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Adweek @adweek.bsky.social · 7h

At Advertising Week New York on Wednesday, senior leaders from WPP and Assembly Global described how AI is transforming everything from workflows and media planning to creative development and team structure.

Agencies Are Done Only Dabbling in AI. Now Comes the Hard Part.

At Advertising Week, WPP and Assembly leaders outlined how they're operationalizing AI across media and creative teams.

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Adweek @adweek.bsky.social · 8h

ABC World News Tonight and NBC Nightly News gained total viewers for the week of September 29, while all three major evening newscasts lost viewers in the Adults 25-54 demo. CBS Evening News declined in both metrics.

Week of Sept. 29 Evening News Ratings: Networks Lose Viewers in Demo

ABC's demo lead grew, but NBC remains close.

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Adweek @adweek.bsky.social · 9h

Sharb Farjami, CEO of WPP Media North America since January 2024, is leaving the company. Brian Lesser, global WPP Media CEO, will temporarily lead North American operations while searching for Farjami's successor. https://bit.ly/4gYycYW

Adweek @adweek.bsky.social · 10h

Before Sydney Sweeney's controversial jeans campaign, American Eagle CMO Craig Brommers had already weathered another marketing storm.

Would American Eagle Do It All Over Again?

Craig Brommers was looking for drama with Sydney Sweeney — and got it.

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Adweek @adweek.bsky.social · 10h

Amazon has announced several presenting sponsors for NBA on Prime, including CarMax, AT&T, Universal Orlando Resort, Wayfair, Wingstop, Mercedes-Benz, and State Farm.

Amazon Reveals Its Starting Lineup of NBA Advertisers

Amazon Ads shares several presenting sponsors for NBA on Prime.

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Adweek @adweek.bsky.social · 10h

NBCUniversal has moved forward confidently with upfront plans, setting its 2026 event at Radio City Music Hall for May 11, while Telemundo will host a client experience on May 12, much earlier than its 2025 announcement timeline.

NBCU Among First to Announce 2026 Upfront Event

After waiting until the spring to announce its 2025 upfront event, NBCUniversal is wasting no time.

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Adweek @adweek.bsky.social · 11h

Jon Cook spends his weeks running one of the largest agency networks in the world. But on as many weekends as the global CEO of VML can get away, Cook trades holding company duties for hiking boots and heads to the mountains.

VML's Jon Cook Finds Serenity on the Hiking Trail

The agency network’s global CEO spends his weekends in the Rocky Mountains and beyond.

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Adweek @adweek.bsky.social · 12h

NBC News' Today claimed the #1 morning show spot for the second consecutive week, outperforming ABC's Good Morning America with 33,000 more total viewers and maintaining its lead in the Adults 25-54 demographic with a 76,000 viewer advantage for the week of September 29.

Week of Sept. 29 Morning News Ratings: Today Leads Again

All three morning shows had gains in total viewers and declines in the demo.

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Adweek @adweek.bsky.social · 12h

Nominations for ADWEEK’s Most Powerful Women in Sports 2026 are now open!

This list honors individuals who have made a significant impact on sports marketing in the past 12 months.

There is no entry fee. Nominations are due by 11/25.

Call for Nominations: Most Powerful Women in Sports 2026

ADWEEK's annual list of the leading women in sports marketing is now open for entry.

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Adweek @adweek.bsky.social · 14h

Domino's has unveiled its first rebrand since 2012.

The overhaul also introduces a custom typeface, Domino’s Sans, and a new jingle from Grammy-nominated country artist Shaboozey, all unified under the trademark “Dommmino’s,” with an extra “mmm.” https://bit.ly/46HSEKg

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Adweek @adweek.bsky.social · 17h

To promote the limited-edition Gap x Sandy Liang collection, Gap is releasing its first animated film, marking a creative shift from recent advertising that’s featured dances, catchy soundtracks, and celebrity ambassadors such as Gwyneth Paltrow and girl group Katseye. https://bit.ly/42wZ6RH

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Adweek @adweek.bsky.social · 1d

In a climate of heightened political scrutiny and regulatory uncertainty, pharmaceutical marketers face unprecedented challenges.

At Advertising Week New York, industry leaders discussed how administration shifts and public distrust necessitate new consumer communication approaches.

Pharma Marketers Grapple With Trump-Era Regulatory Whiplash

Pharma marketers are contending with regulatory whiplash and rising public mistrust under the Trump administration, forcing shifts in media strategy and creative approaches.

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Adweek @adweek.bsky.social · 1d

🏆/ Introducing ADWEEK's Team Visionary Awards
A celebration of collaborative excellence behind industry achievements, recognizing that work comes from teams, not individuals. These 18 winners demonstrate our industry's fundamental truth: success is always a collective achievement.
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ADWEEK's Team Visionary Awards Recognize Collective Excellence

Celebrating the groups behind some of marketing and advertising’s biggest wins.

