/work/goosehe...
We often spotlight our biggest projects, but ahead of Thanksgiving 🦃, we’re highlighting a quieter kind of impact.
@feedmoreinc.bsky.social ensures no neighbor goes without food. We’re proud to support their work with SiteWatch.
Read & give: fueled.com/blog/small-s...
@feedmoreinc.bsky.social ensures no neighbor goes without food. We’re proud to support their work with SiteWatch.
Read & give: fueled.com/blog/small-s...
Small Sites, Big Impact: Helping Feed More Nourish Its Community · Fueled
At Fueled, we’re lucky to work with some of the largest and most recognizable organizations in the world. But around this time of year, I find myself thinking more about the quieter, mission-driven te...
fueled.com
November 25, 2025 at 6:30 PM
We often spotlight our biggest projects, but ahead of Thanksgiving 🦃, we’re highlighting a quieter kind of impact.
@feedmoreinc.bsky.social ensures no neighbor goes without food. We’re proud to support their work with SiteWatch.
Read & give: fueled.com/blog/small-s...
@feedmoreinc.bsky.social ensures no neighbor goes without food. We’re proud to support their work with SiteWatch.
Read & give: fueled.com/blog/small-s...
AI-assisted Visual QA, baked into the pipeline. Our site maintenance service, SiteWatch, runs visual regression tests for every code change, posting heatmaps and smart summaries in Slack. Fewer surprises. Faster fixes.
fueled.com/blog/vrt-wit...
fueled.com/blog/vrt-wit...
Modernizing Visual Regression Testing with AI for Smarter Website Maintenance · Fueled
Keeping a website healthy isn’t as simple as pressing “update.” A small plugin tweak or theme change can break a layout, hide a button, or cause other subtle damage to the user experience. For the tea...
fueled.com
November 20, 2025 at 8:42 PM
AI-assisted Visual QA, baked into the pipeline. Our site maintenance service, SiteWatch, runs visual regression tests for every code change, posting heatmaps and smart summaries in Slack. Fewer surprises. Faster fixes.
fueled.com/blog/vrt-wit...
fueled.com/blog/vrt-wit...
Reposted by 10up
We've just finished moving all the PublishPress plugin releases to the Github Actions from @10up.com
10/10 would recommend. Our team are delighted 🤩
github.com/10up/action-...
10/10 would recommend. Our team are delighted 🤩
github.com/10up/action-...
GitHub - 10up/action-wordpress-plugin-deploy: Deploy your plugin to the WordPress.org repository using GitHub Actions
Deploy your plugin to the WordPress.org repository using GitHub Actions - 10up/action-wordpress-plugin-deploy
github.com
November 5, 2025 at 4:21 PM
We've just finished moving all the PublishPress plugin releases to the Github Actions from @10up.com
10/10 would recommend. Our team are delighted 🤩
github.com/10up/action-...
10/10 would recommend. Our team are delighted 🤩
github.com/10up/action-...
🚀 AI-powered search just landed in ElasticPress Labs.
The latest 2.5 release introduces:
🔍 AI-generated search summaries
💬 Semantic (natural language) search
Bringing smarter, more intuitive search results, available now with an OpenAI key.
fueled.com/blog/elastic...
The latest 2.5 release introduces:
🔍 AI-generated search summaries
💬 Semantic (natural language) search
Bringing smarter, more intuitive search results, available now with an OpenAI key.
fueled.com/blog/elastic...
ElasticPress Updates Bring AI to WordPress Search · Fueled
ElasticPress, our fast and flexible search solution for WordPress, continues to evolve with powerful new features that supercharge search. With the release of ElasticPress 5.3 and its companion plugin...
fueled.com
November 11, 2025 at 6:22 PM
🚀 AI-powered search just landed in ElasticPress Labs.
The latest 2.5 release introduces:
🔍 AI-generated search summaries
💬 Semantic (natural language) search
Bringing smarter, more intuitive search results, available now with an OpenAI key.
fueled.com/blog/elastic...
The latest 2.5 release introduces:
🔍 AI-generated search summaries
💬 Semantic (natural language) search
Bringing smarter, more intuitive search results, available now with an OpenAI key.
fueled.com/blog/elastic...
We’re heading to Miami for CloudFest USA, taking place November 5-6. If you’re attending, be sure to check out two sessions led by leaders from our team:
October 31, 2025 at 5:16 PM
We’re heading to Miami for CloudFest USA, taking place November 5-6. If you’re attending, be sure to check out two sessions led by leaders from our team:
Web excellence in late 2025 looks different. With the Webby Awards early entry deadline tomorrow, Director of UX & Research and returning judge Paige Maguire shares what she’ll be looking for: authentic connection and purpose-driven AI that truly serves.
fueled.com/blog/webby-a...
fueled.com/blog/webby-a...
