Callum Richards
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crsocials.bsky.social
Callum Richards
@crsocials.bsky.social
41 followers 11 following 1.3K posts
Turn social media into your #1 sales rep Multi-platform content strategy + Funnel
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crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 7d
October truth:

Most brands don’t need more posts,
They need a plan.
October truth Most brands don’t need more posts They need a plan 2/ Seven post types used by top brands to keep buyers warm and clicking 3/ Proof > promises Story > slogans 4/ Tips and case studies people can copy today Plus one event post to create a reason to act 5/ Curious Which post type do you avoid because it feels hard Proof pain story tips case study event educate 6/ Free 7-Post Profit Playbook Make this your least scary month for content 👉 https://go.crsocials.com/7-post-profit-playbook
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crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 45m
Marketing = energy transfer.
Low energy → low engagement.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 1h
If your copy sounds like ChatGPT wrote it,
Start writing like a human.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 2h
Big brands are already circling ChatGPT ads.

We’re talking Coca-Cola, McDonald’s, Amazon, not your local shop.

AI’s about to become the new billboard.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 2h
Local biz or online brand, it doesn’t matter.

The rules change weekly.
I’ll translate them for you.

Comment LIVE for access.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 3h
Views don’t feed families.
Clients do.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 4h
Stop hiding your face behind Canva.
People buy people.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 5h
Nobody trusts perfect.
They trust progress.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 5h
Your hook isn’t a sentence.
It’s a spark.
If it doesn’t burn in three words, relight it.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 7h
You’re not posting too much.
You’re posting too safely.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 7h
Scaling chaos doesn’t make it successful.

If your backend can’t handle volume, growth becomes stress.
Systemise delivery before demand rises.

Automate the repeatable. Document the complex.
That’s how you scale profitably, not just loudly.

Would your systems survive doubling orders overnight?
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 7h
No one brags about your 10% off deal.

Discounts attract bargain hunters, not loyal customers.
And once the next deal drops, they’re gone.

What keeps people? Story.
Your why.
Your value.

Apple doesn’t discount.
Nike doesn’t discount.
They tell stories that make people want in.

If you’re tired of
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 8h
If you need motivation to post,
You’re not running a business,
You’re chasing dopamine.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 8h
Most creators are addicted to novelty.
Professionals are addicted to mastery.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 10h
Content without a clear story path won’t convert.

There’s a formula behind every brand that sells through socials,
Once you know it, you can post less and sell more.

Want the link?
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 11h
Question: What would you post if you weren’t afraid to lose followers?
Answer: That’s the post you should write.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 11h
Every ad is a test.

The data decides, not your opinion.

When did you last let results overrule ego?
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 11h
If your content sounds like everyone else’s,
You’re invisible.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 13h
Real marketing isn’t shouting louder.
It’s whispering what people secretly need to hear.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 14h
If your post doesn’t make someone nod, smile, or swear, rewrite it.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 14h
Stop trying to go viral.
Start trying to be valuable.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 15h
A weak first line kills even a perfect strategy.

Hooks aren’t slogans. They’re entry points. They buy you another three seconds of attention.

Think emotion > logic.

The first line should make the reader nod, laugh, or question something. Anything else is noise.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 15h
What if your “algorithm problem” is just a storytelling problem?
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 16h
Memes are the most underrated marketing tool in 2025.
They make people stop, laugh, and remember you.
That’s brand awareness done right.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 17h
You don’t need a team.
You need a timeline and discipline.
crsocials.bsky.social
Callum Richards @crsocials.bsky.social · 18h
Nobody’s too busy to post.
They’re just scared of being seen.