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Adweek
@adweek.bsky.social
· Dec 9
The end of year lists are upon us, including ADWEEK’s 2025 Agency of the Year!
Head here to view the full list of Agency of the Year honorees: https://bit.ly/4iICq85
🎨 Wieden + Kennedy
Head here to view the full list of Agency of the Year honorees: https://bit.ly/4iICq85
🎨 Wieden + Kennedy
Platforms like Kalshi and Polymarket are effectively the spiritual successors of traditional gambling platforms, but dare to ask the question: What if you could bet on everything?
Read more about the latest surge in gambling platforms below 👇
Read more about the latest surge in gambling platforms below 👇
Publishers Are Partnering With Prediction Markets. What Could Go Wrong?
The new technology vastly expands the scope of gambling. Publishers say the appeal is the data.
bit.ly
January 18, 2026 at 8:21 PM
Platforms like Kalshi and Polymarket are effectively the spiritual successors of traditional gambling platforms, but dare to ask the question: What if you could bet on everything?
Read more about the latest surge in gambling platforms below 👇
Read more about the latest surge in gambling platforms below 👇
The relationship between economic conditions and luxury spending has never been linear. In boom times, luxury sales explode, but tough economic conditions aren’t always bad for luxury either.
However, change is in the air. Read more from the MiniMBA founder, Mark Ritson: https://bit.ly/45d4ACv
However, change is in the air. Read more from the MiniMBA founder, Mark Ritson: https://bit.ly/45d4ACv
January 18, 2026 at 3:00 PM
The relationship between economic conditions and luxury spending has never been linear. In boom times, luxury sales explode, but tough economic conditions aren’t always bad for luxury either.
However, change is in the air. Read more from the MiniMBA founder, Mark Ritson: https://bit.ly/45d4ACv
However, change is in the air. Read more from the MiniMBA founder, Mark Ritson: https://bit.ly/45d4ACv
While Dove came out early against AI’s inauthenticity in 2024, others like BMW and Aerie continued the trend last year. The anti-AI sentiment now seems to be accelerating, with even louder virtue signaling from brands across sectors.
Read more: https://bit.ly/4qRMpL0
Read more: https://bit.ly/4qRMpL0
January 17, 2026 at 3:02 PM
While Dove came out early against AI’s inauthenticity in 2024, others like BMW and Aerie continued the trend last year. The anti-AI sentiment now seems to be accelerating, with even louder virtue signaling from brands across sectors.
Read more: https://bit.ly/4qRMpL0
Read more: https://bit.ly/4qRMpL0
John Gentry, the 58-year-old CEO of OpenX and longtime advertising executive, passed away Wednesday after battling cancer.
https://bit.ly/49tfYgg
https://bit.ly/49tfYgg
January 16, 2026 at 9:00 PM
John Gentry, the 58-year-old CEO of OpenX and longtime advertising executive, passed away Wednesday after battling cancer.
https://bit.ly/49tfYgg
https://bit.ly/49tfYgg
BREAKING | OpenAI announced it will begin testing ads in ChatGPT's Free and Go tiers in the coming weeks. Ads will appear at the bottom of responses when relevant to the conversation.
OpenAI Says It Is Bringing Ads to ChatGPT
OpenAI will start testing ads in ChatGPT's Free and Go tiers, letting users interact with sponsored products while keeping subscriptions ad-free.
bit.ly
January 16, 2026 at 7:16 PM
BREAKING | OpenAI announced it will begin testing ads in ChatGPT's Free and Go tiers in the coming weeks. Ads will appear at the bottom of responses when relevant to the conversation.
Salesforce shared the teaser of its 2026 Super Bowl ad today, hinting that MrBeast will be the star—a sharp turn from the Matthew McConaughey-led campaigns that have defined the brand’s Big Game presence in recent years.
Read more ➡️ https://bit.ly/45WfxbM
Read more ➡️ https://bit.ly/45WfxbM
January 16, 2026 at 5:10 PM
Salesforce shared the teaser of its 2026 Super Bowl ad today, hinting that MrBeast will be the star—a sharp turn from the Matthew McConaughey-led campaigns that have defined the brand’s Big Game presence in recent years.
Read more ➡️ https://bit.ly/45WfxbM
Read more ➡️ https://bit.ly/45WfxbM
El mundo bailará 💃
Apple Music released the official trailer for Bad Bunny’s game day performance. Filmed entirely in Puerto Rico, the spot features Bad Bunny dancing beneath the Flamboyant tree, a vibrant symbol of the island.
