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News and views on data-driven digital advertising and marketing through our award-winning reporting, podcasts and events.
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https://www.adexchanger.com/
❄️🎉 As we wrap up 2025, we’re grateful for the AdExchanger community — readers, listeners, attendees, and subscribers.
Thanks for being part of the conversation. Here’s to innovation and growth in 2026.
Happy Holidays from all of us at AdExchanger! ✨
#HappyHolidays #AdExchanger
Thanks for being part of the conversation. Here’s to innovation and growth in 2026.
Happy Holidays from all of us at AdExchanger! ✨
#HappyHolidays #AdExchanger
December 18, 2025 at 2:46 PM
❄️🎉 As we wrap up 2025, we’re grateful for the AdExchanger community — readers, listeners, attendees, and subscribers.
Thanks for being part of the conversation. Here’s to innovation and growth in 2026.
Happy Holidays from all of us at AdExchanger! ✨
#HappyHolidays #AdExchanger
Thanks for being part of the conversation. Here’s to innovation and growth in 2026.
Happy Holidays from all of us at AdExchanger! ✨
#HappyHolidays #AdExchanger
NBCU is gearing up for a huge 2026 📺 — from the Olympics to the Super Bowl and World Cup.
Victoria McNally (AdExchanger) looks at how real-time contextual ads, new CTV formats and smarter measurement could redefine live TV advertising.
#CTV #AdTech #Streaming
Victoria McNally (AdExchanger) looks at how real-time contextual ads, new CTV formats and smarter measurement could redefine live TV advertising.
#CTV #AdTech #Streaming
NBCUniversal Bets On Ads That React In Real Time | AdExchanger
2026 is going to be a big year for NBCUniversal, which is is throwing a lot of things at the wall – or, rather, the screen.
utm.guru
December 18, 2025 at 2:02 PM
NBCU is gearing up for a huge 2026 📺 — from the Olympics to the Super Bowl and World Cup.
Victoria McNally (AdExchanger) looks at how real-time contextual ads, new CTV formats and smarter measurement could redefine live TV advertising.
#CTV #AdTech #Streaming
Victoria McNally (AdExchanger) looks at how real-time contextual ads, new CTV formats and smarter measurement could redefine live TV advertising.
#CTV #AdTech #Streaming
The Trade Desk is making another small workforce cut 📉 as it continues to adjust after last year’s major reorg.
Allison Schiff (Managing Editor, AdExchanger) looks at what this means amid AI ambitions 🤖, supply-chain debates and intensifying competition.
#AdTech #TheTradeDesk
Allison Schiff (Managing Editor, AdExchanger) looks at what this means amid AI ambitions 🤖, supply-chain debates and intensifying competition.
#AdTech #TheTradeDesk
The Trade Desk Lays Off Staff One Year After Its Last Major Reorg | AdExchanger
The Trade Desk is cutting its workforce. A company spokesperson confirmed the news with AdExchanger. The layoffs affect less than 1% of the company.
bit.ly
December 17, 2025 at 4:35 PM
The Trade Desk is making another small workforce cut 📉 as it continues to adjust after last year’s major reorg.
Allison Schiff (Managing Editor, AdExchanger) looks at what this means amid AI ambitions 🤖, supply-chain debates and intensifying competition.
#AdTech #TheTradeDesk
Allison Schiff (Managing Editor, AdExchanger) looks at what this means amid AI ambitions 🤖, supply-chain debates and intensifying competition.
#AdTech #TheTradeDesk
Albertsons is testing click-to-cart ads that drop items — even full shopping lists — straight into carts. 🛒
James Hercher (AdExchanger) looks at why reducing clicks may be key to retail media performance.
Is frictionless commerce becoming table stakes?
#RetailMedia #Ecommerce #AdTech
James Hercher (AdExchanger) looks at why reducing clicks may be key to retail media performance.
Is frictionless commerce becoming table stakes?
