Alexandre Nderagakura
@anderagakura.bsky.social
Senior Product Manager - Ads & Inventory Quality Dailymotion • Ex Tech Director IAB Europe • AdTech Expert - Programmatic, Data and Privacy • Views are mine
- My social networks : https://linktr.ee/anderagakura
- My social networks : https://linktr.ee/anderagakura
Considered as a "hybrid service comprising features of private messaging and of an online platform", EU Commission has designated WhatsApp as a Very Large Online Platform (VLOP) under the Digital Services Act (DSA). They have 4 months to comply with DSA digital-strategy.ec.europa.eu/en/news/comm...
Commission designates WhatsApp as Very Large Online Platform under the Digital Services Act
The European Commission has formally designated WhatsApp as a Very Large Online Platform (VLOP) under the Digital Services Act (DSA), as its ‘Channels’ feature reaches the designation threshold of at ...
digital-strategy.ec.europa.eu
January 27, 2026 at 4:59 PM
Considered as a "hybrid service comprising features of private messaging and of an online platform", EU Commission has designated WhatsApp as a Very Large Online Platform (VLOP) under the Digital Services Act (DSA). They have 4 months to comply with DSA digital-strategy.ec.europa.eu/en/news/comm...
Belgian Market Court about IAB Europe vs APD :
- Scope limited to joint controllership over TC Strings only
- APD must reassess action plan within this scope
- APD violated IAB Europe's right to be heard
- No role for complainants in action plan validation
iabeurope.eu/iab-europe-w...
- Scope limited to joint controllership over TC Strings only
- APD must reassess action plan within this scope
- APD violated IAB Europe's right to be heard
- No role for complainants in action plan validation
iabeurope.eu/iab-europe-w...
IAB Europe Wins Appeal Against APD Decision on TCF Corrective Measures - IAB Europe
Brussels, Belgium - 9th January 2026: IAB Europe welcomes the ruling of the Belgian Market Court (part of the Brussels Court of Appeal) in relation to its appeal against the January 2023 decision by t...
iabeurope.eu
January 12, 2026 at 12:29 PM
Belgian Market Court about IAB Europe vs APD :
- Scope limited to joint controllership over TC Strings only
- APD must reassess action plan within this scope
- APD violated IAB Europe's right to be heard
- No role for complainants in action plan validation
iabeurope.eu/iab-europe-w...
- Scope limited to joint controllership over TC Strings only
- APD must reassess action plan within this scope
- APD violated IAB Europe's right to be heard
- No role for complainants in action plan validation
iabeurope.eu/iab-europe-w...
A paper on "Code as personal data", reminded me of a couple of things I always say about coding which are : It can be considered as an Art and it could identify someone or something (with a privacy focus). My Linkedin post =>
www.linkedin.com/posts/alexan...
www.linkedin.com/posts/alexan...
December 29, 2025 at 9:36 AM
A paper on "Code as personal data", reminded me of a couple of things I always say about coding which are : It can be considered as an Art and it could identify someone or something (with a privacy focus). My Linkedin post =>
www.linkedin.com/posts/alexan...
www.linkedin.com/posts/alexan...
Texas is suing Sony, Samsung, LG, Hisense, and TCL (based on China) for collecting personal data through Automated Content Recognition ("ACR") technology without the user’s knowledge or consent. After TikTok, now CTV to be blocked in US? texasattorneygeneral.gov/news/release...
Attorney General Paxton Sues Five Major TV Companies, Including Some with Ties to the CCP, for Spying on Texans
Attorney General Ken Paxton has filed suit against five major television companies for spying on Texans by secretly recording what consumers watch in their own homes.
texasattorneygeneral.gov
December 23, 2025 at 9:45 AM
Texas is suing Sony, Samsung, LG, Hisense, and TCL (based on China) for collecting personal data through Automated Content Recognition ("ACR") technology without the user’s knowledge or consent. After TikTok, now CTV to be blocked in US? texasattorneygeneral.gov/news/release...
Any chance I get my LinkedIn review with SpotifyWrapped?
December 17, 2025 at 11:24 AM
Any chance I get my LinkedIn review with SpotifyWrapped?
About Online marketplaces in CJEU ruling :
- Is Data controller (GDPR) in user-generated ads on its platform
- Responsible for ensuring that personal data in ads is identified and verified before publication
- Obtain consent from anyone identified in ads
curia.europa.eu/jcms/upload/...
