Author | Lightnews

AdExchanger @adexchanger.com · 5d

Podcasting isn’t trying to be TV. Acast CEO Greg Glenday tells Anthony Vargas, Senior Editor at AdExchanger, why audio’s future is independence, smarter tech + better budget access.

Full interview: bit.ly/4qx54wn

Acast’s CEO On Why Audio Doesn’t Need Video – Or Political Ads – To Win | AdExchanger

Greg Glenday on resisting the allure of video, the trade-offs of accepting political ads and how influencer marketing gets audio into the omnichannel mix.

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AdExchanger @adexchanger.com · 10d

Programmatic linear TV just got real.
Comcast’s linear inventory is now biddable via FreeWheel, marking a major step toward unified TV ad buying.

#AdTech #Programmatic #CTV

Comcast Intros Biddable And Programmatic For Linear TV | AdExchanger

On Thursday, Comcast Advertising announced that its linear TV inventory will now be available on a targetable, biddable basis.

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AdExchanger @adexchanger.com · 14d

📊 Webinar alert: “Causal Attribution Clinic: How to use causal multipliers and triangulation to drive growth for your brand” – Thurs 10/23 @ 11 am ET.

Save your spot: bit.ly/4hDWhVv

AdExchanger @adexchanger.com · 14d

Privacy Sandbox: more whimper than bang. CMA steps back, Google retires most APIs—PAAPI, Topics, Attribution and more. Only a few tools like CHIPS + FedCM remain.
Is this the end of Google’s privacy ambitions—or just the beginning of a new chapter? Thoughts?
#AdTech #Privacy #OpenWeb #Google

Google Pulls The Plug On Topics, PAAPI And Other Major Privacy Sandbox APIs (As The CMA Says ‘Cheerio’) | AdExchanger

Google’s aborted cookie crackdown ends with a quiet CMA sign-off and a sweeping phaseout of Privacy Sandbox APIs, including Topics and PAAPI.

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AdExchanger @adexchanger.com · 17d

Race To The Bottom www.adexchanger.com/comic-strip/...

AdExchanger Comic depicting a relay race with 25 cent CPM

AdExchanger @adexchanger.com · 18d

There’s a new pattern emerging: ad tech veterans stepping out of corporate roles and into AI entrepreneurship.

👉 Give it a read — and tell us: Is AI opening doors — or rewriting the entire playbook?

7 Ad Tech Veterans Who Have Founded Their Own AI Startups | AdExchanger

As AI sweeps the tech landscape, new startups keep emerging. Here are seven former ad tech execs' thoughts on best AI practices and starting their own companies.

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AdExchanger @adexchanger.com · 21d

Brand safety is stuck: too much good content blocked, and bad placements still happen.

Fox + Mobian are betting on AI to rethink suitability — not just avoidance.

🧠 Could smarter AI signals finally bridge the gap between publisher value and advertiser risk?

AI Is Helping Brand Safety Break Free From Blocklists | AdExchanger

Advertisers are still having a lot of the same brand-safety problems today as he did years ago – and it’s pretty damned frustrating.

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AdExchanger @adexchanger.com · 21d

The Trade Desk is moving deeper into sell-side tech with a Prebid fork centered on its Transaction ID. Publishers see extra work, blurred motives and echoes of past ad tech “partnerships.” We unpack the tension and context on The Big Story—because we’ve seen this movie before.

The Trade Desk’s Sell-Side Settlement | AdExchanger

With its OpenAds wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary.

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AdExchanger @adexchanger.com · 28d

Big CTV takeaways from Programmatic IO NY: Netflix & Disney are innovating fast, but Digitas warns of growing fragmentation.
Programmatic is a pipe, not a strategy — smart coverage by Victoria McNally, Associate Editor, AdExchanger.
🔗 utm.guru/ujdPw

Here’s What You Missed At Programmatic IO New York’s CTV Panel | AdExchanger

If you didn’t happen to attend Programmatic IO New York this week, then you missed a great conversation about CTV!