#RetailMedia #Ecommerce #AdTech
Albertsons Launches New Off-Site Click-to-Cart Tech | AdExchanger
The grocery chain Albertsons is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. Its new click-to-cart product should help. On Monday, Albertsons Medi...
utm.guru
December 16, 2025 at 1:52 PM
Albertsons is testing click-to-cart ads that drop items — even full shopping lists — straight into carts. 🛒
James Hercher (AdExchanger) looks at why reducing clicks may be key to retail media performance.
Is frictionless commerce becoming table stakes?
#RetailMedia #Ecommerce #AdTech
James Hercher (AdExchanger) looks at why reducing clicks may be key to retail media performance.
Is frictionless commerce becoming table stakes?
#RetailMedia #Ecommerce #AdTech
Samsung Ads is integrating with Amazon Publisher Cloud 📺🔗, linking CTV and shopping data through clean rooms 🔐
Victoria McNally (AdExchanger) looks at what this says about the future of data sharing.
Are clean rooms becoming ad tech’s new connective tissue? 🤔
#AdTech #CTV #CleanRooms
Victoria McNally (AdExchanger) looks at what this says about the future of data sharing.
Are clean rooms becoming ad tech’s new connective tissue? 🤔
#AdTech #CTV #CleanRooms
It’s Getting A Bit Easier To Find Amazon Shoppers On Samsung TVs | AdExchanger
Samsung Ads built a new integration with Amazon Publisher Cloud (APC), which is a clean room solution within the larger Amazon Publisher Suite (APS), the companies announced on Monday.
bit.ly
December 15, 2025 at 4:39 PM
Samsung Ads is integrating with Amazon Publisher Cloud 📺🔗, linking CTV and shopping data through clean rooms 🔐
Victoria McNally (AdExchanger) looks at what this says about the future of data sharing.
Are clean rooms becoming ad tech’s new connective tissue? 🤔
#AdTech #CTV #CleanRooms
Victoria McNally (AdExchanger) looks at what this says about the future of data sharing.
Are clean rooms becoming ad tech’s new connective tissue? 🤔
#AdTech #CTV #CleanRooms
Festival of Flights www.adexchanger.com/comic-strip/...
December 12, 2025 at 2:08 PM
Festival of Flights www.adexchanger.com/comic-strip/...
Pinterest is buying tvScientific, signaling a major push into CTV and performance video ads 📺📈
Victoria McNally (AdExchanger) explores how this move fits Pinterest’s broader strategy around outcomes-based media and AI-powered optimization.
#AdTech #CTV #Pinterest
Victoria McNally (AdExchanger) explores how this move fits Pinterest’s broader strategy around outcomes-based media and AI-powered optimization.
#AdTech #CTV #Pinterest
Pinterest Acquires CTV Startup TvScientific (Didn’t CTV That Coming) | AdExchanger
On Thursday, Pinterest announced plans to acquire tvScientific, a CTV advertising platform performance marketers.
utm.guru
December 11, 2025 at 8:51 PM
Pinterest is buying tvScientific, signaling a major push into CTV and performance video ads 📺📈
Victoria McNally (AdExchanger) explores how this move fits Pinterest’s broader strategy around outcomes-based media and AI-powered optimization.
#AdTech #CTV #Pinterest
Victoria McNally (AdExchanger) explores how this move fits Pinterest’s broader strategy around outcomes-based media and AI-powered optimization.
#AdTech #CTV #Pinterest
Shopify’s new Product Network lets merchants display products from across the platform natively in their storefronts, raising new questions about ads, monetization and discovery.
Is this retail media 2.0 — or a new category entirely?
#AdTech #Shopify #RetailMedia #Ecommerce
Is this retail media 2.0 — or a new category entirely?
#AdTech #Shopify #RetailMedia #Ecommerce
Shopify Launches A Product Network That Will Natively Integrate Items From Across Merchants | AdExchanger
Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network. The Product Network shows items from across participating merchants where? Shop App? even if it ...
utm.guru
December 11, 2025 at 4:03 PM
Shopify’s new Product Network lets merchants display products from across the platform natively in their storefronts, raising new questions about ads, monetization and discovery.
Is this retail media 2.0 — or a new category entirely?