Read more ➡️ https://bit.ly/4qprtuW
Apple Music released the official trailer for Bad Bunny’s game day performance. Filmed entirely in Puerto Rico, the spot features Bad Bunny dancing beneath the Flamboyant tree, a vibrant symbol of the island.
Read more ➡️ https://bit.ly/4qprtuW
January 16, 2026 at 4:44 PM
El mundo bailará 💃
Apple Music released the official trailer for Bad Bunny’s game day performance. Filmed entirely in Puerto Rico, the spot features Bad Bunny dancing beneath the Flamboyant tree, a vibrant symbol of the island.
Read more ➡️ https://bit.ly/4qprtuW
Apple Music released the official trailer for Bad Bunny’s game day performance. Filmed entirely in Puerto Rico, the spot features Bad Bunny dancing beneath the Flamboyant tree, a vibrant symbol of the island.
Read more ➡️ https://bit.ly/4qprtuW
Jury opportunities are now open for our 2026 awards!
Industry leaders and experts across marketing, media, creative, and tech are eligible to be nominated as a juror.
Industry leaders and experts across marketing, media, creative, and tech are eligible to be nominated as a juror.
Jury Opportunities Open for 2026 ADWEEK Awards
Submit your interest to judge various ADWEEK awards
bit.ly
January 16, 2026 at 4:08 PM
Jury opportunities are now open for our 2026 awards!
Industry leaders and experts across marketing, media, creative, and tech are eligible to be nominated as a juror.
Industry leaders and experts across marketing, media, creative, and tech are eligible to be nominated as a juror.
A jury found TV measurement firm EDO liable for breaching its contract with iSpot, both companies confirmed, awarding iSpot $18.3 million in damages. ISpot was seeking up to $47 million.
EDO Found Liable for Contract Breach as Jury Awards iSpot $18.3M in Damages
The TV measurement firm co-funded by actor Ed Norton plans to appeal
bit.ly
January 16, 2026 at 2:23 PM
A jury found TV measurement firm EDO liable for breaching its contract with iSpot, both companies confirmed, awarding iSpot $18.3 million in damages. ISpot was seeking up to $47 million.
Dos Equis has brought back The Most Interesting Man in the World—played by the original actor, Jonathan Goldsmith—reigniting his spark to inspire a new generation to “Stay Thirsty” for experiences. https://bit.ly/4jN83Of
January 16, 2026 at 2:17 PM
Dos Equis has brought back The Most Interesting Man in the World—played by the original actor, Jonathan Goldsmith—reigniting his spark to inspire a new generation to “Stay Thirsty” for experiences. https://bit.ly/4jN83Of
EXCLUSIVE | Rather than running an ad during the Super Bowl, Doordash is choosing to run a social campaign around the game. https://bit.ly/49Wmex1
January 15, 2026 at 5:07 PM
EXCLUSIVE | Rather than running an ad during the Super Bowl, Doordash is choosing to run a social campaign around the game. https://bit.ly/49Wmex1
Gap is making a big push into original entertainment, hiring Pam Kaufman Executive Vice President, Chief Entertainment Officer, a newly created role. https://bit.ly/45fIPSF
January 15, 2026 at 4:43 PM
Gap is making a big push into original entertainment, hiring Pam Kaufman Executive Vice President, Chief Entertainment Officer, a newly created role. https://bit.ly/45fIPSF
The iconic Clydesdale horses are back!
Budweiser is returning to the Super Bowl with its 48th national spot, celebrating its 150th anniversary.
We'll have to wait until February 8 to find out what's inside the bucket, but according to the spot, heads will turn. https://bit.ly/3LMLWLa
Budweiser is returning to the Super Bowl with its 48th national spot, celebrating its 150th anniversary.
We'll have to wait until February 8 to find out what's inside the bucket, but according to the spot, heads will turn. https://bit.ly/3LMLWLa
January 15, 2026 at 2:46 PM
The iconic Clydesdale horses are back!
Budweiser is returning to the Super Bowl with its 48th national spot, celebrating its 150th anniversary.
We'll have to wait until February 8 to find out what's inside the bucket, but according to the spot, heads will turn. https://bit.ly/3LMLWLa
Budweiser is returning to the Super Bowl with its 48th national spot, celebrating its 150th anniversary.