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AdExchanger @adexchanger.com · Sep 23

⚖️ DOJ vs. Google: remedies phase begins.

• DOJ wants AdX + parts of DFP divested
• Google offers limited rule changes
• The open internet hangs in the balance

Details from James Hercher, Senior Editor @adexchanger.

DOJ v. Google: During Opening Arguments, The DOJ And Google Battle Over An AdX Divestiture | AdExchanger

Court is back in session. And the fate of the open internet is in the balance. US District Court Judge Leonie Brinkema ruled in April that Google operates an illegal monopoly in two markets where comp...

utm.guru

AdExchanger @adexchanger.com · Sep 19

CIMM Summit got futuristic this week. By 2030, attendees predicted:
• 75%+ of TV/video ads programmatic
• 5,000+ monthly impressions per HH
• Synthetic audiences in big campaign planning

Read the full recap by Victoria McNally, Associate Editor, AdExchanger.

#AdTech #CTV #Programmatic

Three Predictions That Everyone At CIMM Thinks Will Be Fact By 2030 (And One They Didn’t) | AdExchanger

What will the ad tech industry look like five years from now? The audience at CIMM's Summit earlier this week weighed in.

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AdExchanger @adexchanger.com · Sep 17

Best Buy Ads is evolving fast—new partnerships (YouTube, NFL, Meta), in-store ad takeovers & a growing 3P marketplace. Great dive by James Hercher, Senior Editor, AdExchanger.

Will Best Buy’s data-driven playbook reshape the retail media landscape?

#RetailMedia #AdTech #Advertising #Innovation

Best Buy Ads Dives Into Programmatic | AdExchanger

Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnersh...

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AdExchanger @adexchanger.com · Sep 12

Programmatic is transforming CTV—unlocking new targeting & performance opportunities. But SPO, measurement & transparency challenges remain.

At #ProgIO NY, Nicolle Pangis, Jamie Power, and Liane Nadeau will share how to streamline the path forward.

👉 Register now: bit.ly/4e9WRs7

AdExchanger @adexchanger.com · Sep 12

Grading Your Own Homework www.adexchanger.com/comic-strip/...

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AdExchanger @adexchanger.com · Sep 8

A pivot from therapy to tech: Ours Privacy grew out of a couples counseling startup and now powers privacy-first marketing for healthcare.

#AdTech #Privacy #Healthcare

How A Couples Therapy Startup Grew Into A CDP For Health Care Marketers | AdExchanger

To solve its own privacy headaches, Ours created a mar‑tech tool that spun off into a full‑blown health data compliance platform.

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AdExchanger @adexchanger.com · Sep 4

Comscore’s new AI Data Partner Network turns ID-based data into ID-free segments, aiming to scale privacy-safe targeting, reports Joanna Gerber, Associate Editor, AdExchanger.

Could AI make ID-less targeting as effective as cookie-based? 🤔
#AdTech #Privacy #Programmatic

Comscore Debuts A Way To Turn Consumer Profile Data Into ID-Free Audiences | AdExchanger

Comscore's new AI-based initiative lets data providers convert ID-based datasets into ID-free audience segments, improving accuracy and privacy.

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AdExchanger @adexchanger.com · Sep 3

🍪 Cookies are over. So what’s next?
ID5 CEO Mathieu Roche joins AdExchanger Talks🎙️ to talk privacy, identity, and why static solutions don’t scale.

What’s your take — is it time to move on from cookies?

Listen now🎧
#AdTech #Programmatic #DigitalIdentity #Privacy

Addressing Addressability, With ID5 CEO Mathieu Roche | AdExchanger

When Google backtracked on killing cookies, ID5 CEO Mathieu Roche had an expletive in mind – but, he says, the industry has already moved on.

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AdExchanger @adexchanger.com · Aug 27

AdExchanger + The Women in Programmatic Network are partnering at Programmatic I/O NY (Sept 29–30)! TWIPN will host a roundtable, judge our awards + lead a women’s networking meetup.