#AdTech #Shopify #RetailMedia #Ecommerce
Is this retail media 2.0 — or a new category entirely?
#AdTech #Shopify #RetailMedia #Ecommerce
New Inside the Stack episode with Grocery TV CEO Marlow Nickell.
We get into why in-store retail media is “inevitable,” how context shapes shopper behavior, and what measurement really looks like in a non-addressable channel.
🎧 Listen now.
#RetailMedia #AdTech #GroceryTV
We get into why in-store retail media is “inevitable,” how context shapes shopper behavior, and what measurement really looks like in a non-addressable channel.
🎧 Listen now.
#RetailMedia #AdTech #GroceryTV
Unlocking the Power of In-Store Retail Media with Grocery TV’s Marlow Nickell | AdExchanger
Grocery TV’s Marlow Nickell explains why in-store retail media is “inevitable” and what brands miss when they overlook the shelf.
www.adexchanger.com
December 8, 2025 at 4:22 PM
New Inside the Stack episode with Grocery TV CEO Marlow Nickell.
We get into why in-store retail media is “inevitable,” how context shapes shopper behavior, and what measurement really looks like in a non-addressable channel.
🎧 Listen now.
#RetailMedia #AdTech #GroceryTV
We get into why in-store retail media is “inevitable,” how context shapes shopper behavior, and what measurement really looks like in a non-addressable channel.
🎧 Listen now.
#RetailMedia #AdTech #GroceryTV
The telco ad tech boom went bust — but the idea didn’t disappear.
Allison Schiff (AdExchanger) explains, a privacy-led reboot is emerging, and early wins suggest carriers may finally have a sustainable role in digital advertising.
Allison Schiff (AdExchanger) explains, a privacy-led reboot is emerging, and early wins suggest carriers may finally have a sustainable role in digital advertising.
Call It A Comeback For Telco Ad Tech? | AdExchanger
From 2015’s ad tech gold rush to today’s cautious comeback, telcos are again testing whether they can turn subscriber data into ad dollars
utm.guru
December 8, 2025 at 2:36 PM
The telco ad tech boom went bust — but the idea didn’t disappear.
Allison Schiff (AdExchanger) explains, a privacy-led reboot is emerging, and early wins suggest carriers may finally have a sustainable role in digital advertising.
Allison Schiff (AdExchanger) explains, a privacy-led reboot is emerging, and early wins suggest carriers may finally have a sustainable role in digital advertising.
Netflix makes an $83B bid for Warner Bros. after months of speculation.
Victoria McNally (AdExchanger) examines the regulatory tension, political dynamics and what a combined Netflix–WBD could mean for ad tech and global ad sales.
#AdTech #Streaming #Netflix #WBD
Victoria McNally (AdExchanger) examines the regulatory tension, political dynamics and what a combined Netflix–WBD could mean for ad tech and global ad sales.
#AdTech #Streaming #Netflix #WBD
Netflix Plans To Acquire Warner Bros. For $83 Billion | AdExchanger
After a prolonged will-they, won’t-they phase between Paramount Skydance and Warner Bros. Discovery, Netflix swooped in with an $83 billion offer on Friday to acquire the Warner Bros. side of the busi...
utm.guru
December 5, 2025 at 5:19 PM
Netflix makes an $83B bid for Warner Bros. after months of speculation.
Victoria McNally (AdExchanger) examines the regulatory tension, political dynamics and what a combined Netflix–WBD could mean for ad tech and global ad sales.
#AdTech #Streaming #Netflix #WBD
Victoria McNally (AdExchanger) examines the regulatory tension, political dynamics and what a combined Netflix–WBD could mean for ad tech and global ad sales.
#AdTech #Streaming #Netflix #WBD
BFCM has become one extended buying window — and this week’s Big Story🎙️ breaks down what’s behind the headline numbers.
Prices are up, affluent consumers are carrying spend, “Glitchmas” returned for ad buyers and B2B ad scams are getting more sophisticated.
Listen now 🎧
#AdTech #BFCM #Ecommerce
Prices are up, affluent consumers are carrying spend, “Glitchmas” returned for ad buyers and B2B ad scams are getting more sophisticated.