- Is Data controller (GDPR) in user-generated ads on its platform
- Responsible for ensuring that personal data in ads is identified and verified before publication
- Obtain consent from anyone identified in ads
curia.europa.eu/jcms/upload/...
curia.europa.eu
December 5, 2025 at 11:03 AM
About Online marketplaces in CJEU ruling :
- Is Data controller (GDPR) in user-generated ads on its platform
- Responsible for ensuring that personal data in ads is identified and verified before publication
- Obtain consent from anyone identified in ads
curia.europa.eu/jcms/upload/...
- Is Data controller (GDPR) in user-generated ads on its platform
- Responsible for ensuring that personal data in ads is identified and verified before publication
- Obtain consent from anyone identified in ads
curia.europa.eu/jcms/upload/...
Just received that in the app. LinkedIn asking the user to choose how the ads can be displayed
November 28, 2025 at 7:20 PM
Just received that in the app. LinkedIn asking the user to choose how the ads can be displayed
To resume discussion between EU council and parliament on chat control :
- No encryption backdoors
- No mandatory scanning
- Min age 16 for social media, video platforms, and AI companions
- Dev age-verification app and the EU digital ID (eID) wallet
www.europarl.europa.eu/news/en/pres...
- No encryption backdoors
- No mandatory scanning
- Min age 16 for social media, video platforms, and AI companions
- Dev age-verification app and the EU digital ID (eID) wallet
www.europarl.europa.eu/news/en/pres...
Children should be at least 16 to access social media, say MEPs | News | European Parliament
MEPs are calling for ambitious EU action to protect minors online, including an EU-wide minimum age of 16 and bans on the most harmful addictive practices.
www.europarl.europa.eu
November 27, 2025 at 12:24 PM
To resume discussion between EU council and parliament on chat control :
- No encryption backdoors
- No mandatory scanning
- Min age 16 for social media, video platforms, and AI companions
- Dev age-verification app and the EU digital ID (eID) wallet
www.europarl.europa.eu/news/en/pres...
- No encryption backdoors
- No mandatory scanning
- Min age 16 for social media, video platforms, and AI companions
- Dev age-verification app and the EU digital ID (eID) wallet
www.europarl.europa.eu/news/en/pres...
CNIL (french DPA) insights on French attitudes toward data use and ad consent :
- 65% willing to sell their data (among, 6% would sell for < 1€ and 14% for > 200 euros per month)
- 35% wouldn’t sell their data even at any price
www.cnil.fr/en/monetisat...
- 65% willing to sell their data (among, 6% would sell for < 1€ and 14% for > 200 euros per month)
- 35% wouldn’t sell their data even at any price
www.cnil.fr/en/monetisat...
November 25, 2025 at 4:30 PM
CNIL (french DPA) insights on French attitudes toward data use and ad consent :
- 65% willing to sell their data (among, 6% would sell for < 1€ and 14% for > 200 euros per month)
- 35% wouldn’t sell their data even at any price
www.cnil.fr/en/monetisat...
- 65% willing to sell their data (among, 6% would sell for < 1€ and 14% for > 200 euros per month)
- 35% wouldn’t sell their data even at any price
www.cnil.fr/en/monetisat...
EU preparing to allow users to set their preferences for cookies at browser level but:
- User consent must be site specific
- Per browser: a login, an ID?
- What about the CMP doing it?
In any case, the topic will come back to site specific or cross-site
www.theverge.com/news/823788/...
- User consent must be site specific
- Per browser: a login, an ID?
- What about the CMP doing it?
In any case, the topic will come back to site specific or cross-site
www.theverge.com/news/823788/...
Europe’s cookie nightmare is crumbling
The seven-year nightmare is nearly over
www.theverge.com
November 24, 2025 at 1:11 PM
EU preparing to allow users to set their preferences for cookies at browser level but:
- User consent must be site specific
- Per browser: a login, an ID?
- What about the CMP doing it?
In any case, the topic will come back to site specific or cross-site
www.theverge.com/news/823788/...
- User consent must be site specific
- Per browser: a login, an ID?
- What about the CMP doing it?
In any case, the topic will come back to site specific or cross-site
www.theverge.com/news/823788/...
Interesting experiment from criteo and raptive using a real time bidding infrastructure where an AI crawler paid for access to content www.adweek.com/media/publis...
A Publisher Made Just $174 From AI Crawlers. It Could Change the Industry.
Three years since the debut of ChatGPT, 99% of publishers have yet to see a penny.
www.adweek.com
November 20, 2025 at 1:45 PM
Interesting experiment from criteo and raptive using a real time bidding infrastructure where an AI crawler paid for access to content www.adweek.com/media/publis...
IAB Tech Lab launches Device Attestation in OM SDK. The approach involves adapting the Privacy Pass protocol (token system that privately verifies identity and proves authenticity) for a digital advertising verification use case
www.prnewswire.com/news-release...
www.prnewswire.com/news-release...
