Adweek
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All the news, insights and inspiration you need to know in advertising, marketing and media.
While Super Bowl ads typically rely on humor and celebrity cameos, Nationwide Insurance's 2015 "dead boy ad" broke the mold with a jarring message about preventable childhood accidents.
https://bit.ly/4t77frw
https://bit.ly/4t77frw
January 28, 2026 at 9:15 PM
While Super Bowl ads typically rely on humor and celebrity cameos, Nationwide Insurance's 2015 "dead boy ad" broke the mold with a jarring message about preventable childhood accidents.
https://bit.ly/4t77frw
https://bit.ly/4t77frw
Kurt Russell plays “The Ultra Instructor” in Michelob Ultra’s Super Bowl 60 ad, inspired by the Milano Cortina 2026 Winter Olympics and Paralympics, where the brand will be the official sponsor of Team USA.
January 28, 2026 at 3:54 PM
Kurt Russell plays “The Ultra Instructor” in Michelob Ultra’s Super Bowl 60 ad, inspired by the Milano Cortina 2026 Winter Olympics and Paralympics, where the brand will be the official sponsor of Team USA.
Ben Stiller and Benson Boone star in Instacart's 2026 Super Bowl ad, returning after last year's successful mascot-filled debut.
The ad will air in the first quarter on Feb. 8. https://bit.ly/49WoN0R
The ad will air in the first quarter on Feb. 8. https://bit.ly/49WoN0R
January 28, 2026 at 3:40 PM
Ben Stiller and Benson Boone star in Instacart's 2026 Super Bowl ad, returning after last year's successful mascot-filled debut.
The ad will air in the first quarter on Feb. 8. https://bit.ly/49WoN0R
The ad will air in the first quarter on Feb. 8. https://bit.ly/49WoN0R
Ro, a direct-to-consumer healthcare business that sells GLP-1 medications including Ozempic, Wegovy, and Zepbound, is making its Super Bowl debut with an ad starring its brand ambassador, Serena Williams. https://bit.ly/46kzWYi
January 28, 2026 at 2:01 PM
Ro, a direct-to-consumer healthcare business that sells GLP-1 medications including Ozempic, Wegovy, and Zepbound, is making its Super Bowl debut with an ad starring its brand ambassador, Serena Williams. https://bit.ly/46kzWYi
The "Kardashian Kurse,” the belief that NBA players dating Kardashians or Jenners see their careers decline, is now the centerpiece of Fanatics SportsBook's Super Bowl 60 ad featuring Kendall Jenner.
The ad is the work of Fanatics Studios and OBB media. https://bit.ly/4kdw3dx
The ad is the work of Fanatics Studios and OBB media. https://bit.ly/4kdw3dx
January 27, 2026 at 9:35 PM
The "Kardashian Kurse,” the belief that NBA players dating Kardashians or Jenners see their careers decline, is now the centerpiece of Fanatics SportsBook's Super Bowl 60 ad featuring Kendall Jenner.
The ad is the work of Fanatics Studios and OBB media. https://bit.ly/4kdw3dx
The ad is the work of Fanatics Studios and OBB media. https://bit.ly/4kdw3dx
Crave's Heated Rivalry has become a sensation online, with everyone declaring their intention to "come to the cottage."
Here are eight key lessons from Jeffrey Spivock, Executive Vice President of Integrated Media Strategy at Weber Shandwick. https://bit.ly/4rjkgwF
Here are eight key lessons from Jeffrey Spivock, Executive Vice President of Integrated Media Strategy at Weber Shandwick. https://bit.ly/4rjkgwF
January 27, 2026 at 8:49 PM
Crave's Heated Rivalry has become a sensation online, with everyone declaring their intention to "come to the cottage."
Here are eight key lessons from Jeffrey Spivock, Executive Vice President of Integrated Media Strategy at Weber Shandwick. https://bit.ly/4rjkgwF
Here are eight key lessons from Jeffrey Spivock, Executive Vice President of Integrated Media Strategy at Weber Shandwick. https://bit.ly/4rjkgwF
Academy Award winner Adrien Brody will star in Intuit TurboTax's Super Bowl LX spot, airing just before halftime.
