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Adweek @adweek.bsky.social · 7d

Say hello to our October cover star and Brand Genius honoree, Elizabeth Banks! ⭐️

The multihyphenate spoke with us about Archer Roose, her vision for the brand, her commitment to women-led work, and more: https://bit.ly/48jqUwO

📷 John Russo Photo
✍️ Kendra Barnett

Adweek @adweek.bsky.social · 8h

RPA has named chief media officer Jim Helberg as its new CEO, replacing Pete Imwalle after his 32-year tenure at the Santa Monica-based agency.

RPA CEO Pete Imwalle Steps Down; Jim Helberg Succeeds

RPA CEO Pete Imwalle is stepping down after 32 years, with chief media officer Jim Helberg stepping into the top role.

Adweek @adweek.bsky.social · 8h

On Tuesday, ABC News, CBS News, CNN, Fox News Media, and NBC News joined virtually every major news organization in refusing to sign the Pentagon's unprecedented press access requirements.

News Networks Issue Joint Statement Against Pentagon’s New Press Access Requirements

ABC News, CBS News, CNN, Fox News Media, and NBC News are among the companies taking a stand.

Adweek @adweek.bsky.social · 11h

Walmart has partnered with OpenAI to let shoppers buy products within ChatGPT starting this fall, joining Shopify and Etsy in the growing "agentic commerce" trend.

You'll Soon Be Able to Buy Walmart Products on ChatGPT

The retailer is the latest ecommerce player to announce a deal with OpenAI.

Adweek @adweek.bsky.social · 11h

Starting early 2026, Netflix will stream video podcasts from Spotify Studios and The Ringer in the U.S., with more markets to follow.

Spotify Podcasts Are Officially Coming to Netflix

After rumors circulated earlier this year, Spotify podcasts arrive on Netflix in 2026.

Adweek @adweek.bsky.social · 12h

Netherlands-based food delivery platform Just Eat Takeaway (JET) has selected commerce media tech company Topsort to power its ad business, following a months-long request-for-proposals process.

Topsort Wins Retail Media Business for Just Eat Takeaway.com

The Netherlands-based company was just acquired by investment firm Prosus.

Adweek @adweek.bsky.social · 15h

Brandtech boss David Jones told ADWEEK earlier this year that AI disruption has left legacy agencies facing their “Kodak moment.”

But following Publicis Groupe’s most recent earnings update, CEO Arthur Sadoun has a different take. https://bit.ly/4ol8IHL

Adweek @adweek.bsky.social · 15h

The One Club for Creativity is introducing a new competition dedicated exclusively to independent agencies, design firms, production houses, and creators.

The One Show Launches Indies Discipline to Spotlight Independent Agencies

The One Show is launching a new competition to give independent agencies a dedicated stage to compete globally, aiming to level the playing field against holding company networks.

Adweek @adweek.bsky.social · 1d

ADWEEK announced new marketing opportunities at ADWEEK House during Advertising Week, including a new newsletter, enhanced branded content studio, and expanded events and Marketing Vanguard offerings.

ADWEEK Introduces New Offerings During Advertising Week

A new newsletter, improved in-house studio, and franchise extensions headline ADWEEK marketing opportunities..

Adweek @adweek.bsky.social · 1d

Tennis legend Serena Williams founded Serena Ventures in 2017 with Alison Rapaport Stillman while still competing professionally. At the Zeta Live 2025 conference, Williams discussed her investment philosophy, focusing on founders with compelling stories.

Serena Williams Shares Her VC Philosophy and Why She Backs Startups Solving for the 98%

The tennis star-turned-business mogul on her people-first approach to investing.

Adweek @adweek.bsky.social · 1d

Jefferson's Bourbon's new campaign stars Friday Night Lights actor Taylor Kitsch and uses dry humor to showcase the brand’s boundary-pushing spirit.

“Tradition in the Breaking” marks the Pernod Ricard brand’s first work from Droga5 New York. https://bit.ly/4n0dRUs

Adweek @adweek.bsky.social · 1d

Apple’s new "Underdogs" ad, created by TBWA\Media Arts Lab, pokes fun at Microsoft’s infamous “blue screen of death” that appears when there’s a system malfunction.

Apple's Latest Underdogs Adventure Takes a Swipe at Microsoft

Apple’s Underdogs conquer a system malfunction at a convention in the latest chapter of the popular ad series.

Adweek @adweek.bsky.social · 2d

Mark Ritson says that Magnum Ice Cream Company "is mistaken if it thinks Ben or Jerry will quiet down, that their impact will be irrelevant to future performance, or that the founders are wrong about the link between social causes and Ben & Jerry’s long-term commercial appeal."

