Callum Richards
@crsocials.bsky.social
Turn social media into your #1 sales rep
Multi-platform content strategy + Funnel
Multi-platform content strategy + Funnel
Pinned
Let me run your socials for 14 days.
If you don’t feel the difference, don’t hire me.
If you don’t feel the difference, don’t hire me.
Teaching becomes easier
When you stop trying to impress.
When you stop trying to impress.
December 20, 2025 at 1:33 AM
Teaching becomes easier
When you stop trying to impress.
When you stop trying to impress.
Onboarding isn’t data collection.
It’s system creation.
It’s system creation.
December 20, 2025 at 12:42 AM
Onboarding isn’t data collection.
It’s system creation.
It’s system creation.
The best writers don’t pretend.
They reveal.
They reveal.
December 19, 2025 at 11:30 PM
The best writers don’t pretend.
They reveal.
They reveal.
Your content isn’t bad.
It’s invisible.
You’re posting the right ideas in the wrong way.
Nothing in your first two seconds earns attention.
And if you don’t earn attention, nothing else matters.
Fix the opening
and everything else improves overnight.
Save this before you film again.
It’s invisible.
You’re posting the right ideas in the wrong way.
Nothing in your first two seconds earns attention.
And if you don’t earn attention, nothing else matters.
Fix the opening
and everything else improves overnight.
Save this before you film again.
December 19, 2025 at 11:27 PM
Your content isn’t bad.
It’s invisible.
You’re posting the right ideas in the wrong way.
Nothing in your first two seconds earns attention.
And if you don’t earn attention, nothing else matters.
Fix the opening
and everything else improves overnight.
Save this before you film again.
It’s invisible.
You’re posting the right ideas in the wrong way.
Nothing in your first two seconds earns attention.
And if you don’t earn attention, nothing else matters.
Fix the opening
and everything else improves overnight.
Save this before you film again.
A website link tells you more than a client ever will, if you know what to look for.
December 19, 2025 at 10:46 PM
A website link tells you more than a client ever will, if you know what to look for.
A post isn’t finished
Until it’s trimmed.
Until it’s trimmed.
December 19, 2025 at 9:26 PM
A post isn’t finished
Until it’s trimmed.
Until it’s trimmed.
Week 1 defines everything.
Fix foundations before you scale content.
Fix foundations before you scale content.
December 19, 2025 at 8:42 PM
Week 1 defines everything.
Fix foundations before you scale content.
Fix foundations before you scale content.
Content structured around outcomes gets shared 40% more,
That’s why big brands never freestyle →
That’s why big brands never freestyle →
December 19, 2025 at 7:42 PM
Content structured around outcomes gets shared 40% more,
That’s why big brands never freestyle →
That’s why big brands never freestyle →
30–90 content tests > random posting.
December 19, 2025 at 6:11 PM
30–90 content tests > random posting.
If the sentence feels heavy,
Carry less.
Carry less.
December 19, 2025 at 6:11 PM
If the sentence feels heavy,
Carry less.
Carry less.
People want direction.
Give them one step.
Give them one step.
December 19, 2025 at 5:31 PM
People want direction.
Give them one step.
Give them one step.
Today didn’t start clean.
It started messy.
Late client work.
Slept through the alarm.
Rushed. Behind. Frustrated.
But I didn’t spiral.
I regained control.
Client content finished.
DMs sent.
New content created.
Outreach replied.
It was a no, and that’s fine.
Because it means the engine is
It started messy.
Late client work.
Slept through the alarm.
Rushed. Behind. Frustrated.
But I didn’t spiral.
I regained control.
Client content finished.
DMs sent.
New content created.
Outreach replied.
It was a no, and that’s fine.
Because it means the engine is
December 19, 2025 at 5:30 PM
Today didn’t start clean.
It started messy.
Late client work.
Slept through the alarm.
Rushed. Behind. Frustrated.
But I didn’t spiral.
I regained control.
Client content finished.
DMs sent.
New content created.
Outreach replied.
It was a no, and that’s fine.
Because it means the engine is
It started messy.
Late client work.
Slept through the alarm.
Rushed. Behind. Frustrated.
But I didn’t spiral.
I regained control.
Client content finished.
DMs sent.
New content created.
Outreach replied.
It was a no, and that’s fine.
Because it means the engine is
If your system breaks under a new client, that’s feedback, not failure.
December 19, 2025 at 4:49 PM
If your system breaks under a new client, that’s feedback, not failure.
Organic content is the best offer-testing tool.
It tells you what hits.
What people want.
What stops them scrolling.
Paid ads just amplify what you already proved.
It tells you what hits.
What people want.
What stops them scrolling.
Paid ads just amplify what you already proved.
December 19, 2025 at 3:56 PM
Organic content is the best offer-testing tool.
It tells you what hits.
What people want.
What stops them scrolling.
Paid ads just amplify what you already proved.
It tells you what hits.
What people want.
What stops them scrolling.
Paid ads just amplify what you already proved.
Your message sharpens when you have less space.
December 19, 2025 at 3:28 PM
Your message sharpens when you have less space.
CRSOCIALS doesn’t “post content.”
We install systems.
We install systems.
December 19, 2025 at 2:18 PM
CRSOCIALS doesn’t “post content.”
We install systems.
We install systems.
Make the lesson obvious,
Not the author.
Not the author.
December 19, 2025 at 1:26 PM
Make the lesson obvious,
Not the author.
Not the author.
Competitor scanning is the cheat code no one uses.
December 19, 2025 at 12:13 PM
Competitor scanning is the cheat code no one uses.
A clear writer thinks before writing.
Most write to think.
Most write to think.
December 19, 2025 at 11:17 AM
A clear writer thinks before writing.
Most write to think.
Most write to think.
We tested 200+ posts last quarter,
The 7 that got us the most buyers are all inside one playbook →
The 7 that got us the most buyers are all inside one playbook →
December 19, 2025 at 10:47 AM
We tested 200+ posts last quarter,
The 7 that got us the most buyers are all inside one playbook →
The 7 that got us the most buyers are all inside one playbook →
Automation isn’t about speed.
It’s about zero friction.
It’s about zero friction.
December 19, 2025 at 9:44 AM
Automation isn’t about speed.
It’s about zero friction.
It’s about zero friction.
Short lines.
Big impact.
Big impact.
December 19, 2025 at 8:17 AM
Short lines.
Big impact.
Big impact.
People don’t trust brands they recognise.
They trust brands they understand.
Views don’t create buyers.
Understanding does.
Your audience needs to see:
• what you do
• how you think
• how you solve
• how you decide
• what you believe
Before they ever ask about price.
They trust brands they understand.
Views don’t create buyers.
Understanding does.
Your audience needs to see:
• what you do
• how you think
• how you solve
• how you decide
• what you believe
Before they ever ask about price.
December 19, 2025 at 8:04 AM
People don’t trust brands they recognise.
They trust brands they understand.
Views don’t create buyers.
Understanding does.
Your audience needs to see:
• what you do
• how you think
• how you solve
• how you decide
• what you believe
Before they ever ask about price.
They trust brands they understand.
Views don’t create buyers.
Understanding does.
Your audience needs to see:
• what you do
• how you think
• how you solve
• how you decide
• what you believe
Before they ever ask about price.
Most agencies collect answers. I extract patterns.
December 19, 2025 at 7:31 AM
Most agencies collect answers. I extract patterns.
Execution beats intention every time.
December 19, 2025 at 6:47 AM
Execution beats intention every time.