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Adweek @adweek.bsky.social · 3d

Say hello to our October cover star and Brand Genius honoree, Elizabeth Banks! ⭐️

The multihyphenate spoke with us about Archer Roose, her vision for the brand, her commitment to women-led work, and more: https://bit.ly/48jqUwO

📷 John Russo Photo
✍️ Kendra Barnett

Adweek @adweek.bsky.social · 6h

At ADWEEK House Advertising Week, CMOs Alison Hiatt of Vera Bradley, Uzma Rawn Dowler of MLB, and Christie Sclater of Clinique challenged the idea that marketers are becoming irrelevant in the C-suite, offering strategies for CMOs to demonstrate their value. https://bit.ly/4nKed2D

How to Keep the CMO From Becoming an Endangered Species

From Vera Bradley, to MLB CMOs share how they're making the role indispensible

Adweek @adweek.bsky.social · 6h

Looking to put women at the forefront of AI development, The Female Quotient is hosting its second annual AI Summit on Wednesday, November 12, at Webster Hall in New York City.

The Female Quotient's Second Annual AI Summit Set for November

This year’s summit is anticipated to draw over 450 attendees and feature more than 35 speakers.

Adweek @adweek.bsky.social · 13h

Perplexity has paused new advertiser sign-ups as it rethinks its ad strategy, following the August departure of ad sales head Taz Patel. At Advertising Week, Jessica Chan, head of publisher partnerships at Perplexity, confirmed ads aren't planned for the Comet browser. https://bit.ly/3J74AMv

Perplexity Pauses New Advertising Deals to Reassess Ambitions

The move highlights the AI search startup's monetization challenges.

Adweek @adweek.bsky.social · 14h

To mark World Mental Health Day, Creators 4 Mental Health, Influential and Outfront Media have launched a campaign aimed at putting creator wellness front and center, kicking off with a billboard takeover in Times Square.

Creator Burnout Is on the Rise, But This Campaign Wants to Change That

To mark World Mental Health Day, Creators 4 Mental Health, Influential and Outfront Media have launched a campaign aimed at putting creator wellness front and center.

Adweek @adweek.bsky.social · 1d

MrBeast and TelevisaUnivision have launched the "Road to Beast Cup" initiative, leading up to the 2026 FIFA World Cup. The content will be available on MrBeast's social channels and TelevisaUnivision platforms.

MrBeast Kicks Off Global Soccer Initiative With TelevisaUnivision

TelevisaUnivision and MrBeast team up for ‘Road to Beast Cup' initiative for 2026 summer of soccer.

Adweek @adweek.bsky.social · 1d

Cesar Conde, chairman of NBCUniversal News Group, announced Monday that NBC News will focus on content, innovation, and culture following MSNBC and CNBC's separation.

Memo Shows How NBC News Is Changing After MSNBC and CNBC Split

Cesar Conde outlined new priorities for the news outlet moving forward.

Adweek @adweek.bsky.social · 1d

Paramount announced that Roku's Jay Askinasi will take on the newly-created chief revenue officer role, leading the company’s monetization strategy and strengthening its position as a “next-generation media company.”

Paramount Snags Roku Ad Sales Leader Jay Askinasi as CRO

The exec recently served as senior vice president of global media revenue and growth at Roku.

Adweek @adweek.bsky.social · 1d

Read more.

Week of Sept. 29 Cable News Ratings: Cable Nets See Gains in Total Viewers

MSNBC saw double-digit gains during the primetime demo.

Adweek @adweek.bsky.social · 1d

Outside of that, the results were mixed in the other dayparts and categories, with Fox News and @msnbc.com not losing viewership among total viewers during primetime. Meanwhile, MSNBC saw double-digit growth in the primetime demo.

@cnn.com was the only network with gains during the total day demo.

Adweek @adweek.bsky.social · 1d

Fox News, @msnbc.com, and @cnn.com all showed positive momentum with total viewers during total day, as all three networks recorded week-to-week improvements.

Adweek @adweek.bsky.social · 1d

🧵 Here's our basic cable network ranker and cable news report for the week of September 29.

