Lightnews — Scholar-powered news

B2the7 - Photography @b2the7.bsky.social · 11h

Drip vs. Journey — what’s the difference?

Drips are fixed.

👉 Learn more: www.b2the7.com/news-blog/em...
#EmailAutomation #CustomerJourney #Retention

B2the7 - Photography @b2the7.bsky.social · 13h

📊 YouTube is cited 200x more than any other platform in AI-generated answers.

Why?

If your videos aren’t on YouTube—or not optimized—you’re invisible.

👉 Continue reading: www.b2the7.com/news-blog/ai...

#VideoSEO #SearchStrategy

Why AI Prefers YouTube: Optimize for Search & Visibility — Marketing, Content & Brand Strategy | Louisville, KY

AI engines heavily favor YouTube videos in search results. Learn why—and how to optimize your YouTube content for better AI discovery and visibility.

www.b2the7.com

1

B2the7 - Photography @b2the7.bsky.social · 14h

Lifecycle marketing roadmap:

• Audit
• Prioritize
• Build
• Launch
• Optimize

Simple. Scalable. Effective.

👉 www.b2the7.com/news-blog/cu...

#LifecycleMarketing #Growth

1

B2the7 - Photography @b2the7.bsky.social · 19h

Voice search is rising. Optimize for conversation. 👉 Guide here www.b2the7.com/news-blog/em... #SEO #VoiceSearch

Top Digital Marketing Trends for 2025: AI, Voice & Personalization — Marketing, Content & Brand Strategy | Louisville, KY

Explore 2025’s top digital marketing trends—AI tools, voice search, personalization, and data-driven strategies to elevate customer experience and ROI.

www.b2the7.com

1

B2the7 - Photography @b2the7.bsky.social · 20h

Smarter tracking = stronger marketing. GA4 is the engine. 👉 Read now www.b2the7.com/news-blog/ai... #GA4 #ContentMarketing

Why You Need a Separate Analytics Channel for AI Search Traffic — Marketing, Content & Brand Strategy | Louisville, KY

AI search tools like ChatGPT, Perplexity, and Google Overviews are reshaping how users discover brands. Learn why AI-driven discovery needs its own channel in GA4, what metrics to track, and how to st...

www.b2the7.com

1

B2the7 - Photography @b2the7.bsky.social · 21h

🔥 This week’s top marketing trends:
1️⃣ Human creativity vs. AI
2️⃣ WPP’s $400M Google AI deal
3️⃣ Social media regulation
4️⃣ Unilever goes social-first
5️⃣ AI-native agencies rise

👉 Read the blog. www.b2the7.com/news-blog/tr...
#MarketingTrends #AIinMarketing

Top Marketing & Digital Trends – Week of Oct 20, 2025 — Marketing, Content & Brand Strategy | Louisville, KY

Discover the top 5 marketing and digital trends this week — from AI creativity and social-first strategy to agency disruption and influencer innovation.

www.b2the7.com

1

B2the7 - Photography @b2the7.bsky.social · 1d

Tired of low open rates and click-throughs?

You might have a deliverability problem.

Here’s how to fix it — and what else to watch out for.

Learn more: www.b2the7.com/news-blog/em...
#EmailDeliverability #MarketingOps #MarTechStack

B2the7 - Photography @b2the7.bsky.social · 1d

Are you ready for the week ahead?

Every week brings something different - Let's get it!!

Looking for the top marketing trends for the week of 10/20? I have it here for you 👉 www.b2the7.com/news-blog/tr...

Have a great week!

Top Marketing & Digital Trends – Week of Oct 20, 2025 — Marketing, Content & Brand Strategy | Louisville, KY

Discover the top 5 marketing and digital trends this week — from AI creativity and social-first strategy to agency disruption and influencer innovation.

www.b2the7.com

B2the7 - Photography @b2the7.bsky.social · 1d

YouTube isn’t just where people go for videos.

📊 YouTube is cited 200x more than other platforms like TikTok and Vimeo in AI-generated results.

🎯 Want your videos to show up in search, answers, and summaries?
Start here: www.b2the7.com/news-blog/ai...
#YouTubeMarketing #VideoSEO

B2the7 - Photography @b2the7.bsky.social · 1d

Actionable marketing insights await.