IAB Tech Lab Launches Device Attestation Support in Open Measurement SDK to Combat Device Spoofing
/PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of Device Attestation support in the...
www.prnewswire.com
November 5, 2025 at 4:26 PM
IAB Tech Lab launches Device Attestation in OM SDK. The approach involves adapting the Privacy Pass protocol (token system that privately verifies identity and proves authenticity) for a digital advertising verification use case
www.prnewswire.com/news-release...
www.prnewswire.com/news-release...
EU commission is is in advanced talks for recognizing "legitimate interest" as legal basis for training AI with personal data under the GDPR. Following that, the challenge will be the accountability
www.mlex.com/mlex/article...
www.mlex.com/mlex/article...
EU Commission eyes codifying ‘legitimate interest’ as legal basis for AI training | MLex | Specialist news and analysis on legal risk and regulation
The European Commission is close to presenting an amendment to the GDPR that would codify “legitimate interest” as the legal basis for training AI systems with personal data. The proposal is currently...
www.mlex.com
November 5, 2025 at 3:12 PM
EU commission is is in advanced talks for recognizing "legitimate interest" as legal basis for training AI with personal data under the GDPR. Following that, the challenge will be the accountability
www.mlex.com/mlex/article...
www.mlex.com/mlex/article...
LiveRamp donated User Context Protocol (UCP), enabling IAB Tech Lab to let AI agents in advertising and marketing interoperate via the exchange of signals (identity, contextual and reinforcement info), using federated learning for privacy
iabtechlab.com/data-standar...
iabtechlab.com/data-standar...
Data Standards for the Agentic Age
Following a donation from Liveramp, IAB Tech Lab launches agentic standards starting with the open-source User Context Protocol (UCP)
iabtechlab.com
November 4, 2025 at 9:50 AM
LiveRamp donated User Context Protocol (UCP), enabling IAB Tech Lab to let AI agents in advertising and marketing interoperate via the exchange of signals (identity, contextual and reinforcement info), using federated learning for privacy
iabtechlab.com/data-standar...
iabtechlab.com/data-standar...
The French AdTech Criteo preparing a move to the US. It’s concerning to see that you must relocate in order to get the flexibility you want/need regarding your business wmediaresearch.com/2025/10/29/c...
Criteo Q3 2025 Earnings: Beats, Prepping Move To U.S. For Capital - W Media Research
By Karsten Weide, Chief Analyst Criteo reported its third-quarter 2025 earnings on Wednesday, October 29, 2025. The AdTech company delivered the tenth quarter of profitable net growth in a row, powere...
wmediaresearch.com
October 30, 2025 at 9:02 PM
The French AdTech Criteo preparing a move to the US. It’s concerning to see that you must relocate in order to get the flexibility you want/need regarding your business wmediaresearch.com/2025/10/29/c...
In one year, with the release of Chrome 154 in October 2026, Google will change the default settings of Chrome to enable "Always Use Secure Connections". Chrome will ask for the user's permission before the first access to any public site without HTTPS security.googleblog.com/2025/10/http...
HTTPS by default
One year from now, with the release of Chrome 154 in October 2026, we will change the default settings of Chrome to enable “Always Use Secu...
security.googleblog.com
October 30, 2025 at 3:50 PM
In one year, with the release of Chrome 154 in October 2026, Google will change the default settings of Chrome to enable "Always Use Secure Connections". Chrome will ask for the user's permission before the first access to any public site without HTTPS security.googleblog.com/2025/10/http...
According to Forrester in 2026 :
- Open web will loose 30% of ad revenue as users shift to AI generated summaries and answers, including CTV, streaming audio, social video...
- AI-driven privacy breaches will lead to a 20% rise in class-action lawsuits.
www.businesswire.com/news/home/20...
- Open web will loose 30% of ad revenue as users shift to AI generated summaries and answers, including CTV, streaming audio, social video...
- AI-driven privacy breaches will lead to a 20% rise in class-action lawsuits.
www.businesswire.com/news/home/20...
www.businesswire.com
October 28, 2025 at 4:20 PM
According to Forrester in 2026 :
- Open web will loose 30% of ad revenue as users shift to AI generated summaries and answers, including CTV, streaming audio, social video...
- AI-driven privacy breaches will lead to a 20% rise in class-action lawsuits.
www.businesswire.com/news/home/20...
- Open web will loose 30% of ad revenue as users shift to AI generated summaries and answers, including CTV, streaming audio, social video...
- AI-driven privacy breaches will lead to a 20% rise in class-action lawsuits.
www.businesswire.com/news/home/20...