We'll have to wait until February 8 to find out what's inside the bucket, but according to the spot, heads will turn. https://bit.ly/3LMLWLa
EXCLUSIVE | Nike has confirmed to ADWEEK that it will not air an ad during Super Bowl 60.
The move comes just one year after the brand ended its 27-year Super Bowl hiatus with “So Win,” a widely praised ad from Wieden+Kennedy Portland that championed women in sport.
The move comes just one year after the brand ended its 27-year Super Bowl hiatus with “So Win,” a widely praised ad from Wieden+Kennedy Portland that championed women in sport.
January 15, 2026 at 2:29 PM
EXCLUSIVE | Nike has confirmed to ADWEEK that it will not air an ad during Super Bowl 60.
The move comes just one year after the brand ended its 27-year Super Bowl hiatus with “So Win,” a widely praised ad from Wieden+Kennedy Portland that championed women in sport.
The move comes just one year after the brand ended its 27-year Super Bowl hiatus with “So Win,” a widely praised ad from Wieden+Kennedy Portland that championed women in sport.
Higgsfield, an AI video startup positioning itself at the center of advertising’s shift toward synthetic media, has hired former Perplexity ad executive Taz Patel as vice president of platform partnerships. https://bit.ly/4jBXNYU
January 15, 2026 at 2:01 PM
Higgsfield, an AI video startup positioning itself at the center of advertising’s shift toward synthetic media, has hired former Perplexity ad executive Taz Patel as vice president of platform partnerships. https://bit.ly/4jBXNYU
The Walt Disney Company announced that it is creating a new enterprise marketing and brand organization to be led by Asad Ayaz.
The executive has also been named the company’s first chief marketing and brand officer. https://bit.ly/3Zi9DxW
The executive has also been named the company’s first chief marketing and brand officer. https://bit.ly/3Zi9DxW
January 14, 2026 at 10:06 PM
The Walt Disney Company announced that it is creating a new enterprise marketing and brand organization to be led by Asad Ayaz.
The executive has also been named the company’s first chief marketing and brand officer. https://bit.ly/3Zi9DxW
The executive has also been named the company’s first chief marketing and brand officer. https://bit.ly/3Zi9DxW
🧵 EXCLUSIVE | Grok’s public X account, with which users can engage directly and prompt the AI for outputs, will “no longer allow the editing of images of real people in revealing clothing, for example, putting them in bikinis or lingerie,” an X spokesperson told ADWEEK in a statement.
January 14, 2026 at 7:43 PM
🧵 EXCLUSIVE | Grok’s public X account, with which users can engage directly and prompt the AI for outputs, will “no longer allow the editing of images of real people in revealing clothing, for example, putting them in bikinis or lingerie,” an X spokesperson told ADWEEK in a statement.
The reality that AI is part of the industry's infrastructure came into focus during CES, where marketers leaders agreed that the time for experimentation has ended as pressure for results grows.
Here are their four biggest takeaways about how AI will transform the industry. https://bit.ly/3LIf1r6
Here are their four biggest takeaways about how AI will transform the industry. https://bit.ly/3LIf1r6
January 14, 2026 at 7:25 PM
The reality that AI is part of the industry's infrastructure came into focus during CES, where marketers leaders agreed that the time for experimentation has ended as pressure for results grows.
Here are their four biggest takeaways about how AI will transform the industry. https://bit.ly/3LIf1r6
Here are their four biggest takeaways about how AI will transform the industry. https://bit.ly/3LIf1r6
Kinder Bueno released a teaser for its first Super Bowl commercial.
The brand’s 30-second in-game spot will include Giggly Squad co-host paige_desorbo, as well as a mystery celebrity that will be revealed closer to the game. https://bit.ly/45eeLXz
The brand’s 30-second in-game spot will include Giggly Squad co-host paige_desorbo, as well as a mystery celebrity that will be revealed closer to the game. https://bit.ly/45eeLXz
January 14, 2026 at 7:20 PM
Kinder Bueno released a teaser for its first Super Bowl commercial.