Check out the B2The7 News & Blog for smart reads like AI traffic analytics, budget-friendly social tactics, and SEO tricks that work in both Google & AI search.

👉 Dive in: www.b2the7.com/news-blog

#MarketingTips #AI #SEO #SocialMedia #ContentStrategy

Marketing, Content & Brand Strategy | Louisville, KY

Discover strategic marketing, digital solutions, and professional photography to grow your brand effectively, whether in Louisville or nationwide.

b2the7.com

2

B2the7 - Photography @b2the7.bsky.social · 1d

Actionable marketing insights await.

Check out the B2The7 News & Blog for smart reads like AI traffic analytics, budget-friendly social tactics, and SEO tricks that work in both Google & AI search.

👉 Dive in: www.b2the7.com/news-blog

#MarketingTips #AI #SEO #SocialMedia #ContentStrategy

Marketing, Content & Brand Strategy | Louisville, KY

Discover strategic marketing, digital solutions, and professional photography to grow your brand effectively, whether in Louisville or nationwide.

b2the7.com

2

B2the7 - Photography @b2the7.bsky.social · 1d

Consistency > cash. Small brands win with steady posting. 👉 Learn how www.b2the7.com/news-blog/bu... #DigitalMarketing #SmallBusiness

5 Budget Social Media Strategies for Authentic Content Marketing Success — Marketing, Content & Brand Strategy | Louisville, KY

Discover 5 low-cost social media content formats that drive engagement and trust. Real-world examples from Comfrt, Jones, Jet2, and more. Perfect for marketers on a budget.

www.b2the7.com

1

B2the7 - Photography @b2the7.bsky.social · 1d

🔥 This week’s top marketing trends:
1️⃣ Human creativity vs. AI
2️⃣ WPP’s $400M Google AI deal
3️⃣ Social media regulation
4️⃣ Unilever goes social-first
5️⃣ AI-native agencies rise

👉 Read the blog. www.b2the7.com/news-blog/tr...
#MarketingTrends #AIinMarketing

Top Marketing & Digital Trends – Week of Oct 20, 2025 — Marketing, Content & Brand Strategy | Louisville, KY

Discover the top 5 marketing and digital trends this week — from AI creativity and social-first strategy to agency disruption and influencer innovation.

www.b2the7.com

1

B2the7 - Photography @b2the7.bsky.social · 1d

Struggling to keep up with marketing demands? Let AI automate, assist, and accelerate your workflow. Weekly wins ahead. 🚀 www.b2the7.com/news-blog/ho... #Martech #Productivity

5 Ways to Use AI to Supercharge Your Marketing This Week — Marketing, Content & Brand Strategy | Louisville, KY

Discover how to use AI daily to create content, generate leads, and build trust. Weekly tips from B2The7 to help marketers work smarter, not harder.

www.b2the7.com

B2the7 - Photography @b2the7.bsky.social · 2d

Small business, big impact. Create thumb-stopping content with these low-cost, high-value social strategies. 🔥 www.b2the7.com/news-blog/bu... #SocialStrategy #ContentHacks

5 Budget Social Media Strategies for Authentic Content Marketing Success — Marketing, Content & Brand Strategy | Louisville, KY

Discover 5 low-cost social media content formats that drive engagement and trust. Real-world examples from Comfrt, Jones, Jet2, and more. Perfect for marketers on a budget.

www.b2the7.com

B2the7 - Photography @b2the7.bsky.social · 2d

An icon of Louisville and America’s favorite pastime ⚾
The legendary Louisville Slugger Bat at Hillerich & Bradsby — captured in stunning detail and now available as a premium art print.

🖼️ Shop the print: www.b2the7.com/store/p/loui...