Apple could disables App Tracking Transparency (ATT) due to some conflicts (lawsuits etc...) www.macrumors.com/2025/10/23/a...
October 27, 2025 at 3:27 PM
Apple could disables App Tracking Transparency (ATT) due to some conflicts (lawsuits etc...) www.macrumors.com/2025/10/23/a...
Clarification from Prebid about Transaction id (TID) :
- Prebid.js v10.9 (Aug 2025) lets publishers choose between global or SSP-specific TIDs.
- Future updates will offer more control, while earlier versions continue using global TIDs prebid.org/prebid-org-c...
- Prebid.js v10.9 (Aug 2025) lets publishers choose between global or SSP-specific TIDs.
- Future updates will offer more control, while earlier versions continue using global TIDs prebid.org/prebid-org-c...
Prebid.org Clarifies Transaction ID Updates in Prebid.js - Prebid
Written by: Garrett McGrath Prebid.org today issued a statement to clarify recent updates related to Transaction IDs (TIDs) within Prebid.js, following industry discussion and some confusion around im...
prebid.org
October 23, 2025 at 2:48 PM
Clarification from Prebid about Transaction id (TID) :
- Prebid.js v10.9 (Aug 2025) lets publishers choose between global or SSP-specific TIDs.
- Future updates will offer more control, while earlier versions continue using global TIDs prebid.org/prebid-org-c...
- Prebid.js v10.9 (Aug 2025) lets publishers choose between global or SSP-specific TIDs.
- Future updates will offer more control, while earlier versions continue using global TIDs prebid.org/prebid-org-c...
Amazon launches AWS RTB Fabric to run Real-time bidding (RTB) with partners, reducing 80% of cloud networking cost and lowering latency for partners aws.amazon.com/rtb-fabric/
Real-time bidding optimization network – AWS RTB Fabric – AWS
AWS RTB Fabric enables you to run real-time bidding workloads with your partners for up to 80% less on a dedicated network in the cloud.
aws.amazon.com
October 23, 2025 at 2:42 PM
Amazon launches AWS RTB Fabric to run Real-time bidding (RTB) with partners, reducing 80% of cloud networking cost and lowering latency for partners aws.amazon.com/rtb-fabric/
MRC (Media Rating Council) clarifies that Ad Verification vendors offering Property-Level services based on keywords and context can't position these services as "Brand Safety" unless they meet content-level standards for images, video, and audio mediaratingcouncil.org/sites/defaul...
October 21, 2025 at 9:50 AM
MRC (Media Rating Council) clarifies that Ad Verification vendors offering Property-Level services based on keywords and context can't position these services as "Brand Safety" unless they meet content-level standards for images, video, and audio mediaratingcouncil.org/sites/defaul...
While CHIPS and FedCM will keep running including Private State Tokens, a lot of Privacy Sandbox Technologies will be retired by Google privacysandbox.com/news/update-...
October 17, 2025 at 3:33 PM
While CHIPS and FedCM will keep running including Private State Tokens, a lot of Privacy Sandbox Technologies will be retired by Google privacysandbox.com/news/update-...
Built on top of OpenPath and OpenAds, PubDesk (a tool for publisher) is the new publisher-facing dashboard from The Trade Desk (TTD) to help publisher better align with buyer demand www.adexchanger.com/publishers/i...
October 15, 2025 at 3:10 PM
Built on top of OpenPath and OpenAds, PubDesk (a tool for publisher) is the new publisher-facing dashboard from The Trade Desk (TTD) to help publisher better align with buyer demand www.adexchanger.com/publishers/i...
Starting January 2027, California will become the first state to require browsers to provide users a simple, built-in way to block the sale or sharing of their personal data (e. g. GPC Global privacy control) cppa.ca.gov/announcement...
California Privacy Protection Agency (CPPA)
cppa.ca.gov
October 10, 2025 at 4:10 PM
Starting January 2027, California will become the first state to require browsers to provide users a simple, built-in way to block the sale or sharing of their personal data (e. g. GPC Global privacy control) cppa.ca.gov/announcement...
Microsoft has announced Amazon DSP as its preferred transition partner for Microsoft Invest customers, as part of its strategy to transition away from media buying through their DSP. The transition will begin immediately advertising.amazon.com/library/news...
Microsoft and Amazon Ads announce supply exchange partnership
Microsoft has announced Amazon DSP as the preferred transition partner for Microsoft Invest customers. Learn more.
advertising.amazon.com
October 7, 2025 at 4:16 PM
Microsoft has announced Amazon DSP as its preferred transition partner for Microsoft Invest customers, as part of its strategy to transition away from media buying through their DSP. The transition will begin immediately advertising.amazon.com/library/news...