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Adweek @adweek.bsky.social · 1d

The Goldman Sachs-backed cybersecurity firm Human Security, formerly White Ops, has enabled page-level detection of faux or invalid traffic—bot activity that generates ad clicks, views, or visits that don’t actually come from a real human with genuine interest.

Human Security's New Tool Can Detect Bot Traffic on a Page in Real Time

Unlike traditional approaches to identifying invalid traffic before or after campaigns run, Human’s new solution works in real-time on the page level to pinpoint bot activity.

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Adweek @adweek.bsky.social · 1d

🌟/ After years of crisis management, 2025 has become marketing's renaissance. Our 11 Brand Genius honorees exemplify this courage, pushing boundaries and taking their brands to unexpected places. bit.ly/3KE02xK

ADWEEK's 2025 Brand Genius Winners Are Rewriting the Marketing Playbook

The people making the brand moves rocking the marketing world.

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Adweek @adweek.bsky.social · 1d

Geico has named Arianna Orpello as chief marketing officer (CMO), starting January 2026.

Orpello joins the insurance giant from Goldman Sachs, where she most recently served as global chief brand officer. Before that, she held senior leadership roles at TD Bank, Capital One, and ING Direct.

Geico Hires Goldman Sachs Exec Arianna Orpello as CMO

Her arrival follows the exit of former CMO Damon Burrell in January.

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Adweek @adweek.bsky.social · 1d

Spotify has released “Tunetorials,” an album and B2B campaign with songs that double as media-buying lessons on topics including how to track an ad’s success and how to repurpose ads from other channels.

Spotify Drops an Album Just for Marketers

“Tunetorials,” a B2B campaign from Spotify and FCB NY, features six music videos from emerging artists offering media-buying lessons.

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Adweek @adweek.bsky.social · 1d

PayPal is rolling out a tool called PayPal Ads Manager that allows small and midsize businesses to set up advertising on their ecommerce websites. The tool also helps businesses manage their own ad campaigns that run across PayPal’s properties and the open web.

PayPal Launches Ad Networks for Small Businesses

The financial giant's new tool also manages ad spend.

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Adweek @adweek.bsky.social · 1d

Brian Carovillano, Versant’s SVP of standards and editorial partnerships for news, made note of MSNBC's first day under the company in an internal memo to employees, which we have obtained.

In the memo, Carovillano outlined guidelines, known as ten core principles, that the network will employ.

MSNBC Begins Its New Era Independent From NBC News

Here’s how MSNBC will be different as it splits from NBCUniversal.

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Adweek @adweek.bsky.social · 1d

Advertisers can now target Instacart shoppers on TikTok thanks to a new integration between the two companies.

CPG Advertisers Can Now Target Instacart Shoppers on TikTok

Companies can use Instacart data to inform their ad campaigns from within TikTok’s ad buying interface.

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Adweek @adweek.bsky.social · 1d

Say hello to our October cover star and Brand Genius honoree, Elizabeth Banks! ⭐️

The multihyphenate spoke with us about Archer Roose, her vision for the brand, her commitment to women-led work, and more: https://bit.ly/48jqUwO

📷 John Russo Photo
✍️ Kendra Barnett

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Adweek @adweek.bsky.social · 2d

Longtime Edelman veteran Matthew Harrington has stepped into the role of executive chair. Mainardo de Nardis, board member and former OMD Worldwide CEO, succeeds him as global president and COO.

Edelman Eyes AI Opportunity Amid Leadership Shift

Mainardo de Nardis joins as COO and Brian Buchwald promoted to lead transformation

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Adweek @adweek.bsky.social · 2d

Kicking off the first day of Advertising Week, Paramount announced new Streaming Fixed Units. The offering gives marketers premium, fixed ad placements for the first seven days of new episode premieres of Paramount series, including things like Landman and Tulsa King.

Paramount's New Ad Offering Looks to 'Fix' Streaming Advertising

Paramount Streaming Fixed Units give advertisers prime placements.

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Adweek @adweek.bsky.social · 2d

Paramount's $150 million acquisition of The Free Press, generating only $20 million in revenue, represents an unusual 7.5x revenue multiple, whereas media companies typically trade at 5-15x EBITDA. Analysts indicate this purchase is strategic, not financial.

Why Paramount Paid $150 Million for a $20 Million Publisher

The Free Press' lofty valuation reflects more than revenue--it's a bet on Bari Weiss, brand trust, and a centrist audience.

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Adweek @adweek.bsky.social · 2d

Adobe and Amazon have launched a new data partnership to help advertisers pinpoint ideal audiences, improve their campaigns, and tap into valuable data about how customers shop.

Adobe, Amazon Team Up With First-Party Data Partnership

A new data collaboration deal between the tech titans promises to unlock new audience insights for advertisers

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