The brand’s 30-second in-game spot will include Giggly Squad co-host paige_desorbo, as well as a mystery celebrity that will be revealed closer to the game. https://bit.ly/45eeLXz
The brand’s 30-second in-game spot will include Giggly Squad co-host paige_desorbo, as well as a mystery celebrity that will be revealed closer to the game. https://bit.ly/45eeLXz
🧵 The cable news ratings are in for December 2025
Here Are the Cable News Ratings for December 2025
Fox News ended the final month of the year in first.
bit.ly
January 14, 2026 at 7:05 PM
🧵 The cable news ratings are in for December 2025
It looks like Sabrina Carpenter's bringing Pringles to the Super Bowl party.
The upcoming ad will continue its “Once You Pop, the Pop Don’t Stop” creative direction, “bringing playful, unhinged humor to the Big Game,” according to a company statement. https://bit.ly/4qZCJON
The upcoming ad will continue its “Once You Pop, the Pop Don’t Stop” creative direction, “bringing playful, unhinged humor to the Big Game,” according to a company statement. https://bit.ly/4qZCJON
January 14, 2026 at 5:57 PM
It looks like Sabrina Carpenter's bringing Pringles to the Super Bowl party.
The upcoming ad will continue its “Once You Pop, the Pop Don’t Stop” creative direction, “bringing playful, unhinged humor to the Big Game,” according to a company statement. https://bit.ly/4qZCJON
The upcoming ad will continue its “Once You Pop, the Pop Don’t Stop” creative direction, “bringing playful, unhinged humor to the Big Game,” according to a company statement. https://bit.ly/4qZCJON
Formerly the ADWEEK Agency All-Stars, the Agencies Vanguard Awards celebrate the most impactful agency executives who power themselves and their organizations, proving themselves indispensable to their clients.
There is no entry fee; the final deadline for nominations is January 23.
There is no entry fee; the final deadline for nominations is January 23.
Call for Nominations: Introducing the 2026 ADWEEK Agencies Vanguard Awards
Honoring the leaders, advocates, and growth drivers at agencies
bit.ly
January 14, 2026 at 5:34 PM
Formerly the ADWEEK Agency All-Stars, the Agencies Vanguard Awards celebrate the most impactful agency executives who power themselves and their organizations, proving themselves indispensable to their clients.
There is no entry fee; the final deadline for nominations is January 23.
There is no entry fee; the final deadline for nominations is January 23.
Private equity-backed Spins has acquired ecommerce and retail data firm MikMak.
Terms of the deal were not disclosed.
Terms of the deal were not disclosed.
Retail Data Firm SPINS Acquires MikMak
The two firms reach more than 4,000 brands.
bit.ly
January 14, 2026 at 4:08 PM
Private equity-backed Spins has acquired ecommerce and retail data firm MikMak.
Terms of the deal were not disclosed.
Terms of the deal were not disclosed.
When was the last time you cooked with a butter substitute?
Gordon Ramsay is ditching butter and encouraging you to follow suit.
The chef has been recruited by I Can’t Believe It’s Not Butter to lead the brand into a new era after its biggest product overhaul in decades. https://bit.ly/4jPHHuX
Gordon Ramsay is ditching butter and encouraging you to follow suit.
The chef has been recruited by I Can’t Believe It’s Not Butter to lead the brand into a new era after its biggest product overhaul in decades. https://bit.ly/4jPHHuX
January 14, 2026 at 2:39 PM
When was the last time you cooked with a butter substitute?
Gordon Ramsay is ditching butter and encouraging you to follow suit.
The chef has been recruited by I Can’t Believe It’s Not Butter to lead the brand into a new era after its biggest product overhaul in decades. https://bit.ly/4jPHHuX
Gordon Ramsay is ditching butter and encouraging you to follow suit.
The chef has been recruited by I Can’t Believe It’s Not Butter to lead the brand into a new era after its biggest product overhaul in decades. https://bit.ly/4jPHHuX
Sunday’s 83rd Golden Globes dropped to 8.66 million viewers, down from last year’s ceremony, which Nielsen said averaged around 9.3 million viewers. Meanwhile, VideoAmp data noted that last year’s Globes had 10.1 million viewers.
Golden Globes Bets Don't Pay Off, Ratings Drop to 8.66 Million Viewers
Though the 83rd Golden Globes dropped in viewership, its social engagement climbed.
bit.ly
January 14, 2026 at 12:10 PM
Sunday’s 83rd Golden Globes dropped to 8.66 million viewers, down from last year’s ceremony, which Nielsen said averaged around 9.3 million viewers. Meanwhile, VideoAmp data noted that last year’s Globes had 10.1 million viewers.