In the 45-second ad, Brody plays himself preparing for a role as a TurboTax expert, bringing overly dramatic intensity to lines like "I can handle that for you." https://bit.ly/45y91rI
In the 45-second ad, Brody plays himself preparing for a role as a TurboTax expert, bringing overly dramatic intensity to lines like "I can handle that for you." https://bit.ly/45y91rI
January 27, 2026 at 7:55 PM
Academy Award winner Adrien Brody will star in Intuit TurboTax's Super Bowl LX spot, airing just before halftime.
In the 45-second ad, Brody plays himself preparing for a role as a TurboTax expert, bringing overly dramatic intensity to lines like "I can handle that for you." https://bit.ly/45y91rI
In the 45-second ad, Brody plays himself preparing for a role as a TurboTax expert, bringing overly dramatic intensity to lines like "I can handle that for you." https://bit.ly/45y91rI
Emma Stone reunites with director Yorgos Lanthimos for Squarespace's Super Bowl 60 ad, marking Stone's first Super Bowl appearance.
https://bit.ly/4k8p0D6
https://bit.ly/4k8p0D6
January 27, 2026 at 3:45 PM
Emma Stone reunites with director Yorgos Lanthimos for Squarespace's Super Bowl 60 ad, marking Stone's first Super Bowl appearance.
https://bit.ly/4k8p0D6
https://bit.ly/4k8p0D6
Meal Diamond has been revealed.
Hellmann's hot new mystery act is Lonely Island frontman and SNL alum Andy Samberg!
Hellmann's hot new mystery act is Lonely Island frontman and SNL alum Andy Samberg!
January 27, 2026 at 3:32 PM
Meal Diamond has been revealed.
Hellmann's hot new mystery act is Lonely Island frontman and SNL alum Andy Samberg!
Hellmann's hot new mystery act is Lonely Island frontman and SNL alum Andy Samberg!
Blackpink's Lisa brings her "Rockstar" energy to NikeSkims' spring '26 ballet collection. 🖤🩷
The brand features the multi-hyphenate star in a minute-long film directed by Sergio Reis. https://bit.ly/49ZVZ7E
The brand features the multi-hyphenate star in a minute-long film directed by Sergio Reis. https://bit.ly/49ZVZ7E
January 27, 2026 at 3:28 PM
Blackpink's Lisa brings her "Rockstar" energy to NikeSkims' spring '26 ballet collection. 🖤🩷
The brand features the multi-hyphenate star in a minute-long film directed by Sergio Reis. https://bit.ly/49ZVZ7E
The brand features the multi-hyphenate star in a minute-long film directed by Sergio Reis. https://bit.ly/49ZVZ7E
Who hates the nickname "prosciutto"? 🤔
Ritz released a teaser that reveals Bowen Yang as one of the stars of its upcoming Super Bowl 60 ad. And in a playful nod to his sketch comedy roots, he speaks to an unknown friend and promises not to call them “prosciutto.” https://bit.ly/45uQ4pV
Ritz released a teaser that reveals Bowen Yang as one of the stars of its upcoming Super Bowl 60 ad. And in a playful nod to his sketch comedy roots, he speaks to an unknown friend and promises not to call them “prosciutto.” https://bit.ly/45uQ4pV
January 27, 2026 at 3:01 PM
Who hates the nickname "prosciutto"? 🤔
Ritz released a teaser that reveals Bowen Yang as one of the stars of its upcoming Super Bowl 60 ad. And in a playful nod to his sketch comedy roots, he speaks to an unknown friend and promises not to call them “prosciutto.” https://bit.ly/45uQ4pV
Ritz released a teaser that reveals Bowen Yang as one of the stars of its upcoming Super Bowl 60 ad. And in a playful nod to his sketch comedy roots, he speaks to an unknown friend and promises not to call them “prosciutto.” https://bit.ly/45uQ4pV
Lay's will return to the Super Bowl for the second consecutive year with a mysterious six-second teaser showing a hand emerging from a field holding a potato. https://bit.ly/49KsTul
January 27, 2026 at 2:55 PM
Lay's will return to the Super Bowl for the second consecutive year with a mysterious six-second teaser showing a hand emerging from a field holding a potato. https://bit.ly/49KsTul
