Callum Richards
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crsocials.bsky.social
Callum Richards
@crsocials.bsky.social
41 followers 11 following 1.3K posts
Turn social media into your #1 sales rep Multi-platform content strategy + Funnel
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crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 7d
October truth:

Most brands don’t need more posts,
They need a plan.
October truth Most brands don’t need more posts They need a plan 2/ Seven post types used by top brands to keep buyers warm and clicking 3/ Proof > promises Story > slogans 4/ Tips and case studies people can copy today Plus one event post to create a reason to act 5/ Curious Which post type do you avoid because it feels hard Proof pain story tips case study event educate 6/ Free 7-Post Profit Playbook Make this your least scary month for content 👉 https://go.crsocials.com/7-post-profit-playbook
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crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 42m
The gap between good and great content?
Emotion.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 1h
“Content is king.”
No, conversion is.

Content builds attention.
Conversion builds businesses.

And there’s a system behind it all:
Hook - stop the scroll
Proof - show them it works
CTA - tell them what’s next

Most creators forget that last step, and that’s why they’re stuck chasing likes instead
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 1h
Discounts attract buyers. Positioning attracts believers.

When people trust your value, you don’t need to slash prices.
Build authority first, then adjust offers later.

Are you selling belief or bargains?
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 1h
Tired of guessing what to post to get buyers?

DM "SOCIALS" and I’ll send you the playbook I use to fix it.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 2h
If you wouldn’t DM it to a client,
Don’t post it.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 3h
Stop trying to be relatable.
Start trying to be remembered.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 4h
If your audience isn’t saving your posts,
You’re entertaining, not educating.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 5h
YouTube Shorts watch time rose 12% last month.

Shorts are now stealing both TikTok and Reels users. Brands ignoring YouTube are missing compound reach across search + social.

Repurpose your best hooks there. Search visibility meets short-form discovery, that’s leverage.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 5h
Your story is your USP.
No one can copy it, unless you never tell it.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 6h
You don’t grow faster by posting more.
You grow faster by posting better.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 7h
Marketing = energy transfer.
Low energy → low engagement.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 8h
If your copy sounds like ChatGPT wrote it,
Start writing like a human.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 8h
Big brands are already circling ChatGPT ads.

We’re talking Coca-Cola, McDonald’s, Amazon, not your local shop.

AI’s about to become the new billboard.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 9h
Local biz or online brand, it doesn’t matter.

The rules change weekly.
I’ll translate them for you.

Comment LIVE for access.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 10h
Views don’t feed families.
Clients do.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 11h
Stop hiding your face behind Canva.
People buy people.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 12h
Nobody trusts perfect.
They trust progress.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 12h
Your hook isn’t a sentence.
It’s a spark.
If it doesn’t burn in three words, relight it.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 13h
You’re not posting too much.
You’re posting too safely.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 14h
Scaling chaos doesn’t make it successful.

If your backend can’t handle volume, growth becomes stress.
Systemise delivery before demand rises.

Automate the repeatable. Document the complex.
That’s how you scale profitably, not just loudly.

Would your systems survive doubling orders overnight?
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 14h
No one brags about your 10% off deal.

Discounts attract bargain hunters, not loyal customers.
And once the next deal drops, they’re gone.

What keeps people? Story.
Your why.
Your value.

Apple doesn’t discount.
Nike doesn’t discount.
They tell stories that make people want in.

If you’re tired of
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 14h
If you need motivation to post,
You’re not running a business,
You’re chasing dopamine.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 15h
Most creators are addicted to novelty.
Professionals are addicted to mastery.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 16h
Content without a clear story path won’t convert.

There’s a formula behind every brand that sells through socials,
Once you know it, you can post less and sell more.

Want the link?
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 17h
Question: What would you post if you weren’t afraid to lose followers?
Answer: That’s the post you should write.