Read the full announcement: bit.ly/3UOkyxi

AdExchanger @adexchanger.com · Aug 22

DOJ’s remedy phase vs. Google starts Sept. 22. Witnesses: publishers, SSPs, ad servers + The Trade Desk.
🎧 Listen to this week’s Big Story.

Which remedy do you think would have the most impact?
#AdTech #GoogleAntitrust

Remedying A Monopolistic Ad Server | AdExchanger

We’ve got the witness list for the remedy phase of the Google antitrust trial, which starts in September. How might Google be forced to change its ad server and exchange to make this corner of the ad ...

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AdExchanger @adexchanger.com · Aug 13

TTD’s Q2 report rattled Wall Street — and dragged DV, Magnite, PubMatic & Viant down with it 📉.
James Hercher on why investor fears about Amazon make TTD’s troubles everyone’s.
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#AdExchanger #AdTech #Programmatic #WalledGardens

Investors Sour On Programmatic After The Trade Desk Fumbles A Question About Amazon | AdExchanger

When The Trade Desk sneezes, ad tech catches a cold. That’s been the case since TTD reported its Q2 earnings on Thursday and Wall Street investors, nonplussed by the DSP’s performance, seemingly downg...

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AdExchanger @adexchanger.com · Aug 13

📉 Search traffic is shaky. 🤖 AI chatbots + 📊 algorithm changes are forcing publishers to rethink everything.
HouseFresh’s Gisele Navarro shares how she survived a 91% drop and rebuilt with 🎥 YouTube + 💌 Patreon.

🎧 Listen to this week's episode of AdExchanger Talks now.

HouseFresh Clears The Air On Google’s Changing Search Experience | AdExchanger

HouseFresh bounced back from losing 91% of its Google traffic. Here’s how it’s pivoting due to affiliate marketing competition and zero-click AI search.

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AdExchanger @adexchanger.com · Aug 6

Microsoft’s retiring Xandr—but it’s not done with ad tech.

🎧 Paul Longo joins AdExchanger Talks to explain how Microsoft is leaning into AI and what the shift to an agentic internet could mean for buyers.

Will AI reshape the role of the media buyer or just help them do more?

#AdTech #AI

AI In Ads – And Ads In AI | AdExchanger

Microsoft Advertising's Paul Longo on bringing ads into conversational experiences and how AI is changing the way advertisers work.

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AdExchanger @adexchanger.com · Aug 6

🚨 Big ad tech shakeup: Shell is shutting down Volta Media and ripping out its EV charging ad network.

2,000+ stations. 200 layoffs. A $2B vision—gone.

What went wrong?

#AdTech #DOOH #RetailMedia #AdExchanger #Programmatic

Shell Shutters Its Volta EV Charging And Media Division | AdExchanger

Volta Charging, an electric vehicle charging station manufacturer, was an early entrant to the “everything is an ad network” trend when it started building an adjacent advertising and data business ca...

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AdExchanger @adexchanger.com · Aug 6

What if paying more for ads actually got you better results? 🤯

Zillow tried it—testing containerized RTB with Index + Chalice—and James Hercher has the breakdown.

Would you go quality over CPM? 🧐

#AdTech #Programmatic #MediaStrategy #RTB #AdExchanger

Zillow Pilots Containerized RTB, As It Rethinks The Equation Of Quality And Cost | AdExchanger

Zillow had a problem. The company, a large real estate listings platform, wanted to change its media mix to higher quality online ad placements. “Environments where we are proud to show up,” as Zillow...

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AdExchanger @adexchanger.com · Jul 24

#Google’s Q2: Big gains in Search, Cloud & YouTube.

But publishers? Another hit to Google Network revenue.

James Hercher unpacks the AI-driven shift in search — and why monetization remains an open question for everyone but Google.

Can AI search scale without a real value prop for publishers?

Alphabet’s Revenue Skyrockets, And AI Overviews Gobble More Of The Search Pie | AdExchanger

The web is hurting. Google is doing splendidly. The second quarter was a “standout,” Alphabet CEO Sundar Pichai told investors on Tuesday, with “robust growth across the company.” Pichai’s use of the ...

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