EXCLUSIVE | Tecovas will make its Super Bowl debut on February 8 when it airs its spot, “True West,” on Peacock. https://bit.ly/3LVSoQ0
January 27, 2026 at 2:50 PM
EXCLUSIVE | Tecovas will make its Super Bowl debut on February 8 when it airs its spot, “True West,” on Peacock. https://bit.ly/3LVSoQ0
VML is reshaping its North American leadership bench, naming Jason Xenopoulos CEO of its New York office while elevating longtime creative leader Mel Routhier to North America chief creative officer. The appointments are effective immediately. https://bit.ly/49RNUBX
January 27, 2026 at 2:30 PM
VML is reshaping its North American leadership bench, naming Jason Xenopoulos CEO of its New York office while elevating longtime creative leader Mel Routhier to North America chief creative officer. The appointments are effective immediately. https://bit.ly/49RNUBX
An open letter from 60 Minnesota CEOs marks a rare corporate engagement in politics. Issued January 25 after two deaths at anti-ICE protests, it calls for "immediate deescalation." Retail analyst Bruce Winder notes its neutral tone minimizes backlash but may limit impact. https://bit.ly/45SqUBV
January 26, 2026 at 11:34 PM
An open letter from 60 Minnesota CEOs marks a rare corporate engagement in politics. Issued January 25 after two deaths at anti-ICE protests, it calls for "immediate deescalation." Retail analyst Bruce Winder notes its neutral tone minimizes backlash but may limit impact. https://bit.ly/45SqUBV
The Super Bowl ads are rollin' in.
See the full list of what's gone live here: https://bit.ly/3KqyA6m
See the full list of what's gone live here: https://bit.ly/3KqyA6m
January 26, 2026 at 7:29 PM
The Super Bowl ads are rollin' in.
See the full list of what's gone live here: https://bit.ly/3KqyA6m
See the full list of what's gone live here: https://bit.ly/3KqyA6m
Oakley Meta is making its Super Bowl debut, marking the smart eyewear brand’s biggest marketing moment yet as it pushes AI-powered glasses into the mainstream.
Read more about the spot 👉 https://bit.ly/49QPcgE
Read more about the spot 👉 https://bit.ly/49QPcgE
January 26, 2026 at 5:00 PM
Oakley Meta is making its Super Bowl debut, marking the smart eyewear brand’s biggest marketing moment yet as it pushes AI-powered glasses into the mainstream.
Read more about the spot 👉 https://bit.ly/49QPcgE
Read more about the spot 👉 https://bit.ly/49QPcgE
EXCLUSIVE | New data from four sources finds that YouTube has overtaken Reddit as the most frequently cited social platform in AI-generated responses.
Read more on the story 👉 https://bit.ly/4q20JQq
Read more on the story 👉 https://bit.ly/4q20JQq
January 26, 2026 at 4:51 PM
EXCLUSIVE | New data from four sources finds that YouTube has overtaken Reddit as the most frequently cited social platform in AI-generated responses.
Read more on the story 👉 https://bit.ly/4q20JQq
Read more on the story 👉 https://bit.ly/4q20JQq
Spotify is launching a global campaign celebrating this year's Best New Artist Grammy nominees including Katseye, Addison Rae, Olivia Dean, and Leon Thomas with billboards in each nominee's hometown featuring childhood photos that reference their early passions.
https://bit.ly/4afA7GM
https://bit.ly/4afA7GM
January 26, 2026 at 3:00 PM
Spotify is launching a global campaign celebrating this year's Best New Artist Grammy nominees including Katseye, Addison Rae, Olivia Dean, and Leon Thomas with billboards in each nominee's hometown featuring childhood photos that reference their early passions.
https://bit.ly/4afA7GM
https://bit.ly/4afA7GM
🧵 You've heard of the fox and the hound but what about the eagle and the clydesdale?
Soundtracked by Lynyrd Skynyrd’s Free Bird, Budweiser's minute-long spot from BBDO New York features a clydesdale, eagle, and a real Budweiser barley farmer.