Ben & Jerry Built the Brand. Magnum’s IPO Ignores That at Its Peril.

The standoff with Ben & Jerry’s eponymous founders could not come at a worse time for the Magnum Ice Cream Company, which is currently seeking investors ahead of a mid-November IPO.

Adweek @adweek.bsky.social · 3d

When General Motors kicked off a marketing overhaul in early 2024, the team quickly zeroed in on one thing: AI had to be at the center, driving a transformation set to redefine the next decade.

Now, the results speak for themselves.

GM Pops the Hood On Its AI Marketing Transformation

Transformation chief says AI content is performing 'as well and better' than human-made creative

Adweek @adweek.bsky.social · 4d

At ADWEEK House Advertising Week, CMOs Alison Hiatt of Vera Bradley, Uzma Rawn Dowler of MLB, and Christie Sclater of Clinique challenged the idea that marketers are becoming irrelevant in the C-suite, offering strategies for CMOs to demonstrate their value. https://bit.ly/4nKed2D

How to Keep the CMO From Becoming an Endangered Species

From Vera Bradley, to MLB CMOs share how they're making the role indispensible

Adweek @adweek.bsky.social · 4d

Looking to put women at the forefront of AI development, The Female Quotient is hosting its second annual AI Summit on Wednesday, November 12, at Webster Hall in New York City.

The Female Quotient's Second Annual AI Summit Set for November

This year’s summit is anticipated to draw over 450 attendees and feature more than 35 speakers.

Adweek @adweek.bsky.social · 4d

Perplexity has paused new advertiser sign-ups as it rethinks its ad strategy, following the August departure of ad sales head Taz Patel. At Advertising Week, Jessica Chan, head of publisher partnerships at Perplexity, confirmed ads aren't planned for the Comet browser. https://bit.ly/3J74AMv

Perplexity Pauses New Advertising Deals to Reassess Ambitions

The move highlights the AI search startup's monetization challenges.

Adweek @adweek.bsky.social · 4d

To mark World Mental Health Day, Creators 4 Mental Health, Influential and Outfront Media have launched a campaign aimed at putting creator wellness front and center, kicking off with a billboard takeover in Times Square.

Creator Burnout Is on the Rise, But This Campaign Wants to Change That

To mark World Mental Health Day, Creators 4 Mental Health, Influential and Outfront Media have launched a campaign aimed at putting creator wellness front and center.

Adweek @adweek.bsky.social · 5d

MrBeast and TelevisaUnivision have launched the "Road to Beast Cup" initiative, leading up to the 2026 FIFA World Cup. The content will be available on MrBeast's social channels and TelevisaUnivision platforms.

MrBeast Kicks Off Global Soccer Initiative With TelevisaUnivision

TelevisaUnivision and MrBeast team up for ‘Road to Beast Cup' initiative for 2026 summer of soccer.

Adweek @adweek.bsky.social · 5d

Cesar Conde, chairman of NBCUniversal News Group, announced Monday that NBC News will focus on content, innovation, and culture following MSNBC and CNBC's separation.

Memo Shows How NBC News Is Changing After MSNBC and CNBC Split

Cesar Conde outlined new priorities for the news outlet moving forward.

Adweek @adweek.bsky.social · 5d

Paramount announced that Roku's Jay Askinasi will take on the newly-created chief revenue officer role, leading the company’s monetization strategy and strengthening its position as a “next-generation media company.”

Paramount Snags Roku Ad Sales Leader Jay Askinasi as CRO

The exec recently served as senior vice president of global media revenue and growth at Roku.

Adweek @adweek.bsky.social · 5d

Read more.

Week of Sept. 29 Cable News Ratings: Cable Nets See Gains in Total Viewers

MSNBC saw double-digit gains during the primetime demo.

Adweek @adweek.bsky.social · 5d

Outside of that, the results were mixed in the other dayparts and categories, with Fox News and @msnbc.com not losing viewership among total viewers during primetime. Meanwhile, MSNBC saw double-digit growth in the primetime demo.

@cnn.com was the only network with gains during the total day demo.

Adweek @adweek.bsky.social · 5d

Fox News, @msnbc.com, and @cnn.com all showed positive momentum with total viewers during total day, as all three networks recorded week-to-week improvements.

Adweek @adweek.bsky.social · 5d

🧵 Here's our basic cable network ranker and cable news report for the week of September 29.

Adweek @adweek.bsky.social · 5d

Aerie, the American Eagle Outfitters-owned clothing brand, has pledged to never use AI to create images of people or bodies in its advertising campaigns.
https://bit.ly/4h8JN82