Lightnews — Scholar-powered news

Alexandre Nderagakura @anderagakura.bsky.social · 4d

Starting January 2027, California will become the first state to require browsers to provide users a simple, built-in way to block the sale or sharing of their personal data (e. g. GPC Global privacy control) cppa.ca.gov/announcement...

California Privacy Protection Agency (CPPA)

cppa.ca.gov

Alexandre Nderagakura @anderagakura.bsky.social · 7d

Microsoft has announced Amazon DSP as its preferred transition partner for Microsoft Invest customers, as part of its strategy to transition away from media buying through their DSP. The transition will begin immediately advertising.amazon.com/library/news...

Microsoft and Amazon Ads announce supply exchange partnership

Microsoft has announced Amazon DSP as the preferred transition partner for Microsoft Invest customers. Learn more.

advertising.amazon.com

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Alexandre Nderagakura @anderagakura.bsky.social · 7d

Starting in Safari 26 on macOS 26, iOS 26, and iPadOS 26, Apple introduces Web Support for the Digital Credentials API. This means websites can now request mobile IDs from Apple Wallet and third party Wallets webkit.org/blog/17431/o...

Online Identity Verification with the Digital Credentials API

The rise of e-commerce in the past decade changed the way customers interact with businesses online, leading to new innovations and improved user experiences.

webkit.org

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Alexandre Nderagakura @anderagakura.bsky.social · 7d

Mozilla is bringing programmatic advertising to Firefox. Advertisers will get access to Mozilla’s Firefox New Tab audience, an inventory available exclusively through Private Marketplace (PMP) deals via Index Exchange www.adweek.com/media/mozill...

Mozilla Taps Index Exchange as First Programmatic Partner

Marketers using the new platform will be able to reach large, engaged audiences in respectful, brand-safe environments.

www.adweek.com

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Alexandre Nderagakura @anderagakura.bsky.social · 8d

Microsoft is working on a free Xbox Cloud Gaming version with ads :
- Two min preroll ads before a game is ready to stream
- A time limit of 1 hour for sessions, and it only provides up to 5 hours for free per month

www.tomshardware.com/video-games/...

Microsoft reportedly mulls ad-infested free Xbox Cloud Gaming plan — Game Pass Ultimate subscriber allegedly catches ad during game loading

Public tests coming very soon.

www.tomshardware.com

Alexandre Nderagakura @anderagakura.bsky.social · 18d

EU is considering reforms to simplify cookie rules, allowing users to set preferences once (e.g. in browser settings) or removing consent for harmless cookies like basic stats. It would be a win for browsers, publishers, advertising and adtech www.politico.eu/article/euro...

Europe’s cookie law messed up the internet. Brussels wants to fix it.

The European Commission wants to take a bite out of privacy rules that force websites to run cookie banners.

www.politico.eu

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Alexandre Nderagakura @anderagakura.bsky.social · 18d

Amazon will pay a $2.5 billion fine. When dark pattern tricks consumers into subscription and make cancellation intentionally difficult... Now US hits harder than EU?

www.cnn.com/2025/09/25/t...

Amazon to pay FTC historic $2.5 billion settlement for allegedly tricking customers into signing up for Prime | CNN Business

Amazon is paying a “historic” $2.1 billion settlement with the Federal Trade Commission, it announced, ending a 2-year dispute over allegations that the company tricked millions of consumers into sign...

www.cnn.com

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Alexandre Nderagakura @anderagakura.bsky.social · 25d

Google is rolling out Gemini in Chrome. AI (artificial intelligence) part of the browser to explain webpages or perform task like booking a haircut or groceries blog.google/products/chr...

Go behind the browser with Chrome’s new AI features

Google Chrome is getting upgraded with the latest AI to make it safer, smarter and more useful

blog.google

Alexandre Nderagakura @anderagakura.bsky.social · 26d

The French government has published its proposed governance framework for AI (artificial intelligence), detailing the roles of national authorities in monitoring and enforcing AI regulation www.entreprises.gouv.fr/priorites-et...

Alexandre Nderagakura @anderagakura.bsky.social · 28d

Countries : Implementing regulations that require age verification for accessing sensitive content online
Telecom companies : Offering built-in VPN services at no extra cost as part of mobile plans (e.g. Free Mobile in France)

www.iliad.fr/media/CP_160...

www.iliad.fr

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Alexandre Nderagakura @anderagakura.bsky.social · Sep 12

EDPB guidelines on the interplay between the Digital Services Act (DSA) and GDPR out for public consultation until 31 October. They outline rules for lawful personal data use in content moderation, advertising, recommender systems & child protection www.edpb.europa.eu/news/news/20...

Interplay between the DSA and the GDPR: EDPB adopts guidelines | European Data Protection Board

www.edpb.europa.eu

Alexandre Nderagakura @anderagakura.bsky.social · Sep 8

The CJEU ruling in the the EDPS vs SRB case :
- Pseudonymized data is not always considered personal data
- Personal opinions are linked to the individual and count as personal data
- Recipients cant share pseudonymised data with parties able to reidentify

curia.europa.eu/juris/docume...

CURIA - Documents

curia.europa.eu

Alexandre Nderagakura @anderagakura.bsky.social · Sep 2

In US, Google antitrust ruling:
- They keep Chrome & Android
- No exclusive deals for default search
- Must share some search data with rivals
- Can’t require preloading of its apps to access Play Store
- Still allowed to pay Apple & others for placement

www.cnbc.com/2025/09/02/g...