Listen now 🎧
#AdTech #BFCM #Ecommerce
The Incredibly High Stakes Of Black Friday | AdExchanger
Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the most spending in the US.
www.adexchanger.com
December 5, 2025 at 2:52 PM
BFCM has become one extended buying window — and this week’s Big Story🎙️ breaks down what’s behind the headline numbers.
Prices are up, affluent consumers are carrying spend, “Glitchmas” returned for ad buyers and B2B ad scams are getting more sophisticated.
Listen now 🎧
#AdTech #BFCM #Ecommerce
Prices are up, affluent consumers are carrying spend, “Glitchmas” returned for ad buyers and B2B ad scams are getting more sophisticated.
Listen now 🎧
#AdTech #BFCM #Ecommerce
Target, Best Buy and Walmart are transforming fast. 🏬💨
James Hercher, Senior Editor at AdExchanger, unpacks shifting store models, expanding marketplaces and retail media’s growing role across the biggest US chains.
Where do you see retail heading next? 🤔
#RetailMedia #Ecommerce #AdTech
James Hercher, Senior Editor at AdExchanger, unpacks shifting store models, expanding marketplaces and retail media’s growing role across the biggest US chains.
Where do you see retail heading next? 🤔
#RetailMedia #Ecommerce #AdTech
How America’s Biggest Retailers Are Rethinking Their Businesses And Their Stores | AdExchanger
America’s biggest department stores are changing, and changing fast. In the past quarter, for instance, Target has piloted a new store model in Chicago, where it’s begun segmenting some stores into mo...
bit.ly
December 2, 2025 at 8:29 PM
Target, Best Buy and Walmart are transforming fast. 🏬💨
James Hercher, Senior Editor at AdExchanger, unpacks shifting store models, expanding marketplaces and retail media’s growing role across the biggest US chains.
Where do you see retail heading next? 🤔
#RetailMedia #Ecommerce #AdTech
James Hercher, Senior Editor at AdExchanger, unpacks shifting store models, expanding marketplaces and retail media’s growing role across the biggest US chains.
Where do you see retail heading next? 🤔
#RetailMedia #Ecommerce #AdTech
Gen Z spends its time in games—so Differin went there too. 🎮
Sarah Sluis, Executive Editor at AdExchanger, unpacks how influencer streams + a Roblox experience delivered big lifts in purchase intent, sales and earned media.
Sarah Sluis, Executive Editor at AdExchanger, unpacks how influencer streams + a Roblox experience delivered big lifts in purchase intent, sales and earned media.
Why Acne Treatment Brand Differin Developed Pimple-Popping, Hormone-Dodging Roblox Games | AdExchanger
Differin, which produces over-the-counter gels and patches to treat acne, wanted to connect with teens experiencing breakouts for the first time. But the brand knew it needed to reach these users auth...
utm.guru
December 1, 2025 at 7:36 PM
Gen Z spends its time in games—so Differin went there too. 🎮
Sarah Sluis, Executive Editor at AdExchanger, unpacks how influencer streams + a Roblox experience delivered big lifts in purchase intent, sales and earned media.
Sarah Sluis, Executive Editor at AdExchanger, unpacks how influencer streams + a Roblox experience delivered big lifts in purchase intent, sales and earned media.
Christmas Creep www.adexchanger.com/comic-strip/...
November 21, 2025 at 1:39 PM
Christmas Creep www.adexchanger.com/comic-strip/...
Havas is both investor and customer in Vurvey Labs’ new $8.5M Series A. Vurvey’s video-based AI “people model” powers synthetic audiences that reflect real emotions, behaviors and needs — especially in sensitive healthcare contexts.
Is this the future of insight generation?
#AdTech #AI #Havas
Is this the future of insight generation?
#AdTech #AI #Havas
Havas Isn’t Just Funding This AI Research Platform – It’s Also Using The Product | AdExchanger
Havas Health implements Vurvey's human-trained AI model to better understand its clients by developing synthetic AI personas.
www.adexchanger.com
November 19, 2025 at 2:20 PM
New signals suggest #Omnicom may have moved a meaningful slice of its Q3 programmatic investment from The Trade Desk to Amazon DSP. 🔄
If accurate, it could be a key inflection point in the platform power struggle.