From Fueled’s Webby Awards Judge: Award-Worthy Digital Experiences in 2025 · Fueled
With the Webby Awards’ early entry deadline upon us this week, I’ve been thinking about what defines “web excellence” in a year characterized by enormous changes in digital creation. As a returning ju...
fueled.com
October 23, 2025 at 7:26 PM
Web excellence in late 2025 looks different. With the Webby Awards early entry deadline tomorrow, Director of UX & Research and returning judge Paige Maguire shares what she’ll be looking for: authentic connection and purpose-driven AI that truly serves.
fueled.com/blog/webby-a...
fueled.com/blog/webby-a...
We built an AI-powered Visual Regression Testing system for SiteWatch that distinguishes real regressions from normal content updates. 🤖
Smarter QA. 🧠 Fewer false alarms. ✅
fueled.com/blog/vrt-wit...
Smarter QA. 🧠 Fewer false alarms. ✅
fueled.com/blog/vrt-wit...
Modernizing Visual Regression Testing with AI for Smarter Website Maintenance · Fueled
Keeping a website healthy isn’t as simple as pressing “update.” A small plugin tweak or theme change can break a layout, hide a button, or cause other subtle damage to the user experience. For the tea...
fueled.com
October 16, 2025 at 8:41 PM
We built an AI-powered Visual Regression Testing system for SiteWatch that distinguishes real regressions from normal content updates. 🤖
Smarter QA. 🧠 Fewer false alarms. ✅
fueled.com/blog/vrt-wit...
Smarter QA. 🧠 Fewer false alarms. ✅
fueled.com/blog/vrt-wit...
Fueled is heading to Ottawa 🇨🇦for #WordCampCanada 2025 (Oct 15–17)!
Our VP of Open Source Initiatives, @jeffpaul.com, will be presenting two sessions, both focused on empowering contributors and scaling open source impact:
Our VP of Open Source Initiatives, @jeffpaul.com, will be presenting two sessions, both focused on empowering contributors and scaling open source impact:
October 14, 2025 at 4:24 PM
Fueled is heading to Ottawa 🇨🇦for #WordCampCanada 2025 (Oct 15–17)!
Our VP of Open Source Initiatives, @jeffpaul.com, will be presenting two sessions, both focused on empowering contributors and scaling open source impact:
Our VP of Open Source Initiatives, @jeffpaul.com, will be presenting two sessions, both focused on empowering contributors and scaling open source impact:
Usability improves satisfaction, but it doesn’t create loyalty. Community and belonging does. We received great UX feedback on a publisher’s new site, yet it had low referrals. The gap was connection.
Why community matters when building a brand: fueled.com/blog/brand-l...
Why community matters when building a brand: fueled.com/blog/brand-l...
Beyond Usability: Brand Loyalty Starts with Belonging · Fueled
At Fueled, our product and design teams advocate for user testing as an essential way to ground our assessment of quality in real end-user feedback, and not internal instinct alone. A few months ago, ...
fueled.com
October 9, 2025 at 9:23 PM
Usability improves satisfaction, but it doesn’t create loyalty. Community and belonging does. We received great UX feedback on a publisher’s new site, yet it had low referrals. The gap was connection.
Why community matters when building a brand: fueled.com/blog/brand-l...
Why community matters when building a brand: fueled.com/blog/brand-l...
Can an AI agent offer a better workflow than command line tools for scaffolding WordPress editor blocks?
In a new deep dive, one of our Senior Front End Engineers puts Cursor project rules head-to-head with classic CLI scripts: www.linkedin.com/pulse/can-pr...
In a new deep dive, one of our Senior Front End Engineers puts Cursor project rules head-to-head with classic CLI scripts: www.linkedin.com/pulse/can-pr...
Can Project Rules in Cursor Replace WordPress CLI Scripts for editor block scaffolding?
Cursor project rules turn scaffolding into a guided chat with reasoning and sensible defaults, plus where classic CLI remains the faster choice.
www.linkedin.com
October 3, 2025 at 4:48 PM
Can an AI agent offer a better workflow than command line tools for scaffolding WordPress editor blocks?
In a new deep dive, one of our Senior Front End Engineers puts Cursor project rules head-to-head with classic CLI scripts: www.linkedin.com/pulse/can-pr...
In a new deep dive, one of our Senior Front End Engineers puts Cursor project rules head-to-head with classic CLI scripts: www.linkedin.com/pulse/can-pr...