Google stock jumps 8% after search giant avoids worst-case penalties in antitrust case

The ruling comes nearly a year after a U.S. judge ruled that Google holds an illegal monopoly in its core market of internet search.

www.cnbc.com

Alexandre Nderagakura @anderagakura.bsky.social · Sep 2

According to a publication, the EU is planning to make a deal with the U.S. on a Framework Agreement for the exchange of personal data (identity and fingerprints of the traveller), from EU to the US, in the context of border security and visa procedures eur-lex.europa.eu/legal-conten...

Alexandre Nderagakura @anderagakura.bsky.social · Sep 1

Microsoft to French Senate:
- If US makes a "correct" requests, Microsoft must share EU data
- EU clients may not be informed of the disclosure, data sharing
=> Any US company under Patriot Act and Cloud Act, must cooperate

www.frandroid.com/culture-tech...

Microsoft avoue enfin : « Non, je ne peux pas garantir » la protection des données européennes

Microsoft France vient de reconnaître devant le Sénat qu'il ne peut pas protéger les données européennes du gouvernement américain. Cette déclaration sous

www.frandroid.com

8 9

Alexandre Nderagakura @anderagakura.bsky.social · Sep 1

Germany court reopens Axel Springer vs. adblocker case. While publishers lose revenue, the case opens the debate : Is modifying web pages a copyright violation vs. user's right to choose extension (privacy protection, remove ads, reading experience...)

www.extremetech.com/computing/ge...

Germany Might Block Ad Blockers, Mozilla Warns

A new lawsuit argues that ad blockers interfere with how websites are executed inside browsers and, in the process, violate copyright law.

www.extremetech.com

Alexandre Nderagakura @anderagakura.bsky.social · Sep 1

Following Prebid's change to Transaction ID :
- Disrupts deduplication & SPO, affecting DSP and publishers
- Discrepancy with IAB Tech Lab OpenRTB
- TID change could expose publisher relationships and user data, raising privacy concerns by linking bids

ppc.land/iab-tech-lab...

IAB Tech Lab challenges Prebid transaction ID changes

IAB Technology Laboratory declares recent Prebid transaction ID implementation violates OpenRTB standards and calls for collaborative solutions to address publisher concerns.

ppc.land

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Alexandre Nderagakura @anderagakura.bsky.social · Aug 20

Google using AI to identify user age and protect kids :
- Useful for advertising
- Find the balance between privacy and user data
- If accurate, better than age check via login?
blog.google/technology/s...

Alexandre Nderagakura @anderagakura.bsky.social · Aug 20

Browsers are enforcing "Http cookie prefix", now in Google Chrome 140 beta (Aug) and Firefox (July ), to distinguish server-side from client-side cookies by ensuring some can only be set by the server, protecting from XSS eploit or session hijacking developer.chrome.com/blog/chrome-...

Chrome 140 beta | Blog | Chrome for Developers

Discover the features that are coming to Chrome in the latest beta release.

developer.chrome.com

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Alexandre Nderagakura @anderagakura.bsky.social · Aug 20

Europe talks digital sovereignty, but only 4 of the world’s top 50 tech firms are EU. Some say laws should force governments to buy local tech. Actually, it's much harder for EU company to scale due to language, market, tax, laws compare to US cc @robin.berjon.com www.bbc.com/news/article...

Should Europe wean itself off US tech?

Just three US firms provide 70% of Europe's cloud-computing, leading to fears of overreliance.

www.bbc.com

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Alexandre Nderagakura @anderagakura.bsky.social · Aug 19

ANA’s Q2 2025 Report Reveals $26.8B in Wasted Programmatic Spend :
- Spend : top 3,000 domains from 90.3% to 94.1%
- PMP CPMs averaged $7.15 vs. $4.41 for OMP
- MFA : 45% of marketers paid higher CPMs for MFA than non-MFA (29% of MFA imps in PMP)
www.fiducia.eco/post/the-ana...

The ANA Releases Q2 2025 Programmatic Transparency Benchmark Report Reveals $26.8B in Wasted Programmatic Spend

Effective ANA Launches Transparency Tool for All Members Democratizing Access to Data Once Reserved for Benchmark ParticipantsNEW YORK – August 11, 2025 — The Association of National Advertisers (ANA)...

www.fiducia.eco

Alexandre Nderagakura @anderagakura.bsky.social · Aug 12

IAB Europe report on 2054 EU publishers’ adoption of ads[.]txt and sellers[.]json :
- 72.64% hosted ads.txt files
- 99.83% of lines were found valid
- Sellers.json fetched for ~61% of valid ads.txt lines
- 79% ads.txt lines matched sellers.json

iabeurope.eu/knowledge_hu...

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Alexandre Nderagakura @anderagakura.bsky.social · Aug 6

Instagram becoming Snapchat-TikTok. Enabling the (default off) location-share feature will help collect user journey data, making ads more relevant especially for places like restaurants, clubs... Add a review feature and you have a Google Maps experience

www.adweek.com/media/instag...

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Alexandre Nderagakura @anderagakura.bsky.social · Jul 30

Google Search rolls out ‘AI mode’ in the UK (following launches in the US & India). Built on Gemini 2.5, it’s a major leap in how people search: longer queries, smarter answers, multimodal inputs. A shift that could reshape publishing & digital ads

blog.google/around-the-g...

Google Search: Introducing AI Mode in the UK

Ask more complex, nuanced questions on Google Search with AI Mode, now available in the UK.

blog.google

Alexandre Nderagakura @anderagakura.bsky.social · Jul 28

pressgazette.co.uk/platforms/th...

Third-party scrapers are stealing publisher content to order for AI companies

Publishers have been warned that AI companies are relying on third-party content scrapers to steal publisher content, even if they block bots

pressgazette.co.uk