How do you see this reshaping the #DSP landscape?
#AdTech #AmazonAds #TheTradeDesk
If accurate, it could be a key inflection point in the platform power struggle.
How do you see this reshaping the #DSP landscape?
#AdTech #AmazonAds #TheTradeDesk
Omnicom Allegedly Pivoted A Chunk Of Its Q3 Spend From The Trade Desk To Amazon | AdExchanger
Two sources at ad tech platforms that observe programmatic bidding said they’ve seen Omnicom agencies shifting spend from The Trade Desk to Amazon DSP.
bit.ly
November 18, 2025 at 6:50 PM
New signals suggest #Omnicom may have moved a meaningful slice of its Q3 programmatic investment from The Trade Desk to Amazon DSP. 🔄
If accurate, it could be a key inflection point in the platform power struggle.
How do you see this reshaping the #DSP landscape?
#AdTech #AmazonAds #TheTradeDesk
If accurate, it could be a key inflection point in the platform power struggle.
How do you see this reshaping the #DSP landscape?
#AdTech #AmazonAds #TheTradeDesk
Q3 TV & CTV earnings are sending a clear signal:
• Linear is eroding fast
• AVOD is small but growing hard
• Sports is becoming the key differentiator in streaming strategies
Victoria McNally, maps out how Disney, WBD, Paramount Skydance and others are repositioning for 2025.
• Linear is eroding fast
• AVOD is small but growing hard
• Sports is becoming the key differentiator in streaming strategies
Victoria McNally, maps out how Disney, WBD, Paramount Skydance and others are repositioning for 2025.
What The TV Industry’s Q3 Earnings Tell Us About This Year’s Biggest Ad Trends | AdExchanger
Is it just me, or do third-quarter earnings always seem especially strange?
bit.ly
November 17, 2025 at 2:17 PM
Q3 TV & CTV earnings are sending a clear signal:
• Linear is eroding fast
• AVOD is small but growing hard
• Sports is becoming the key differentiator in streaming strategies
Victoria McNally, maps out how Disney, WBD, Paramount Skydance and others are repositioning for 2025.
• Linear is eroding fast
• AVOD is small but growing hard
• Sports is becoming the key differentiator in streaming strategies
Victoria McNally, maps out how Disney, WBD, Paramount Skydance and others are repositioning for 2025.
This week on The Big Story 🎧: Why earnings calls are the real investigative gold mine of ad tech.
James Hercher + Allison Schiff break down the grind, the surprises and the insights — from Google antitrust threads to TTD’s OpenPath/Kokai shifts.
#AdTech #TheBigStory #Earnings #Google #TTD
James Hercher + Allison Schiff break down the grind, the surprises and the insights — from Google antitrust threads to TTD’s OpenPath/Kokai shifts.
#AdTech #TheBigStory #Earnings #Google #TTD
Yearning For Earnings | AdExchanger
We break down some of the most interesting financial trends coming out of Q3 earnings reports, and what rises to the level of being worth covering in the first place.
bit.ly
November 14, 2025 at 5:24 PM
This week on The Big Story 🎧: Why earnings calls are the real investigative gold mine of ad tech.
James Hercher + Allison Schiff break down the grind, the surprises and the insights — from Google antitrust threads to TTD’s OpenPath/Kokai shifts.
#AdTech #TheBigStory #Earnings #Google #TTD
James Hercher + Allison Schiff break down the grind, the surprises and the insights — from Google antitrust threads to TTD’s OpenPath/Kokai shifts.
#AdTech #TheBigStory #Earnings #Google #TTD
Disney vs. YouTube TV 🥊: 20+ channels dark, negotiations dragging, and Q4 coming in flat.
Iger says a resolution is close; the CFO isn’t convinced. Disney’s also accelerating its streaming consolidation and doubling down on ESPN’s role.