Soundtracked by Lynyrd Skynyrd’s Free Bird, Budweiser's minute-long spot from BBDO New York features a clydesdale, eagle, and a real Budweiser barley farmer.
January 26, 2026 at 2:32 PM
🧵 You've heard of the fox and the hound but what about the eagle and the clydesdale?
Soundtracked by Lynyrd Skynyrd’s Free Bird, Budweiser's minute-long spot from BBDO New York features a clydesdale, eagle, and a real Budweiser barley farmer.
Soundtracked by Lynyrd Skynyrd’s Free Bird, Budweiser's minute-long spot from BBDO New York features a clydesdale, eagle, and a real Budweiser barley farmer.
Matthew McConaughey can't let go of his conspiracy theory. In Uber Eats' new Super Bowl teaser, he plays an obsessed version of himself, chasing Bradley Cooper while claiming football was invented to sell food. https://bit.ly/4qGI11Q
January 26, 2026 at 2:01 PM
Matthew McConaughey can't let go of his conspiracy theory. In Uber Eats' new Super Bowl teaser, he plays an obsessed version of himself, chasing Bradley Cooper while claiming football was invented to sell food. https://bit.ly/4qGI11Q
State Farm is back in the Big Game for 2026.
The insurance company announced its return with three teasers starring Danny McBride and Keegan-Michael Key. The two actors aren’t repping State Farm, though—they’re fronting a fictional insurance company called Halfway There. https://bit.ly/4pUoMjS
The insurance company announced its return with three teasers starring Danny McBride and Keegan-Michael Key. The two actors aren’t repping State Farm, though—they’re fronting a fictional insurance company called Halfway There. https://bit.ly/4pUoMjS
January 25, 2026 at 10:00 PM
State Farm is back in the Big Game for 2026.
The insurance company announced its return with three teasers starring Danny McBride and Keegan-Michael Key. The two actors aren’t repping State Farm, though—they’re fronting a fictional insurance company called Halfway There. https://bit.ly/4pUoMjS
The insurance company announced its return with three teasers starring Danny McBride and Keegan-Michael Key. The two actors aren’t repping State Farm, though—they’re fronting a fictional insurance company called Halfway There. https://bit.ly/4pUoMjS
🧵 EXCLUSIVE | In an email to advertisers sent this week and reviewed by ADWEEK, TikTok announced it will soon require U.S. merchants to fulfill orders through the platform’s proprietary logistics services—effectively stripping brands of the ability to handle their own shipping.
January 23, 2026 at 5:13 PM
🧵 EXCLUSIVE | In an email to advertisers sent this week and reviewed by ADWEEK, TikTok announced it will soon require U.S. merchants to fulfill orders through the platform’s proprietary logistics services—effectively stripping brands of the ability to handle their own shipping.
Airbnb has released a series of mini documentaries ahead of the Olympics following athletes who are supported by its Travel Grant and Airbnb500 programs, which provide accommodations to help competitors focus on training rather than logistics.
January 23, 2026 at 4:30 PM
Airbnb has released a series of mini documentaries ahead of the Olympics following athletes who are supported by its Travel Grant and Airbnb500 programs, which provide accommodations to help competitors focus on training rather than logistics.
Debí haber aprendido más español 🦉
In a campaign fronted by its unhinged owl mascot, Duolingo is encouraging its 50 million daily users to learn “Bad Bunny 101."
Read more about the campaign 👉 https://bit.ly/3LXxm3D
In a campaign fronted by its unhinged owl mascot, Duolingo is encouraging its 50 million daily users to learn “Bad Bunny 101."
Read more about the campaign 👉 https://bit.ly/3LXxm3D
January 23, 2026 at 2:59 PM
Debí haber aprendido más español 🦉
In a campaign fronted by its unhinged owl mascot, Duolingo is encouraging its 50 million daily users to learn “Bad Bunny 101."
Read more about the campaign 👉 https://bit.ly/3LXxm3D
In a campaign fronted by its unhinged owl mascot, Duolingo is encouraging its 50 million daily users to learn “Bad Bunny 101."
Read more about the campaign 👉 https://bit.ly/3LXxm3D