#LouisvilleSlugger #BaseballArt

Louisville Slugger Bat at Hillerich & Bradsby — Marketing, Content & Brand Strategy | Louisville, KY

Celebrate baseball history with this detailed print of a Louisville Slugger at Hillerich & Bradsby. A timeless tribute to America's favorite pastime and craft.

www.b2the7.com

B2the7 - Photography @b2the7.bsky.social · 2d

🔥 This Week’s Trending Topics:
1️⃣ AI brand pop-ups
2️⃣ GenAI ROI for CMOs
3️⃣ Authentic fashion marketing
4️⃣ Neural analytics
5️⃣ Explainable AI

👉 Read all the trends on the blog. www.b2the7.com/news-blog/ma...
#MarketingTrends #AIinMarketing

This Week’s Top Marketing & Digital Trends (Oct 13) — Marketing, Content & Brand Strategy | Louisville, KY

Explore this week’s top 5 marketing & digital trends — from AI campaigns and experiential marketing to explainable advertising and predictive analytics.

www.b2the7.com

1

B2the7 - Photography @b2the7.bsky.social · 2d

UGC builds trust 6× stronger. Let AI help. 👉 Read more www.b2the7.com/news-blog/ho... #ContentMarketing #AI

Boost Google Rankings with a Weekly Content Strategy — Marketing, Content & Brand Strategy | Louisville, KY

Increase visibility and website traffic using this 5-day content marketing plan. Optimize for Google, build authority, and rank higher with less effort.

www.b2the7.com

B2the7 - Photography @b2the7.bsky.social · 2d

Acquisition gets you attention. Retention + reactivation build lasting growth.

Lifecycle Marketing = Reach • Retain • Reactivate.

Full blog 👉 www.b2the7.com/news-blog/cu...

#MarketingStrategy #CustomerRetention

Lifecycle Marketing: Reach, Retain & Reactivate — Marketing, Content & Brand Strategy | Louisville, KY

Master customer lifecycle marketing with data-driven strategies to reach, retain, and reactivate customers. Boost CLV and reduce churn.

www.b2the7.com

B2the7 - Photography @b2the7.bsky.social · 2d

‪🚨 YouTube is dominating AI search results—and it’s not by chance.‬

‪If your videos aren’t optimized for how people and platforms find content today, you're already behind.‬

‪📌 Read it to learn‬ www.b2the7.com/news-blog/ai...

‪#SearchVisibility‬

Why AI Prefers YouTube: Optimize for Search & Visibility — Marketing, Content & Brand Strategy | Louisville, KY

AI engines heavily favor YouTube videos in search results. Learn why—and how to optimize your YouTube content for better AI discovery and visibility.

www.b2the7.com

B2the7 - Photography @b2the7.bsky.social · 3d

Actionable marketing insights await.

Check out the B2The7 News & Blog for smart reads like AI traffic analytics, budget-friendly social tactics, and SEO tricks that work in both Google & AI search.

👉 Dive in: www.b2the7.com/news-blog

#MarketingTips #AI #SEO #SocialMedia

B2The7 News & Blog - Discover Marketing Insights Today

Explore digital marketing news, industry updates, and expert tips. Stay informed and grow your business with B2The7's insightful blog content.

www.b2the7.com

1

B2the7 - Photography @b2the7.bsky.social · 3d

50%+ of Google searches = zero clicks.

Zero-click SEO = Visibility over vanity.

SERP snippets > CTR obsession.

Here’s how to stay relevant:
www.b2the7.com/news-blog/ze...

#SEO #SearchMarketing #ContentStrategy #ZeroClick

2

B2the7 - Photography @b2the7.bsky.social · 3d

Discovery to Execution: How My Process Works

✅ Discovery Call
✅ Custom Strategy
✅ Monthly Execution
✅ Transparent Reporting

It’s a simple framework that brings clarity and results.
www.b2the7.com/news-blog/lo...

#MarketingProcess #WorkWithMe

B2the7 - Photography @b2the7.bsky.social · 3d

Great content starts with a better intro.

Your first words or frames decide everything.

💡 Learn hook strategies for video, email, and blogs:

👉 www.b2the7.com/news-blog/ho...

#Copywriting #ContentDesign

B2the7 - Photography @b2the7.bsky.social · 3d

Quick tip: Email supports SEO.

It drives traffic, improves engagement, and fuels content visibility.

Smart marketers use both.

Want to see how they connect?

Read this 👉 www.b2the7.com/news-blog/em...
#EmailAndSEO #ContentDistribution #EmailStrategy