#Streaming #CTV #Disney #ESPN #AdTech #Media
Iger says a resolution is close; the CFO isn’t convinced. Disney’s also accelerating its streaming consolidation and doubling down on ESPN’s role.
#Streaming #CTV #Disney #ESPN #AdTech #Media
Move Over, Princesses – Disney Is Going All In On Sports | AdExchanger
Disney's Q4 earnings double down on the success of sports streaming content, but the YouTube TV blackout continues.
bit.ly
November 14, 2025 at 4:37 PM
November 14, 2025 at 1:31 PM
“Containerization” and “multi-agent” — the next wave of ad tech innovation.
The IAB Tech Lab’s Agentic RTB Framework could make programmatic faster, safer, and more collaborative.
Do you see agentic frameworks transforming the ad tech ecosystem? #AdTech #Programmatic
The IAB Tech Lab’s Agentic RTB Framework could make programmatic faster, safer, and more collaborative.
Do you see agentic frameworks transforming the ad tech ecosystem? #AdTech #Programmatic
The IAB Tech Lab Releases Its First Framework For Agentic Ad Buying Standards | AdExchanger
The IAB Tech Lab's latest framework proposes new standards for containerization and sets the stage for a fully agentic media buying process.
bit.ly
November 13, 2025 at 3:25 PM
“Containerization” and “multi-agent” — the next wave of ad tech innovation.
The IAB Tech Lab’s Agentic RTB Framework could make programmatic faster, safer, and more collaborative.
Do you see agentic frameworks transforming the ad tech ecosystem? #AdTech #Programmatic
The IAB Tech Lab’s Agentic RTB Framework could make programmatic faster, safer, and more collaborative.
Do you see agentic frameworks transforming the ad tech ecosystem? #AdTech #Programmatic
Podcasting isn’t trying to be TV. Acast CEO Greg Glenday tells Anthony Vargas, Senior Editor at AdExchanger, why audio’s future is independence, smarter tech + better budget access.
Full interview: bit.ly/4qx54wn
Full interview: bit.ly/4qx54wn
Acast’s CEO On Why Audio Doesn’t Need Video – Or Political Ads – To Win | AdExchanger
Greg Glenday on resisting the allure of video, the trade-offs of accepting political ads and how influencer marketing gets audio into the omnichannel mix.
bit.ly
October 29, 2025 at 3:56 PM
Podcasting isn’t trying to be TV. Acast CEO Greg Glenday tells Anthony Vargas, Senior Editor at AdExchanger, why audio’s future is independence, smarter tech + better budget access.
Full interview: bit.ly/4qx54wn
Full interview: bit.ly/4qx54wn
Programmatic linear TV just got real.
Comcast’s linear inventory is now biddable via FreeWheel, marking a major step toward unified TV ad buying.
#AdTech #Programmatic #CTV
Comcast’s linear inventory is now biddable via FreeWheel, marking a major step toward unified TV ad buying.
#AdTech #Programmatic #CTV
Comcast Intros Biddable And Programmatic For Linear TV | AdExchanger
On Thursday, Comcast Advertising announced that its linear TV inventory will now be available on a targetable, biddable basis.
bit.ly
October 24, 2025 at 2:42 PM
Programmatic linear TV just got real.
Comcast’s linear inventory is now biddable via FreeWheel, marking a major step toward unified TV ad buying.
#AdTech #Programmatic #CTV
Comcast’s linear inventory is now biddable via FreeWheel, marking a major step toward unified TV ad buying.
#AdTech #Programmatic #CTV
📊 Webinar alert: “Causal Attribution Clinic: How to use causal multipliers and triangulation to drive growth for your brand” – Thurs 10/23 @ 11 am ET.
Save your spot: bit.ly/4hDWhVv
Save your spot: bit.ly/4hDWhVv
October 20, 2025 at 2:49 PM
📊 Webinar alert: “Causal Attribution Clinic: How to use causal multipliers and triangulation to drive growth for your brand” – Thurs 10/23 @ 11 am ET.
Save your spot: bit.ly/4hDWhVv
Save your spot: bit.ly/4hDWhVv