Adweek @adweek.bsky.social · 1d

Aerie, the American Eagle Outfitters-owned clothing brand, has pledged to never use AI to create images of people or bodies in its advertising campaigns.
https://bit.ly/4h8JN82

Adweek @adweek.bsky.social · 1d

On This Week's ‘On Background,' Mark Stenberg examines Paramount Skydance's $150 million acquisition of The Free Press along with how the sale effects Substack.
https://bit.ly/470KmMe

Adweek @adweek.bsky.social · 1d

Zeta Global is rolling out its new AI interface Athena.

Athena, which will be widely available early next year, is a ChatGPT-like interface that sits on top of the company’s core product, Zeta Marketing Platform.

Zeta Global's Plan to Quadruple Client Revenue With New AI Release

Zeta Global is betting big that the company’s new AI interface Athena will juice revenue from clients.

Adweek @adweek.bsky.social · 1d

We just got a letter from Steve Burns and it's all about the lessons from Blue's Clues 💙

Adweek @adweek.bsky.social · 1d

Advertisers will soon be able to programmatically buy sponsored product ads on delivery app Gopuff through The Trade Desk.

The Trade Desk Is Now Selling Onsite Retail Media Ads, Pitting It Against Criteo

A new deal with Koddi and Gopuff brings sponsored product ad inventory into the demand-side platform.

Adweek @adweek.bsky.social · 2d

At Advertising Week New York on Wednesday, senior leaders from WPP and Assembly Global described how AI is transforming everything from workflows and media planning to creative development and team structure.

Agencies Are Done Only Dabbling in AI. Now Comes the Hard Part.

At Advertising Week, WPP and Assembly leaders outlined how they're operationalizing AI across media and creative teams.

Adweek @adweek.bsky.social · 2d

ABC World News Tonight and NBC Nightly News gained total viewers for the week of September 29, while all three major evening newscasts lost viewers in the Adults 25-54 demo. CBS Evening News declined in both metrics.

Week of Sept. 29 Evening News Ratings: Networks Lose Viewers in Demo

ABC's demo lead grew, but NBC remains close.

Adweek @adweek.bsky.social · 2d

Sharb Farjami, CEO of WPP Media North America since January 2024, is leaving the company. Brian Lesser, global WPP Media CEO, will temporarily lead North American operations while searching for Farjami's successor. https://bit.ly/4gYycYW

Adweek @adweek.bsky.social · 2d

Before Sydney Sweeney's controversial jeans campaign, American Eagle CMO Craig Brommers had already weathered another marketing storm.

Would American Eagle Do It All Over Again?

Craig Brommers was looking for drama with Sydney Sweeney — and got it.

Adweek @adweek.bsky.social · 2d

Amazon has announced several presenting sponsors for NBA on Prime, including CarMax, AT&T, Universal Orlando Resort, Wayfair, Wingstop, Mercedes-Benz, and State Farm.

Amazon Reveals Its Starting Lineup of NBA Advertisers

Amazon Ads shares several presenting sponsors for NBA on Prime.

Adweek @adweek.bsky.social · 2d

NBCUniversal has moved forward confidently with upfront plans, setting its 2026 event at Radio City Music Hall for May 11, while Telemundo will host a client experience on May 12, much earlier than its 2025 announcement timeline.

NBCU Among First to Announce 2026 Upfront Event

After waiting until the spring to announce its 2025 upfront event, NBCUniversal is wasting no time.

Adweek @adweek.bsky.social · 2d

Jon Cook spends his weeks running one of the largest agency networks in the world. But on as many weekends as the global CEO of VML can get away, Cook trades holding company duties for hiking boots and heads to the mountains.

VML's Jon Cook Finds Serenity on the Hiking Trail

The agency network’s global CEO spends his weekends in the Rocky Mountains and beyond.

Adweek @adweek.bsky.social · 2d

NBC News' Today claimed the #1 morning show spot for the second consecutive week, outperforming ABC's Good Morning America with 33,000 more total viewers and maintaining its lead in the Adults 25-54 demographic with a 76,000 viewer advantage for the week of September 29.

Week of Sept. 29 Morning News Ratings: Today Leads Again

All three morning shows had gains in total viewers and declines in the demo.

Adweek @adweek.bsky.social · 2d

Nominations for ADWEEK’s Most Powerful Women in Sports 2026 are now open!

This list honors individuals who have made a significant impact on sports marketing in the past 12 months.

There is no entry fee. Nominations are due by 11/25.

Call for Nominations: Most Powerful Women in Sports 2026

ADWEEK's annual list of the leading women in sports marketing is now open for entry.